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 Market Research for Egypt

Euromonitor publishes reports on industries, consumers and demographics in Egypt.

  • Industry specific reports offer insight into market size and market share in Egypt; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Egypt report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Egypt in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Egypt statistics factfile.

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Country Report

Packaged Food in Egypt

Packaged food market volume performance is expected to increase at the same levels as the pre-revolution years after it faced a slowdown in growth in 2011. The market has been predominantly driven by sales in artisanal bread and rice, which are the ...

Apr 2014 | US$6,500 | Add to cart | View details

Country Report

Air Care in Egypt

Retail value sales saw healthy growth of 4% in 2013. This was mainly driven by car air fresheners. Car air fresheners remained highly affordable at an average unit price of E£5.20 per unit in 2013 and this fact combined with heavy pollution in Egypt ...

Apr 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Bleach in Egypt

In 2013, bleach continued to be seen as a household cleaning staple in Egypt and was used in the cleaning of tiles, floors, kitchen surfaces and bathrooms, amongst other things. Thus, it continued to see dynamic volume growth in 2013 as population ...

Apr 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Dishwashing in Egypt

Increasing unit prices, driven by political and economic unrest in the country, pushed retail value sales growth in 2013. This, coupled with the slight increase seen in the penetration of dishwashers, had a positive effect on retail value sales ...

Apr 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Insecticides in Egypt

Hot weather was the main driver of demand for home insecticides in 2013 and over the review period as a whole. Insects are normally found in hot weather and it remained common to see insects inside houses in Egypt. In addition, the polluted ...

Apr 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Laundry Care in Egypt

Strong retail value sales growth in 2013, came on the back of rising consumer confidence, as the economy stabilised and the political climate improved, thereby pushing consumption overall. Also, rising inflation contributed to healthy retail value ...

Apr 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home Care in Egypt

Despite the slightly slower retail volume sales growth seen in 2013, the review period saw very strong retail volume and value sales growth overall. Current value sales growth remained strong on the back of rising prices, whilst retail volume sales ...

Apr 2014 | US$2,400 | Pages: 64 | Add to cart | View details

Country Report

Polishes in Egypt

The dusty weather in Egypt has always created the perfect conditions for polishes to thrive. This explains the healthy retail volume sales growth seen over the review period and in 2013 by furniture and shoe polish. Meanwhile, the modernisation of ...

Apr 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Surface Care in Egypt

In 2013, surface care in Egypt saw an increase in spending on advertising especially through television. The main players spent vast amounts in supporting their brands, including Dettol and Mr Muscle, amongst others. Companies focused on raising ...

Apr 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Toilet Care in Egypt

The positive retail value sales growth seen in 2013 was mainly due to rising specialisation in household care products. This saw many people moving to more specialised products, including toilet care, as strong advertising campaigns pushed demand for...

Apr 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Gum in Egypt

Chewing gum is one of the main snacking habits of Egyptian consumers. Gum consumption increased over the review period, partly as a result of the rising number of smokers and partly due to the increased penetration of international brands.

Mar 2014 | US$900 | Add to cart | View details

Country Report

Other Dairy in Egypt

Other dairy is set to achieve current value growth of 23% in 2013 to reach sales of E£89 million. This will be a significantly stronger performance than the 15% CAGR of the review period and will be mainly due to strong marketing activities from the ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Sugar Confectionery in Egypt

Sugar confectionery is available at relatively low prices in Egypt and enjoys significant popularity, especially in traditional retail outlets. Low-income consumers largely comprise the target audience of industry players.

Mar 2014 | US$900 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Egypt

Yoghurt accounts for the bulk of this category, along with a significant 20% share of packaged dairy products in 2013. Yoghurt plays an essential role in the Egyptian diet, with unpackaged variants remaining very popular due to a strong cultural ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Egypt

Exclusive breastfeeding in Egypt was reported at 57% (+3%) in 2012, according to the World Bank. Although breastfeeding has significant importance in Egyptian society, an emerging middle-class drove a 2% increase in powder milk formula consumption in...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Cheese in Egypt

Cheese is an essential part of the Egyptian diet and is particularly consumed as a main dish at breakfast and dinner. Unpackaged cheese is very popular but despite its cheaper price has in recent years experienced strong competition from packaged ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Chocolate Confectionery in Egypt

Egyptian consumers are gradually shifting from sugar confectionery to chocolate confectionery as prices are becoming more affordable and products more widely available. Snacking, and in particular eating chocolate, is increasingly becoming part of ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Confectionery in Egypt

Chocolate confectionery in 2013 continues to be led by Cadbury Egypt Group For Foods Industries Co with a 50% share of value sales. The company owes its leading position to a wide variety of products and a strong presence in both traditional and ...

