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Egypt

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt.

Egypt StatisticsConsumer Lifestyles in Egypt

Egypt Country BriefingsFuture Demographics: Egypt in 2030

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          Country Briefing

          Economy, Finance and Trade: Egypt

          Sep 2016

          The Egyptian economy will continue to perform well in 2016, backed by rising domestic demand and continued international financial assistance. Trade activity declined in 2015, due to subdued global demand and restrictions imposed on dollar deposits. ...

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          Country Briefing

          Households: Egypt

          Sep 2016

          Egypt’s households are still recovering from the impact of the Arab Spring and the subsequent effects on the tourism trade. Unemployment among household heads is high, while many are still without any education. The country has a large family market ...

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          Country Report

          Adult Mouth Care in Egypt

          Sep 2016

          Adult mouth care remains a small category in Egypt, reaching sales of E£13 million in 2016. Low value sales can be mainly explained by the poor hygiene habits of most Egyptians. Egyptians do not generally take care of their teeth, let alone use adult...

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          Country Report

          Analgesics in Egypt

          Sep 2016

          Analgesics registered dynamic growth in 2016 and it remains one of the leading sectors of consumer health categories. This can be explained by the widespread availability of a very diverse range of brands in the category. The unit prices charged for ...

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          Country Report

          Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

          Sep 2016

          Cough, cold and allergy (hay fever) remedies remains an important OTC consumer health category, with sales driven mainly by strong demand for medicated confectionery. Consumers usually buy these products without the need to consult a doctor first, ...

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          Country Report

          Dermatologicals in Egypt

          Sep 2016

          Sales of dermatologicals in Egypt remained quite low at just E£43 million in 2016, although the category registered a healthy current value growth of 10% over the course of the year. With the unhygienic living conditions which prevail in Egypt and ...

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          Country Report

          Digestive Remedies in Egypt

          Sep 2016

          Digestive remedies are important products for Egyptian consumers. The category is big and current value sales increased by 20% over the course of 2016. In fact, digestive remedies is one of the most dynamic consumer health categories in the country. ...

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          Country Report

          Eye Care in Egypt

          Sep 2016

          Due to the high levels of air pollution, traffic fumes and dust to which much of the population are exposed, eye allergies are common in Egypt. Eye care registered very dynamic value growth in 2016, rising by 31% in current terms, although this was a...

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          Country Report

          Herbal/Traditional Products in Egypt

          Sep 2016

          Sales of herbal/traditional products in Egypt are driven by health-conscious consumers who are turning to herbal/traditional products as part of a trend that favours consumer health products with all-natural ingredients over standard chemical-based ...

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          Country Report

          NRT Smoking Cessation Aids in Egypt

          Sep 2016

          Sales of NRT smoking cessation aids are negligible in Egypt. The Egyptian population remains big on smoking and there is very little public awareness on the harmful side-effects of smoking. Egyptians tend to start smoking at a very young age, ...

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          Country Report

          Consumer Health in Egypt

          Sep 2016

          Due to the rapid devaluation of the Egyptian pound in 2016 and the dollar crisis, the country’s consumer health market went through a huge crisis during the year. All ingredients used in the manufacture of consumer health products in Egypt are ...

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          Country Report

          Sleep Aids in Egypt

          Sep 2016

          Sales of sleep aids remained low in Egypt in 2016 because the usage of such products is still perceived negatively and treated as a taboo. Unless the insomnia being experienced is extreme and needs the attention of a doctor, the majority of Egyptians...

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          Country Report

          Sports Nutrition in Egypt

          Sep 2016

          Sports nutrition in Egypt recorded positive value growth in 2016 due to the increase seen in imports, combined with rising unit prices. Unit prices in the category are tied to the exchange value of the Egyptian pound and with the recent dollar crisis...

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          Country Report

          Vitamins and Dietary Supplements in Egypt

          Sep 2016

          High-income and middle-income Egyptians are becoming more concerned about their health and there is generally growing interest in vitamins and dietary supplements. Current value growth in the category reached 20% over the course of 2016. There is ...

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          Country Report

          Weight Management and Wellbeing in Egypt

          Sep 2016

          Weight management and wellbeing remains a small consumer health category in Egypt, but one which is registering dynamic growth as a 13% increase was recorded in current value sales over the course of the year. A high proportion of the Egyptian ...

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          Country Report

          Wound Care in Egypt

          Sep 2016

          Wound care in Egypt witnessed positive growth in 2016 as sales increased by 10% in current value terms, with growth driven mainly by rising demand among affluent households and increasing consumer awareness about the risks of contracting bacterial ...

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          Country Report

          Computers and Peripherals in Egypt

          Sep 2016

          In an attempt to sustain superiority over tablets, the latest trends in laptops in Egypt in 2016 included touch screens, flip mechanisms and detachable screens, so-called ‘transformer laptops’, although most of these advanced products are sold at ...

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          Country Report

          Home Audio and Cinema in Egypt

          Sep 2016

          As the uncertain economic conditions that were simmering in Egypt during 2015 remained in effect during 2016, most consumers deferred or totally neglected purchases of products that can be considered luxuries. Thus, home audio and cinema recorded ...

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          Country Report

          Home Video in Egypt

          Sep 2016

          Egyptian consumers are generally opting for larger screen sizes in televisions and this behaviour is being driven by three factors. The rapid introduction of new technologies is leading retailers and manufacturers to sell older models at low prices, ...

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          Country Report

          Imaging Devices in Egypt

          Sep 2016

          The attractiveness of imaging devices to Egyptian consumers continued to decline during 2016, mainly due to convenience that is offered by other portable consumer electronics devices which can also be used to shoot photographs and video footage, ...

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