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Egypt

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt.

Egypt StatisticsConsumer Lifestyles in Egypt

Egypt Country BriefingsFuture Demographics: Egypt in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Baked Goods in Egypt

    Nov 2017

    Approximately 80% of Egyptians consume different types of bread daily. Lower-income groups tend to consume unpackaged bread only, while middle- and upper-income groups consume both packaged and unpackaged....

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    Country Report

    Breakfast Cereals in Egypt

    Nov 2017

    Breakfast cereals in Egypt witnessed strong demand from middle- and high-income consumers. Both adults and children are now aware of the products available, but mainly in urban areas....

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    Country Report

    Processed Fruit and Vegetables in Egypt

    Nov 2017

    Demand for processed fruit and vegetables increased among middle-aged and young consumers, especially newlyweds, in 2017. This was mainly because the wide range of products available in the category are faster to cook, and easier to store and ...

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    Country Report

    Processed Meat and Seafood in Egypt

    Nov 2017

    Processed meat and seafood continued to gain in popularity, with many consumers at different income levels in different geographical areas aware of the category....

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    Country Report

    Rice, Pasta and Noodles in Egypt

    Nov 2017

    Rice, pasta and noodles are considered necessity food products and consumed daily across all income levels....

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    Country Report

    Soup in Egypt

    Nov 2017

    Soup is considered a popular starter or side dish for many Egyptian consumers on different income levels. ...

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    Country Report

    Spreads in Egypt

    Nov 2017

    Spreads in Egypt experienced remarkably strong demand from different age groups of Egyptian consumers in various income levels, despite the increased unit prices after the devaluation of the Egyptian pound. Most ingredients contained in spreads are ...

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    Country Report

    Sauces, Dressings and Condiments in Egypt

    Nov 2017

    Sauces, dressings and condiments is becoming a very popular category, being widely used by Egyptian households. With the increasing number of women in the workforce in Egypt, they are switching to using stock cubes and powders in their cooking rather...

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    Country Report

    Ready Meals in Egypt

    Nov 2017

    Ready meals in Egyptian retail are mainly limited to frozen pizza. There are some retailers that provide their own private label ready meals, but in low volumes. ...

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    Country Report

    Financial Cards and Payments in Egypt

    Nov 2017

    The growth in financial cards in Egypt was mainly driven by government initiatives to improve financial inclusion in the country. The support of the IMF and its influence on the control of financial policy helped to lower the inflation that followed ...

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    Country Briefing

    Households: Egypt

    Oct 2017

    While Egypt has one of the fastest-growing markets for number of households, due to rapid population growth, the country continues to struggle with a weak tourism segment and inflation. The country has a large rural segment and is dominated by ...

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    Country Report

    Analgesics in Egypt

    Oct 2017

    Due to the diversity of brands and availability of a range of prices in all pharmacies, analgesics remained dynamic in Egypt in 2017. Egyptians tend to self-medicate, especially for mild pain, or simply consult a pharmacist, rather than seek a ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

    Oct 2017

    Cough, cold and allergy (hay fever) remedies remained big sellers in Egypt, driven by cough remedies. Consumers buy these products without consulting a doctor because they are familiar with a specific brand or because they prefer to ask a pharmacist ...

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    Country Report

    Dermatologicals in Egypt

    Oct 2017

    Despite healthy growth, sales of dermatologicals were small relative to the population in 2017. Egyptians consider the effect of lotions and creams to be minimal. Consumers prefer systemic products as they are perceived to be more efficient and ...

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    Country Report

    Digestive Remedies in Egypt

    Oct 2017

    Digestive remedies recorded very strong retail current value sales growth in 2017 to remain one of the biggest consumer health areas in Egypt. Egyptian cuisine is heavy and nutritional habits often lead to minor digestive problems, such as stomach ...

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    Country Report

    Eye Care in Egypt

    Oct 2017

    High pollution means that most Egyptians use eye care products throughout the year. Retail current value and volume grew healthily in 2017. Due to the US dollar crisis and subsequent devaluation of the Egyptian pound in 2016, many products were ...

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    Country Report

    Herbal/Traditional Products in Egypt

    Oct 2017

    Herbal/traditional products saw healthy value growth in 2017. Growth was driven by health-conscious consumers and supported by new packaging and higher awareness. Nonetheless, sales remained small compared with chemically-based medicines, which ...

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