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 Market Research for Estonia

Euromonitor publishes reports on industries, consumers and demographics in Estonia.

  • Industry specific reports offer insight into market size and market share in Estonia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Estonia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Estonia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Estonia statistics factfile.

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Country Report

Grocery Retailers in Estonia

Hypermarkets and supermarkets continued their expansion in Estonia to the detriment of independent small grocers. Supermarkets, hypermarkets and discounters are mainly chained in Estonia and they are able to offer very wide ranges of products at ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Non-Grocery Retailers in Estonia

Non-grocery retailers had 10% value growth as sales reached €2.2 billion in 2011. Non-grocery retailers sales outperformed grocery sales in Estonia and this is explained by an inequality in incomes. Consumers with higher incomes were able to spend ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Retailing in Estonia

The Estonian economy grew rapidly in 2011 and fast growth is also expected for the forecast period. Consumer price index also increased in Estonia, particularly in grocery products. Rapid increases in the price of food forced consumers to spend ...

Jan 2012 | $1,900| Add to cart | View details ›

Country Report

Non-Store Retailing in Estonia

Non-store retailing had dynamic growth in 2011 as sales increased significantly. Non-store retailing is a developing channel in Estonia and more consumers purchased products via this channel. Estonia has a large proportion of internet users who ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Wine in Estonia

Wine recorded total volume growth of 2% and total value growth of 8% in 2011, with sales reaching 16 million litres and EUR173 million respectively due to rising demand as a result of the economic recovery. In addition, the fact that wine ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Beer in Estonia

The main trend within alcoholic drinks in 2011 was the shift from spirits to light alcohol – a development which helped to boost beer volume sales. Beer total volume and value sales increased by 2% and 7% respectively in 2011 to 132 million litres ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Estonia

Cider total volume sales increased by 1% to reach 8.4 million litres in 2011 whilst total current value sales increased by 2% to reach EUR27 million. Cider volume sales are expected to continue to increase over the coming years in-line with the ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Estonia

Estonian alcoholic drinks sales are showing signs of recovery. However, consumers remain price sensitive. Whilst low alcohol drinks volume and value sales growth turned positive in 2010, spirits growth rates have remained negative since 2008. The ...

Dec 2011 | $1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Estonia

RTDs/high-strength premixes recorded total volume growth of 2% and total current value growth of 4% in 2011, with sales reaching 17 million litres and EUR62 million respectively. After a major decline in 2009 and stagnation in 2010, total volume ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Spirits in Estonia

Spirits total volume and total current value sales declined by 3% and 1% in 2011 to reach 16 million litres and EUR302 million respectively. Estonian consumers remain highly price-sensitive and are consequently cutting expenditure on alcoholic ...

Dec 2011 | $900| Add to cart | View details ›

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Reference Book

Consumer Europe 2012

Oct 2011

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World Consumer Income and Expenditure Patterns

Jul 2011

Reference Book

World Retail Data and Statistics

Jun 2010