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Market Research for Egypt

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt.

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Euromonitor Egypt reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Profile

Egypt: Country Profile

Egypt’s economy will grow moderately in 2016. Public investment in infrastructure and energy and growth in consumption will be the main drivers. Security issues and the slow implementation of new projects constrain growth. Currency shortages are ...

May 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Coffee in Egypt

Hot drinks in Egypt remains dominated by tea and coffee, with coffee machines now also widely used in many workplaces, universities and houses, which is mostly driven by strong marketing support from Nestlé’s Nescafé brand. Nescafé is the most ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Other Hot Drinks in Egypt

The demand for other hot drinks increased in 2015, driven by chocolate-based flavoured powder drinks.

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Hot Drinks in Egypt

Egypt had better economic conditions in 2015, was more stable politically, and security also increased, which helped the on-trade channel to achieve volume growth, with many consumers in Egypt returning to drinking hot drinks in cafés and ...

May 2016 | US$2,100 | Pages: 38 | Add to cart | View details

Country Report

Tea in Egypt

Egyptians are heavy consumers of tea. However, young people prefer to drink coffee or other hot drinks rather than tea. This has driven producers in Egypt to introduce tea with different flavours such as fruit/herbal tea and varieties of tea that ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Apparel Accessories in Egypt

Consumers spend on apparel according to the season, as more accessories are sold in winter than summer especially gloves, belts, hats and scarves. Consumers usually visit apparel stores to buy clothes, but they can also buy apparel accessories at the...

Apr 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Childrenswear in Egypt

Most Egyptian parents think about apparel for their children before purchasing apparel for themselves. Childrenswear was also affected by the price inflation in 2015 which forced many middle-income consumers to seek private label brands and Chinese ...

Apr 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Footwear in Egypt

Following the closure of more than 7,000 leather factories in Egypt since the end of 2014 from 17,000 leather factories in the country, local production has been losing out in the competition versus international brands and Chinese imported brands ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Hosiery in Egypt

Informal trading of hosiery items grew in 2015, especially in Cairo, as many vendors sold sheer and non-sheer hosiery on small tables at the entrances and exits of metro stations and local areas which are under low scrutiny from the authorities. This...

Apr 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Jeans in Egypt

In jeans, the majority of sales are economy brands due to the current economic situation, as consumers become cautious about spending more on high-quality products with premium prices and instead focus on just what they need. This is true of both men...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Menswear in Egypt

Despite price inflation following government legislation and an Egyptian economy still recovering from previous political upheaval, menswear still recorded positive growth in current value terms in 2015. However, most middle-income consumers were ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Apparel and Footwear in Egypt

Egypt is still recovering from the political and economic uncertainty stemming from previous revolutions, although at the end of 2014 and during 2015 Egypt enjoyed much more political stability and the apparel and footwear market enjoyed more growth ...

Apr 2016 | US$2,100 | Pages: 78 | Add to cart | View details

Country Report

Sportswear in Egypt

In 2015, sportswear sales increased as the political situation in Egypt stabilised. Consumers have become more confident about joining clubs and gyms again, and Egyptians are becoming more open-minded about wearing sportswear when hanging out with ...

Apr 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Womenswear in Egypt

Price increases, following government legislation and volatility in the currency exchange rate against the US dollar, saw value sales of womenswear increase further in 2015. However, previously consumers used to purchase more than six items of ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Better For You Packaged Food in Egypt

There is a growing awareness of the health dangers associated with excess weight in Egypt, with this linked to an increase in media coverage of health issues and also widening access to the internet. A large number of consumers could meanwhile ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Food Intolerance in Egypt

Food intolerance remained a tiny niche at the end of the review period, with sales reaching less than E£14 million. There is little consumer awareness of these products, with the consumer base being limited to those who have been encouraged to buy ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Egypt

Egypt was characterised by high inflation and also impacted by currency fluctuations towards the end of the review period, with the Egyptian pound weakening against the euro and US dollar. This impacted the price of many brands of FF energy drinks ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Egypt

