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 Market Research for Egypt

Euromonitor publishes reports on industries, consumers and demographics in Egypt.

  • Industry specific reports offer insight into market size and market share in Egypt; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Egypt report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Egypt in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Egypt statistics factfile.

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Country Report

Air Care in Egypt

Retail value sales saw healthy growth of 4% in 2013. This was mainly driven by car air fresheners. Car air fresheners remained highly affordable at an average unit price of E£5.20 per unit in 2013 and this fact combined with heavy pollution in Egypt ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Bleach in Egypt

In 2013, bleach continued to be seen as a household cleaning staple in Egypt and was used in the cleaning of tiles, floors, kitchen surfaces and bathrooms, amongst other things. Thus, it continued to see dynamic volume growth in 2013 as population ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Dishwashing in Egypt

Increasing unit prices, driven by political and economic unrest in the country, pushed retail value sales growth in 2013. This, coupled with the slight increase seen in the penetration of dishwashers, had a positive effect on retail value sales ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Home Insecticides in Egypt

Hot weather was the main driver of demand for home insecticides in 2013 and over the review period as a whole. Insects are normally found in hot weather and it remained common to see insects inside houses in Egypt. In addition, the polluted ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Egypt

Strong retail value sales growth in 2013, came on the back of rising consumer confidence, as the economy stabilised and the political climate improved, thereby pushing consumption overall. Also, rising inflation contributed to healthy retail value ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Home Care in Egypt

Despite the slightly slower retail volume sales growth seen in 2013, the review period saw very strong retail volume and value sales growth overall. Current value sales growth remained strong on the back of rising prices, whilst retail volume sales ...

Apr 2014 | US$2,400 | Add to cart | View details

Country Report

Polishes in Egypt

The dusty weather in Egypt has always created the perfect conditions for polishes to thrive. This explains the healthy retail volume sales growth seen over the review period and in 2013 by furniture and shoe polish. Meanwhile, the modernisation of ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Surface Care in Egypt

In 2013, surface care in Egypt saw an increase in spending on advertising especially through television. The main players spent vast amounts in supporting their brands, including Dettol and Mr Muscle, amongst others. Companies focused on raising ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Egypt

The positive retail value sales growth seen in 2013 was mainly due to rising specialisation in household care products. This saw many people moving to more specialised products, including toilet care, as strong advertising campaigns pushed demand for...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Pet Care in Egypt

Following the 2011 population and the 2012 continuing political upheavals and a significant portion of the expatriate population fleeing the country, there has been a significant rise in the number of pet cats and dogs left on the streets of Egypt. ...

Jan 2014 | US$1,900 | Pages: 42 | Add to cart | View details

Country Report

Pet Products in Egypt

Pet products’ current retail value is expected to grow by 13% in 2013, a slower rate than in 2012, because the entrance of Egy Puppy in Egypt has introduced consumers to a wider range of premium pet products. As a result, the growth rate in 2012 ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Egypt

Retail current value and volume of cat food in 2013 are expected to grow at respective rates of 17% and 3%, which are lower than the 2012 rates. This is because pressures on the disposable income of middle-income consumers have resulted in the ...

Jan 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Dog Food in Egypt

Retail value, in constant terms, and retail volume of dog food in Egypt are expected to grow in 2013 at respective rates of 29% and 18%, which are lower than the 2012 growth rates. The continued high growth performance will be due to the weakening of...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Other Pet Food in Egypt

Other pet food’s retail value in 2013 is expected to grow at a current rate of 7%, which is slower than the 2012 growth rate. This is because declining disposable income is forcing many middle-income consumers to revert to unpackaged bird or fish ...

Jan 2014 | US$900 | Pages: 21 | Add to cart | View details

Future Demographic

Egypt in 2030: The Future Demographic

In 2030, the population of Egypt will reach 116 million, an increase of 42.0% from 2012. The population will experience growth in all age groups in 2012-2030, with particularly fast growth in the 60+ age groups. Egypt’s urban population will be ...

Jan 2014 | View details
Price: US$900 | Sale: US$725 | Pages: 26 | Add to cart |

Country Report

Computers and Peripherals in Egypt

In 2013, retail volume sales of computers and peripherals continued to be strongly driven by the ongoing rise in demand for tablet PCs in Egypt. Tablets in Egypt are seen as a very trendy device and with unit prices falling and thus making these ...

