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Market Research for Egypt

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt.

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Euromonitor Egypt reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Packaged Food in Egypt

Despite consistently high levels of inflation and adverse economic conditions, most of the companies operating within packaged food in Egypt saw improved performances in 2015, for various reasons. At the beginning of 2014, consumers were still ...

Jan 2016 | US$7,150 | Pages: 214 | Add to cart | View details

Country Report

Air Care in Egypt

Air care saw healthy growth of 4% in current value terms in 2015, which was an improvement on the growth witnessed in the review period. The increase in current value terms was the result of the dynamic current value growth seen in car air fresheners...

Jan 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Bleach in Egypt

Bleach is a popular product with strong demand for it in Egypt due to its multipurpose nature and affordability. The strong current value growth seen in bleach is the result of the country’s recovering economy and high inflation, which led to the ...

Jan 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Dishwashing in Egypt

Large increases in unit prices are the result of Egypt’s recovering economy with price spikes occurring mid-2015 and these are expected to occur again in 2016. Automatic dishwashing powders recorded strong current value growth of 11% in 2015.

Jan 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Insecticides in Egypt

A heavily polluted environment and large amounts of rubbish continue to drive demand for home insecticides in Egypt. Lack of state planning or recycling activities along with a population that is highly negligent towards the environment has led to ...

Jan 2016 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Laundry Care in Egypt

Laundry care grows by 14% in current value terms in 2015. This strong performance was the result of higher consumer spending and an economy that was looking more prosperous as political tensions slowly settled. This led to stronger current value ...

Jan 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Care in Egypt

As political conditions slowly stabilise after the revolutions of 2011 and 2013, a major threat still exists both economically and politically. Terrorist bombs and assassinations took place frequently over the course of 2015, which demonstrates that ...

Jan 2016 | US$2,650 | Pages: 58 | Add to cart | View details

Country Report

Polishes in Egypt

The dusty weather conditions and geographical location of Egypt works to the benefit of manufacturers of polishes, which expect the polishes industry to grow in retail volume terms over the forecast period. Furniture polish and shoe polish witnessed ...

Jan 2016 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Surface Care in Egypt

Surface care saw a slight improvement on the review period in 2015 with current value growth of 12%. This strong growth is the result of consumers opting to maintain their households in a clean state in order to thwart bacteria development, with the ...

Jan 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Toilet Care in Egypt

Toilet care saw strong current value growth in 2015 as a result of higher unit prices. In addition to these higher unit prices, consumption also increased as awareness increased following strong advertisement campaigns. Overall, toilet care grew by ...

Jan 2016 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Eye Care in Egypt

Eye care decreased by 7% in current value terms in 2015, a higher rate of decline than the -1% current value CAGR recorded in the category over the review period.

Jan 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Sleep Aids in Egypt

Sales of sleep aids decreased by 7% in current value terms in 2015, a much slower rate of growth than the 1% current value CAGR registered in the category over the review period.

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Adult Mouth Care in Egypt

Adult mouth care is still a category that is still in an early and incipient stage of development. Although there is a large number of brands present in the category, ranging from expensive brands to low-cost economy brands, distribution remains ...

Jan 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Analgesics in Egypt

Strong current value growth was recorded in analgesics in 2015 due to the widespread availability of a comprehensive range of these products under local and international brands. Analgesics are popular among Egyptian consumers because of the diverse ...

Jan 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

Cough, cold and allergy (hay fever) remedies grew by 30% in current value terms in 2015, a higher rate of growth than the 6% current value CAGR seen in the category over the entire review period.

Jan 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Dermatologicals in Egypt

Dermatologicals declined by 6% in current value in 2015, a performance which was considerably inferior to the 7% current value CAGR recorded in the category over the review period after strong double-digit growth was recorded in the category in 2014.

Jan 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Digestive Remedies in Egypt

Digestive remedies increased by 2% in current value terms in 2015, a slower rate of growth than the 3% current value CAGR registered in the category over the entire review period.