Fortification is the standard in milk formula, with consumers expecting these products to offer additional nutrients, with FF milk formula accounting for 99% of overall value in 2015. Sales in this area are thus benefiting strongly from strong growth...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Egypt

There continues to be concern over the quality of tap water in Egypt, with this being fuelled by frequent media reports covering this issue. April 2014 for example saw reports that Al Sharqia Governate had seen at least 140 cases of poisoning, with ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Egypt

NH olive oil is the dominant product area in naturally healthy packaged food, accounting for 61% value share in 2015. This product is also seeing steady growth, with current value sales increasing by 13% in the year and volume growth of 1%. Growth is...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Organic Beverages in Egypt

Organic beverages suffers from a number of factors, including high prices, with many consumers regarding these products as prohibitively expensive. There is also a general consumer mistrust in organic certification, due to a lack of national ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Organic Packaged Food in Egypt

There were no regulations covering organic food in Egypt at the end of the review period, with producers able to use the word "organic" on packaging without proving evidence of organic production methods. Consequently, consumer scepticism regarding ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Health and Wellness in Egypt

During the review period as a whole, health and wellness saw current value sales soar. However, this was chiefly due to the impact of high annual inflation, which reached double-digit levels for much of the review period. Most consumers in Egypt are ...

Apr 2016 | US$2,100 | Pages: 89 | Add to cart | View details

Country Report

Better For You Beverages in Egypt

Egypt is characterised by high levels of obesity, with 33% of consumers aged 15-years-old or over being obese in 2015. Levels further increased during the review period, with this share rising by over a percentage point from 2010. There is also ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Egypt

In 2015 tax on high-end leather products increased, after the customs decision to increase import duties on imported leather products such as bags and other products made of real leather. This will impact bags and luggage specialist retailers, ...

Mar 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Mixed Retailers in Egypt

Mixed retailers continued to see healthy value growth within store-based retailing in Egypt in 2015, with strong current value growth of 11%, due to low prices, discounts and continuous promotions on many product ranges.

Mar 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Retailing in Egypt

Sales in hypermarkets such as Hyper1, Spinneys and Carrefour jumped in 2015, due to promotional offers in order to attract Egyptian consumers. Hypermarkets in Egypt continued to compete to attract the largest population groups. Sales also increased ...

Mar 2016 | US$2,100 | Pages: 143 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Egypt

Sales of apparel and footwear have seen recovery, especially after the political situation Egypt witnessed from 2011. However, consumers were still price-sensitive when it came to spending on apparel and footwear in 2015, as high inflation, reduced ...

Mar 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Direct Selling in Egypt

Major players such as Avon have expanded their operations through establishing internet operations in order to drive sales and profits further.

Mar 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Egypt

2015 witnessed strong growth as a result of discounted prices on all types of electronics and appliances, as well as an increase in the number of new products. For example, Samsung reduced prices by between 20% and 30% on all its products, including ...

Mar 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Grocery Retailers in Egypt

The increasing number of women working in Egypt had a positive impact on online grocery retailers and modern grocery retailers with longer opening hours, such as hypermarkets and supermarkets. This resulted in a shift in shopping habits from ...

Mar 2016 | US$990 | Pages: 54 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Egypt

Direct selling of health and beauty products continued to grow strongly in the Egyptian market, in addition to many large grocery stores expanding their ranges of health and beauty products, as demand increased. In addition, many health and beauty ...

Mar 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Egypt

Despite the growing number of outlets within home and garden specialist retailers and the improved economy in Egypt, this channel continued to suffer due to the high prices of many products. Consumers are usually attracted by the look of products; ...

Mar 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Homeshopping in Egypt

Due to stability in Egypt and increasing household incomes, homeshopping saw current value growth of 29% in 2015, compared with 13% growth in 2013. Homeshopping value sales increase notably through the period of Eid celebrations and Ramadan, as ...

Mar 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Internet Retailing in Egypt

Egypt benefits from a number of factors which make the country appealing for international and domestic investment, such as its large population of 88 million in 2015 (60 million over the age of 15) and 55% of the total population using the internet....

