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 Market Research for Egypt

Euromonitor publishes reports on industries, consumers and demographics in Egypt.

  • Industry specific reports offer insight into market size and market share in Egypt; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Egypt report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Egypt in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Egypt statistics factfile.

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Country Report

Financial Cards and Payments in Egypt

Egypt has recently undergone a period of political and economic instability and growth in financial cards and payments has been affected by lower levels of consumer confidence, although growth is expected to remain positive during 2014. In fact, ...

Nov 2014 | US$1,900 | Pages: 44 | Add to cart | View details

Country Report

Concentrates in Egypt

Concentrates registers total volume growth of 1% in 2013, in line with the review period volume CAGR. This remains a very small category, accounting for less than a 1% value share of the overall soft drinks market. This is due to the fact that ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Health and Wellness in Egypt

Health and wellness saw fairly sluggish sales growth during the review period as a whole. Egypt during the review period was characterised by political instability, revolution, unrest and economic uncertainty. In addition, consumers faced high ...

Oct 2014 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

Travel Accommodation in Egypt

The majority of people stay in hotels in Egypt; chained and independent. While guest houses, chalets and apartments have a lower share of accommodation.

Oct 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Travel Retail in Egypt

Travel agencies are suffering from losses stemming from the fall in inbound tourism during the second half of 2013. This was more prevalent among high-income tourists who require special amenities and are considered to be a good source of revenue.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Egypt

Car rental in Egypt is quite big and fragmented, consisting of more than 500 car rental companies concentrated in Cairo and Alexandria. Most of the market consists of local players, with a few multinational companies.

Oct 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Health and Wellness Tourism in Egypt

Health and wellness tourism has a value of EGP1.0 billion in 2013; up by 4% on the previous year.

Oct 2014 | US$900 | Pages: 7 | Add to cart | View details

Country Report

Travel and Tourism in Egypt

According to the travel and tourism competitiveness report published by the World Economic Forum in 2013, Egypt dropped 10 places in the global assessment to 85th position. This drop was mainly because of the deterioration in the safety and security ...

Oct 2014 | US$1,900 | Pages: 55 | Add to cart | View details

Country Report

Tourism Flows Domestic in Egypt

Domestic tourism has increased by 3% from 2012, to a total of 8.5 million trips compared to 8.3 million trips in 2012.

Oct 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Tourism Flows Inbound in Egypt

The health of tourism in Egypt is closely linked with political and security factors. Egypt ranked below countries such as Yemen and Pakistan in terms of security at the World Economic Forum in 2013.

Oct 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Tourism Flows Outbound in Egypt

Outbound trips totalled 3.7 million in 2013, with Saudi Arabia taking the highest share of around 46%, i.e. 1.2 million trips, followed by Kuwait which represents 26% of all outbound trips, or 650,000.

Oct 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Tourist Attractions in Egypt

The trend of visiting museums and historical monuments has waned due to the low international and domestic tourist flow to touristic attractions.

Oct 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Transportation in Egypt

Schedule and charter airlines represent around 99% of airline industry in Egypt. While low cost carriers is growing, yet its share is no more than 1%

Oct 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Consumer Lending in Egypt

The unstable economic and political situation in Egypt continued to affect consumer lending towards the end of the review period. In 2013, both gross lending and the outstanding balance increased at a slower pace than during preceding years, as ...

Oct 2014 | US$1,900 | Pages: 12 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Egypt

Oct 2014 | US$1,900 | Pages: 38 | Add to cart | View details

Country Report

Womenswear in Egypt

Womenswear was hit hard by Egypt's instability at the end of the review period. A worsening security situation and rising crime in the country deterred many consumers from spending their leisure time shopping. The imposition of a curfew from 1900hrs ...

Oct 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Apparel Accessories in Egypt

Consumers cut back on purchases of higher-priced and luxury apparel accessories at the end of the review period, with all income groups being impacted by declining disposable income levels. Higher-priced products also suffered from the Egyptian ...

Oct 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Childrenswear in Egypt

Childrenswear was hit hard by economic uncertainty and instability in Egypt at the end of the review period. Many consumers are part of large extended families and close communities, with consumers thus increasingly handing down childrenswear to ...

Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Footwear in Egypt

Sales of footwear were heavily impacted by economic uncertainty at the end of the review period, with many consumers seeking to save money wherever possible due to declining disposable income levels. Instability and 1900hrs curfews also hit sales ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Hosiery in Egypt

Hosiery was hit hard by higher prices for socks at the end of the review period. Higher production and distribution costs forced many players and importers to increase prices, while strong demand for economy socks resulted in shortages in this price ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Jeans in Egypt

Economy jeans became increasingly unavailable via formal distribution channels in Egypt in 2013. This was linked to rising production and distribution costs, alongside the shift of many economy jeans producers into the informal economy. Those economy...

Oct 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Menswear in Egypt

Men's outerwear saw one of the worst performances in overall apparel and footwear in 2013, with current value sales declining by 4% in 2013 over the previous year. This was due to strong economic uncertainty in Egypt at the end of the review period. ...

Oct 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Apparel and Footwear in Egypt

Apparel and footwear saw volume and current value sales decline during the review period as a whole, with Egypt and its consumers facing numerous difficulties. Annual inflation reached double-digit levels for most years of the review period, while a ...

Oct 2014 | US$1,900 | Pages: 89 | Add to cart | View details

Country Report

Sportswear in Egypt

Health awareness in Egypt remains low, with many consumers focused more on surviving on low incomes. However, there was a rising health and wellness trend among mid- to high-income urban consumers during the review period, with a growing number of ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Fast Food in Egypt

During 2013, fast food in Egypt performed very well in comparison with some other consumer foodservice categories which are more dependent on inbound tourism. Fast food in Egypt is a relatively well developed consumer foodservice category and fast ...

Sep 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Full-Service Restaurants in Egypt

As the income levels of Egypt’s high-income consumers have been relatively unaffected by the economic turmoil which has plagued the country in recent years and many affluent Egyptians are very keen to maintain their lavish lifestyles, full-service ...

Sep 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Consumer Foodservice in Egypt

Over the course of the review period, Egypt’s consumer food service industry became significantly more diverse in terms of the availability of a variety of international cuisine. This is particularly the case in large cities such as Cairo and ...

Sep 2014 | US$1,900 | Pages: 116 | Add to cart | View details

Country Report

Self-Service Cafeterias in Egypt

Self-service cafeterias remains a small and underdeveloped consumer foodservice category in Egypt. Egyptian people generally are unfamiliar with the self-service cafeterias concept and in light of the low labour costs and high levels of unemployment ...

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Egypt

Sales through street stalls/kiosk were briefly negatively influenced by the civil unrest which struck Egypt during 2013 as the curfews which were imposed by the Egyptian military in the wake of the 30 June uprising meant that nobody was out on the ...

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cafés/Bars in Egypt

Due to the important traditional role of cafés as public meeting places in Egyptian society, cafés/bars continues to perform well in the country. Cafes/bars was the consumer foodservice category with the highest number of customers in Egypt at the ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Egypt

The companies operating in 100% home delivery/takeaway in Egypt are generally benefitting from the category’s rising popularity. Demand for 100% home delivery/takeaway is rising due to its wider visibility of the category, which in turn is due to ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Tobacco in Egypt

Following a series of tax hikes introduced since 2010, the cigarette industry in Egypt saw retail volume sales decline for a number of years. 2013, however, marked a return to growth as controls over illicit trade were tightened and consumers ...