Nov 2013 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Home Audio and Cinema in Egypt

Home audio and cinema suffered from deteriorating economic conditions in Egypt in 2012 and 2013 as many consumers either avoided or postponed purchases of products that are considered to be a luxury. This holds especially true for rural households, ...

Nov 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Imaging Devices in Egypt

Imaging devices was strongly affected by competition from smartphones during 2013. Consumers were increasingly attracted by the ability to take pictures and post them on the internet instantly, thus dampening demand for digital cameras. In addition, ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

In-Car Entertainment in Egypt

In-car entertainment was strongly affected by political and economic uncertainty in 2013. Many in-car entertainment products such as in-dash media players are not considered a necessity by most Egyptian consumers and, due to their relatively high ...

Nov 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Mobile Phones in Egypt

Mobile phones was one of the few product areas within consumer electronics to record positive growth in Egypt during 2013, with sales being driven by the ongoing rise of smartphones in the country. Sales were boosted by the availability of a widening...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Consumer Electronics in Egypt

Sales of consumer electronics in Egypt were boosted by the large domestic market, increasing disposable income levels and improvements in telecommunications infrastructure over the review period. Despite the global financial crisis, Egypt has been ...

Nov 2013 | US$1,900 | Pages: 71 | Add to cart | View details

Country Report

Portable Players in Egypt

Portable media players registered a sharp decline in retail volume sales for all product types during 2012 and 2013. In a development that already started in 2010, portable media players are increasingly being substituted with other portable devices ...

Nov 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Egypt

After suffering from strong unsecurity in 2011, food street stalls/kiosks recovered their customers as relative stability returned. However, relaxed regulations resulted in emerging conterfeit sells operating through the category after the ...

Nov 2013 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Cafés/Bars in Egypt

Specialist chained coffee shops has been expending at a high pace in terms of current value (+7%) and outlets volume (+2%). Strong brands such as Costa Coffee, Cilantro and Starbucks are attracting the youth, with services such as wi-fi (became free ...

Nov 2013 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Egypt

Retailing developments resumed after a halt during the 2011 revolution. Stand-alone locations suffered from the increasing retail competition, witnessing a transaction volume gowth of 2% in 2012 in comparison to a review period CAGR of 4%. Similarly,...

Nov 2013 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Fast Food in Egypt

Fast food industry recovered from 2011 drop caused by the revolution, thanks to a recovery in tourist volume, a relative return to stability and competitive prices implemented by the country’s operators. However, the weakened economy, general ...

Nov 2013 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Full-Service Restaurants in Egypt

After a decrease in performance in reason of the revolution, FSR recovered in 2012 in all categories thanks to a growth in trourist numbers and a relative return to stability. Egyptians are gradually having lunch and dinning out again, with security...

Nov 2013 | US$900 | Pages: 37 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Egypt

2012 correspond to a slight recovery for the 100% home delivery/takeway (HDTA) from 2011 revolution. Following a value CAGR of 4% in the review period, current value increased by 10% in 2012. Operators in the category intensified their offered ...

Nov 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Consumer Foodservice in Egypt

Rising levels of income and population have enabled Egypt and the Middle East and North Africa (MENA) to become a key region for growth. Recovery in tourism also participated in the growth of consumer foodservice in the country. The middle-income ...

Nov 2013 | US$1,900 | Pages: 111 | Add to cart | View details

Country Report

Self-Service Cafeterias in Egypt

Self-service cafeterias is a niche market in Egypt, with about 63 outlets present. Only present in chained format, self-service cafeterias are mainly based in shopping malls’ food courts.

Nov 2013 | US$900 | Pages: 17 | Add to cart | View details

Statistical Reference Handbook

International Marketing Data and Statistics 2014

Comparable demographic, economic and marketing statistics for 160 non European countries countries presented in a concise, easy to understand format.

Nov 2013 | US$475 | View details

Country Report

Cigarettes in Egypt

In 2012 there were record levels of illicit trade in cigarettes, which reached at least 32% of total volumes. Security in Egypt was an issue of great concern throughout the year due to the fact that in many areas police had still not returned to the ...

Oct 2013 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Cigars in Egypt

Due to legislation finalised in March 2013, in which import tax on cigars increased to 40%, cigars have become difficult to find in Egypt. Retailers report that many products are simply no longer available and this has been reflected in unit prices ...

