Emerging Consumer Markets
Introduction
Foreword
Scope of the Handbook
Sources
Abbreviations
Section One: Brazil
Overview of the Consumer Market in Brazil
Demographics
Population by Age
Male Population by Age
Table 1.1 Male Population by Age: 1990-2015
Female Population by Age
Table 1.2 Female Population by Age: 1990-2015
Consumer Segmentation
Infants and Babies
Table 1.3 Babies and Infants: 1990-2015
Children
Table 1.4 Children: 1990-2015
Tweenagers
Table 1.5 Tweenagers: 1990-2015
Teenagers
Table 1.6 Teenagers: 1990-2015
Studying Age
Table 1.7 Studying Age: 1990-2015
Young Adults
Table 1.8 Young Adults: 1990-2015
Middle-Aged Adults
Table 1.9 Middle-Aged Adults: 1990-2015
Baby Boomers
Table 1.10 Baby Boomers: 1990-2015
Pensioners
Table 1.11 Pensioners: 1990-2015
Single-Parent Households
Table 1.12 Single-Parent Households: 1990-2015
Single Person Households
Table 1.13 Single Person Households: 1990-2015
DINKs (Double Income No Kids)
Table 1.14 Double Income No Kids: 1995-2015
Families
Table 1.15 Families: 1990-2015
Regional Development
Population Density
Table 1.16 Population Density: 1990-2015
Population by Urban/Rural Location
Table 1.17 Population by Urban/Rural Location: 1990-2015
Migration Rates
Table 1.18 Migration Rate: 1990/1995/2000/2005/2010/2015
Home Ownership
Number of Households by Tenure
Table 1.19 Number of Households by Tenure: 1990/1995/2000/2003-2005
Number of Households by Type of Dwelling
Table 1.20 Number of Households by Type of Dwelling: 1990/1995/2000/2003-2005
Household Profiles
Households by Number of Persons
Table 1.21 Households by Number of Persons: 1990/1995/2000/2003-2005
Households by Number of Rooms
Table 1.22 Households by Number of Rooms: 1990/1995/2000/2003-2005
Ownership of Household Durables
Table 1.23 Ownership of Household Durables by Type: 1990-2015
Labour
Employed Male Population by Age
Table 1.24 Employed Male Population by Age Group: 1990/1995/2000/2003-2005
Employed Female Population by Age
Table 1.25 Employed Female Population by Age Group: 1990/1995/2000/2003-2005
Income
Personal Income
Table 1.26 Mean Annual Gross and Disposable Income: 1990-2015
Mean Disposable Household Income
Table 1.27 Mean Annual Disposable Household Income: 1990-2015
Number of Households by Disposable Income Bracket
Table 1.28 Number of Households by Disposable Income Bracket: 1990/1995/2000/2003-2005
Consumer Expenditure
Consumer Expenditure by Purpose
Table 1.29 Consumer Expenditure by Purpose: 1990-2015
Eating
Habits
Fresh Foods
Packaged and Processed Foods
Eating Out
Drinking
Habits
Alcoholic Drinks
Soft Drinks
Hot Drinks
Shopping
Food
Cosmetics and Toiletries
Clothing and Footwear
Leisure Goods
Healthcare
Household Goods and Home Improvement
Personal Grooming
Attitudes
Personal Hygiene
Leisure
Home Entertainment
Going Out
Sport
DIY and Gardening
Culture
Communication
Trends
Telecommunications
Table 1.30 Forecast Mobile Phone Users: 2006/2008/2010/2015
PCs and the internet
Table 1.31 Forecast Household PC Penetration and internet Usage: 2006/2008/2010/2015
Socio-Economic Data
Demographics
Table 1.32 Brazil: Population by age (national estimates at January 1st) 1995-2007
Table 1.33 Brazil: Population by age (national estimates at January 1st) 1995-2007 (continued)
Table 1.34 Brazil: Forecast population by age (national estimates at January 1st) 2007-2020
Table 1.35 Brazil: Forecast population by age (national estimates at January 1st) 2007-2020 (continued)
Table 1.36 Brazil: Population by sex (national estimates at January 1st) 1995-2007
Table 1.37 Brazil: Population by sex (national estimates at January 1st) 1995-2007 (continued)
Table 1.38 Brazil: Forecast population by sex (national estimates at January 1st) 2007-2020
Table 1.39 Brazil: Forecast population by sex (national estimates at January 1st) 2007-2020 (continued)
Table 1.40 Brazil: Population by educational attainment (national estimates at January 1st) 1995-2007
Table 1.41 Brazil: Population by educational attainment (national estimates at January 1st) 1995-2007 (continued)