Mar 2014 | US$1,900 | Add to cart | View details

Country Report

Dairy in Egypt

El Manzala Co continues to lead cheese in 2013 with a 21% value share. The company is present in soft cheese, hard cheese and in both traditional and modern channels.

Mar 2014 | US$1,900 | Add to cart | View details

Country Report

Drinking Milk Products in Egypt

Drinking milk products is set to register retail current value growth of 24% in 2013, with sales reaching E£3.9 billion. This performance will be slightly stronger than the review period average of 22% and can be attributed to an ongoing shift from ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Egypt

Despite the impact of the revolution and ongoing economic uncertainty restricting consumers’ finances, sales of sweet and savoury snacks are continuing to rise. This category witnessed a value CAGR of 17% over the review period, which was supported ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Egypt

Noodles benefited towards the end of the review period from offering an affordable meal option with minimal preparation. Consumers were attracted by the convenience and products’ speed of preparation. However, the 2011 revolution and ongoing ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Pasta in Egypt

Much of the growth seen by pasta at the start of the review period was linked to consumers trading up from unpackaged to packaged pasta due to concerns over hygiene and quality. However, in 2013 this shift is occurring for a different reason. ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Egypt

Sauces, dressings and condiments is benefiting from the increase in demand for pickled products due to the fact that these form an important part of the Egyptian diet. Growing concerns over the hygiene of unpackaged pickles are also giving packaged ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Soup in Egypt

Soup is mainly consumed by Egyptians in the form of fresh home-made soup, with little tradition for the consumption of packaged soup in the country. The only form of packaged soup available in Egypt is dehydrated soup, which suffers due to high ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Pet Care in Egypt

Following the 2011 population and the 2012 continuing political upheavals and a significant portion of the expatriate population fleeing the country, there has been a significant rise in the number of pet cats and dogs left on the streets of Egypt. ...

Jan 2014 | US$1,900 | Pages: 42 | Add to cart | View details

Country Report

Pet Products in Egypt

Pet products’ current retail value is expected to grow by 13% in 2013, a slower rate than in 2012, because the entrance of Egy Puppy in Egypt has introduced consumers to a wider range of premium pet products. As a result, the growth rate in 2012 ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Egypt

Retail current value and volume of cat food in 2013 are expected to grow at respective rates of 17% and 3%, which are lower than the 2012 rates. This is because pressures on the disposable income of middle-income consumers have resulted in the ...

Jan 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Dog Food in Egypt

Retail value, in constant terms, and retail volume of dog food in Egypt are expected to grow in 2013 at respective rates of 29% and 18%, which are lower than the 2012 growth rates. The continued high growth performance will be due to the weakening of...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Other Pet Food in Egypt

Other pet food’s retail value in 2013 is expected to grow at a current rate of 7%, which is slower than the 2012 growth rate. This is because declining disposable income is forcing many middle-income consumers to revert to unpackaged bird or fish ...

Jan 2014 | US$900 | Pages: 21 | Add to cart | View details

Future Demographic

Egypt in 2030: The Future Demographic

In 2030, the population of Egypt will reach 116 million, an increase of 42.0% from 2012. The population will experience growth in all age groups in 2012-2030, with particularly fast growth in the 60+ age groups. Egypt’s urban population will be ...

Jan 2014 | View details
Price: US$900 | Sale: US$725 | Pages: 26 | Add to cart |

Country Report

Spreads in Egypt

Across the world, jam is a common artisanal/home-made product and Egypt is no exception. Until recently, most Egyptians preferred to purchase artisanal products as they were considered more flavoursome and were often produced at home or by members of...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Baked Goods in Egypt

Local companies have been struggling to maintain profit margins due to the economic downturn and currency devaluation. However, all have been reluctant to raise their unit prices for fear that this will force consumers to either switch to cheaper ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Bakery in Egypt

Edita Food Industries SAE is the leader for this category, after artisanal products, and holds a 5% value share. Edita has achieved success through excellent marketing strategies and competitive pricing. It is a respected, well-known and ...

