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 Market Research for Egypt

Euromonitor publishes reports on industries, consumers and demographics in Egypt.

  • Industry specific reports offer insight into market size and market share in Egypt; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Egypt report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Egypt in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Egypt statistics factfile.

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Country Report

Consumer Foodservice By Location in Egypt

There have been very few significant changes in consumer foodservice by location in Egypt in recent months as the majority of leading chains in the industry remain decidedly reluctant to expand significantly due to the lack of political and economic ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Egypt

During 2013, fast food in Egypt performed very well in comparison with some other consumer foodservice categories which are more dependent on inbound tourism. Fast food in Egypt is a relatively well developed consumer foodservice category and fast ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Full-Service Restaurants in Egypt

As the income levels of Egypt’s high-income consumers have been relatively unaffected by the economic turmoil which has plagued the country in recent years and many affluent Egyptians are very keen to maintain their lavish lifestyles, full-service ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Consumer Foodservice in Egypt

Over the course of the review period, Egypt’s consumer food service industry became significantly more diverse in terms of the availability of a variety of international cuisine. This is particularly the case in large cities such as Cairo and ...

Sep 2014 | US$1,900 | Add to cart | View details

Country Report

Self-Service Cafeterias in Egypt

Self-service cafeterias remains a small and underdeveloped consumer foodservice category in Egypt. Egyptian people generally are unfamiliar with the self-service cafeterias concept and in light of the low labour costs and high levels of unemployment ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Egypt

Sales through street stalls/kiosk were briefly negatively influenced by the civil unrest which struck Egypt during 2013 as the curfews which were imposed by the Egyptian military in the wake of the 30 June uprising meant that nobody was out on the ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Cafés/Bars in Egypt

Due to the important traditional role of cafés as public meeting places in Egyptian society, cafés/bars continues to perform well in the country. Cafes/bars was the consumer foodservice category with the highest number of customers in Egypt at the ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Egypt

The companies operating in 100% home delivery/takeaway in Egypt are generally benefitting from the category’s rising popularity. Demand for 100% home delivery/takeaway is rising due to its wider visibility of the category, which in turn is due to ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tobacco in Egypt

Following a series of tax hikes introduced since 2010, the cigarette industry in Egypt saw retail volume sales decline for a number of years. 2013, however, marked a return to growth as controls over illicit trade were tightened and consumers ...

Jul 2014 | US$1,900 | Pages: 49 | Add to cart | View details

Country Report

Smoking Tobacco in Egypt

In 2013, smoking tobacco continued to benefit from the legislation introduced in 2010 which caused prices of cigarettes to rise, with a growing number of smokers switching to or increasing shisha smoking. Even though taxation of smoking tobacco was ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cigarettes in Egypt

Following a decline in 2012, retail volume sales recovered in 2013 and posted a 3% gain during the year. On the one hand, this was due to the government taking stronger measures against illicit trade, which has risen in Egypt since the uprising as ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Cigars in Egypt

Similar to the trends witnessed in cigarettes, cigars have also been affected by the significant increase in taxation towards the middle of the review period, causing unit prices to surge and retail volume sales to decline. Following steady growth ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Wine in Egypt

Volume growth of wine dropped significantly in 2013 registering 6% compared to 14% in 2012. This was because domestic wine sales are largely dependent on purchases by foreign tourists and expats. Manufacturers estimate that 80-85% of locally-produced...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Beer in Egypt

Beer performed consistently well in 2013 compared to other categories, registering total volume growth of 8%. Unlike other categories, beer is well established in terms of off-trade sales. On-trade sales suffered across the board due to political ...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Alcoholic Drinks in Egypt

Growth rates declined in many categories in 2013 relative to 2012. The recovery process, which began in 2012, was yet again disrupted by political unrest following the 30 June uprising, which saw President Muhammad Morsi ousted from power. The ...

