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 Market Research for Egypt

Euromonitor publishes reports on industries, consumers and demographics in Egypt.

  • Industry specific reports offer insight into market size and market share in Egypt; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Egypt report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Egypt in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Egypt statistics factfile.

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Country Report

Air Care in Egypt

Retail value sales experienced value growth of 3% in 2014. The increase in value sales was mainly due to gel air fresheners, which although posting a lower growth rate, contributed more in absolute monetary terms.

Apr 2015 | US$900 | Add to cart | View details

Country Report

Bleach in Egypt

Bleach is a common household product in Egypt due to its multi-purpose nature and versatility in household cleaning and therefore enjoyed popularity among Egyptian consumers. A population increase, coupled with the urbanisation trend, led bleach to ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Dishwashing in Egypt

The economic recovery policies designed to reduce the fiscal deficit resulted in an increase in unit prices across all categories in 2014, thus driving retail value growth. Automatic dishwashing tablets recorded the highest value growth of 32% in ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Home Insecticides in Egypt

Climate and a heavily polluted environment across the country remained the main factor to drive demand for home insecticides in 2014. A lack of state planning and recycling activities, as well as a negligent attitude among the population towards the ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Laundry Care in Egypt

Significant retail value growth of 14% was recorded in 2014 in laundry care. This came as consumption increased as confidence levels grew and economic stabilisation began. Price increases and high inflation played a role in increased retail value ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Home Care in Egypt

Increases in average unit prices and retail value sales in 2014 were the result of policies to deliver an economic recovery and reduce the high fiscal deficit. Inflationary pressures, along with cuts in the subsidies on energy and increases in taxes,...

Apr 2015 | US$2,400 | Add to cart | View details

Country Report

Polishes in Egypt

Egypt’s climate and geographical location worked to the benefit of the polishes category as dusty conditions helped increase consumer demand. Healthy retail volume growth was recorded over the review period with a CAGR of 4%. Furniture polish ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Surface Care in Egypt

Home care benefited from strong advertising campaigns and heavy price promotions, which helped drive value growth in 2014. Main brands, such as General and Cif, remained in leading positions as their regional presence and competitive prices helped ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Egypt

The positive retail value growth witnessed in 2014 was a result of the increasing specialisation of household care products. Many consumers purchased specialist products due to strong media advertising campaigns, which led value sales to grow by 4% ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Packaged Food in Egypt

Similar to 2013 when the sales in constant value terms increased by 3%, in 2014 value sales of packaged food increased by 2%. The market is predominantly driven by sales of bread, which accounted for a 29% share of value sales of packaged food in ...

Apr 2015 | US$6,500 | Pages: 233 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Egypt

The 3% volume growth in away-from-home hygiene during 2014 was slower than the 5% volume growth recorded in the category during 2013, while the 2% volume growth recorded in away-from-home tissue in 2014 was a significant improvement on the 4% volume ...

Apr 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Egypt

Cotton wool/buds/pads in Egypt remains a tissue and hygiene category in which the majority of products target a limited number of mid/high-income and high-income consumers. Until 2014, consistently positive volume growth had been generated in the ...

Apr 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Incontinence in Egypt

Demand for incontinence products in Egypt remained very low in 2014 as retail volume sales declined by 1% to remain on 1.7 million units. The main reason for the limited popularity of incontinence products in Egypt is low consumer awareness of the ...

Apr 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Egypt

The strong current value growth recorded in nappies/diapers/pants in Egypt during 2014 came as a result of the inflationary pressures which emerged during the post-revolutionary period. The positive volume growth recorded in the category, meanwhile, ...

Apr 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Tissue and Hygiene in Egypt

Fluctuations between positive and negative growth occurred across all tissue and hygiene categories over the review period due to rising prices and the slow pace of economic recovery. The industry is still nowhere near reaching maturity and per ...

Apr 2015 | US$2,400 | Pages: 48 | Add to cart | View details

Country Report

Retail Tissue in Egypt

Healthy retail volume growth of 5% was recorded in retail tissue in Egypt during 2014, the result of consistent population growth and rising levels of consumer spending after a harsh economic downturn in the aftermath of the January 2011 revolution. ...

