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Estonia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Estonia.

Estonia StatisticsConsumer Lifestyles in Estonia

Estonia Country BriefingsFuture Demographics: Estonia in 2030

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    Country Report

    Non-Store Retailing in Estonia

    Jan 2017

    Non-store retailing is becoming the face of internet retailing, which has started to get into other categories. To be more precise, direct selling and homeshopping players have introduced online formats aside too in order not to experience great ...

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    Country Report

    Retailing in Estonia

    Jan 2017

    After post-recessionary economic growth, the Estonian economy rather stagnated during the last couple of review period years. Domestic consumption, however, has been one of the most crucial factors preventing even lower figures. Therefore, retailing ...

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    Country Report

    Grocery Retailers in Estonia

    Jan 2017

    Grocery retailers continued in very intense competition in 2016, which put strong pressure on prices and affected revenue and profit margins negatively. For customer attraction purposes, the focus in 2016 was on marketing activities, which can be ...

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    Country Report

    Non-Grocery Specialists in Estonia

    Jan 2017

    Increase in disposable incomes enables Estonians to spend more and leave more money to non-grocery outlets. Along with this, new shopping centres have appeared in the country. Despite this, expectations are not very bright and this has made retailers...

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    Country Profile

    Estonia: Country profile

    Jan 2017

    Estonia’s economy will strengthen in 2017. Private consumption is the main driver. Low interest rates and gains in credit support investment. Political uncertainty in the region is a drag. Low oil prices have a negative effect on Estonia's producers ...

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    Country Report

    Dairy in Estonia

    Dec 2016

    Põltsamaa Meierei Juustutööstus maintained the lead with a 33% value share in 2016. The leader was followed by Tere AS with a 19% value share. The leading company belongs to the Estover Group and owns most of the popular cheese brands. The company ...

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    Country Report

    Confectionery in Estonia

    Dec 2016

    Kalev continued to lead chocolate confectionery in 2016 with a 39% retail value share. The company has had a long-term presence in the country and enjoys very high brand awareness and consumer loyalty. In addition, Kalev is among the largest ...

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    Strategy Briefing

    Low-Cost Air Travel in the EU: A Transformative Factor for City Economies

    Dec 2016

    Due to low-cost carriers, air travel in the EU has become more affordable, and smaller regional airports have gained an opportunity for revival. Since air infrastructure is considered a strong promoter of growth in cities, this report investigates ...

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    Country Briefing

    Households: Estonia

    Dec 2016

    The Estonian market is characterised by relatively small households living predominantly in urban areas. A shrinking population will lead to a smaller household market, undermining overall future demand for real estate and household goods and ...

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    Country Report

    Analgesics in Estonia

    Nov 2016

    Based on active substances, analgesics could be divided to three main categories - ibuprofen, acetaminophen (paracetamol) and acetylsalicylic acid (aspirin). Ibuprofen has taken the lead and paracetamol has increased its share at the expense of ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Estonia

    Nov 2016

    People ill with colds increased 1% in line with the volume growth during the research period, being at the level of 135,000 individuals. Cough, cold and allergy remedies had marginal growth, even though the 2015/2016 is considered a moderately high ...

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    Country Report

    Dermatologicals in Estonia

    Nov 2016

    The sales of dermatological medicine increased in the online pharmacy channel. Dermatological problems were often considered delicate and people preferred to keep them private. Therefore, the e-pharmacy together with free online medical consultancy ...

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    Country Report

    Digestive Remedies in Estonia

    Nov 2016

    Digestive remedies, which rank third in OTC products after analgesics and cold and cough medicine in Estonia, saw slight growth of 2% in Estonia during 2016. The most common digestion problem was constipation, mainly caused by insufficient water ...

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    Country Report

    Herbal/Traditional Products in Estonia

    Nov 2016

    Herbal/traditional products made an interesting category in a way that they were often treated as the second choice or used as a side product. When a person needed quick relief systemic medication was taken, and when the pain was bearable people ...

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    Country Report

    Sports Nutrition in Estonia

    Nov 2016

    2016 was the year of significant change for sports nutrition products in Estonia. Sports nutrition in Estonia has been a small niche product group mainly for people doing body building or endurance training. Yet, it witnessed a five-fold boost in ...

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    Country Report

    Vitamins and Dietary Supplements in Estonia

    Nov 2016

    According to the Estonian Consumers Union, the prevailing perception among 40% of the population was that supplementary vitamins and minerals are a natural part of daily life. The common understanding was that it is not possible to lead a healthy ...

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    Country Report

    Weight Management and Wellbeing in Estonia

    Nov 2016

    Weight management and wellbeing were current topics in 2016. According to OECD and from the medical point of view, 17% of Estonians are obese. Other surveys were carried out presenting people’s own perception and concluding that half of Estonians ...

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    Country Report

    Wound Care in Estonia

    Nov 2016

    Awareness and skills of how to treat wounds remain poor in Estonia. People mainly bought sticking plasters to cover small wounds and abrasions or to avoid blisters. A positive trend was also equipping home pharmacies with antiseptics. First aid kits ...

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    Country Report

    Consumer Health in Estonia

    Nov 2016

    2016 results confirm that Estonia has fully recovered from recession. Over the counter medicine and food supplements have stabilised, and seen moderate value growth. Sports nutrition sales were boosted with the expansion into retail grocery stores, ...

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    Country Report

    Packaged Food in Estonia

    Nov 2016

    The economic situation in Europe was relatively complicated towards the end of the review period and major export partners within Estonia were undergoing stagnation. As a result, export demand was relatively poor. Therefore, domestic demand – ...

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