Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

| Pages: 49

Price: US$570

About this Report

Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: exclusive fragrances, oil-based formats and the increasing use of face masks. Since October 2014, Estée Lauder has purchased Le Labo, Rodin Olio Lusso, Frédéric Malle and GlamGlow. Its focus however, remains narrow in terms of categories in comparison to some of its key competitors and this impacts its long-term performance. As well as category, geographic market diversification is also necessary

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Euromonitor International's report on Estée Lauder Cos Inc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Estée Lauder Cos Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Estée Lauder Cos Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Estée Lauder Cos Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Table of Contents



Strategic Evaluation

Key company facts – Estée Lauder Cos Inc

FY2015: Currency exchange and overstocking drag down net sales

SWOT: Estée Lauder Cos Inc

Key objectives and challenges

Competitive Positioning

Estée Lauder achieves above market average performance

Estée Lauder slides to global sixth position behind enlarged Coty

Strong competitive pressure in core fragrances markets

Market Assessment

In-depth but too narrow category focus

Locally-relevant products to help drive regional expansion

Established presence in top premium BPC growth markets

Skin Care

Skin care Estée Lauder’s fastest growing category, driven by China

China and Japan remain Estée Lauder’s Asian focus markets

Estée Lauder shows steep market share gain in China

Estée Lauder could overtake L’Oréal in the long run

Colour Cosmetics

Strong premium colour cosmetics positions across all regions

Growth intensifies in Latin America and the Middle East and Africa

Nail care opportunities in Latin America

Narrow growth opportunities in Eastern European colour cosmetics

Wide-ranging portfolio performs well in colour cosmetics


Premium fragrances an attractive growth category

Potential to expand fragrance range in Estée Lauder portfolio

US and Saudi Arabia dynamic target markets for Estée Lauder

Brand Strategy

Segmented Estée Lauder brand portfolio

Clinique – Geographic market diversification needed

China helps drive Estée Lauder brand sales

Mac remains US biased


Wide range of distribution channels

Potential to expand Estée Lauder range into pharmacies


Close some gaps in growth categories


Competitor Analytics tool



Market Overlap


Overlap Matrices

Report Definitions

Definitions of beauty and personal care categories (1)

Definitions of beauty and personal care categories (2)


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