Apr 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Sanitary Protection in Egypt

Retail volume sales of sanitary protection in Egypt increased by 6% in 2014 due to rising migration towards urban areas within the country. Positive growth was recorded in the average unit price in sanitary protection in 2014 as current value growth ...

Apr 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Wipes in Egypt

During 2014, sales of wipes in Egypt were boosted by numerous factors ranging from rising awareness of the advantages of using wipes, increasingly hectic lifestyles among the Egyptian population, the general purpose nature of the most popular wipes ...

Apr 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Audio and Cinema in Egypt

Home audio and cinema suffered from deteriorating economic conditions in Egypt in 2013 and 2014, as many consumers either avoided or postponed purchases of products that are considered to be a luxury. This holds especially true for rural households, ...

Mar 2015 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Imaging Devices in Egypt

Imaging devices was strongly affected by competition from smartphones during 2014. Consumers were increasingly attracted by the ability to take pictures and post them on the internet instantly, thus dampening demand for digital cameras. In addition, ...

Mar 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

In-Car Entertainment in Egypt

In-car entertainment was strongly affected by political and economic uncertainty in 2014. Many in-car entertainment products, such as in-dash media players are not considered a necessity by most Egyptian consumers and, due to their relatively high ...

Mar 2015 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Mobile Phones in Egypt

Mobile phones was one of the few product areas within consumer electronics to record positive growth in Egypt during 2014, with sales being driven by the ongoing rise of smartphones in the country. Sales were boosted by the availability of a widening...

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Consumer Electronics in Egypt

Smartphones are now available in Egypt at relatively low prices so that people with all levels of income can own one, not just the rich. As people want to access 24-hour news about their country and keep in close contact with relatives and friends, ...

Mar 2015 | US$1,900 | Pages: 66 | Add to cart | View details

Country Report

Portable Players in Egypt

Portable media players registered a sharp decline in retail volume sales for all product types during 2013 and 2014. In a development that started in 2010, portable media players are increasingly being substituted with other portable devices, such as...

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Computers and Peripherals in Egypt

Sales of computers in Egypt increased from E£6.3 billion in 2010 to E£9.9 billion in 2014. Computer penetration rose to around 19% in 2014 and the number of units sold reached 2.4 million in 2014.

Mar 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Dairy in Egypt

A lack of health-consciousness in terms of the benefits of drinking milk and increases in prices are the main challenges for packaged drinking milk

Mar 2015 | US$1,900 | Pages: 67 | Add to cart | View details

Country Report

Drinking Milk Products in Egypt

A lack of health-consciousness in terms of the benefits of drinking milk and increases in prices are the main challenges for packaged drinking milk.

Mar 2015 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Gum in Egypt

Chewing gum is part of the snacking habits of Egyptians. There are a large number of variants and pack sizes, which allow consumers to buy packs of only two pieces, or much bigger packs.

Mar 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Meal Replacement in Egypt

Meal replacement remains a negligible category in 2014

Mar 2015 | US$900 | Add to cart | View details

Country Report

Other Dairy in Egypt

The chocolate variant is the most popular for Danette, whilst some other variants have not succeeded because of their lack of popularity, such as the cheesecake variant.

Mar 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Sugar Confectionery in Egypt

Sugar confectionery is offered at relatively low prices in Egypt, and enjoys strong popularity, especially through traditional retailers. Low-income consumers are the main target of players. Sugar confectionery fulfils a need, especially as chocolate...

Mar 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Egypt

Sales of yoghurt are expected to continue to grow in 2014. The increase in the number of international players producing yoghurt, strong promotions within stores (quantity discounts) and the increasing health awareness of yoghurt positively impacted ...

Mar 2015 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Baby Food in Egypt

The market in Egypt is price-sensitive; hence this category is mainly dependent on the middle-classes and above. The poor economic conditions and increases in prices are expected to slow down the growth rate of baby food . Egypt witnessed a high ...