Jul 2014 | US$1,900 | Pages: 68 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Egypt

RTDs/high-strength premixes registered very high growth rates in 2013. Consumers became much more familiar with the concept of RTDs and increasingly purchased them in both on-trade and off-trade outlets. Many consumers prefer the sweeter flavour to ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Spirits in Egypt

Distributors reported that legitimate on-trade sales of imported spirits dropped significantly due to the economic decline and army-imposed curfews in the second half of 2013, which inhibited consumption and consumers’ social habits. However, there ...

Jul 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Egypt

The economic situation has put a strain on the industry in recent years as companies within this category rely heavily on middle- to high-income consumers. Due to the political unrest, middle class consumers have taken to purchasing low-priced ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Bath and Shower in Egypt

Consumers faced hard times over the review period due to the rising cost of living, high inflation and high unemployment. This moulded the development of bath and shower since the revolution in 2011. Bar soap is still the cheapest product on offer to...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Colour Cosmetics in Egypt

The cost of living has put a strain on the colour cosmetics category as consumers are struggling to cope with high unemployment rates, the effects of inflation and the inability to afford basic daily necessities. Therefore, consumers have modified ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Deodorants in Egypt

The sales of deodorants continued to benefit from Egypt's hot year-round climate and congested cities at the end of the review period with more and more people venturing to more developed cities for jobs. Now more than ever, consumers view deodorants...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Depilatories in Egypt

Depilatories maintained growth over the review period in spite of consumers becoming more price sensitive than ever and competition from homemade alternatives that are often preferred by Egyptian women. In order to cope with these alternatives, ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Fragrances in Egypt

Sales of fragrances have become increasingly reliant on special occasions or certain times of the year that are prominent in Egypt, such as Eid and Coptic Christmas. Premium fragrances benefit during these periods, as consumers cannot afford to ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Hair Care in Egypt

Hair care trends were greatly influenced by consumers seeking to economise at the end of the review period. Consumers are dependent on reliable brands that help achieve healthy hair at affordable prices and therefore continued to purchase hair care ...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Men's Grooming in Egypt

Men’s grooming was quite consistent in 2013 with men becoming more interested in fashion and appearance. Egyptian society associates well-groomed men with success and most men tend to be very well shaven. However, due to economic constraints, men ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Oral Care in Egypt

Oral care sales very much focus on middle- to high-income urban consumers in Egypt. Low-income consumers have little awareness of oral hygiene and its benefits and typically are unaware of the range of products that are on the market. These consumers...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Beauty and Personal Care in Egypt

Beauty and personal care continued to grow throughout the review period, mainly due to the high rates of inflation caused by the turbulent economic environment. When looking at the industry from the perspective of constant 2013 prices, growth ...

Jun 2014 | US$2,400 | Pages: 104 | Add to cart | View details

Country Report

Sets/Kits in Egypt

Sets/kits slowed again with volume sales only increasing by 1%, similar to 2012. Economic factors have placed a range of limitations on consumer spending which has seen this category slow down substantially during the last year of the review period. ...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Skin Care in Egypt

Consumers sought to find products that were subjected to price promotions and limited their search to products that provided the minimum value added benefits in order to economise. Many women consider skin care regimes as everyday essentials; ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Sun Care in Egypt

Sun care is highly dependent on the tourism industry and with the recent political unrest, tourism figures have dropped to record lows. Whilst there was a slight recovery of tourist arrivals in early 2013 due to an increase in package holiday deals ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Air Treatment Products in Egypt

For years, Egyptian consumers tended to buy window air conditioners, but over the last few years spilt air conditioners started to dominate the market, and took the lead. They are handier and they have better designs.

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Dishwashers in Egypt

The consumption rates of water and electricity have a significant impact on sales of dishwashers in Egypt. The country is already suffering from a water crisis and electricity shortages, which are expected to continue for the foreseeable future. This...

Jun 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Food Preparation Appliances in Egypt

Egyptian households gave up on the privilege of having several food preparation appliances, due to the ongoing political struggle in Egypt, which led to a tough economic environment and a decline in disposable incomes. Consumers returned to old ...

