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Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Estée Lauder Cos Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Estée Lauder Cos Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Estée Lauder Cos Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Estée Lauder Cos Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial overview

Estée Lauder growth driver

Strategic objectives and challenges

SWOT: Estée Lauder Cos Inc

Competitive Positioning

Estée Lauder slightly trails market growth

Growing competition between L'Oréal and Estée Lauder

Market Assessment

Estée Lauder prioritises skin care

Estée Lauder pursuing global expansion

Geographic and Category Opportunities

Key findings

PHARMACIES TO PROMOTE SKIN CARE GROWTH

EL premium skin care share up but faces strong competition

Competitive challenges from L'Oréal

L'Oréal : A formidable competitor for EL in Western Europe

Estée Lauder absent in pharmacies

Continental Europe – a different retailing composition to UK and US

Pierre Fabre could boost EL presence in Western Europe

China projected to drive absolute growth in premium skin care

Estée Lauder's approach to China

EL focuses on eponymous brand in China premium skin care

Assessing Osiao's growth potential in China

EL and L'Oréal target premium anti-agers and moisturisers in China

Estée Lauder missing in pharmacies in China

South Korea offers good growth potential

LOWER COVERAGE IN NAIL CARE

EL performs well in colour cosmetics; limited coverage in nail care

nails inc. could be a potential acquisition target for Estée Lauder

Prioritise ME&A, EE and NA for premium colour cosmetics

OPPORTUNITIES IN ULTRA PREMIUM FRAGRANCE

Should Estée Lauder prioritise skin care over fragrances?

Premium fragrances drive growth for premium cosmetics in 2011

Premium fragrances a lucrative category

DIGITAL MEDIA TO HELP HAIR CARE GROWTH

Digital marketing to help Estée Lauder hair care growth

Estée Lauder makes impressive strides in digital technology

Brand Strategy

Estée Lauder brand segmentation

High quality innovation drives Clinique's share growth

Mac grows while Estée Lauder focuses on premium skin care

China helps drive Estée Lauder brand market share

Operations

Distribution channels

Recommendations

Despite good performance some gaps exist for Estée Lauder

Samples

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