Jan 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Herbal/Traditional Products in Egypt

Herbal/traditional products increased by 11% in current value terms in 2015, a higher rate of growth than the 8% current value CAGR registered in the category over the review period.

Jan 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Egypt

The anti-smoking initiatives currently being undertaken by the Egyptian ministry of health include stricter warnings on cigarettes pack have had little effect in terms of curbing the country’s high smoking prevalence, while public anti-smoking ...

Jan 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Consumer Health in Egypt

Many Egyptians prefer not to consult doctors, especially in cases of mild illnesses such as colds or moderate pain, while others prefer to rely on previous prescriptions provided by a doctor for similar symptoms. In Egypt, most types of medicines do ...

Jan 2016 | US$2,650 | Pages: 94 | Add to cart | View details

Country Report

Sports Nutrition in Egypt

Sports nutrition decreased by 5% in current value terms in 2015, an inferior performance to the -2% current value CAGR seen in the category over the review period.

Jan 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Egypt

Vitamins and Dietary Supplements grew by 15% in current value terms in 2015, a stronger rate of growth than the 12% current value CAGR recorded in the category over the entire review period.

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Weight Management in Egypt

Weight management recorded static current value growth in 2015, which was an inferior performance to the 2% current value CAGR recorded in the category over the entire review period.

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Wound Care in Egypt

Wound care grew by 13% in current value in 2015, a higher rate of growth than the 10% current value CAGR recorded in the category over the entire review period.

Jan 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Dishwashers in Egypt

Small dishwashers represent the majority of sales of dishwashers, as consumers in Egypt consider they are convenient to fit into small places in the kitchen. Usually the kitchen area in homes in Egypt is small, and it is often better to get a small ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Food Preparation Appliances in Egypt

In 2015, due to the economic situation and with the increase in the average unit price of most imported products, consumers were more cautious about spending on small appliances unless they were really necessary for use in the kitchen.

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Heating Appliances in Egypt

The short winter season in Egypt (most of the year is hot or moderate weather), in addition to increasing unit prices, made consumers in Egypt more cautious about spending on heating appliances. Also, due to high electricity bills consumers started ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Home Laundry Appliances in Egypt

Freestanding automatic washing machines remains the most important and successful category within home laundry appliances. This is due to the popularity of such machines amongst Egyptian consumers as they have been used to this type of washing ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Irons in Egypt

Retail volume sales of irons increased by 2% in 2015, due to the presence of a larger percentage of other unknown imported brands, which increased the volume sales base of irons, hence affecting the volume shares of the leading manufacturers.

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Large Cooking Appliances in Egypt

In 2015 the majority of the leading manufacturers focused the competition on cookers, as they offered various different features, such as different oven capacity and number of burners, higher safety levels and different materials. These are the most ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Microwaves in Egypt

In 2015 microwaves maintained its positive performance, with one percentage point higher growth compared with the previous year, as consumers had less time to heat their meals in cookers. Microwaves take much less time to prepare a hot meal, and as a...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Consumer Appliances in Egypt

In 2015 Egypt witnessed more stability in the political situation compared with earlier in the review period, which positively affected the consumer appliances market. Consumers became more confident spending on appliances, especially small ...

Jan 2016 | US$2,650 | Pages: 119 | Add to cart | View details

Country Report

Personal Care Appliances in Egypt

In 2015 the economic situation was still not stable, and unit prices kept increasing, especially for personal care appliances, as most of the brands in this category are international, and the rest are imported unknown Chinese brands. These factors ...

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Refrigeration Appliances in Egypt

One of the most important appliances in homes is a fridge-freezer; these are popular in both urban and rural areas. This was why this category was the strongest in refrigeration appliances over the review period, and is expected to maintain its ...