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Heating Appliances in Egypt

One of the main factors negatively affecting sales of heaters is that most air conditioners have a hot air option, so many consumers who look for warmth in the winter opt for a two-option air conditioner instead of a heater. This is mainly due to the...

Jun 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Home Laundry Appliances in Egypt

Due to the turmoil and continuous protests in Egypt, the economy experienced an unprecedented decline. Home laundry appliances was badly affected, especially automatic washer dryers, because of noticeable price increases, as the machines, or parts, ...

Jun 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Irons in Egypt

Sales of irons fell by 7% in both volume and current value terms in 2013, as economic and political instability undermined sales. Imported products managed to cope better with the uncertain and unstable scenario in the last year. In fact, the ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Large Cooking Appliances in Egypt

Young couples now have to live in flats with limited space due to huge rises in real estate prices, which forces them to have smaller flats with smaller kitchens. Very often they prefer to buy unfinished houses, which are cheaper, as they can finish ...

Jun 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Microwaves in Egypt

The penetration of microwaves in Egypt remains marginal, with only a small number of households owning such an appliance. It is not seen as a necessity, and in the main microwaves in Egypt are used primarily for reheating food. Ready meals are not ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Consumer Appliances in Egypt

Although consumer appliances showed signs of recovery and growth after the Egyptian revolution, the instability that followed caused another setback. After the presidential election, consumers often spent more than they saved, but after the poor ...

Jun 2014 | US$2,400 | Pages: 127 | Add to cart | View details

Country Report

Personal Care Appliances in Egypt

Women once again shaped the trends in personal care appliances. In fact, although the category declined, women focused most of their budgets for personal care appliances on body shavers rather than hair care appliances. This meant that whilst they ...

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Refrigeration Appliances in Egypt

Electricity consumption is an important factor for consumers in Egypt, especially due to the continuous increase in electricity costs, and declining incomes due to the instability in the country. Consequently, when consumers have to purchase ...

Jun 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Small Cooking Appliances in Egypt

Prior to 2012, which was when the troubles in Egypt had a negative effect on sales, the review period saw increased interest from consumers in small cooking appliances, particularly in pod coffee machines. However, in 2012 and 2013 small cooking ...

Jun 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Egypt

Overall sales of small kitchen appliances (non-cooking) fell in both volume and current value terms in Egypt in 2013. Kettles is the only category in small kitchen appliances in Egypt with any significant sales. Sales of other products are marginal ...

Jun 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Vacuum Cleaners in Egypt

The uprising in June 2013 strongly contributed to hitting retail sales of vacuum cleaners hard. The strong instability that Egypt experienced and the fact many consumers were threatened with losing their jobs pushed Egyptians to save money and repair...

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Consumer Health in Egypt

Only a limited range of consumer health is classified as OTC in Egypt, while Rx products see strong under-the-counter sales. There is thus strong competition from Rx products. Widespread poverty also limits spending on consumer health, particularly ...

May 2014 | US$2,400 | Pages: 79 | Add to cart | View details

Country Report

Adult Mouth Care in Egypt

Adult mouth care saw a sharp 8% volume sales decline in 2013 over the previous year, with this resulting in only sluggish current value growth of 1%. This was chiefly due to strong economic uncertainty, with many consumers thus cutting back on ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Egypt

Economic constraints hindered the everyday long-term consumption of vitamins and dietary supplements at the end of the review period. Many consumers faced financial difficulties at the end of the review period due to high inflation, with this ...

May 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Weight Management in Egypt

Weight management is a fairly new product area in Egypt, emerging in 2009 with the appearance of slimming teas offered by local companies. Slimming teas however continued to be the only product area present with weight management at the end of the ...

May 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Wound Care in Egypt

Wound care is largely mature in Egypt, while sales growth was also constrained by economic concerns at the end of the review period. Most consumers buy these products only as needed and then often in single units in order to minimise outlay. With ...

May 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Analgesics in Egypt

Analgesics are classified as Rx medicines in Egypt and thus require a prescription for purchase. OTC sales are thus not present in the country.

May 2014 | US$900 | Pages: 16 | Add to cart | View details
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