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Egypt

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt.

Egypt StatisticsConsumer Lifestyles in Egypt

Egypt Country BriefingsFuture Demographics: Egypt in 2030

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    Coffee in Egypt

    Feb 2018

    In 2017, as a result of several corrective measures taken by the Egyptian government as part of the IMF’s loan requirements, which ranged from devaluation of the local currency and a rise in VAT to the partial removal of fuel subsidies, inflation ...

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    Country Report

    Other Hot Drinks in Egypt

    Feb 2018

    Chocolate-based flavoured powder drinks remained the only category present in other hot drinks in Egypt in 2017. However, some plant-based hot drinks can be found in small shops or herbal specialists, although these are not considered actual brands. ...

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    Country Report

    Hot Drinks in Egypt

    Feb 2018

    Egypt’s decision to accept a loan from the International Monetary Fund (IMF) has resulted in various consequences, ranging from the devaluation of the Egyptian pound and the implementation of VAT to the removal of subsidies on fuel, with all of these...

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    Country Report

    Tea in Egypt

    Feb 2018

    Tea is the most popular hot drink in Egypt. It is also the most widespread, being available and consumed in every region. It is preferred by Egyptians when in meetings, at social gatherings and special events. All income classes drink tea, with each ...

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    Country Report

    Menswear in Egypt

    Feb 2018

    The popular success of the Concrete advertising campaign recalled many of the advertising campaigns that have relied on the popularity and artistry of its heroes. The brand’s latest campaign simply focussed on its participating artists, who made the ...

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    Country Report

    Apparel Accessories in Egypt

    Feb 2018

    A lot of customers see apparel accessories as non-essential, so they rarely purchase new items. With the recent elevation of prices due to aggressive inflation in 2017, this category is expected to witness negative growth over the forecast period. ...

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    Country Report

    Childrenswear in Egypt

    Feb 2018

    Eid comes annually with customs and traditions that never change. The most realised way to celebrate the joy of Eid is to purchase new clothes for both adults and toddlers. However, with the changing economic conditions and overlapping successive ...

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    Country Report

    Footwear in Egypt

    Feb 2018

    Shoe sales declined by double digits in 2017. Lack of imports was a major problem; imported goods represented 25% or less of the products available in the Egyptian marketplace in 2017....

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    Country Report

    Hosiery in Egypt

    Feb 2018

    Although hosiery items are essential in every wardrobe, elevated prices and hefty inflation in 2017 spilled over into this category, and it is expected to see negative growth over the forecast period. Hosiery is strongly tied to footwear as most ...

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    Country Report

    Jeans in Egypt

    Feb 2018

    Ripped jeans are all the rage for both men and women in Egypt, although Egyptian men are less concerned with owning trendy styles of jeans. Men that do seek fashionable jeans are mostly high-income customers that can purchase premium and ...

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    Country Report

    Apparel and Footwear in Egypt

    Feb 2018

    Egypt’s government estimates the country’s economy to accelerate by 4% in 2018-2019. Expected lower levels of inflation, declining budget deficits and improving trade balance, as well as improving tourism conditions and sustainable growth of GDP will...

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    Country Report

    Sportswear in Egypt

    Feb 2018

    Globally there is a health and wellness trend with more awareness towards sports and leading a healthy lifestyle. Egyptians have adopted this trend, and more people are showing interest in sports-related or sports-inspired fashion. An increasing ...

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    Country Report

    Womenswear in Egypt

    Feb 2018

    Egypt’s recession is spilling over into womenswear and a plunge in sales is set to cast a negative shadow over the whole apparel industry. Many ready-to-wear retailers are seeking unconventional solutions to save the category from losses resulting ...

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    Country Report

    Air Care in Egypt

    Feb 2018

    For most Egyptians, electric air fresheners products are viewed as non-essential luxuries. Only very high-income consumers can purchase electric air fresheners, whether battery operated or plug in. In addition, electric air fresheners are only ...

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    Country Report

    Bleach in Egypt

    Feb 2018

    Bleach is bought and used by many consumers in most households of different income levels for almost all cleaning purposes, for laundry care, bathroom cleaning, floor cleaning, kitchen cleaning, or disinfecting. All bleach brands like Clorox, Clorel,...

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    Country Report

    Dishwashing in Egypt

    Feb 2018

    Most Egyptian households are price sensitive and selective in their purchasing decisions. In dishwashing, many consumers switched to hand dishwashing to escape the increased prices of automatic dishwashing, and the cost of operating dishwashers with ...

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    Country Report

    Home Insecticides in Egypt

    Feb 2018

    Spray/aerosol insecticides remained the most popular home insecticides category in Egypt in 2017 with a dynamic performance. Spray/aerosol insecticides products are offered in different distribution channels in Egypt ranging from small independent ...

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    Country Report

    Laundry Care in Egypt

    Feb 2018

    Laundry care in Egypt maintained a good sales performance in 2017. Both powder and liquid detergents recorded dynamic value growth due to familiarity and the high purchase frequency of different laundry detergents, despite the significant increase in...

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    Country Report

    Home Care in Egypt

    Feb 2018

    After a year of economic turbulence as a result of major decisions such as currency devaluation, imposing new value added tax (VAT) and gasoline subsidy removals, a tentative return to stability was witnessed in 2017. The US dollar value started to ...

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    Country Report

    Polishes in Egypt

    Feb 2018

    Furniture polish remained in high demand from Egyptian consumers of all incomes, many of whom consider it a basic cleaning and home care product to be purchased regularly. This is mainly because of the dusty weather and pollution in Egypt that make ...

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