Increased costs, logistical problems and changes in consumer behaviour brought about the Russian invasion of Ukraine will continue to influence company activity in appliances and electronics specialists over the forecast period. In particular, more players are expected to develop smaller store formats with limited assortments in an effort to reduce overheads and mitigate their exposure to frequent supply chain disruption and electricity outages, weakened purchasing power among the population and the growing preference for online shopping.
With Ukrainians having become much more budget-conscious due to the economic destruction wrought by the war, over the forecast period electronics and appliances specialists is likely to see more players introduce or expand trade-in programmes, whereby consumers exchange used goods for discounts on new ones. Electronic devices such as smartphones and laptops will continue to be the chief focus of such schemes, though they should also become more widely available for certain types of household appliances.
Intense competition and shifting consumer preferences will ensure omnichannel strategies remain a focal point for investment in appliances and electronics specialists over the forecast period. In most cases, this will comprise increased efforts by store-based retailers to strengthen their digital sales and marketing capabilities.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See All of Our DefinitionsThis report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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