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 Market Research for Egypt

Euromonitor publishes reports on industries, consumers and demographics in Egypt.

  • Industry specific reports offer insight into market size and market share in Egypt; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Egypt report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Egypt in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Egypt statistics factfile.

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Country Report

Juice in Egypt

Juice in Egypt has always targeted mainly females and children, however, recently players have realised that there is an untapped market for male consumers too. The young male generation have been known to hang around kiosks close to their homes with...

Feb 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Soft Drinks in Egypt

Even with some instability in the economy in Egypt during 2014, sales of soft drinks recovered, benefiting from the political situation becoming more stable during the year as curfews were no longer imposed. This resulted in a slight recovery of ...

Feb 2015 | US$1,900 | Pages: 77 | Add to cart | View details

Country Report

RTD Coffee in Egypt

RTD coffee is still a small category in Egypt in 2014 as the product is still unfamiliar to many Egyptians, but benefited from a range of new product launches towards the end of the review period. While it is true that RTD coffee remains a niche soft...

Feb 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

RTD Tea in Egypt

RTD tea remained relatively unpopular in Egypt in 2014 as the product is still very unfamiliar to Egyptians and hot, fresh tea and mint tea are traditional products that are both cheap and widely available. Egyptians remain strongly tied to the ...

Feb 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Bottled Water in Egypt

Consumers in Egypt try to avoid using normal tap water at home for drinking since they believe that tap water contains additives that lead to diseases like kidney stones and others. Consequently, a big percentage of consumers tends to use bottled ...

Feb 2015 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Carbonates in Egypt

Carbonates remains among the most popular soft drinks category in Egypt in 2014, continuing to see healthy growth rates. To a large extent, carbonates consumption is driven by Egypt's young and growing population, while major players such as ...

Feb 2015 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Concentrates in Egypt

Concentrates remains a small category within overall soft drinks in Egypt, accounting for just 3% of RTD off-trade volume sales in 2014, since the majority of Egyptian consumers prefer ready-to-drink soft drinks. Nonetheless, concentrates registers ...

Feb 2015 | US$900 | Pages: 27 | Add to cart | View details

City Review

Cairo City Review

A prominent trade and tourist hub, Cairo contributes 35% of Egypt's total GDP, with 24% of the country's employed population as of 2013. However, internationally, the city's economic footing is shaky: Cairo's labour productivity (or GDP per employee)...

Feb 2015 | US$650 | Pages: 24 | Add to cart | View details

Country Report

Vending in Egypt

Vending remained insignificant in Egypt during the review period. This was due to a number of factors, including the absence of significant denominations of coinage and consumers' reluctance to use vending machines in public areas. This reluctance ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Egypt

2014 was the first year in the review period when apparel and footwear specialist retailers did not see value decline at constant 2014 prices, with sales instead rising by 1%. Current value sales meanwhile rose by 11% in the year, with this ...

Feb 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Direct Selling in Egypt

While there was growing economic confidence in Egypt at the end of the review period, consumers remain highly price-sensitive following a number of years of political instability and economic problems in the country. This resulted in consumers ...

Feb 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Egypt

Electronics and appliance specialist retailers benefited strongly from a growing desire to access the internet in Egypt. This trend became particularly pronounced following the 2011 revolution, with many using social networking websites such as ...

Feb 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Grocery Retailers in Egypt

A growing number of women in Egypt are entering the formal workforce, with economic constraints encouraging this trend as Egyptians seek to boost their household incomes. This however made it more difficult for many women to shop via traditional ...

Feb 2015 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Egypt

Health and beauty specialist retailers faced growing competition from other distribution channels towards the end of the review period. Hypermarkets increased their offer of beauty and personal care and consumer health, while beauty and personal care...

Feb 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Homeshopping in Egypt

Homeshopping benefited from two main trends during the review period. Firstly, there was a marked rise in the household penetration of satellite TV in Egypt, with an increase from less than 77% in 2009 to over 91% in 2014. With the bulk of ...

Feb 2015 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Internet Retailing in Egypt

There was a marked rise in the number of Egyptian consumers with access to the internet during the review period. This was partly due to a sharp rise in the household penetration of smartphones and broadband-enabled computers, with 26% and 35% of ...

