Egypt

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Egypt StatisticsConsumer Lifestyles in EgyptEgypt Country BriefingsFuture Demographics: Egypt in 2030

Country Report

Country Report

Beer in Egypt

Jun 2018

Beer continues to dominate alcoholic drink volume sales in Egypt and is also considered to be the most economical option, with prices being considerably cheaper than for wine or spirits. The main consumers of beer are men within all age groups, with ...

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Cider/Perry in Egypt

Jun 2018

The availability of cider/perry products remains negligible in Egypt, with no change expected over the forecast period....

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Alcoholic Drinks in Egypt

Jun 2018

In 2017, Alcoholic drinks growth in Egypt was affected by rampant inflation, which peaked at a 30-year high of 33% in July. This limited growth, which was fuelled in previous years by the adoption of Western trends by Egyptian consumers. Price ...

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Rtds/High-Strength Premixes in Egypt

Jun 2018

RTDs/high-strength premixes is dominated by spirit-based RTDs. Other areas like wine RTDs and high-strength premixes have not yet been introduced in Egypt. The most famous RTD brand is ID Edge from Al Ahram Beverages, which has been available longest...

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Spirits in Egypt

Jun 2018

In Egypt, spirits is divided between high priced imported brands found only in on-trade channels, and reasonably priced but lower quality domestically produced alternatives that can be found off-trade. Imported spirits are famous international brands...

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Wine in Egypt

Jun 2018

In line with ongoing Westernisation, wine is increasingly accepted by Egyptian consumers. Wine is typically purchased on-trade, through restaurants or bars. Off-trade sales remain limited, with only distribution chains or high end drinks specialists ...

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Cat Food in Egypt

May 2018

Islam is the state religion in Egypt, with Muslims accounting for a 90% share of the population. Islam permits the keeping of dogs for certain purposes, such as hunting, guarding livestock and protecting crops. However, dogs should be kept outside ...

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Dog Food in Egypt

May 2018

Dog food sales are affected by the limitations of local brands. Only seven factories produce dry dog food locally, and the quality of their output is considered poor or average. The main local brand, Canidu, offers only one product: 20kg dry dog ...

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Other Pet Food in Egypt

May 2018

While it is cheaper to own and feed birds in Egypt, rather than domestic animals like cats and dogs, there is little in the way of variety when it comes to bird food. Nonetheless, Perfecto is a known local bird food brand. Meanwhile, a famous local ...

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Pet Care in Egypt

May 2018

High inflation, the devaluation of the local currency in November 2016 and new restrictions on imports because of the shortage of foreign currency have had a negative impact on pet food. The high increase of duties on pet food puts more strain on the...

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Pet Products in Egypt

May 2018

Many owners focused on essentials like food when purchasing products for their pets. Price hikes after the recent devaluation of the local currency in November 2016 and the shortage of foreign currency and restrictions on imports hampered the demand ...

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Baby and Child-Specific Products in Egypt

May 2018

Baby-related products are considered extremely important from a mother’s perspective, reflected by the trend for companies to improve this category by satisfying the different needs of consumers. However, the high unit price growth due to rising ...

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Bath and Shower in Egypt

May 2018

Bath and shower witnessed a positive value performance in 2017. Moreover, body wash/shower gel witnessed the highest growth performance due to a high unit price increase, while talcum powder witnessed the lowest growth performance in value terms ...

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Colour Cosmetics in Egypt

May 2018

Colour cosmetics is expected to perform well throughout the forecast period. In large part, this growth will be driven by young female consumers in their teens and 20s. First of all, it should be noted that population growth will generate an influx ...

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Deodorants in Egypt

May 2018

Deodorants continued to record a strong value performance in Egypt in 2017. Deodorant creams was partly responsible for the overall value growth, along with deodorant roll-ons and deodorant sticks, although the strongest influence was deodorant ...

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Depilatories in Egypt

May 2018

Depilatories is a category that in Egyptian beauty and personal care is considered as both a necessity and a luxury; with certain women’s lifestyles dictating how they purchase. Working women, mothers, teenagers and high-income consumers consider ...

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Fragrances in Egypt

May 2018

The hike in unit prices within fragrances was enormous in comparison with the second quarter of 2016, due to the free fluctuation of the Egyptian pound and customs issues that were evident after the unit prices started to settle down. This had a ...

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Hair Care in Egypt

May 2018

Consumers faced a great hike in unit prices within hair care in 2017 compared to previous years, which greatly influenced their decisions to shift towards more reasonable prices and at the same time encourage locally- manufactured products, due to ...

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Mass Beauty and Personal Care in Egypt

May 2018

Most local consumers are looking for mass beauty and personal care in Egypt due to the good quality, affordability and availability offered. Many of them are shifting towards mass products, especially amongst lower income levels that suffer from ...

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Men's Grooming in Egypt

May 2018

Men’s grooming in Egypt chiefly consists of men’s shaving, while men’s toiletries remained fairly small in 2017. This can be attributed to the fact that a significant proportion of the male demographic in Egypt does not make use of toiletries that ...

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