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Estonia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Estonia.

Estonia StatisticsConsumer Lifestyles in Estonia

Estonia Country BriefingsFuture Demographics: Estonia in 2030

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    Country Report

    Travel in Estonia

    Oct 2017

    Estonia held the European Union Council presidency in the second half of 2017, which made a significant contribution to inbound business tourism due to many officials visiting the country. Tourism-related organisations also took advantage of this and...

    US$660
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    Country Briefing

    Business Dynamics: Estonia

    Sep 2017

    Estonia’s business environment is amongst the best in the Eastern European region owing to a strong focus on reforms, transparent bureaucracy, strong judiciary and liberal foreign investment regime. Estonia’s competitiveness is further enhanced by a ...

    US$250
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    Country Report

    Baby and Child-Specific Products in Estonia

    Jul 2017

    The baby and child-specific category grew in 2016 despite a drop in the country’s population, which is experiencing a decline due to negative net migration and because the number of deaths exceeded the number of births. The category benefited from ...

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    Country Report

    Bath and Shower in Estonia

    Jul 2017

    The economic downturn has had a significant impact on consumer shopping habits in the bath and shower category, with these products regularly being bought when on special offer, with many consumers also engaging in stock piling. Consumers of the most...

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    Country Report

    Colour Cosmetics in Estonia

    Jul 2017

    The dynamic growth of colour cosmetics in the review period continued into 2016 as consumers became more appearance conscious and products more innovative. In terms of the latter, technological innovation, especially in products that offer longer ...

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    Country Report

    Deodorants in Estonia

    Jul 2017

    The deodorants category continued to grow in 2016 thanks to innovation and the rise in personal hygiene awareness. New and technologically-advanced products began to appear, as rising income levels made these products more affordable. Moreover, ...

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    Country Report

    Depilatories in Estonia

    Jul 2017

    Depilatories continued to see growth in Estonia during 2016 as the trend in having smooth skin, especially among women, was strong. Demand rose for gender-specific products with growth also supported by rising product awareness. Moreover, products ...

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    Country Report

    Fragrances in Estonia

    Jul 2017

    Fragrances continued to see growth in Estonia in 2016. However, growth was restrained as consumers continued to increasingly buy fragrances online, seeking discounted prices. However, not all internet retailers are trusted as growing awareness of ...

    US$990
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    Country Report

    Hair Care in Estonia

    Jul 2017

    Hair care in Estonia continued to grow in 2016 as consumers, more confident in their economic circumstances, were more willing to spend on hair care products. During the review period the lines between mass and premium brands became increasingly ...

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    Country Report

    Men's Grooming in Estonia

    Jul 2017

    Men’s grooming is developing in Estonia, with the category accounting for an 11% share of the beauty and personal care market in 2016. Local men are beginning to use these products on a daily basis, particularly men’s fragrances, men’s toiletries and...

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    Country Report

    Oral Care in Estonia

    Jul 2017

    Greater awareness among consumers of the importance of oral care continued into 2016. Moreover, as disposable incomes started to increase, consumers were more willing to spend more money on oral care products, especially products over and above ...

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    Country Report

    Beauty and Personal Care in Estonia

    Jul 2017

    The beauty and personal care market continued to expand in 2016 thanks to a number of factors. The country’s economy is strengthening, driven primarily by private consumption. Real GDP is rising, which is boosting consumer confidence in the economy ...

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    Country Report

    Skin Care in Estonia

    Jul 2017

    Rising consumer concerns about cosmetic ingredients and their effects shaped skin care in 2016. As a result, there was a stronger focus on milder and safer products. This led to increasing interest in premium brands and, at the same time, due to the ...

    US$990
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    Country Report

    Sun Care in Estonia

    Jul 2017

    Sun care continued to see growth in Estonia during 2016. This was fuelled by the improving economic conditions in the country as well as warm summer weather. Furthermore, Estonian consumers became more aware of the serious harmful effects of direct ...

    US$990
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    Country Report

    Cigarettes in Estonia

    Jul 2017

    Cigarette value sales recorded significant growth of 3% in current terms in 2016, as retail prices rose on the back of increased taxation rates. The Estonian government scrapped its initial plan to raise cigarette excise by 5% and replaced it with an...

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    Country Report

    Tobacco in Estonia

    Jul 2017

    Tobacco volume sales continued declining throughout the review period reaching the lowest retail sales in 2016. This fall is largely the result of a continuous reduction in the number of people of legal smoking age as well as an overall fall in ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Estonia

    Jul 2017

    The demand for cigars in the country is marginal with only 250,000 cigars sold in 2016 and volumes declining by under 1% in the year. Despite this slight decline, volume sales remained fairly consistent at near this level for four consecutive years. ...

    US$990
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    Country Report

    Smokeless Tobacco and Vapour Products in Estonia

    Jul 2017

    Smokeless tobacco is currently banned in Estonia while heated tobacco products, which have as yet not been launched in the country, may also be prohibited from being introduced. Nonetheless, the availability of vapour products is improving in the ...

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    City Review

    Tallinn City Review

    Jul 2017

    In 2016, Tallinn generated total GDP of USD14.5 billion, or 63% of the national total. Despite being the smallest of the Baltic states' capitals, Tallinn boasts the highest level of wealth, as its GDP per capita of USD24,900 is higher than that of ...

    US$725
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    Country Profile

    Estonia: Country profile

    Jul 2017

    Estonia’s economy will strengthen in 2017. Exports, which make up nearly two-thirds of GDP, will rebound in 2017. Sustained by EU funding, investment should strengthen while private consumption grows at a steady pace. Estonia's shale oil sector and ...

    US$150
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