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Egypt

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt.

Egypt StatisticsConsumer Lifestyles in Egypt

Egypt Country BriefingsFuture Demographics: Egypt in 2030

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    Country Profile

    Egypt: Country Profile

    Dec 2016

    Egypt’s economy will improve in 2016. Public investment in infrastructure and a moderate recovery in exports are drivers. A pickup in production of natural gas and improvements in manufacturing provide addition support. Both private and public ...

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    Strategy Briefing

    Confectionery in the Middle East and Africa

    Nov 2016

    While the Middle East and Africa is the fastest growing region across the world, mainly fuelled by a handful of markets, particularly Saudi Arabia, the United Arab Emirates, Egypt and South Africa. This will largely remain the case over the next five...

    US$1,325
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    Country Briefing

    Natural Resources: Egypt

    Nov 2016

    Egypt has mineral endowments, but domestic energy production has not kept up with fast growing demand. Agricultural production relies heavily on irrigation, while water scarcity is expected to rise in the coming years. The government aims to become ...

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    Country Report

    Air Treatment Products in Egypt

    Nov 2016

    Air treatment products declined in both volume and current value terms in 2016. Split air conditioners was one of the most dynamic categories in 2016 with volume growth of 3%. This is due to the shrinking supply and demand for other alternatives such...

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    Country Report

    Dishwashers in Egypt

    Nov 2016

    A considerable share of consumers opt for full size dishwashers, as these appliances provide more capacity to accommodate the average number of household members in Egypt. Also, large machines can be handy for dinner parties and high seasons like ...

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    Country Report

    Food Preparation Appliances in Egypt

    Nov 2016

    In 2016, food preparation appliances has recorded volume and current value growth of 6% and 11% respectively. All of the categories have recorded positive growth rates due to the presence of various well-known brands alongside the introduction of new...

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    Country Report

    Home Laundry Appliances in Egypt

    Nov 2016

    Generally, consumers consider a variety of selection criteria when choosing their new laundry appliances. Brand credibility is the main selection criteria and they usually opt for well-known, previously tried brand names which promote confidence in ...

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    Country Report

    Irons in Egypt

    Nov 2016

    Irons has increased by 2% in both volume and current value terms in 2016, which is due to the presence of a larger number of unknown and Chinese imported brands....

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    Country Report

    Large Cooking Appliances in Egypt

    Nov 2016

    The decline in built-in large cooking appliances is due to the high cost of these appliances in terms of the combined cost of the products that need to be purchased (built-in hob, oven and hood) and the cost of constructing built-in cabinets. This is...

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    Country Report

    Microwaves in Egypt

    Nov 2016

    Consumer usage of microwaves remains basic, with it largely limited to defrosting and re-heating food. It is very rare to find consumers who use these appliances in cooking. Thus, low-income consumers disregard these appliances and consider them to ...

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    Country Report

    Consumer Appliances in Egypt

    Nov 2016

    Domestic security issues, especially the bombing of a Russian airliner in October 2015, along with political instability, have had a very negative impact on tourism and foreign investments, which are the key sources of foreign exchange. This has ...

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    Country Report

    Personal Care Appliances in Egypt

    Nov 2016

    Personal care appliances has witnessed strong growth in volume terms in 2016, fuelled by the increasing number of women opting for a more hands-on, economical solution at home, as opposed to the costly services provided by beauty salons. This is an ...

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    Country Report

    Refrigeration Appliances in Egypt

    Nov 2016

    Due to increasing prices, consumers have grown increasingly cautious regarding their purchasing decisions and new behavioural patterns have started to emerge. For example, consumers used to buy both fridge freezers and freezers for one household, but...

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    Country Report

    Small Cooking Appliances in Egypt

    Nov 2016

    Consumers look for mini ovens appliances which are spacious enough to have a grill and a fan, which are around 45ltrs and which have a wide range of heating levels. Meanwhile consumers prefer electric grills to have a Pyrex cover and a digital ...

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    Country Report

    Vacuum Cleaners in Egypt

    Nov 2016

    Cylinder vacuum cleaners remains by far the most popular product in the category in Egypt, while other formats lack familiarity or relevance among most Egyptian consumers. An affordable price, convenient size and practicality play a major role in ...

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    Country Report

    Packaged Food in Egypt

    Nov 2016

    Packaged food recorded positive growth in current value sales in 2016, despite the fact that Egyptian consumers became cautious with their expenditure on food due to high inflation. Egyptian consumers have several factors in mind when they purchase ...

    US$7,150
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    Country Report

    Financial Cards and Payments in Egypt

    Nov 2016

    New reduced debt burden ratio limits were announced by the Central Bank of Egypt (CBE). The CBE circular instructed banks to set the ceiling for the monthly instalments of an individual’s portfolio of loans at 35% (raised to 40% in case the portfolio...

    US$2,100
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    Country Report

    Ready Meals in Egypt

    Oct 2016

    Ready meals is recorded 4% current value growth in 2016 as sales rose to EGP53 million. Frozen pizza, the only type of ready meals available in Egypt, is becoming more popular among women as it represents the easiest and quickest way of preparing ...

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    Country Report

    Sauces, Dressings and Condiments in Egypt

    Oct 2016

    Sauces, dressings and condiments in Egypt recorded a very good performance in 2016 as current value sales rose by 15%, mainly due to price inflation and currency fluctuations, especially as the leading sauce categories are led by imported brands, ...

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    Country Report

    Soup in Egypt

    Oct 2016

    Soup is considered as one of the main side dishes in Egyptian cuisine and it is popular among those dining both in consumer foodservice outlets and at home, although retail sales of packaged soup have remained low until now as consumers and retailers...

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