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Company Profile

Elizabeth arden inc in Beauty and Personal Care

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Elizabeth Arden Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Elizabeth Arden Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Elizabeth Arden Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Elizabeth Arden Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT: Elizabeth Arden Inc

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Economic crisis hits hard

  • Competitive Positioning

Little movement at the top

  • Competitive Positioning

Leaders tighten grip on market

  • Competitive Positioning

Market Assessment

Lacking strength in emerging markets

  • Market Assessment

Geographic expansion fails to remove developed market bias

  • Market Assessment

Heavily dependent premium fragrances

  • Market Assessment

Geographic and Category Opportunities

Strengthening domestic position through licensing and acquisition

  • Geographic and Category Opportunities

Expanding the US consumer base

  • Geographic and Category Opportunities

Need to strengthen position in Western Europe

  • Geographic and Category Opportunities

Emerging market opportunities

  • Geographic and Category Opportunities

Skin care offers opportunity to reduce reliance on fragrances

  • Geographic and Category Opportunities

Significant potential in nourishers/anti-agers

  • Geographic and Category Opportunities

Science shaping demand in core markets

  • Geographic and Category Opportunities

Room for development in core markets

  • Geographic and Category Opportunities

China stands out in premium colour cosmetics

  • Geographic and Category Opportunities

Brand Strategy

Shifting focus from innovation to brand development

  • Brand Strategy

Expanded distribution risks blurring brand positioning

  • Brand Strategy

Issues of brand longevity

  • Brand Strategy

Operations

Production and distribution

  • Operations

Recommendations

Diversification of products, brands and geographic markets

  • Recommendations

Samples

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