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Company Profile

Electrolux AB in Consumer Appliances

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on Electrolux AB delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Electrolux AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Electrolux AB This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Electrolux AB provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Margin falls dramatically due to lower sales in mature markets

North America and Latin America contribute to Electrolux results

Electrolux pessimistic on mature markets

SWOT: Electrolux AB

Electrolux's product differentiation strategy

Competitive positioning

Electrolux loses second place to Haier

Electrolux second despite volume decrease in Western Europe

Electrolux improves position after purchasing CTI

Electrolux ranks unchanged third in North America

High barriers for Electrolux to gain foothold in China

Competitive Positioning

Electrolux's sales hit by poor trading conditions

Market Assessment

Latin America is the most promising region for Electrolux

Vacuum cleaners drive volumes in North America

Microwaves gain volumes from diversified geographic scale

Vacuum cleaners dominate volumes in small appliances

Category and Geographic Opportunities

Emerging market prospects for Electrolux

Fastest growing major appliances categories in Brazil

Brazil: Top 10 company ranking in major appliances

Fastest growing small appliances categories in Brazil

Brazil: Top 10 company ranking in small appliances

Government incentive package drives demand in Brazil

Fastest growing major appliances categories in Russia

Russia: Top 10 company rankings in major appliances

Built-in enjoys higher growth over freestanding in Russia

Brand Strategy

Brand shares for Electrolux in major appliances

Electrolux: Multi-brand portfolio over all regions

Electrolux leverages premiumisation of Electrolux in Europe

Operations

Electrolux: Operational strategy

Electrolux's production footprint

Higher demand for microwaves in Brazil increases production

Electrolux expands production in emerging regions

Recommendations

Recommendations for Electrolux

Report Definitions

Definitions and sources

Samples

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