Table 1.42 Brazil: Population by urban/rural split and population density (national estimates at January 1st) 1995-2007
Table 1.43 Brazil: Population by urban/rural split and population density (national estimates at January 1st) 1995-2007 (continued)
Table 1.44 Brazil: Land area per capita and net migration 1995-2007
Table 1.45 Brazil: Land area per capita and net migration 1995-2007 (continued)
Table 1.46 Brazil: Number of pensioners by sex 1995-2007
Table 1.47 Brazil: Number of pensioners by sex 1995-2007 (continued)
Table 1.48 Brazil: Vital statistics 1995-2007
Table 1.49 Brazil: Vital statistics 1995-2007 (continued)
Economic indicators
Table 1.50 Brazil: Annual rates of inflation 1995-2007
Table 1.51 Brazil: Exchange rates 1995-2007
Table 1.52 Brazil: GDP trends 1995-2007
Table 1.53 Brazil: GDP trends 1995-2007 (continued)
Table 1.54 Brazil: Forecast GDP trends 2007-2020
Table 1.55 Brazil: Employed population by age 1995-2007
Table 1.56 Brazil: Employed population by age 1995-2007 (continued)
Table 1.57 Brazil: Employed population by sex: male 1995-2007
Table 1.58 Brazil: Employed population by sex: male 1995-2007 (continued)
Table 1.59 Brazil: Employed population by sex: female 1995-2007
Table 1.60 Brazil: Employed population by sex: female 1995-2007 (continued)
Table 1.61 Brazil: Unemployed population by age 1995-2007
Table 1.62 Brazil: Unemployed population by age 1995-2007 (continued)
Table 1.63 Brazil: Unemployed population by sex: male 1995-2007
Table 1.64 Brazil: Unemployed population by sex: male 1995-2007 (continued)
Table 1.65 Brazil: Unemployed population by sex: female 1995-2007
Table 1.66 Brazil: Unemployed population by sex: female 1995-2007 (continued)
Table 1.67 Brazil: Domestic production indices 1995-2007
Table 1.68 Brazil: Exports by commodity 1995-2007
Table 1.69 Brazil: Exports by commodity 1995-2007 (continued)
Table 1.70 Brazil: Exports by top ten trading partners 2002-2007
Table 1.71 Brazil: Imports by commodity 1995-2007
Table 1.72 Brazil: Imports by commodity 1995-2007 (continued)
Table 1.73 Brazil: Imports by top ten trading partners 2002-2007
Table 1.74 Brazil: Foreign direct investment 2001-2006
Standard of living
Table 1.75 Brazil: Annual gross income by source and annual disposable income 2002-2007
Table 1.76 Brazil: Average gross income by age 2002-2007
Table 1.77 Brazil: Annual disposable income per capita by educational attainment 2002-2007
Table 1.78 Brazil: Annual disposable income per capita by sex 2002-2007
Table 1.79 Brazil: Number of households by annual income band 2002-2007
Table 1.80 Brazil: Average annual income of households by income band 2002-2007
Table 1.81 Brazil: Index of consumer prices by sector 2002-2007
Table 1.82 Brazil: Possession of household durables 2002-2007
Table 1.83 Brazil: Levels of education and literacy 2002-2007
Table 1.84 Brazil: Incidence of disease by type 2002-2007
Table 1.85 Brazil: Total health expenditure and as a % of GDP 2002-2007
Table 1.86 Brazil: Nutrition 2002-2007
Table 1.87 Brazil: Incidence of smoking 2002-2007
Table 1.88 Brazil: Telecommunications trends 2002-2007
Consumer expenditure
Table 1.89 Brazil: Consumer expenditure by object 2002-2007
Table 1.90 Brazil: Per capita consumer expenditure by object 2002-2007
Table 1.91 Brazil: Consumer expenditure by commodity type 1995-2007
Table 1.92 Brazil: Consumer expenditure by commodity type 1995-2007 (continued)
Housing and households
Table 1.93 Brazil: Total number of households by urban/rural split and average number of occupants per household 1995-2007
Table 1.94 Brazil: Total number of households by urban/rural split and average number of occupants per household 1995-2007 (continued)
Table 1.95 Brazil: Total number of households by age of head of household 2002-2007
Table 1.96 Brazil: Total number of households by sex of head of household 2002-2007
Table 1.97 Brazil: Total number of households by education of head of household 2002-2007
Table 1.98 Brazil: Total number of households by status of head of household 2002-2007
Table 1.99 Brazil: Total number of households by number of persons 2002-2007
