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Egypt

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt.

Egypt StatisticsConsumer Lifestyles in Egypt

Egypt Country BriefingsFuture Demographics: Egypt in 2030

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    Country Report

    Air Care in Egypt

    Jan 2017

    In 2016, air care recorded overall current value growth of 5%, which was faster than the review period CAGR of 3%, with all subcategories seeing positive current value growth. Growth was stable with no major discrepancies as air care is not ...

    US$990
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    Country Report

    Bleach in Egypt

    Jan 2017

    In 2016, bleach recorded current value growth of 11% and a current value CAGR of 8% over the review period. This was due to the high prices and the wide usage of bleach products in laundry and for several other cleaning purposes....

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    Country Report

    Dishwashing in Egypt

    Jan 2017

    In 2016, dishwashing recorded current value growth of 16%. Hand dishwashing recorded the highest volume and current value growth followed by automatic dishwashing powders. Other variants remained stagnant in volume growth except dishwashing ...

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    Country Report

    Home Insecticides in Egypt

    Jan 2017

    In 2016, home insecticides recorded overall current value growth of 14%, two percentage points higher than 2015 growth. Spray/aerosol insecticides recorded the most dynamic growth of two percentage points compared to 2015. All category variants ...

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    Country Report

    Home Care in Egypt

    Jan 2017

    Security issues and political instability had a very negative effect on tourism and foreign investment in Egypt in 2016. These latter are the key sources of foreign exchange, which resulted in a shortage of foreign currency leading to further decline...

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    Country Report

    Polishes in Egypt

    Jan 2017

    In 2016, polishes recorded current value growth of 12% mainly driven by furniture polish and shoe polish, which each had current value growth of 12%. 2016 current value growth was an improvement on the current value CAGR of 11% in the review period....

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    Country Report

    Surface Care in Egypt

    Jan 2017

    In 2016, surface care recorded overall current value growth of 13%. All variants recorded positive current value growth as consumers with different income levels expressed strong demand for various types of surface care products especially ...

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    Country Report

    Toilet Care in Egypt

    Jan 2017

    In 2016, toilet care recorded overall current value growth of 7%, which was higher than the review period CAGR of 5%. All variants recorded positive current value growth especially toilet liquids/foam with retail current value growth of 11%....

    US$990
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    Country Report

    Laundry Care in Egypt

    Jan 2017

    In 2016, laundry care recorded overall current value growth of 18% with all subcategories seeing positive current value growth. Standard powder detergents recorded the most dynamic current value growth of 20% in 2016. Laundry care continued to grow ...

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    Country Report

    Coffee in Egypt

    Jan 2017

    Although mature, instant coffee continued to see strong overall volume growth of 13% in 2016. Regular instant standard coffee and instant coffee mixes remain the favourite choices of many Egyptian consumers who are seeking more premium, affordable, ...

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    Country Report

    Other Hot Drinks in Egypt

    Jan 2017

    Chocolate-based flavoured powder drinks reached EGP161 million and 3,000 tonnes in retail value and volume respectively in 2016....

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    Country Report

    Hot Drinks in Egypt

    Jan 2017

    The Egyptian parliament officially approved the replacement of General Sales Tax (GST) with Value Added Tax (VAT), effective from October 2016. Parliament announced the application of VAT at a rate of 13% for the fiscal year 2016-2017 to be raised to...

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    Country Report

    Tea in Egypt

    Jan 2017

    Tea is considered the official hot drink in Egypt, which is ranked third on a per capita consumption basis among Middle East countries. Per capita tea consumption in Egypt is 1kg per person. The majority of the population drink tea at different times...

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    Country Report

    Grocery Retailers in Egypt

    Jan 2017

    2016 saw a noticeable expansion in hypermarkets in Egypt with the opening of the Lulu hypermarkets chain from the United Arab Emirates and Panda from Saudi Arabia. Due to the expansion of hypermarkets in Egypt, value sales in this channel reached ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Egypt

    Jan 2017

    The ongoing currency squeeze in Egypt has placed further pressure on importers, forcing them to increase the prices of imported products, which had a negative impact on value sales across the apparel and footwear specialist retailers in 2016, leading...

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    Country Report

    Direct Selling in Egypt

    Jan 2017

    In recent years, major direct selling companies such as Oriflame and Avon have expanded their operations in Egypt through the establishment of internet retailing operations in order to boost their sales and profits....

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    Country Report

    Electronics and Appliance Specialist Retailers in Egypt

    Jan 2017

    Recent legislation announced by the Egyptian government aims to curb imports by 25% by decreasing unnecessary and low-quality imports in order to save foreign currency reserves and protect national industries. Computers are exempted from the central ...

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    Country Report

    Health and Beauty Specialist Retailers in Egypt

    Jan 2017

    Store-based health and beauty specialist retailers remains one of the most common channels for the purchase of consumer health and beauty and personal care products, especially for colour cosmetics, skin care and fragrances, as Egyptian consumers ...

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    Country Report

    Home and Garden Specialist Retailers in Egypt

    Jan 2017

    Although home and garden specialist retailers witnessed robust current value growth of 9% in 2016, because demand for most of the products sold in the channel is highly elastic, the entire channel continues to suffers from the tough economic ...

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    Country Report

    Homeshopping in Egypt

    Jan 2017

    Although strong current value growth of 11% was registered in homeshopping in 2016, this growth rate represented a major slowdown from the 29% current value growth recorded in 2015 due to weakness in demand after many official warnings were announced...

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