Feb 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Egypt

Jewellery and watch specialist retailers is the dominant channel within leisure and personal goods specialist retailers, accounting for 82% of overall value sales in 2014. However, this channel also saw the weakest current value growth, with sales ...

Feb 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Mixed Retailers in Egypt

Mixed retailers remained relatively resilient within store-based retailing in 2014, seeing one of the strongest current value growth rates of 12%. This was considerably stronger in comparison to non-grocery specialists' current value growth of 8%. ...

Feb 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Retailing in Egypt

Retailing suffered from a number of factors in Egypt during the review period. The country faced a period of political instability, with a revolution in 2011 and the overthrow of President Morsi in 2013, while high inflation hit consumer spending ...

Feb 2015 | US$1,900 | Pages: 121 | Add to cart | View details

Country Report

Coffee in Egypt

Whilst sales of hot drinks in Egypt remain dominated by tea, coffee is increasingly emerging as a popular and trendy alternative. Coffee machines are now widely used in many workplaces and universities, mostly driven by strong marketing support from ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Other Hot Drinks in Egypt

Other hot drinks saw rising demand in Egypt in 2014, driven by chocolate-based flavoured powder drinks. Primarily, the category benefited from the rising demand for instant products across hot drinks; manifested, for example, in rising demand for ...

Jan 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Hot Drinks in Egypt

In 2014 Egypt returned to more stability politically, which helped the on-trade channel to return to growth. With curfews no longer in place and greater security on the streets, many consumers in Egypt returned to drinking hot drinks in cafés or ...

Jan 2015 | US$1,900 | Pages: 40 | Add to cart | View details

Country Report

Tea in Egypt

Egyptians are well-known for being big tea drinkers. However, the country’s vast numbers of young people perceive black tea as boring, and many of them are moving towards coffee and other hot drinks. This has driven Egypt’s leading tea producers to ...

Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Dishwashers in Egypt

Small dishwashers accounted for the vast majority of volume sales in dishwashers in Egypt at the end of the review period as the majority of Egyptian consumers find them more convenient given the fact the kitchens in typical Egyptian homes are quite ...

Jan 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Food Preparation Appliances in Egypt

Many Egyptian households have given up on the privilege of having several food preparation appliances due to the very ongoing political struggle in Egypt, which has led to a very tough economic environment and declining disposable incomes.

Jan 2015 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Heating Appliances in Egypt

One of the main factors influencing sales of heating appliances towards the end of the review period was the emergence of air conditioners with heating as well as cooling options. This had a direct negative effect on sales of heating appliances as ...

Jan 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Home Laundry Appliances in Egypt

2014 was another successful year for freestanding automatic washing machines in Egypt. This was due to two main reasons; the first is that much of the innovation in home laundry appliances is focused on automatic washing machines, while the second is...

Jan 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Irons in Egypt

Retail volume sales of irons are expected to fall by 7% in 2014 due to rising taxes and declining disposable income levels across all segments of Egyptian society. This continues to inflate the manufacturing cost of local producers, while imported ...

Jan 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Large Cooking Appliances in Egypt

6-burner models of large cooking appliances were launched in Egypt towards the end of the review period and quickly found favour among consumers. These majority of these appliances were introduced during 2014 and the reason for their strong appeal ...

Jan 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Microwaves in Egypt

2014 was a good year for microwaves in Egypt as the category bounced back strongly from the negative growth had recorded in the previous two years, recording 2% volume growth. The most important reason for this positive performance is the fact that ...

Jan 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Consumer Appliances in Egypt

Following the popular uprising in Egypt during summer 2013, political conditions have not yet stabilised in the country despite the election of a new president. This situation led to a wave of terror attacks and riots in recent months, which has had ...

Jan 2015 | US$2,400 | Pages: 125 | Add to cart | View details

Country Report

Personal Care Appliances in Egypt

Towards the end of the review period, sales of body shavers in Egypt continued to be constrained by various economic factors. This is because the majority of products in the category are typically purchased by middle-income and a high-income women, ...