Table 1.100 Brazil: Total number of households by type 2002-2007
Table 1.101 Brazil: Total number of households by number of rooms 2002-2007
Table 1.102 Brazil: Total number of households by type of dwelling 2002-2007
Table 1.103 Brazil: Total number of households by tenure 2002-2007
Retail trade
Table 1.104 Brazil: Total retail sales 2002-2007
Table 1.105 Brazil: Store-based retailer sales and number of outlets by grocery/non-grocery split 2002-2007
Table 1.106 Brazil: Retail sales through grocery retailers by type 2002-2007
Table 1.107 Brazil: Number of grocery retailers by type 2002-2007
Table 1.108 Brazil: Retail sales through non-grocery retailers by type 2002-2007
Table 1.109 Brazil: Number of non-grocery retailers by type 2002-2007
Table 1.110 Brazil: Non-store retail sales by type 2002-2007
Advertising, marketing and media access
Table 1.111 Brazil: Total adspend by medium 2002-2007
Table 1.112 Brazil: Television household trends 2002-2007
Table 1.113 Brazil: Press trends 2002-2007
Service industries
Table 1.114 Brazil: Number of financial cards in circulation 2002-2007
Table 1.115 Brazil: Retail value of financial cards transactions 2002-2007
Table 1.116 Brazil: Number of consumer foodservice outlets 2002-2007
Table 1.117 Brazil: Value of foodservice retail sales through foodservice outlets 2002-2007
Travel and tourism
Table 1.118 Brazil: Total number of arrivals by method 2002-2007
Table 1.119 Brazil: Total number of arrivals by top ten source countries 2002-2007
Table 1.120 Brazil: Total number of departures by method 2002-2007
Table 1.121 Brazil: Total number of departures by top ten destination countries 2002-2007
Table 1.122 Brazil: Total tourism receipts, expenditure and balance of payments 2002-2007
Table 1.123 Brazil: Total value of travel accommodation 2002-2007
Table 1.124 Brazil: Total value of transportation 2002-2007
Table 1.125 Brazil: Total value of car rental 2002-2007
Consumer Markets Data
Alcoholic drinks
Table 1.126 Brazil: Volume sales of alcoholic drinks by sector 2002-2007
Table 1.127 Brazil: Value sales of alcoholic drinks by sector 2002-2007
Table 1.128 Brazil: Manufacturer shares of alcoholic drinks 2005-2006
Table 1.129 Brazil: Brand shares of alcoholic drinks 2005-2006
Clothing and footwear
Clothing
Table 1.130 Brazil: Volume sales of clothing by sector 2002-2007
Table 1.131 Brazil: Value sales of clothing by sector 2002-2007
Table 1.132 Brazil: Manufacturer shares of clothing 2005-2006
Table 1.133 Brazil: Brand shares of clothing 2005-2006
Footwear
Table 1.134 Brazil: Volume sales of footwear by sector 2002-2007
Table 1.135 Brazil: Value sales of footwear by sector 2002-2007
Table 1.136 Brazil: Manufacturer shares of footwear 2005-2006
Table 1.137 Brazil: Brand shares of footwear 2005-2006
Consumer electronics
In-home consumer electronics
Table 1.138 Brazil: Volume sales of in-home consumer electronics by sector 2002-2007
Table 1.139 Brazil: Value sales of in-home consumer electronics by sector 2002-2007
Table 1.140 Brazil: Manufacturer shares of in-home consumer electronics 2005-2006
Table 1.141 Brazil: Brand shares of in-home consumer electronics 2005-2006
Portable consumer electronics
Table 1.142 Brazil: Volume sales of portable consumer electronics by sector 2002-2007
Table 1.143 Brazil: Value sales of portable consumer electronics by sector 2002-2007
Table 1.144 Brazil: Manufacturer shares of portable consumer electronics 2005-2006
Table 1.145 Brazil: Brand shares of portable consumer electronics 2005-2006
In-car consumer electronics (aftermarket)
Table 1.146 Brazil: Volume sales of in-car consumer electronics (aftermarket) by sector 2002-2007
Table 1.147 Brazil: Value sales of in-car consumer electronics (aftermarket) by sector 2002-2007
Table 1.148 Brazil: Manufacturer shares of in-car consumer electronics (aftermarket) 2005-2006
Table 1.149 Brazil: Brand shares of in-car consumer electronics (aftermarket) 2005-2006
Cosmetics and toiletries
Table 1.150 Brazil: Value sales of cosmetics and toiletries by sector 2002-2007
Table 1.151 Brazil: Manufacturer shares of cosmetics and toiletries 2005-2006