Mar 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Cheese in Egypt

Sales of cheese are expected to reach 190,000 tonnes in 2014. The category is expected to see a positive performance and be less impacted by the poor economic conditions, as it is a basic necessity, unlike many other products.

Mar 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Chocolate Confectionery in Egypt

Chocolate confectionery is not as mature in Egypt as in other markets in the Gulf or in Europe. This is mainly due to the low GDP in Egypt compared with other countries. Moreover, chocolate confectionery has higher sales in the winter, which is ...

Mar 2015 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Confectionery in Egypt

Chocolate confectionery is not as mature in Egypt as in other markets in the Gulf or in Europe. This is mainly due to the low GDP in Egypt compared with other countries. Moreover, chocolate confectionery has higher sales in the winter, which is ...

Mar 2015 | US$1,900 | Pages: 59 | Add to cart | View details

Country Report

Biscuits in Egypt

Biscuits is growing strongly, at three to four times the growth rate of other European markets . The penetration of biscuits consumption among children and young youth is around 41% in Egypt.

Mar 2015 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Breakfast Cereals in Egypt

Breakfast cereals remains a small category, representing a nominal share of total bakery volume sales. This is due to a lack of awareness of this product. Moreover, the upper strata are the ones who are familiar with the health benefits some cereal ...

Mar 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Ice Cream in Egypt

After the high growth in ice cream sales during the last few years of the review period, the category witnessed a marginal decline in value and a slowdown in volume sales, due to the poor economic conditions.

Mar 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Oils and Fats in Egypt

Cooking fat is not growing as fast as oil. This has to do mainly with the price points and the poor economic conditions. Furthermore, there are branded and unbranded blended oils which are more affordable than seed oil and ghee.

Mar 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Snack Bars in Egypt

The poor economic conditions did not allow for the category to grow exponentially in 2014. Provided that the consumption base is relatively low – the increase was not significant to move the volume of consumption up.

Mar 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Spreads in Egypt

The increase in raw material prices, for example, a 33% increase on sugar and others by as much as 120%, coupled with poor economic conditions, limits category growth in 2014 volume-wise, given that spreads are not a basic commodity. Spreads sees a ...

Mar 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Baked Goods in Egypt

Packaged/industrial bread is broken down into baguettes with 1% of value, brown bread with 12%, white bread with 87%, and wholewheat bread with 0.5%.

Mar 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Bakery in Egypt

The competition in Arabic baked goods is quite fragmented given that it is quite diversified and a large number of informal channels produce them.

Mar 2015 | US$1,900 | Pages: 58 | Add to cart | View details

Country Report

Analgesics in Egypt

The analgesics category continued to register a positive performance in 2014 in current value terms. There is a large number of effective brands available in the category, which is populated by both local and international brands. These products are ...

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Calming and Sleeping in Egypt

Calming and sleeping solely consisted of Rx products during the review period. While UTC sales of these products are strong, these are excluded from this report, which only includes OTC consumer health.

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

Coughs, colds and allergies tend to be related to certain seasons in the year, thus sales of products designed to treat these conditions fluctuate over the course of the year. People tend to treat themselves with these products, without seeking the ...

Mar 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Dermatologicals in Egypt

Dermatologicals registered a 3% current value increase in sales, to reach E£65 million in 2014. Growth was driven by the topical germicidals/antiseptics category, which accounted for 85% of total category sales. With a value increase of 3%, it ...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Digestive Remedies in Egypt

The digestive remedies especially the antacid is growing in Egypt for a number of reasons. From the demand side, Egyptians have bad dieting habits; they often consume unhealthy meals. Moreover, the time interval between the meals is not adequate. The...

Mar 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Herbal/Traditional Products in Egypt

There is a general preference for packaged herbal/traditional products over unpackaged alternatives, due to Egyptian consumers’ increasing focus on hygiene, the products’ wide availability and reasonable prices. However, ongoing and intensifying ...

Mar 2015 | US$900 | Pages: 23 | Add to cart | View details
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