Prices of energy drinks decreased in 2023 following the removal of the sweetened beverages tax. While prices did not return to pre-tax levels, they decreased enough to boost volume sales, and to push growth forward in the early part of the forecast period.
The health and wellness trend is set to continue to exert a strong influence on the development of the soft drinks market in Israel during the forecast period. In common with several other soft drinks categories, energy drinks is expected to see reduced sugar variants continue growing at a faster rate than regular options.
As there is more research being conducted into the negative health effects of energy drinks, the Israeli Government is becoming concerned. Indeed, these concerns are heightened by the fact that younger demographics provide the most frequent consumers of these products.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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