Jan 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Refrigeration Appliances in Egypt

Refrigeration appliances remains among the most popular of all consumer appliances categories in Egypt, particularly fridge freezers, which can be found in virtually every household in both urban and rural areas of Egypt. Indeed, the majority of ...

Jan 2015 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Small Cooking Appliances in Egypt

Sales of small cooking appliances continued to decline in Egypt towards the end of the review period due to the effects of political and economic instability following the widespread protests and civil unrest which occurred throughout the country ...

Jan 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Egypt

Kettles remains the only product category within small cooking appliances (non-cooking) in Egypt at the end of the review period. Throughout 2014, volume sales of kettles continued to fall and the category is set to decline in volume and current ...

Jan 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Vacuum Cleaners in Egypt

The popular uprising and civil unrest which erupted in Egypt during June 2013 had a very negative influence on retail sales of vacuum cleaners due to the high levels of instability which this caused, resulting in the incomes of many Egypt households ...

Jan 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Air Treatment Products in Egypt

The popularity of window air conditioners is slowly declining among the Egyptian population as consumers are increasingly moving towards split air conditioners as these appliances offer quieter function and better looking design, which adds more ...

Jan 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Cat Food in Egypt

Retail volume sales of cat food in Egypt are expected to increase by 3% in 2014, while current value sales are expected to rise by 15%, which means that volume growth is set to be in line with 2013 growth rates, while value growth is set to be slower...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Dog Food in Egypt

Growth in dog food is expected to slow down in current value and retail volume terms during 2014, with volume sales set to rise by 15% and current value sales set to rise by 27%. This sustained high growth is set to be due mainly to the unfortunate ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Other Pet Food in Egypt

During 2014, other pet food in Egypt is set to increase in current value by 8%, a slightly higher rate of growth than the 7% current value growth recorded in the category during 2013. This acceleration in growth is set to be because of the ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Pet Care in Egypt

Although pet care is generally a major consumer goods industry in Western countries, Egypt has among the lowest per-capita pet dog ownership rates in the world. However, it is also fair to say that the Egyptian pet care industry is growing and it has...

Nov 2014 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Pet Products in Egypt

Pet products is expected to increase in current value by 11% in 2014, a rate of growth which is set to be commensurate with the 11% current value growth recorded in the category during 2013. This consistent positive performance is set to be mainly ...

Nov 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Financial Cards and Payments in Egypt

Egypt has recently undergone a period of political and economic instability and growth in financial cards and payments has been affected by lower levels of consumer confidence, although growth is expected to remain positive during 2014. In fact, ...

Nov 2014 | US$1,900 | Pages: 44 | Add to cart | View details

Country Report

Health and Wellness in Egypt

Health and wellness saw fairly sluggish sales growth during the review period as a whole. Egypt during the review period was characterised by political instability, revolution, unrest and economic uncertainty. In addition, consumers faced high ...

Oct 2014 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

Travel Accommodation in Egypt

The majority of people stay in hotels in Egypt; chained and independent. While guest houses, chalets and apartments have a lower share of accommodation.

Oct 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Travel Retail in Egypt

Travel agencies are suffering from losses stemming from the fall in inbound tourism during the second half of 2013. This was more prevalent among high-income tourists who require special amenities and are considered to be a good source of revenue.

Oct 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Car Rental in Egypt

Car rental in Egypt is quite big and fragmented, consisting of more than 500 car rental companies concentrated in Cairo and Alexandria. Most of the market consists of local players, with a few multinational companies.

Oct 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Health and Wellness Tourism in Egypt

Health and wellness tourism has a value of EGP1.0 billion in 2013; up by 4% on the previous year.

Oct 2014 | US$900 | Pages: 7 | Add to cart | View details

Country Report

Travel and Tourism in Egypt

According to the travel and tourism competitiveness report published by the World Economic Forum in 2013, Egypt dropped 10 places in the global assessment to 85th position. This drop was mainly because of the deterioration in the safety and security ...

Oct 2014 | US$1,900 | Pages: 55 | Add to cart | View details

Country Report

Tourism Flows Domestic in Egypt

Domestic tourism has increased by 3% from 2012, to a total of 8.5 million trips compared to 8.3 million trips in 2012.

Oct 2014 | US$900 | Pages: 9 | Add to cart | View details
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