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Egypt

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt.

Egypt StatisticsConsumer Lifestyles in Egypt

Egypt Country BriefingsFuture Demographics: Egypt in 2030

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          Country Report

          Cigarettes in Egypt

          Aug 2016

          At the beginning of 2015, the Egyptian government announced that it was to increase the minimum price applicable to cigarettes by 50%, especially for imported cigarettes. For example, the price of Marlboro reached EGP24 up from EGP18 in 2014, while ...

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          Country Report

          Cigars and Cigarillos in Egypt

          Aug 2016

          During 2015, sales of cigars were affected by significant increases levied in the rate of taxation during the early stages of the review period, which caused unit prices in the category to surge and retail volume sales to decline earlier in the ...

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          Country Report

          Tobacco in Egypt

          Aug 2016

          The Egyptian tobacco industry continues to record strong positive growth in a favourable economic climate due to the political and social stability which prevailed in country during 2015. This was reflected in the strong performance of tobacco sales ...

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          Country Report

          Smokeless Tobacco in Egypt

          Aug 2016

          There was no demand for smokeless tobacco in Egypt in 2015. There was also very little awareness of its existence among consumers....

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          Country Report

          Smoking Tobacco in Egypt

          Aug 2016

          During 2015, sales of smoking tobacco benefited from legislation passed through the Egyptian parliament in 2015 raising the prices of cigarettes by 50%, with a growing number of smokers thus switching to smoking tobacco or, at the very least, ...

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          Country Report

          Vapour Products in Egypt

          Aug 2016

          Vapour devices were first launched officially in Egypt during 2014 and the new brands available in the category have been promoted mainly through internet advertisements, with most of these products available to purchase via internet retailing. There...

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          Country Report

          Baby and Child-Specific Products in Egypt

          Jul 2016

          Demand for baby and child-specific products is based on family selection and preferences. In addition, TV advertising and internet social platforms played an important role in increasing sales in this category, especially for baby wipes, hair care ...

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          Country Report

          Bath and Shower in Egypt

          Jul 2016

          In 2015 bath and shower saw a positive performance, rising 13% in current value terms. However, soap was still the most-sold item in the bath and shower category, accounting for 85% of value sales in 2015, with a current value terms increase of 13%. ...

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          Country Report

          Colour Cosmetics in Egypt

          Jul 2016

          The currency crisis reached its peak by the end of 2015, imposing huge uncertainty on the overall market. At the same time instability in the exchange rate forced a lot of distributors to revise their pricing policies. Therefore, prices of all ...

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          Country Report

          Deodorants in Egypt

          Jul 2016

          Deodorants will continue to see healthy growth in terms of volume and value, especially in hot weather. The products are consumed by both men and women in Egypt. Spray deodorants are more consumed as prices are lower than those of other products. ...

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          Country Report

          Depilatories in Egypt

          Jul 2016

          Women in Egypt, like many countries in the Middle East, became more practical in using modern and easy methods for shaving and removing hair. In the past women depended on traditional methods of waxing and preparing wax at home made of sugar, lemon ...

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          Country Report

          Fragrances in Egypt

          Jul 2016

          After the Egyptian revolution prices of global fragrances increased, particularly with the rise in the US dollar and inflation, which resulted in increasing prices of most global perfumes in 2015....

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          Country Report

          Hair Care in Egypt

          Jul 2016

          Women in Egypt are more careful with their image and believe hair is particularly important to women’s beauty. Due to the media impact on beauty and fashion, women in Egypt are becoming increasingly trendy and are not afraid to try various hair ...

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          Country Report

          Men's Grooming in Egypt

          Jul 2016

          Men’s shaving, razors and blades and hair care products continued to be most successful items for men in 2015. Men’s shaving including gels, creams, foams and razors and blades saw increases of 11% in 2015. Foam shaving is the most common format used...

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          Country Report

          Oral Care in Egypt

          Jul 2016

          Consumers in Egypt started to pay more attention to keeping their teeth healthy due to advice from dentists. The category was also influenced by international brands, with advertising campaigns and promoting healthy teeth and gums. However, the ...

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          Country Report

          Beauty and Personal Care in Egypt

          Jul 2016

          The government of Egypt set a 5-year plan to restore its economy which caused a severe rift in the country’s economy structure. The government is aiming to build a productive and more dynamic economy to ensure future growth and encourage internal and...

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          Country Report

          Skin Care in Egypt

          Jul 2016

          Demand for skin care products saw continued steady growth in 2015. Consumers are increasingly aware of such products, and interested in achieving healthy and youthful-looking skin. Consumer demand for facial cleansers, anti-ageing creams, lotions, ...

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          Country Report

          Sun Care in Egypt

          Jul 2016

          Health awareness regarding sun damage increased in Egypt as a result of media coverage, resulting in increased attention among consumers, especially women, who want to maintain healthy skin....

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          Country Report

          Dog Food in Egypt

          Jun 2016

          Dog food retail value and volume sales are set to increase faster in 2016 than in 2015, rising by 22% and 10% respectively. The dog population, which rose each year of the review period, is expected to rise by a further 2% in 2016, with 3% of ...

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          Country Report

          Cat Food in Egypt

          Jun 2016

          Cat food is likely to sustain its positive trajectory in 2016 as seen in the previous two years. The category is small but is developing at a healthy pace, buoyed by a more stable economic and political environment and changes in lifestyles that ...

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