Dec 2013 | US$1,900 | Add to cart | View details

Country Report

Biscuits in Egypt

Continued civil unrest in Egypt has caused a number of international manufacturers to pull out of the market due to security concerns. Domestic manufacturers perceive this as an advantage as it assures a lack of international competition, which had ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Egypt

Breakfast cereals continues to be a small category, and will represent a negligible amount of total bakery volume sales in 2013, due to a lack of awareness of this products. Egyptians tend to prefer a more traditional breakfast of cheese, tomatoes ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Ice Cream in Egypt

Premium packaged food brands have been hit hard by the economic downturn, with a number of companies forced to shut down, for example Mr Creams, a gelato specialist and supplier to hotels such as the Movenpick and the Four Seasons. Many premium ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Oils and Fats in Egypt

Oils and cooking fats have long been a staple part of the Egyptian diet and this is still the same case today. Per capita consumption is much higher than the regional average at 10kg per person. However, soaring prices over the review period mean ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Snack Bars in Egypt

Snack bars represents a minute category in the overall Egyptian packaged food market, with just 100 tonnes expected to be sold in 2013, bringing the category to just E£20 million in retail value sales. The category has only been present in the market...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Computers and Peripherals in Egypt

In 2013, retail volume sales of computers and peripherals continued to be strongly driven by the ongoing rise in demand for tablet PCs in Egypt. Tablets in Egypt are seen as a very trendy device and with unit prices falling and thus making these ...

Nov 2013 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Home Audio and Cinema in Egypt

Home audio and cinema suffered from deteriorating economic conditions in Egypt in 2012 and 2013 as many consumers either avoided or postponed purchases of products that are considered to be a luxury. This holds especially true for rural households, ...

Nov 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Imaging Devices in Egypt

Imaging devices was strongly affected by competition from smartphones during 2013. Consumers were increasingly attracted by the ability to take pictures and post them on the internet instantly, thus dampening demand for digital cameras. In addition, ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

In-Car Entertainment in Egypt

In-car entertainment was strongly affected by political and economic uncertainty in 2013. Many in-car entertainment products such as in-dash media players are not considered a necessity by most Egyptian consumers and, due to their relatively high ...

Nov 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Mobile Phones in Egypt

Mobile phones was one of the few product areas within consumer electronics to record positive growth in Egypt during 2013, with sales being driven by the ongoing rise of smartphones in the country. Sales were boosted by the availability of a widening...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Consumer Electronics in Egypt

Sales of consumer electronics in Egypt were boosted by the large domestic market, increasing disposable income levels and improvements in telecommunications infrastructure over the review period. Despite the global financial crisis, Egypt has been ...

Nov 2013 | US$1,900 | Pages: 71 | Add to cart | View details

Country Report

Portable Players in Egypt

Portable media players registered a sharp decline in retail volume sales for all product types during 2012 and 2013. In a development that already started in 2010, portable media players are increasingly being substituted with other portable devices ...

Nov 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Dried Processed Food in Egypt

The Egyptian government cancelled the export ban on rice at the end of 2012, which has led most local suppliers to shift to exporting rice as they are offered better prices than the prices offered by the government. This is leading to a shortage in ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Frozen Processed Food in Egypt

Volume sales of frozen processed food are expected to show an increase of 4% in 2013 mainly due to sharp increases in the unit price of fresh meat due to a decrease in supply but a continuous increase in demand. This is contributing to consumers ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Ready Meals in Egypt

Sales of ready meals are negligible in Egypt as poor economic forecasts suggest that there is little opportunity to develop demand for ready meals within the country.

Nov 2013 | US$900 | Add to cart | View details

Country Report

Canned/Preserved Food in Egypt

Following the 2011 revolution, Egypt experienced political and economic uncertainty in 2012, which is continuing into 2013. As a result, there have been numerous incidences of food shortages. These food shortages have encouraged more sales of ...

Nov 2013 | US$900 | Add to cart | View details
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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook