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Company Profile

Elizabeth Arden Inc in Beauty and Personal Care

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Elizabeth Arden Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Elizabeth Arden Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Elizabeth Arden Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Elizabeth Arden Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

SWOT: Elizabeth Arden Inc

Strategic objectives and challenges

Competitive Positioning

Economic recovery and new strategy drive up growth

Major global players in beauty and personal care

Market Assessment

Fragrance focus and good presence in growth categories

Strongly biased towards developed markets

Geographic and Category Opportunities

Repositioning help drive sales in tentative economic recovery

US fragrances sales revitalised through new product development

Licensing and acquisitions to strengthen the portfolio

Expanding retail channels in the US

International fragrance expansion particularly in Europe

Emerging markets important for sustainable value growth

Skin care needs to be further developed

Repositioning to renew the brand image

Anti-agers offer strong growth but require high level of R&D

Colour cosmetics to remain buoyant in mature markets

Premium colour cosmetics stands out in China

Brand Strategy

Repositioning and revitalising global brand strategy

Brand expansion through distribution, licensing and acquisitions

Caution required for celebrity brands

Operations

Production and distribution

Recommendations

Diversification of products, brands and geographic markets

Samples

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