Oct 2013 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Tobacco in Egypt

Egyptian smokers in 2010 saw the price of cigarettes surge by as much as 40%, following a change of government legislation that implemented higher taxes in an attempt to combat Egypt’s high incidence of smoking. As a result, volume sales in 2011 ...

Oct 2013 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Smoking Tobacco in Egypt

Smoking tobacco is experiencing much higher growth rates in comparison to other categories, thanks to this category being so much a part of the local culture as well as the increasing price of cigarettes. Many cigarette smokers are moving towards ...

Oct 2013 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Fragrances in Egypt

Sales of fragrances became increasingly reliant on sales peaks for most retailers towards the end of the review period. With most households facing economic problems, a growing percentage of fragrances were purchased as gifts around special occasions...

Oct 2013 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Oral Care in Egypt

Oral care sales are largely limited to mid- to high-income urban consumers in Egypt. Low-income consumers typically have little awareness of the need for oral hygiene or the benefits of oral care. These consumers are focused on economic survival and ...

Oct 2013 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Beauty and Personal Care in Egypt

In current value terms, beauty and personal care appeared to see dynamic growth during the review period. However, this was chiefly due to high inflation throughout the review period. In constant value terms, growth was meanwhile low. Players kept ...

Oct 2013 | US$2,400 | Pages: 112 | Add to cart | View details

Country Report

Sets/Kits in Egypt

There was a marked slowing in volume growth for sets/kits in 2012, with sales rising by 1% in comparison to a review period CAGR of 4%. This occurred as economic factors resulted in consumers limiting their purchases of these products. Impulse ...

Oct 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Skin Care in Egypt

There was a back-to-basics approach to skin care for many consumers at the end of the review period, due to economic worries and a sharp rise in the cost of living. Many women and a growing number of men regard skin care as an everyday essential and ...

Oct 2013 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Sun Care in Egypt

Sun care was heavily impacted by trends in tourist arrivals at the end of the review period. While tourist numbers grew in 2010, the global economic downturn resulted in incoming tourists seeking to economise, with many thus buying sun protection ...

Oct 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Egypt

Sales of baby and child-specific products continued to be constrained by economic factors at the end of the review period. These products are typically purchased by mid- to high-income consumers, with low-income consumers being unable to afford baby ...

Oct 2013 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bath and Shower in Egypt

Egyptian consumers faced challenging times at the end of the review period, with ongoing high inflation and a marked rise in the cost of living. This shaped the performance of bath and shower. Bar soap offers the cheapest product area and thus ...

Oct 2013 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Colour Cosmetics in Egypt

Many consumers struggled to cope with the rising cost of living towards the end of the review period, with high inflation and unemployment resulting in many struggling to afford basics such as food and fuel. As a result, many consumers cut back on ...

Oct 2013 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Deodorants in Egypt

Deodorants continued to benefit from Egypt's hot year-round climate and overcrowded cities at the end of the review period, with many consumers thus viewing deodorants as a necessity. This resulted in ongoing strong volume growth for deodorant ...

Oct 2013 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Depilatories in Egypt

There was a focus on maintaining volume growth in depilatories in 2012, against a backdrop of increasing price-sensitivity and strong competition from home-made alternatives and men's razors and blades. As a result, many retailers and players ...

Oct 2013 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Hair Care in Egypt

Hair care was heavily impacted by consumers seeking to economise at the end of the review period. Consumers are focused on achieving shiny and healthy hair and most were thus not willing to relinquish purchases of hair care at the end of the review ...

Oct 2013 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Men's Grooming in Egypt

There was good growth for men's grooming at the start of the review period, with men becoming more focused on their appearance and grooming. There was a growing association between a well-groomed and youthful appearance and social success and growing...

Oct 2013 | US$900 | Pages: 29 | Add to cart | View details

Statistical Reference Handbook

Consumer Middle East and North Africa 2014

A popular reference book to identify consumer market trends. It has comparable market size statistics for hundreds of consumer products.

Sep 2013 | US$600 | View details

Country Report

Car Rental in Egypt

The car rental industry is slowly recovering from upheaval of the Arab Spring movement in 2011, but is still affected by continuous political instability and popular uprising. The 3% growth seen in 2012 is highly attributed to domestic tourists’ ...

Sep 2013 | US$900 | Pages: 14 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook