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 Market Research for Egypt

Euromonitor publishes reports on industries, consumers and demographics in Egypt.

  • Industry specific reports offer insight into market size and market share in Egypt; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Egypt report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Egypt in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Egypt statistics factfile.

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Country Report

Home Audio and Cinema in Egypt

Home audio and cinema suffered from deteriorating economic conditions in Egypt in 2013 and 2014, as many consumers either avoided or postponed purchases of products that are considered to be a luxury. This holds especially true for rural households, ...

Mar 2015 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Imaging Devices in Egypt

Imaging devices was strongly affected by competition from smartphones during 2014. Consumers were increasingly attracted by the ability to take pictures and post them on the internet instantly, thus dampening demand for digital cameras. In addition, ...

Mar 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

In-Car Entertainment in Egypt

In-car entertainment was strongly affected by political and economic uncertainty in 2014. Many in-car entertainment products, such as in-dash media players are not considered a necessity by most Egyptian consumers and, due to their relatively high ...

Mar 2015 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Mobile Phones in Egypt

Mobile phones was one of the few product areas within consumer electronics to record positive growth in Egypt during 2014, with sales being driven by the ongoing rise of smartphones in the country. Sales were boosted by the availability of a widening...

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Consumer Electronics in Egypt

Smartphones are now available in Egypt at relatively low prices so that people with all levels of income can own one, not just the rich. As people want to access 24-hour news about their country and keep in close contact with relatives and friends, ...

Mar 2015 | US$1,900 | Pages: 66 | Add to cart | View details

Country Report

Portable Players in Egypt

Portable media players registered a sharp decline in retail volume sales for all product types during 2013 and 2014. In a development that started in 2010, portable media players are increasingly being substituted with other portable devices, such as...

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Computers and Peripherals in Egypt

Sales of computers in Egypt increased from E£6.3 billion in 2010 to E£9.9 billion in 2014. Computer penetration rose to around 19% in 2014 and the number of units sold reached 2.4 million in 2014.

Mar 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Analgesics in Egypt

The analgesics category continued to register a positive performance in 2014 in current value terms. There is a large number of effective brands available in the category, which is populated by both local and international brands. These products are ...

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Calming and Sleeping in Egypt

Calming and sleeping solely consisted of Rx products during the review period. While UTC sales of these products are strong, these are excluded from this report, which only includes OTC consumer health.

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

Coughs, colds and allergies tend to be related to certain seasons in the year, thus sales of products designed to treat these conditions fluctuate over the course of the year. People tend to treat themselves with these products, without seeking the ...

Mar 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Dermatologicals in Egypt

Dermatologicals registered a 3% current value increase in sales, to reach E£65 million in 2014. Growth was driven by the topical germicidals/antiseptics category, which accounted for 85% of total category sales. With a value increase of 3%, it ...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Digestive Remedies in Egypt

The digestive remedies especially the antacid is growing in Egypt for a number of reasons. From the demand side, Egyptians have bad dieting habits; they often consume unhealthy meals. Moreover, the time interval between the meals is not adequate. The...

Mar 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Herbal/Traditional Products in Egypt

There is a general preference for packaged herbal/traditional products over unpackaged alternatives, due to Egyptian consumers’ increasing focus on hygiene, the products’ wide availability and reasonable prices. However, ongoing and intensifying ...

Mar 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Egypt

NRT smoking cessation aids remained insignificant at the end of the review period. Smoking is a well-established part of Egyptian culture, with 56% of the adult male population smoking in 2014. Most smokers are generally uninterested in quitting. The...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Consumer Health in Egypt

Unlike other countries, most medications categories in Egypt do not require a doctor’s prescription. With the exception of the calming and sleeping category, within which products require a prescription by law, there is no legal requirement for ...

Mar 2015 | US$2,400 | Pages: 74 | Add to cart | View details

Country Report

Sports Nutrition in Egypt

Sports nutrition continued to be constrained by a limited product range and limited distribution at the end of the review period. All products are imported into the country and are sold in very few gyms.

Mar 2015 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Egypt

Egyptians’ daily diet tends not to be particularly healthy, meaning that there is considerable interest in vitamins and dietary supplements in the country. Around 50% of children do not receive sufficient vitamin A through their daily food intake, ...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Weight Management in Egypt

Weight management is a relatively new product area in Egypt, emerging in 2009 with the appearance of slimming teas offered by local companies. There are also other supplementary slimming products, but their presence remains negligible.

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Wound Care in Egypt

Wound care is a relatively mature product category in Egypt. Sales growth was also constrained by economic concerns at the end of the review period. Most consumers buy these products only as needed and then often in single units in order to minimise ...

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Adult Mouth Care in Egypt

The adult mouth care category is still considered to be in its nascent stage of development. Although there is a large number of brands present, ranging from expensive to relatively low cost, there is poor distribution and low consumer awareness of ...

Mar 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Juice in Egypt

Juice in Egypt has always targeted mainly females and children, however, recently players have realised that there is an untapped market for male consumers too. The young male generation have been known to hang around kiosks close to their homes with...

Feb 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Soft Drinks in Egypt

Even with some instability in the economy in Egypt during 2014, sales of soft drinks recovered, benefiting from the political situation becoming more stable during the year as curfews were no longer imposed. This resulted in a slight recovery of ...

Feb 2015 | US$1,900 | Pages: 77 | Add to cart | View details

Country Report

RTD Coffee in Egypt

RTD coffee is still a small category in Egypt in 2014 as the product is still unfamiliar to many Egyptians, but benefited from a range of new product launches towards the end of the review period. While it is true that RTD coffee remains a niche soft...

Feb 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

RTD Tea in Egypt

RTD tea remained relatively unpopular in Egypt in 2014 as the product is still very unfamiliar to Egyptians and hot, fresh tea and mint tea are traditional products that are both cheap and widely available. Egyptians remain strongly tied to the ...

Feb 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Bottled Water in Egypt

Consumers in Egypt try to avoid using normal tap water at home for drinking since they believe that tap water contains additives that lead to diseases like kidney stones and others. Consequently, a big percentage of consumers tends to use bottled ...

Feb 2015 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Carbonates in Egypt

Carbonates remains among the most popular soft drinks category in Egypt in 2014, continuing to see healthy growth rates. To a large extent, carbonates consumption is driven by Egypt's young and growing population, while major players such as ...

Feb 2015 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Concentrates in Egypt

Concentrates remains a small category within overall soft drinks in Egypt, accounting for just 3% of RTD off-trade volume sales in 2014, since the majority of Egyptian consumers prefer ready-to-drink soft drinks. Nonetheless, concentrates registers ...

Feb 2015 | US$900 | Pages: 27 | Add to cart | View details

City Review

Cairo City Review

A prominent trade and tourist hub, Cairo contributes 35% of Egypt's total GDP, with 24% of the country's employed population as of 2013. However, internationally, the city's economic footing is shaky: Cairo's labour productivity (or GDP per employee)...

Feb 2015 | US$650 | Pages: 24 | Add to cart | View details

Country Report

Vending in Egypt

Vending remained insignificant in Egypt during the review period. This was due to a number of factors, including the absence of significant denominations of coinage and consumers' reluctance to use vending machines in public areas. This reluctance ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Egypt

2014 was the first year in the review period when apparel and footwear specialist retailers did not see value decline at constant 2014 prices, with sales instead rising by 1%. Current value sales meanwhile rose by 11% in the year, with this ...

Feb 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Direct Selling in Egypt

While there was growing economic confidence in Egypt at the end of the review period, consumers remain highly price-sensitive following a number of years of political instability and economic problems in the country. This resulted in consumers ...

Feb 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Egypt

Electronics and appliance specialist retailers benefited strongly from a growing desire to access the internet in Egypt. This trend became particularly pronounced following the 2011 revolution, with many using social networking websites such as ...

Feb 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Grocery Retailers in Egypt

A growing number of women in Egypt are entering the formal workforce, with economic constraints encouraging this trend as Egyptians seek to boost their household incomes. This however made it more difficult for many women to shop via traditional ...

Feb 2015 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Egypt

Health and beauty specialist retailers faced growing competition from other distribution channels towards the end of the review period. Hypermarkets increased their offer of beauty and personal care and consumer health, while beauty and personal care...

