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Estonia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Estonia.

Estonia StatisticsConsumer Lifestyles in Estonia

Estonia Country BriefingsFuture Demographics: Estonia in 2030

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    Country Report

    Home Insecticides in Estonia

    Feb 2017

    Home insecticides saw current value growth of 1% in 2016. This was slightly below the value CAGR seen for 2011-2016 as a whole, which was due to the high inflation seen in the early part of the review period. However, it represented a notable ...

    US$990
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    Country Report

    Laundry Care in Estonia

    Feb 2017

    Laundry care dominates home care in Estonia, accounting for 70% of overall value sales in 2016, compared with 48% in nearby Sweden. With wide usage and a well-established consumer base, laundry care is showing some indications of it reaching ...

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    Country Report

    Dishwashing in Estonia

    Feb 2017

    Automatic dishwashing is benefiting from a strong rise in dishwasher ownership, with the proportion of Estonian households possessing a dishwasher rising from 14% in 2011 to 21% in 2016. The increasing penetration of dishwasher appliances is being ...

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    Country Report

    Home Care in Estonia

    Feb 2017

    In 2016, home care saw slower current value growth than the CAGR seen over the review period. This was largely due to higher inflation in the early part of the review period. Maturity in certain key areas, including laundry detergents and hand ...

    US$2,650
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    Country Report

    Polishes in Estonia

    Feb 2017

    The current value growth of 3% seen in polishes in 2016 was slightly below the CAGR seen in the review period as a whole, which included a period of higher inflation early in this period. Indeed, in value terms at constant 2016 prices, growth was ...

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    Country Report

    Bleach in Estonia

    Feb 2017

    The growing demand for products such as multi-purpose cleaners, floor cleaners, toilet liquids/foam, and spot and stain removers is eating into bleach’s sales. However, the general rise in hygiene awareness, in combination with strong ...

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    Country Report

    Surface Care in Estonia

    Feb 2017

    The current value growth of 4% seen in surface care in 2016 was in line with the CAGR seen over the review period as a whole. Improving economic conditions have helped to accelerate growth year-on-year as the review period progressed. Rising consumer...

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    Country Report

    Toilet Care in Estonia

    Feb 2017

    Toilet care products are benefiting from a number of competitive advantages over bleach, especially as increasing disposable income is reducing the significance of the disparity in prices between the two categories. Toilet care products are widely ...

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    Country Report

    Air Care in Estonia

    Feb 2017

    Rising disposable income has encouraged consumers to demand more from air care products than simply combatting bad odours in toilets and bathrooms. The category is increasingly extending its reach beyond bathrooms into other rooms and this is ...

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    Country Report

    Bottled Water in Estonia

    Feb 2017

    Bottled water off-trade current value sales grew by 4% in 2016 reaching EUR27 million while off-trade volume sales increased by 2% to reach 44 million litres. The main driver behind the rather dynamic sales increase in 2016 were the global health ...

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    Country Report

    Carbonates in Estonia

    Feb 2017

    Carbonates off-trade current value and volume sales both grew marginally as they reached EUR49 million and 53 million litres, respectively, in 2016. The high level of maturity within carbonates hampered growth rates in 2016 as per capita consumption ...

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    Country Report

    Concentrates in Estonia

    Feb 2017

    Concentrates current off-trade value sales grew by a modest 1% while off-trade volume sales increased by 3% in 2016. Off-trade value sales were EUR7 million in 2016. As concentrates is mature and remains stable, no dynamic growth rates nor ...

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    Country Report

    Energy Drinks in Estonia

    Feb 2017

    Energy drinks current off-trade value sales achieved 4% growth in 2016 while off-trade volume sales increased by 2% to reach EUR13 million and six million litres, respectively, in 2016. Energy drinks has managed to maintain positive growth despite ...

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    Country Report

    Juice in Estonia

    Feb 2017

    Juice off-trade current value sales increased by 3% while off-trade volume sales stagnated to account for EUR31 million and 27 million litres, respectively, in 2016. As per capita consumption of juice is on the higher side, juice off-trade value ...

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    Country Report

    Soft Drinks in Estonia

    Feb 2017

    The prominence of health trends and active lifestyles dominating food and drinks globally continued to impact Estonian soft drinks throughout 2016. As consumers in 2016 were constantly on the lookout for products that are healthier – low in calories,...

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    Country Report

    RTD Coffee in Estonia

    Feb 2017

    RTD coffee grew by 4% in both off-trade current value and volume terms as sales reached EUR100,000 in 2016. RTD coffee is seen as emerging as sales are still rather low and a larger number of Estonians are discovering these products in supermarkets ...

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    Country Report

    RTD Tea in Estonia

    Feb 2017

    RTD tea off-trade current value sales grew by 3% in 2016 to reach EUR2 million as off-trade volume sales increased by 4%. Value sales in 2016 were mostly boosted by rising consumer confidence which allowed Estonian consumers to make more purchases ...

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    Country Report

    Sports Drinks in Estonia

    Feb 2017

    Off-trade current value sales of sports drinks increased by a dynamic 6% while off-trade volume sales grew by 3% to reach EUR3 million and two million litres, respectively, in 2016. Having the main effect on sales of sports drinks in 2016 was the ...

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    Country Profile

    Estonia: Country profile

    Feb 2017

    Estonia’s economy will strengthen in 2017. Private consumption is the main driver. Low interest rates and gains in credit support investment. Political uncertainty in the region is a drag. Low oil prices have a negative effect on Estonia's producers ...

    US$150
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    Country Report

    Coffee in Estonia

    Jan 2017

    Coffee recorded 9% retail value growth in 2016 to reach EUR67 million. With Estonians among the highest coffee consumers in the world (being in the top 10 coffee consumers around the globe), consumers followed global trends, with demand for fully ...

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