Jul 2014 | US$1,900 | Pages: 49 | Add to cart | View details

Country Report

Smoking Tobacco in Egypt

In 2013, smoking tobacco continued to benefit from the legislation introduced in 2010 which caused prices of cigarettes to rise, with a growing number of smokers switching to or increasing shisha smoking. Even though taxation of smoking tobacco was ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cigarettes in Egypt

Following a decline in 2012, retail volume sales recovered in 2013 and posted a 3% gain during the year. On the one hand, this was due to the government taking stronger measures against illicit trade, which has risen in Egypt since the uprising as ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Cigars in Egypt

Similar to the trends witnessed in cigarettes, cigars have also been affected by the significant increase in taxation towards the middle of the review period, causing unit prices to surge and retail volume sales to decline. Following steady growth ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Wine in Egypt

Volume growth of wine dropped significantly in 2013 registering 6% compared to 14% in 2012. This was because domestic wine sales are largely dependent on purchases by foreign tourists and expats. Manufacturers estimate that 80-85% of locally-produced...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Beer in Egypt

Beer performed consistently well in 2013 compared to other categories, registering total volume growth of 8%. Unlike other categories, beer is well established in terms of off-trade sales. On-trade sales suffered across the board due to political ...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Alcoholic Drinks in Egypt

Growth rates declined in many categories in 2013 relative to 2012. The recovery process, which began in 2012, was yet again disrupted by political unrest following the 30 June uprising, which saw President Muhammad Morsi ousted from power. The ...

Jul 2014 | US$1,900 | Pages: 68 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Egypt

RTDs/high-strength premixes registered very high growth rates in 2013. Consumers became much more familiar with the concept of RTDs and increasingly purchased them in both on-trade and off-trade outlets. Many consumers prefer the sweeter flavour to ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Spirits in Egypt

Distributors reported that legitimate on-trade sales of imported spirits dropped significantly due to the economic decline and army-imposed curfews in the second half of 2013, which inhibited consumption and consumers’ social habits. However, there ...

Jul 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Egypt

The economic situation has put a strain on the industry in recent years as companies within this category rely heavily on middle- to high-income consumers. Due to the political unrest, middle class consumers have taken to purchasing low-priced ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Bath and Shower in Egypt

Consumers faced hard times over the review period due to the rising cost of living, high inflation and high unemployment. This moulded the development of bath and shower since the revolution in 2011. Bar soap is still the cheapest product on offer to...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Colour Cosmetics in Egypt

The cost of living has put a strain on the colour cosmetics category as consumers are struggling to cope with high unemployment rates, the effects of inflation and the inability to afford basic daily necessities. Therefore, consumers have modified ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Deodorants in Egypt

The sales of deodorants continued to benefit from Egypt's hot year-round climate and congested cities at the end of the review period with more and more people venturing to more developed cities for jobs. Now more than ever, consumers view deodorants...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Depilatories in Egypt

Depilatories maintained growth over the review period in spite of consumers becoming more price sensitive than ever and competition from homemade alternatives that are often preferred by Egyptian women. In order to cope with these alternatives, ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Fragrances in Egypt

Sales of fragrances have become increasingly reliant on special occasions or certain times of the year that are prominent in Egypt, such as Eid and Coptic Christmas. Premium fragrances benefit during these periods, as consumers cannot afford to ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Hair Care in Egypt

Hair care trends were greatly influenced by consumers seeking to economise at the end of the review period. Consumers are dependent on reliable brands that help achieve healthy hair at affordable prices and therefore continued to purchase hair care ...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Men's Grooming in Egypt

Men’s grooming was quite consistent in 2013 with men becoming more interested in fashion and appearance. Egyptian society associates well-groomed men with success and most men tend to be very well shaven. However, due to economic constraints, men ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Oral Care in Egypt

Oral care sales very much focus on middle- to high-income urban consumers in Egypt. Low-income consumers have little awareness of oral hygiene and its benefits and typically are unaware of the range of products that are on the market. These consumers...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Beauty and Personal Care in Egypt

Beauty and personal care continued to grow throughout the review period, mainly due to the high rates of inflation caused by the turbulent economic environment. When looking at the industry from the perspective of constant 2013 prices, growth ...

Jun 2014 | US$2,400 | Pages: 104 | Add to cart | View details
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