Feb 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Homeshopping in Egypt

Homeshopping benefited from two main trends during the review period. Firstly, there was a marked rise in the household penetration of satellite TV in Egypt, with an increase from less than 77% in 2009 to over 91% in 2014. With the bulk of ...

Feb 2015 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Internet Retailing in Egypt

There was a marked rise in the number of Egyptian consumers with access to the internet during the review period. This was partly due to a sharp rise in the household penetration of smartphones and broadband-enabled computers, with 26% and 35% of ...

Feb 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Egypt

Jewellery and watch specialist retailers is the dominant channel within leisure and personal goods specialist retailers, accounting for 82% of overall value sales in 2014. However, this channel also saw the weakest current value growth, with sales ...

Feb 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Mixed Retailers in Egypt

Mixed retailers remained relatively resilient within store-based retailing in 2014, seeing one of the strongest current value growth rates of 12%. This was considerably stronger in comparison to non-grocery specialists' current value growth of 8%. ...

Feb 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Retailing in Egypt

Retailing suffered from a number of factors in Egypt during the review period. The country faced a period of political instability, with a revolution in 2011 and the overthrow of President Morsi in 2013, while high inflation hit consumer spending ...

Feb 2015 | US$1,900 | Pages: 121 | Add to cart | View details

Country Report

Coffee in Egypt

Whilst sales of hot drinks in Egypt remain dominated by tea, coffee is increasingly emerging as a popular and trendy alternative. Coffee machines are now widely used in many workplaces and universities, mostly driven by strong marketing support from ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Other Hot Drinks in Egypt

Other hot drinks saw rising demand in Egypt in 2014, driven by chocolate-based flavoured powder drinks. Primarily, the category benefited from the rising demand for instant products across hot drinks; manifested, for example, in rising demand for ...

Jan 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Hot Drinks in Egypt

In 2014 Egypt returned to more stability politically, which helped the on-trade channel to return to growth. With curfews no longer in place and greater security on the streets, many consumers in Egypt returned to drinking hot drinks in cafés or ...

Jan 2015 | US$1,900 | Pages: 40 | Add to cart | View details

Country Report

Tea in Egypt

Egyptians are well-known for being big tea drinkers. However, the country’s vast numbers of young people perceive black tea as boring, and many of them are moving towards coffee and other hot drinks. This has driven Egypt’s leading tea producers to ...

Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Dishwashers in Egypt

Small dishwashers accounted for the vast majority of volume sales in dishwashers in Egypt at the end of the review period as the majority of Egyptian consumers find them more convenient given the fact the kitchens in typical Egyptian homes are quite ...

Jan 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Food Preparation Appliances in Egypt

Many Egyptian households have given up on the privilege of having several food preparation appliances due to the very ongoing political struggle in Egypt, which has led to a very tough economic environment and declining disposable incomes.

Jan 2015 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Heating Appliances in Egypt

One of the main factors influencing sales of heating appliances towards the end of the review period was the emergence of air conditioners with heating as well as cooling options. This had a direct negative effect on sales of heating appliances as ...

Jan 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Home Laundry Appliances in Egypt

2014 was another successful year for freestanding automatic washing machines in Egypt. This was due to two main reasons; the first is that much of the innovation in home laundry appliances is focused on automatic washing machines, while the second is...

Jan 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Irons in Egypt

Retail volume sales of irons are expected to fall by 7% in 2014 due to rising taxes and declining disposable income levels across all segments of Egyptian society. This continues to inflate the manufacturing cost of local producers, while imported ...

Jan 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Large Cooking Appliances in Egypt

6-burner models of large cooking appliances were launched in Egypt towards the end of the review period and quickly found favour among consumers. These majority of these appliances were introduced during 2014 and the reason for their strong appeal ...

Jan 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Microwaves in Egypt

2014 was a good year for microwaves in Egypt as the category bounced back strongly from the negative growth had recorded in the previous two years, recording 2% volume growth. The most important reason for this positive performance is the fact that ...

Jan 2015 | US$900 | Pages: 37 | Add to cart | View details
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