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Global Briefing

Emerging Spending Habits of Pet Owners in 2010 and Beyond

| Pages: 38

Price: US$2,000

About this Report

The global pet care industry remained fairly resilient to the recent global economic downturn, due largely to the ongoing pet humanisation trend. With pet owners increasingly viewing their pets as part of the family, spending on pets is no longer restricted to essential items such as pet food but increasingly includes discretionary items such as pet healthcare and pet dietary supplements or even pet cosmetics or pet travel. This creates significant marketing opportunities and supports growth.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Introduction

Scope

Objectives of Global Briefing

Key Findings

How much pet owners spend on pet food over their lifetime?

Western Europeans – Biggest Spenders on Pet Food

Lifetime Spend on Pet Food Underscores More Opportunities

Analysis of Lifetime Spend on Pet Food by Region

Analysis of Lifetime Spend on Pet Food by Region (cont/d)

Pet care products – the answer to rising pet healthcare costs?

Pet Healthcare and Supplements – Demand on the Rise

Northern America and Western Europe Offer Prospects

Positioning for Human Dietary Supplements as Benchmark

Expanding Pet Insurance Underscores Further Prospects

Medical Claims Provide Key Product Opportunities

Luxury pampering – spending growing from strength to strength

Luxury Pet Accessories – A Mega Trend

Human Cosmetics as Benchmark for Pet Cosmetics

Pet hospitality – a growing niche

Pet Tourism Taking Off With a Boom

Pets Get Their Own Airline

Developing a New Sales Channel Through Hotels/Airlines

North America Offers Most Potential…

…Followed by Western European Markets

Packaging going green – an option not just for the rich

General Shift From Metal Can to Flexible Packaging...

…With Smaller and Single-serve Packs Increasingly Popular

Eco-mindedness Fuels Interest in Sustainable Packaging

The power of blogging and product endorsement by pet owners

Building a Virtual Relationship With Pet Owners

Internet Sales Are Expanding, Particularly in Asia Pacific

China Could be an Internet Star...

…Internet Retailing in China Experiencing a Boom…

...With Affluent Consumers Driving Premium Sales

Final Conclusions

Report Definitions

Data Parameters and Definitions

Product Definitions

Samples

Spending Habits of Pet Owners 2010 and Beyond.jpg

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