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Market Research for Egypt

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt.

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Euromonitor Egypt reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Dog Food in Egypt

Dog food retail value and volume sales are set to increase faster in 2016 than in 2015, rising by 22% and 10% respectively. The dog population, which rose each year of the review period, is expected to rise by a further 2% in 2016, with 3% of ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Cat Food in Egypt

Cat food is likely to sustain its positive trajectory in 2016 as seen in the previous two years. The category is small but is developing at a healthy pace, buoyed by a more stable economic and political environment and changes in lifestyles that ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Other Pet Food in Egypt

During 2016, other pet food current retail value sales grew by 15%, which represented an increase from the 10% growth recorded in 2015. This improvement was mainly due to the return to stability in the Egyptian economy and lower inflation.

Jun 2016 | US$990 | Add to cart | View details

Country Report

Pet Care in Egypt

Improving political and economic stability in Egypt in 2015 compared to the review period and the relatively peaceful security situation positively impacted pet care sales during the year. Consumers were more inclined to purchase pet care products ...

Jun 2016 | US$2,100 | Add to cart | View details

Country Report

Pet Products in Egypt

Current retail value sales within pet products is set to grow by 14% in 2016 – which will represent a slight increase from the 12% recorded in 2015. This can be attributed to the growing variety of premium pet products offered in Egypt. The desire to...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Beer in Egypt

Beer continued to perform positively in Egypt, registering total volume growth of 7% in 2015. Beer’s placement within the industry as the most affordable product with the strongest brand heritage allows it to possess a competitive advantage over ...

Jun 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Alcoholic Drinks in Egypt

Throughout 2015, tourism rates fluctuated due to political tensions and security issues, which was down to instability in the region and in North Sinai. Tourism figures reached 915,000 in July alone indicating a positive outlook for the forecast ...

Jun 2016 | US$2,100 | Pages: 67 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Egypt

RTDs/high-strength premixes witnessed strong growth in 2015 as the concept became more familiar to consumers, which was coupled with the introduction of new products, thus driving demand in both the off-trade and on-trade. As Egyptians are not ...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Spirits in Egypt

On-trade sales started to strengthen in most categories in 2015 due to consumers opting to drink in on-trade establishments rather than at home. There remained a strong demand for imported spirits, which is expected to continue throughout the ...

Jun 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Wine in Egypt

Wine continued to see steady growth in 2015, increasing by 11% in total volume terms, which was similar to the CAGR recorded over the review period. This consistency came about as normal social habits resumed in Egypt despite ongoing tensions ...

Jun 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Egypt

In Egypt, 100% home delivery/takeaway serves the many consumers who are not able to go out for lunch or breakfast during their working day. Working people are more likely to order food to be delivered to their workplace so that they can have a snack ...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Cafés/Bars in Egypt

Due to the important and traditional role of cafés as public meeting places in Egyptian society, cafés/bars continues to perform well in the country. Cafés/bars was the consumer foodservice category with the highest number of customers in Egypt at ...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Fast Food in Egypt

Fast food remains one of the best performing categories in consumer foodservice in Egypt. The category is very well developed in Egypt and continues to flourish as demand continues remains strong and consistent. The wide target audience for fast food...

Jun 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Full-Service Restaurants in Egypt

The growth recorded in full-service restaurants in 2015 was driven mainly by the increasing demand for Asian full-service restaurants and pizza full-service restaurants, which registered the fastest growth rates of all full-service restaurants ...

Jun 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Consumer Foodservice in Egypt

Political and economic stability is fuelling healthy growth in consumer foodservice in Egypt. Consumers in the country feel safer now that fewer protests are being held, while the withdrawal of night curfews had a major positive effect on the ...

