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Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

| Pages: 38

Price: US$525

About this Report

Estée Lauder has performed strongly thanks to rapid expansion in emerging markets and apt identification of market opportunities. Its focus is, however, too narrow in comparison to some of its key competitors and this could potentially impact its long-term performance.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

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Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis


Euromonitor International's report on Estée Lauder Cos Inc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Estée Lauder Cos Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Estée Lauder Cos Inc.


This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Estée Lauder Cos Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key facts

Regionally diverse policy helps drive growth across all categories

Fragrances help drive growth in the Jan-Sep period of 2013

SWOT: Estée Lauder Cos Inc

Strategic objectives

Competitive Positioning

BPC market dynamics unchanged

Estée Lauder beats market growth

Market Assessment

In-depth but too narrow category focus

Locally-relevant products to help drive regional expansion

Geographic and Category Opportunities

Skin care Estée Lauder’s fastest growing category

China helps drive growth in Estée Lauder skin care

Estée Lauder shows steep market share gain in China

Smaller cities in China to catch up with first-tier cities

Estée Lauder could overtake L’Oréal in the long run

Estée Lauder performs well in colour cosmetics

Estée Lauder targets both LA and ME&A in colour cosmetics but prioritises LA

Greater exposure to nail care to benefit Estée Lauder

Estée Lauder loses share in Eastern Europe premium colour cosmetics

Estée Lauder to benefit from increasing focus on premium fragrances

Key premium players have greater exposure to fragrances

Estée Lauder to benefit from wider coverage across retail channels

Potential to diversify retail coverage

Streamlined portfolio but beauty focus too narrow

Brand Strategy

Estée Lauder brand segmentation

High-quality innovation drives Clinique's share growth

Mac grows while Estée Lauder focuses on premium skin care

China helps drive Estée Lauder brand market share

Operations

Distribution channels

Recommendations

Despite good performance some gaps exist for Estée Lauder

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