Energy drinks is projected to continue to register positive off- and on-trade volume and value (constant 2023 prices) growth over the forecast period, albeit at a more moderate rate. Following marginal increments in 2024, regular energy drinks is set to steadily lose off-trade volume and value (constant 2023 prices) sales as the forecast period progresses.
The introduction of regulations on energy drinks could threaten development and growth potential in the forecast period. In this vein, there are ongoing debates in Sweden’s political arena on the possible implementation of regulations on caffeinated products.
On-trade sales are set to continue to rise as consumers fully resume pre-pandemic norms, such as socialising in restaurants and bars, etc. However, on-trade sales still only account for a small share of total volume and value sales, and retail is set to remain the key channel for energy drinks in Sweden.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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