Jan 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Small Cooking Appliances in Egypt

Sales of small cooking appliances increased by 2% in volume terms in 2015. The reason behind this was more stability in the political situation, which made consumers more confident about spending on some small cooking appliances. Whilst most of these...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Egypt

In 2015 kettles saw growth of 1% in volume terms and 4% in current value terms. The reason behind this was the presence of multiple unknown Chinese brands in the market, which accounted for 13% of volume sales in 2015 under “others”. The two leaders,...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Vacuum Cleaners in Egypt

In 2015, many vacuum cleaners were damaged by problems with the inconsistent electrical supply in Egypt, especially during the summer. Therefore, consumers sought lower-priced vacuum cleaners to avoid losing much money when their vacuum cleaner ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Air Treatment Products in Egypt

Window air conditioners are now considered old-fashioned models, and many companies have stopped their production, except for brands which are locally manufactured. Consumers now usually want a split air conditioner. As a result, split air ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in Egypt

Processed fruit and vegetables grew by 21% in current value terms in 2015, which was slightly higher than the CAGR of 20% seen during the review period. This growth was mainly attributable to the performance of processed vegetables which saw strong ...

Dec 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Processed Meat and Seafood in Egypt

Processed meat and seafood grew by 20% in current value terms in 2015, which was more dynamic than the 17% CAGR seen during the review period. Growth was mainly the result of Egypt’s higher inflation rate and the wide development within the category....

Dec 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Ready Meals in Egypt

Ready meals saw current value growth of 4% in 2015, compared to the review period when it declined at a CAGR of 2%. A main reason behind this performance is increasingly busy lifestyles resulting in consumers opting to buy food that is quick and easy...

Dec 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Rice, Pasta and Noodles in Egypt

Rice, pasta and noodles in Egypt grew by 19% in current value terms in 2015, a higher rate of growth than the 16% current value CAGR registered in the category over the entire review period. This growth is derived from a number of factors. The first ...

Dec 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Egypt

Sauces, dressings and condiments grew by 19% in current value terms in 2015, a rate of growth that was considerably higher than the 14% current value recorded in the category over the review period. This growth derives mainly from the high annual ...

Dec 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Soup in Egypt

Sales of soup in Egypt increased by 11% in current value terms in 2015, a higher rate of growth than the 6% current value CAGR registered over the review period. Growth in the category can be attributed mainly to high inflation and the depreciation ...

Dec 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Egypt

Swings a very snacks increased in current value by 21% in 2015, a higher rate of growth than the 19% current value CAGR recorded in the category over the entire review period. The slight acceleration in growth recorded in the category in 2015 can be ...

Dec 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Wearable Electronics in Egypt

The wearable electronics category in 2015 is present with negligible sales, as consumers in Egypt have thus far demonstrated limited interest in purchasing such expensive products, especially given the uncertain economic situation. Going forward, it ...

Dec 2015 | US$990 | Pages: 10 | Add to cart | View details

Country Report

Computers and Peripherals in Egypt

The increased popularity of tablets in 2014 and 2015 was in large part due to the growing availability of tablets at relatively low prices, for example such as those starting from EGP1,000. These products made it easier for middle-income consumers to...

Dec 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Audio and Cinema in Egypt

As a result of uncertain economic conditions in 2015, many consumers either avoided or postponed purchases of products that are considered to be a luxury. This holds particularly true for rural households, with only 7% of home audio and cinema retail...

Dec 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Imaging Devices in Egypt

Imaging devices was strongly affected by competition from smartphones in 2014 and 2015. Consumers were increasingly attracted by the ability to take pictures and post them on the internet instantly, thus dampening demand for digital cameras over the ...

Dec 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

In-Car Entertainment in Egypt

Many in-car entertainment products, such as in-dash media players, are not considered a necessity by most Egyptian consumers and, due to their relatively high unit prices, are also not affordable for many people. In addition, higher-income consumers ...

Dec 2015 | US$990 | Pages: 14 | Add to cart | View details
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