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Company Profile

Edrington Group in Spirits

May 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Edrington Group delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Edrington Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Edrington Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Edrington Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

Growth in the first half of financial year 2012

SWOT

Strategic objectives and challenges

Competitive Positioning

Geographic bias hinders Edrington

Tight at the top

Increasing consolidation in spirits

Market Assessment

Narrow portfolio

Geographic bias exerts growing pressure to diversify

Geographic/Category Opportunities

Contrasting performances in UK whiskies

Challenging conditions in Western Europe

Pockets of potential in Western Europe

Well placed in US single malt

Need to build emerging market presence

Single malt opportunities in Asia Pacific

Mounting a competitive response in the Dominican Republic

Mixing trend shaping growth in the Dominican Republic

Dark rum stands out in Spain

Growing premium opportunities in the US

Struggling to break into the US top 10

Western European rum opportunities

Diversification opportunities

Brand Strategy

A premium-orientated strategy

Operations

Route to market simplification

Recommendations

Diversification and geographic expansion

Samples

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