Jun 2016 | US$2,100 | Pages: 110 | Add to cart | View details

Country Report

Self-Service Cafeterias in Egypt

During 2015, self-service cafeterias remained a small and underdeveloped consumer foodservice category in Egypt. Egyptian people are generally unfamiliar with the self-service cafeteria concept and in light of the low labour costs and high levels of ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Egypt

Street stalls/kiosks remains a very small consumer foodservice channel in Egypt, targeting mainly low-income and middle-income consumers. The overall improvement in the political and economic situation in Egypt towards the end of the review period ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Asian Speciality Drinks in Egypt

Asian speciality drinks are not available in the Egyptian market. These products continued to be unfamiliar to many Egyptians, while those who are aware of Asian speciality drinks tend to be those who have travelled to Asia. These products are ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Bottled Water in Egypt

Bottled water increased by 8% in off-trade current value terms in 2015, compared with the review period CAGR of 13%. Bottled water is the largest category in volume terms and the second largest in value terms in the Egyptian soft drinks market. Many...

Jun 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Carbonates in Egypt

Carbonates were the most popular soft drinks in Egypt in 2015. Carbonates consumption was driven by Egypt’s teenagers and the growing population. Also, the main players, Pepsi-Cola and Coca-Cola, invested in advertising campaigns, especially during ...

Jun 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Energy Drinks in Egypt

Energy drinks saw off-trade current value growth of 9% in 2015, compared with a current value CAGR of 12% over the review period. As an expensive soft drink, energy drinks was strongly affected by the economic and political turbulence in Egypt.

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Juice in Egypt

In the past juice in Egypt mainly targeted women and children. However, the sweeping health trend has also encouraged producers to target men. Younger males are known to hang around kiosks close to their homes with friends to manage their spending ...

Jun 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Soft Drinks in Egypt

As Egypt was becoming more stable politically, slight recovery was seen in on-trade volume sales of soft drinks during 2015. The off-trade channel, meanwhile, continued to drive growth, supported by strong advertising by the major players and the ...

Jun 2016 | US$2,100 | Pages: 77 | Add to cart | View details

Country Report

RTD Coffee in Egypt

RTD coffee was still a small category in Egypt in 2015, as the product is still unfamiliar to many Egyptians. However, it benefited from a range of new product launches towards the end of the review period. These products are mainly consumed by young...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

RTD Tea in Egypt

RTD tea was unpopular in Egypt in 2015. It targets higher-income consumers due to its high price and unusual taste. Egyptians remain strongly tied to the concept and flavour of hot fresh tea, usually heavily sugared, with such tea well-established in...

Jun 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Sports Drinks in Egypt

Overall, sports drinks have a low level of awareness, and are only available in the off-trade channel in Egypt. The majority of middle- and low-income consumers are not familiar with sports drinks and their benefits.

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Concentrates in Egypt

Concentrates is a small category in the soft drinks market in Egypt, accounting for just a 3% share of RTD off-trade volume sales in 2015, as the majority of Egyptian consumers prefer ready-to-drink soft drinks. Nonetheless, concentrates registered ...

Jun 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Profile

Egypt: Country Profile

Egypt’s economy will grow moderately in 2016. Public investment in infrastructure and energy and growth in consumption will be the main drivers. Security issues and the slow implementation of new projects constrain growth. Currency shortages are ...

May 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Coffee in Egypt

Hot drinks in Egypt remains dominated by tea and coffee, with coffee machines now also widely used in many workplaces, universities and houses, which is mostly driven by strong marketing support from Nestlé’s Nescafé brand. Nescafé is the most ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Other Hot Drinks in Egypt

The demand for other hot drinks increased in 2015, driven by chocolate-based flavoured powder drinks.

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Hot Drinks in Egypt

Egypt had better economic conditions in 2015, was more stable politically, and security also increased, which helped the on-trade channel to achieve volume growth, with many consumers in Egypt returning to drinking hot drinks in cafés and ...

May 2016 | US$2,100 | Pages: 38 | Add to cart | View details

Country Report

Tea in Egypt

Egyptians are heavy consumers of tea. However, young people prefer to drink coffee or other hot drinks rather than tea. This has driven producers in Egypt to introduce tea with different flavours such as fruit/herbal tea and varieties of tea that ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Apparel Accessories in Egypt

Consumers spend on apparel according to the season, as more accessories are sold in winter than summer especially gloves, belts, hats and scarves. Consumers usually visit apparel stores to buy clothes, but they can also buy apparel accessories at the...