Table 1.152 Brazil: Brand shares of cosmetics and toiletries 2005-2006
Disposable paper products
Table 1.153 Brazil: Value sales of disposable paper products by sector 2002-2007
Table 1.154 Brazil: Manufacturer shares of disposable paper products 2005-2006
Table 1.155 Brazil: Brand shares of disposable paper products 2005-2006
DIY and gardening
DIY
Table 1.156 Brazil: Value sales of DIY 2002-2007
Table 1.157 Brazil: Manufacturer shares of DIY 2005-2006
Table 1.158 Brazil: Brand shares of DIY 2005-2006
Gardening
Table 1.159 Brazil: Value sales of gardening 2002-2007
Table 1.160 Brazil: Manufacturer shares of gardening 2005-2006
Table 1.161 Brazil: Brand shares of gardening 2005-2006
Domestic electrical appliances
Large kitchen appliances
Table 1.162 Brazil: Volume sales of large kitchen appliances by sector 2002-2007
Table 1.163 Brazil: Value sales of large kitchen appliances by sector 2002-2007
Table 1.164 Brazil: Manufacturer shares of large kitchen appliances 2005-2006
Table 1.165 Brazil: Brand shares of large kitchen appliances 2005-2006
Small electrical appliances
Table 1.166 Brazil: Volume sales of small electrical appliances by sector 2002-2007
Table 1.167 Brazil: Value sales of small electrical appliances by sector 2002-2007
Table 1.168 Brazil: Manufacturer shares of small electrical appliances 2005-2006
Table 1.169 Brazil: Brand shares of small electrical appliances 2005-2006
Eyewear
Contact lenses and aftercare
Table 1.170 Brazil: Value sales of contact lenses and aftercare by sector 2002-2007
Spectacles
Table 1.171 Brazil: Value sales of spectacles by sector 2002-2007
Fresh food
Table 1.172 Brazil: Volume sales of fresh food by sector 2002-2007
Hot drinks
Table 1.173 Brazil: Volume sales of hot drinks by sector 2002-2007
Table 1.174 Brazil: Value sales of hot drinks by sector 2002-2007
Table 1.175 Brazil: Manufacturer shares of hot drinks 2005-2006
Table 1.176 Brazil: Brand shares of hot drinks 2005-2006
Household care products
Table 1.177 Brazil: Value sales of household care products by sector 2002-2007
Table 1.178 Brazil: Manufacturer shares of household care products 2005-2006
Table 1.179 Brazil: Brand shares of household care products 2005-2006
Housewares and home furnishings
Housewares
Table 1.180 Brazil: Value sales of housewares 2002-2007
Table 1.181 Brazil: Manufacturer shares of housewares 2005-2006
Table 1.182 Brazil: Brand shares of housewares 2005-2006
Home furnishings
Table 1.183 Brazil: Value sales of home furnishings 2002-2007
Table 1.184 Brazil: Manufacturer shares of home furnishings 2005-2006
Table 1.185 Brazil: Brand shares of home furnishings 2005-2006
OTC healthcare
Table 1.186 Brazil: Value sales of OTC healthcare by sector 2002-2007
Table 1.187 Brazil: Manufacturer shares of OTC healthcare 2005-2006
Table 1.188 Brazil: Brand shares of OTC healthcare 2005-2006
Packaged food
Baby food
Table 1.189 Brazil: Value sales of baby food 2002-2007
Table 1.190 Brazil: Manufacturer shares of baby food 2005-2006
Table 1.191 Brazil: Brand shares of baby food 2005-2006
Bakery products
Table 1.192 Brazil: Value sales of bakery products by sector 2002-2007
Table 1.193 Brazil: Manufacturer shares of bakery products 2005-2006
Table 1.194 Brazil: Brand shares of bakery products 2005-2006
Canned/preserved food
Table 1.195 Brazil: Value sales of canned/preserved food by sector 2002-2007
Table 1.196 Brazil: Manufacturer shares of canned/preserved food 2005-2006
Table 1.197 Brazil: Brand shares of canned/preserved food 2005-2006
Chilled processed food
Table 1.198 Brazil: Value sales of chilled processed food by sector 2002-2007
Table 1.199 Brazil: Manufacturer shares of chilled processed food 2005-2006
Table 1.200 Brazil: Brand shares of chilled processed food 2005-2006
Confectionery
Table 1.201 Brazil: Value sales of confectionery by sector 2002-2007
Table 1.202 Brazil: Manufacturer shares of confectionery 2005-2006
Table 1.203 Brazil: Brand shares of confectionery 2005-2006
Dairy products
Table 1.204 Brazil: Value sales of dairy products by sector 2002-2007
Table 1.205 Brazil: Manufacturer shares of dairy products 2005-2006
Table 1.206 Brazil: Brand shares of dairy products 2005-2006
Dried processed food
Table 1.207 Brazil: Value sales of dried processed food by sector 2002-2007
Table 1.208 Brazil: Manufacturer shares of dried processed food 2005-2006
Table 1.209 Brazil: Brand shares of dried processed food 2005-2006
Frozen processed food
Table 1.210 Brazil: Value sales of frozen processed food by sector 2002-2007
Table 1.211 Brazil: Manufacturer shares of frozen processed food 2005-2006
Table 1.212 Brazil: Brand shares of frozen processed food 2005-2006
Ice cream
Table 1.213 Brazil: Value sales of ice cream 2002-2007
Table 1.214 Brazil: Manufacturer shares of ice cream 2005-2006
Table 1.215 Brazil: Brand shares of ice cream 2005-2006
Meal replacement products
Table 1.216 Brazil: Value sales of meal replacement products 2002-2007
Table 1.217 Brazil: Manufacturer shares of meal replacement products 2005-2006
Table 1.218 Brazil: Brand shares of meal replacement products 2005-2006
Oils and fats
Table 1.219 Brazil: Value sales of oils and fats by sector 2002-2007
Table 1.220 Brazil: Manufacturer shares of oils and fats 2005-2006
Table 1.221 Brazil: Brand shares of oils and fats 2005-2006
Pasta
Table 1.222 Brazil: Values sales of pasta by sector 2002-2007
Table 1.223 Brazil: Manufacturer shares of pasta 2005-2006
Table 1.224 Brazil: Brand shares of pasta 2005-2006
Ready meals
Table 1.225 Brazil: Values sales of ready meals by sector 2002-2007
Table 1.226 Brazil: Manufacturer shares of ready meals 2005-2006
Table 1.227 Brazil: Brand shares of ready meals 2005-2006
Sauces, dressings and condiments
Table 1.228 Brazil: Value sales of sauces, dressings and condiments 2002-2007
Table 1.229 Brazil: Manufacturer shares of sauces, dressings and condiments 2005-2006
Table 1.230 Brazil: Brand shares of sauces, dressings and condiments 2005-2006
Snack bars
Table 1.231 Brazil: Value sales of snack bars 2002-2007
Table 1.232 Brazil: Manufacturer shares of snack bars 2005-2006
Table 1.233 Brazil: Brand shares of snack bars 2005-2006
Soup
Table 1.234 Brazil: Values sales of soup by sector 2002-2007
Table 1.235 Brazil: Manufacturer shares of soup 2005-2006
Table 1.236 Brazil: Brand shares of soup 2005-2006
Spreads
Table 1.237 Brazil: Value sales of spreads by sector 2002-2007
Table 1.238 Brazil: Manufacturer shares of spreads 2005-2006
Table 1.239 Brazil: Brand shares of spreads 2005-2006
Sweet and savoury snacks
Table 1.240 Brazil: Value sales of sweet and savoury snacks by sector 2002-2007
Table 1.241 Brazil: Manufacturer shares of sweet and savoury snacks 2005-2006
Table 1.242 Brazil: Brand shares of sweet and savoury snacks 2005-2006
Pet food and pet care products
Table 1.243 Brazil: Value sales of pet food and pet care products 2002-2007
Table 1.244 Brazil: Manufacturer shares of pet food and pet care products 2005-2006
Table 1.245 Brazil: Brand shares of pet food and pet care products 2005-2006
Soft drinks
Table 1.246 Brazil: Volume sales of soft drinks by sector 2002-2007
Table 1.247 Brazil: Value sales of soft drinks by sector 2002-2007
Table 1.248 Brazil: Manufacturer shares of soft drinks 2005-2006
Table 1.249 Brazil: Brand shares of soft drinks 2005-2006
Tobacco
Table 1.250 Brazil: Value sales of tobacco by sector 2002-2007
Cigarettes
Table 1.251 Brazil: Manufacturer shares of cigarettes 2005-2006
Table 1.252 Brazil: Brand shares of cigarettes 2005-2006
Toys and games
Table 1.253 Brazil: Value sales of toys and games by sector 2002-2007
Traditional toys and games
Table 1.254 Brazil: Manufacturer shares of traditional toys and games 2005
Video games
Table 1.255 Brazil: Manufacturer shares of video games 2005
Section Two: China - follows the same chapter structure as above
Section Three: India - follows the same chapter structure as above
Section Four: Mexico - follows the same chapter structure as above
Section Five: Russia - follows the same chapter structure as above
Section Six: South Africa - follows the same chapter structure as above
Section Seven: Turkey - follows the same chapter structure as above
