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Egypt

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt.

Egypt StatisticsConsumer Lifestyles in Egypt

Egypt Country BriefingsFuture Demographics: Egypt in 2030

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    Egypt: Country Profile

    Mar 2017

    Egypt’s economy will improve in 2017. Public investment, a pickup in private final consumption and a moderate recovery in exports are drivers. An increase in production of natural gas and improvements in both the manufacturing and real estate sector ...

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    Country Report

    Childrenswear in Egypt

    Mar 2017

    Most parents want to give their children the best apparel and footwear so they are always presentable. However, increased prices in 2016 affected all apparel and footwear categories, forcing many households to shift to cheaper products, especially ...

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    Country Report

    Footwear in Egypt

    Mar 2017

    International brands continued to have a favourable competitive landscape versus local production in Egypt 2016. Women’s footwear witnessed growth in 2016 based on innovative new designs which attract mid- to upper-income consumers. Men’s footwear ...

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    Country Report

    Hosiery in Egypt

    Mar 2017

    Informal trading gets wider year by year, especially in Egypt, and in 2016 continued to grow due to vendors selling sheer and non-sheer hosiery from small booths and tables in public locations such as entrances to malls, clubs, metro stations even ...

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    Country Report

    Jeans in Egypt

    Mar 2017

    Women’s obsession with new jean styles dominated the jeans category in 2016, evidenced by the hundreds of designs that branded and even non-branded stores offer throughout Egypt. Men are not compared with women in their passion for buying cloths, and...

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    Country Report

    Menswear in Egypt

    Mar 2017

    Menswear is recording lower growth rate than womenswear in both value and volume terms because men seek durability and buy what they really need for a normal outfit and special occasions, because men’s spending on apparel is half that of their female...

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    Country Report

    Apparel and Footwear in Egypt

    Mar 2017

    Egypt is still trying to get over the political and economic issues that have emerged since the revolution in 2011. In 2016 the stability of the market was affected by economic challenges such as instability of foreign currency supply, difficulties ...

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    Country Report

    Apparel Accessories in Egypt

    Mar 2017

    Consumers prefer to complete their outfits with unique apparel accessories. Consumers mostly prefer to get the whole outfit from a single store in order to save time, as well as being able to match items before making their purchase. There are also ...

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    Country Report

    Sportswear in Egypt

    Mar 2017

    In 2016 sportswear sales increased based on the stability of the political situation in Egypt, plus the new fashion trend concerning sportswear, as awareness of going to clubs and gyms increases. Moreover, Egyptians are becoming more open-minded ...

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    Country Report

    Womenswear in Egypt

    Mar 2017

    Womenswear succeeded in accounting for more than menswear in 2016 with a larger percentage of growth in value terms as well as in volume. Womenswear increased by 13% in value terms and increased by 3% in volume. This was due to many factors, such as ...

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    Country Report

    Adult Incontinence in Egypt

    Mar 2017

    In 2016 adult incontinence recorded a volume decline of 63%. This was due to continuous hikes in prices, coupled with low usage patterns and the exit of light and moderate formats, leaving heavy adult incontinence to shape the size of the category. ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Egypt

    Mar 2017

    In 2016 AFH tissue and hygiene recorded growth of 12% in current value terms and 2% in volume terms. This healthy growth was mainly driven by the performance of AFH adult incontinence, followed by AFH napkins and AFH wipers....

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    Country Report

    Nappies/Diapers/Pants in Egypt

    Mar 2017

    In 2016 nappies/diapers/pants recorded current value growth of 12% and volume growth of 2%. This was due to continuous rises in prices, which negatively affected consumers’ purchasing power and thus volume sales in the year....

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    Country Report

    Tissue and Hygiene in Egypt

    Mar 2017

    The Egyptian economy is encountering major factors which are causing increasing inflation and accordingly rising prices, putting more pressure on manufacturers and consumers. Since late 2015 Egypt has faced a severe decline in tourism, since the ...

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    Country Report

    Retail Tissue in Egypt

    Mar 2017

    In 2016 retail tissue registered current value growth of 11% and volume growth of 3%. All categories recorded positive current value and volume growth. Boxed facial tissues witnessed the most dynamic performance in retail volume terms in 2016. ...

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    Country Report

    Sanitary Protection in Egypt

    Mar 2017

    In 2016 sanitary protection recorded retail current value growth of 13% and volume growth of 2%. All categories recorded positive current value growth. Pantyliners and slim/thin/ultra-thin towels recorded the highest growth in current value terms in ...

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    Country Report

    Wipes in Egypt

    Mar 2017

    In 2016 personal wipes registered current value growth of 12% and volume growth of 2%. All categories recorded positive current value growth in 2016. In terms of volume growth, baby wipes recorded the highest growth rate, whilst general purpose wipes...

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    Country Report

    Bottled Water in Egypt

    Feb 2017

    Towards the end of the review period, sales of bottled water in Egypt were negatively affected by the drops seen in growth rates in Egypt's travel and tourism industry during 2015 and 2016. The slowdown in inbound tourism had an especially negative ...

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    Country Report

    Carbonates in Egypt

    Feb 2017

    Other non-cola carbonates recorded the fastest growth rates in carbonates in Egypt in 2016. Players in the category have been making attempts to satisfy the rising demand for new tastes among Egyptian consumers by introducing innovative new flavours....

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    Country Report

    Energy Drinks in Egypt

    Feb 2017

    The customer profile in energy drinks in Egypt is composed mainly of university students who consume energy drinks in order to stay awake during their study and exam sessions....

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