Apr 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Childrenswear in Egypt

Most Egyptian parents think about apparel for their children before purchasing apparel for themselves. Childrenswear was also affected by the price inflation in 2015 which forced many middle-income consumers to seek private label brands and Chinese ...

Apr 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Footwear in Egypt

Following the closure of more than 7,000 leather factories in Egypt since the end of 2014 from 17,000 leather factories in the country, local production has been losing out in the competition versus international brands and Chinese imported brands ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Hosiery in Egypt

Informal trading of hosiery items grew in 2015, especially in Cairo, as many vendors sold sheer and non-sheer hosiery on small tables at the entrances and exits of metro stations and local areas which are under low scrutiny from the authorities. This...

Apr 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Jeans in Egypt

In jeans, the majority of sales are economy brands due to the current economic situation, as consumers become cautious about spending more on high-quality products with premium prices and instead focus on just what they need. This is true of both men...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Menswear in Egypt

Despite price inflation following government legislation and an Egyptian economy still recovering from previous political upheaval, menswear still recorded positive growth in current value terms in 2015. However, most middle-income consumers were ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Apparel and Footwear in Egypt

Egypt is still recovering from the political and economic uncertainty stemming from previous revolutions, although at the end of 2014 and during 2015 Egypt enjoyed much more political stability and the apparel and footwear market enjoyed more growth ...

Apr 2016 | US$2,100 | Pages: 78 | Add to cart | View details

Country Report

Sportswear in Egypt

In 2015, sportswear sales increased as the political situation in Egypt stabilised. Consumers have become more confident about joining clubs and gyms again, and Egyptians are becoming more open-minded about wearing sportswear when hanging out with ...

Apr 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Womenswear in Egypt

Price increases, following government legislation and volatility in the currency exchange rate against the US dollar, saw value sales of womenswear increase further in 2015. However, previously consumers used to purchase more than six items of ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Better For You Packaged Food in Egypt

There is a growing awareness of the health dangers associated with excess weight in Egypt, with this linked to an increase in media coverage of health issues and also widening access to the internet. A large number of consumers could meanwhile ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Food Intolerance in Egypt

Food intolerance remained a tiny niche at the end of the review period, with sales reaching less than E£14 million. There is little consumer awareness of these products, with the consumer base being limited to those who have been encouraged to buy ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Egypt

Egypt was characterised by high inflation and also impacted by currency fluctuations towards the end of the review period, with the Egyptian pound weakening against the euro and US dollar. This impacted the price of many brands of FF energy drinks ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Egypt

Fortification is the standard in milk formula, with consumers expecting these products to offer additional nutrients, with FF milk formula accounting for 99% of overall value in 2015. Sales in this area are thus benefiting strongly from strong growth...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Egypt

There continues to be concern over the quality of tap water in Egypt, with this being fuelled by frequent media reports covering this issue. April 2014 for example saw reports that Al Sharqia Governate had seen at least 140 cases of poisoning, with ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Egypt

NH olive oil is the dominant product area in naturally healthy packaged food, accounting for 61% value share in 2015. This product is also seeing steady growth, with current value sales increasing by 13% in the year and volume growth of 1%. Growth is...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Organic Beverages in Egypt

Organic beverages suffers from a number of factors, including high prices, with many consumers regarding these products as prohibitively expensive. There is also a general consumer mistrust in organic certification, due to a lack of national ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Organic Packaged Food in Egypt

There were no regulations covering organic food in Egypt at the end of the review period, with producers able to use the word "organic" on packaging without proving evidence of organic production methods. Consequently, consumer scepticism regarding ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Health and Wellness in Egypt

During the review period as a whole, health and wellness saw current value sales soar. However, this was chiefly due to the impact of high annual inflation, which reached double-digit levels for much of the review period. Most consumers in Egypt are ...

Apr 2016 | US$2,100 | Pages: 89 | Add to cart | View details
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