Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

| Pages: 41

Price: US$570

About this Report

Estée Lauder has performed strongly thanks to expansion in emerging markets, frequent new product launches and timely identification of market opportunities. Its focus however, remains too narrow in terms of categories in comparison to some of its key competitors and this could potentially impact its long-term performance. Additionally, some 70% of its retail value sales remained generated in developed markets in 2013. As well as category, geographic market diversification is also necessary.

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Euromonitor International's report on Estée Lauder Cos Inc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Estée Lauder Cos Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Estée Lauder Cos Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Estée Lauder Cos Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Estée Lauder delivers even growth across regions and categories

SWOT: Estée Lauder Cos Inc

Key objectives and challenges

Competitive Positioning

Estée Lauder consolidates over market level performance

Estée Lauder maintains global market value share

Acquisitions and new markets drive growth of top players

Moderate level of market consolidation in global BPC

Market Assessment

In-depth but too narrow category focus

Locally-relevant products to help drive regional expansion

Established presence in top premium BPC growth markets

Skin Care

Skin care Estée Lauder’s fastest growing category, driven by China

China and Japan remain Estée Lauder’s Asian focus markets

Estée Lauder shows steep market share gain in China

Estée Lauder could overtake L’Oréal in the long run

Colour Cosmetics

Strong premium colour cosmetics positions across all regions

Growth intensified in Latin America and Middle East and Africa

Narrow growth opportunities in Eastern European colour cosmetics

Wide-ranging portfolio performs well in colour cosmetics

Nail care opportunities in Latin America


Premium fragrances an attractive growth category

Potential to expand fragrance range in Estée Lauder portfolio

US and Saudi Arabia dynamic target markets for Estée Lauder

Brand Strategy

Segmented Estée Lauder brand portfolio

High-quality innovation drives Clinique's share growth

Mac remains US biased

China helps drive Estée Lauder brand sales


Wide range of distribution channels

Potential to expand Estée Lauder range into pharmacies


Close some gaps in growth categories


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