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Company Profile

Edrington Group in Spirits

May 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Edrington Group delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Edrington Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Edrington Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Edrington Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

Growth in the first half of financial year 2012

  • Strategic Evaluation

SWOT

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Geographic bias hinders Edrington

  • Competitive Positioning

Tight at the top

  • Competitive Positioning

Increasing consolidation in spirits

  • Competitive Positioning

Market Assessment

Narrow portfolio

  • Market Assessment

Geographic bias exerts growing pressure to diversify

  • Market Assessment

Geographic/Category Opportunities

Contrasting performances in UK whiskies

  • Geographic/Category Opportunities

Challenging conditions in Western Europe

  • Geographic/Category Opportunities

Pockets of potential in Western Europe

  • Geographic/Category Opportunities

Well placed in US single malt

  • Geographic/Category Opportunities

Need to build emerging market presence

  • Geographic/Category Opportunities

Single malt opportunities in Asia Pacific

  • Geographic/Category Opportunities

Mounting a competitive response in the Dominican Republic

  • Geographic/Category Opportunities

Mixing trend shaping growth in the Dominican Republic

  • Geographic/Category Opportunities

Dark rum stands out in Spain

  • Geographic/Category Opportunities

Growing premium opportunities in the US

  • Geographic/Category Opportunities

Struggling to break into the US top 10

  • Geographic/Category Opportunities

Western European rum opportunities

  • Geographic/Category Opportunities

Diversification opportunities

  • Geographic/Category Opportunities

Brand Strategy

A premium-orientated strategy

  • Brand Strategy

Operations

Route to market simplification

  • Operations

Recommendations

Diversification and geographic expansion

  • Recommendations

Samples

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