Mar 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Egypt

AFH sales recorded positive performances in terms of value growth in 2015. Products such as AFH napkins and AFH wipers registered among the highest growth rates, while AFH boxed facial tissues, AFH tablecloths and AFH toilet paper all followed ...

Mar 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Incontinence in Egypt

Demand for incontinence products remained limited in 2015, although improving, with retail volume sales achieving 1.8 million units and registering 5% growth. Higher sales were driven by the increasing awareness and importance of incontinence ...

Mar 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Egypt

Strong value growth in 2015 was a result of increased average unit prices and higher consumer demand. Junior nappies/diapers registered retail volume growth of 6% and value growth of 11%, while new-born nappies/diapers recorded volume growth of 6% ...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Tissue and Hygiene in Egypt

The Egyptian economy grew relatively well in 2015 due to the easing of political tensions and increased consumer confidence, and thus growth in the tissue and hygiene market was relatively strong, although general increases in the costs of living and...

Mar 2016 | US$2,650 | Pages: 45 | Add to cart | View details

Country Report

Retail Tissue in Egypt

Retail tissue recorded volume growth of 4% in 2015 as a result of increased consumer confidence due to the economic recovery and political conditions stabilising somewhat. Despite a number of issues, the political and economic environment has greatly...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Sanitary Protection in Egypt

Retail volume sales grew by 9% in 2015 due to rising urbanisation and vigorous price promotion campaigns. Retail value sales continued to increase significantly to reach EGP714 million in 2015. This was mainly driven by standard towels with wings and...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Wipes in Egypt

Sales of wipes continued to be boosted by numerous factors in 2015, ranging from rising awareness of the advantages of using wipes, increasingly hectic lifestyles, general purpose use and increasing levels of pollution, dirt and dust. The overcrowded...

Mar 2016 | US$990 | Pages: 18 | Add to cart | View details

City Review

Cairo City Review

Cairo contributed 34% of Egypt's total GDP with 25% of the country's employed population as of 2014. However, internationally, the city's economic footing is shaky: Cairo's labour productivity (GVA per employee) of US$16,300 is one of the lowest ...

Feb 2016 | US$725 | Pages: 21 | Add to cart | View details

Country Report

Packaged Food in Egypt

Despite consistently high levels of inflation and adverse economic conditions, most of the companies operating within packaged food in Egypt saw improved performances in 2015, for various reasons. At the beginning of 2014, consumers were still ...

Jan 2016 | US$7,150 | Pages: 214 | Add to cart | View details

Country Report

Air Care in Egypt

Air care saw healthy growth of 4% in current value terms in 2015, which was an improvement on the growth witnessed in the review period. The increase in current value terms was the result of the dynamic current value growth seen in car air fresheners...

Jan 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Bleach in Egypt

Bleach is a popular product with strong demand for it in Egypt due to its multipurpose nature and affordability. The strong current value growth seen in bleach is the result of the country’s recovering economy and high inflation, which led to the ...

Jan 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Dishwashing in Egypt

Large increases in unit prices are the result of Egypt’s recovering economy with price spikes occurring mid-2015 and these are expected to occur again in 2016. Automatic dishwashing powders recorded strong current value growth of 11% in 2015.

Jan 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Insecticides in Egypt

A heavily polluted environment and large amounts of rubbish continue to drive demand for home insecticides in Egypt. Lack of state planning or recycling activities along with a population that is highly negligent towards the environment has led to ...

Jan 2016 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Laundry Care in Egypt

Laundry care grows by 14% in current value terms in 2015. This strong performance was the result of higher consumer spending and an economy that was looking more prosperous as political tensions slowly settled. This led to stronger current value ...

Jan 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Care in Egypt

As political conditions slowly stabilise after the revolutions of 2011 and 2013, a major threat still exists both economically and politically. Terrorist bombs and assassinations took place frequently over the course of 2015, which demonstrates that ...

Jan 2016 | US$2,650 | Pages: 58 | Add to cart | View details
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