Egypt

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Egypt StatisticsConsumer Lifestyles in EgyptEgypt Country BriefingsFuture Demographics: Egypt in 2030

Country Report

Country Report

Baby and Child-Specific Products in Egypt

May 2018

Baby-related products are considered extremely important from a mother’s perspective, reflected by the trend for companies to improve this category by satisfying the different needs of consumers. However, the high unit price growth due to rising ...

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Country Report

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Bath and Shower in Egypt

May 2018

Bath and shower witnessed a positive value performance in 2017. Moreover, body wash/shower gel witnessed the highest growth performance due to a high unit price increase, while talcum powder witnessed the lowest growth performance in value terms ...

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Country Report

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Colour Cosmetics in Egypt

May 2018

Colour cosmetics is expected to perform well throughout the forecast period. In large part, this growth will be driven by young female consumers in their teens and 20s. First of all, it should be noted that population growth will generate an influx ...

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Country Report

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Deodorants in Egypt

May 2018

Deodorants continued to record a strong value performance in Egypt in 2017. Deodorant creams was partly responsible for the overall value growth, along with deodorant roll-ons and deodorant sticks, although the strongest influence was deodorant ...

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Country Report

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Depilatories in Egypt

May 2018

Depilatories is a category that in Egyptian beauty and personal care is considered as both a necessity and a luxury; with certain women’s lifestyles dictating how they purchase. Working women, mothers, teenagers and high-income consumers consider ...

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Country Report

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Fragrances in Egypt

May 2018

The hike in unit prices within fragrances was enormous in comparison with the second quarter of 2016, due to the free fluctuation of the Egyptian pound and customs issues that were evident after the unit prices started to settle down. This had a ...

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Hair Care in Egypt

May 2018

Consumers faced a great hike in unit prices within hair care in 2017 compared to previous years, which greatly influenced their decisions to shift towards more reasonable prices and at the same time encourage locally- manufactured products, due to ...

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Mass Beauty and Personal Care in Egypt

May 2018

Most local consumers are looking for mass beauty and personal care in Egypt due to the good quality, affordability and availability offered. Many of them are shifting towards mass products, especially amongst lower income levels that suffer from ...

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Men's Grooming in Egypt

May 2018

Men’s grooming in Egypt chiefly consists of men’s shaving, while men’s toiletries remained fairly small in 2017. This can be attributed to the fact that a significant proportion of the male demographic in Egypt does not make use of toiletries that ...

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Oral Care in Egypt

May 2018

Egyptian oral care witnessed inflation affect all unit prices in 2017; however, mid- and high-income consumers continued to purchase products that they deem essential, such as healthier teeth with better breath, and based on the fact that there is a ...

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Beauty and Personal Care in Egypt

May 2018

Beauty and personal care in Egypt is becoming an essential market due to high interest from consumers, as well as distinguished companies that are becoming increasingly advanced in offering consumers varied product development....

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Premium Beauty and Personal Care in Egypt

May 2018

Premium beauty and personal care in Egypt mainly targets high-income consumers, who can afford expensive products; moreover, in 2017 there was a new trend towards following international brands in most categories such as premium fragrances and ...

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Skin Care in Egypt

May 2018

Skin care is one of the biggest categories to witness a huge increment in unit prices in 2017, due to the free fluctuation of the Egyptian pound and customs. By the third quarter of 2017, the unit prices increased whereby some brands tripled in price...

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Sun Care in Egypt

May 2018

Sun care is globally considered to be one of the most vital products for protecting the skin from harmful sun rays. In Egypt, especially in the summer season and especially for holidays, sun care is becoming a necessity for most consumers for ...

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Better For You Beverages in Egypt

May 2018

Better for you beverages have been available in Egypt for some time, although the greater awareness of health and consumption habits has enabled better for you beverages to become more prominent as educated Egyptians began to focus on their intake ...

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Better For You Packaged Food in Egypt

May 2018

Meat consumption among Egyptians is high, putting them at greater risk of conditions like high cholesterol, obesity, heart and kidney disease, diabetes and cancer. These risks have recently increased as rising prices for fresh meat have led many ...

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Fortified/Functional Beverages in Egypt

May 2018

Fortified/functional beverages in Egypt consists mainly of FF energy drinks, with a limited presence of FF sports drinks. This can be attributed to the long-term presence of the former, with wide availability across distribution channels, supported ...

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Fortified/Functional Packaged Food in Egypt

May 2018

In 2017, food fortification was not widely employed by the Egyptian government as a public health measure to reduce the risk of diet-related ailments in the population. As a result, awareness of the potential benefits of FF packaged food remained ...

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Free From in Egypt

May 2018

Awareness of food allergies remains low in Egypt. This is particularly the case among lower-income, less educated consumers, who are often unaware that they suffer from intolerance to ingredients like gluten or lactose, and attribute symptoms to ...

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Naturally Healthy Beverages in Egypt

May 2018

Consumption of naturally healthy beverages increased over the review period in line with the increase in health awareness as a growing number of Egyptians switched from carbonates to more naturally produced beverages. Moreover, parents prefer to give...

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