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Country Report

Bulgaria Flag Emergency Contraception in Bulgaria

Price: US$900

About this Report

Executive Summary

TRENDS

  • Emergency contraception increased by 12% in current value terms] to reach BGN1 million in 2012. Escapelle, a product from the Hungarian company Richter Gedeon, drove value sales in the category. Escapelle was launched in 2007, supported by a massive marketing campaign which included television, radio, billboard and magazine advertisements and various sponsorships. This not only successfully popularised the product, but also created awareness of emergency contraception products, and their usage and properties. The campaign has been maintained, thus ensuring sales growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Emergency Contraception industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Emergency Contraception industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Emergency Contraception in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Emergency Contraception in Bulgaria?
  • What are the major brands in Bulgaria?
  • What is the market size of Emergency Contraception in Bulgaria?
  • What are the major brands in Bulgaria?
  • Are emergency contraception products legally available in Bulgaria?
  • What cultural or religious beliefs affect the sales of emergency contraception?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, ourConsumer Health market research database.

Table of Contents

Emergency Contraception in Bulgaria - Category Analysis

TRENDS

CATEGORY DATA

  • Table 1 Sales of Emergency Contraception: Value 2007-2012
  • Table 2 Sales of Emergency Contraception: % Value Growth 2007-2012
  • Table 3 Emergency Contraception Company Shares by Value 2008-2012
  • Table 4 Emergency Contraception Brand Shares by Value 2009-2012
  • Table 5 Forecast Sales of Emergency Contraception: Value 2012-2017
  • Table 6 Forecast Sales of Emergency Contraception: % Value Growth 2012-2017

Consumer Health in Bulgaria - Industry Context

EXECUTIVE SUMMARY

Distribution practices determine the main sales channels in consumer health

Most consumer health categories are reaching maturity

Bulgarians strongly rely on advertising in consumer health

Both internal and external markets are essential for the growth of major domestic companies

Unlike other EU countries, consumer health in Bulgaria is not seriously affected by recession

KEY TRENDS AND DEVELOPMENTS

Chemists/pharmacies is the most important distribution channel in consumer health

Consumer health progresses relatively well in 2012

Due legislation gaps some consumer health products are registered as foods

Sedentary lifestyles and unbalanced diets drive growth in weight management

Marketing of OTC products is in need of stricter regulation

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 8 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2007-2012
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 11 Consumer Health Company Shares 2008-2012
  • Table 12 Consumer Health Brand Shares 2009-2012
  • Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Emergency Contraception

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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