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Company Profile

Esprit Holdings Ltd in Apparel

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Esprit Holdings Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel market and the global economy.

Company and market share data provide a detailed look at the financial position of Esprit Holdings Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Esprit Holdings Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Esprit Holdings Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Apparel research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

Will Esprit’s Transformation Plan reverse its fortunes?

SWOT: Esprit Holdings Ltd

Strategic objectives and challenges

Competitive Positioning

Esprit’s growth fails to recover following slowdown

Esprit remains outside the top 10 apparel companies

Fast fashion fuels sales growth

Market Assessment

Asia Pacific leads the way for regional growth

Women’s clothing is Esprit’s star category

Geographic and Category Opportunities

Western Europe: Bright spots in Esprit’s largest market

German consumers seek value for money

Esprit’s rebranding efforts entice German fans

Pricing key to winning over the UK consumer

Eastern Europe remains a weak link for Esprit

Esprit’s presence in Eastern Europe

China dominates Esprit’s sales in Asia Pacific

International competitors outpace Esprit in China

Esprit maximises regional reach in China

Is the Chinese consumer “forever 30”?

Growing prospects for childrenswear in India

Esprit misses opportunities in Latin America

Apparel sales set to soar in Brazil

Brand Strategy

The new face of Esprit

Esprit’s pricing must convince customers

Esprit lacks brand segmentation

Esprit Sports and Kids offer untapped potential

Online sales grow, but marketing lags behind

Operations

Esprit relies on outsourcing model

Recommendations

Esprit must consider wider global growth and brand segmentation

Samples

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