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Estonia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Estonia.

Estonia StatisticsConsumer Lifestyles in Estonia

Estonia Country BriefingsFuture Demographics: Estonia in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Estonia: Country profile

    Nov 2017

    Estonia’s economy will strengthen in 2017. Private consumption is slowing but exports – which make up nearly two-thirds of GDP – will see double-digit growth in 2017. An increase in public investment and gains in shale oil production also help to ...

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    Country Briefing

    Income and Expenditure: Estonia

    Nov 2017

    Growth of Estonia’s income and spending remained amongst the highest in the European Union (EU) over 2011-2016, backed by the country’s sustained economic expansion and wide access to credit. Rising income levels are changing Estonians’ attitudes ...

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    Country Report

    Digestive Remedies in Estonia

    Oct 2017

    Improving economics are increasing the chances of consumers eating outside of the home. At the same time, faster-paced lifestyles do not leave much time for cooking, so quicker food preparation and accordingly eating out of the home is gaining in ...

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    Country Report

    Herbal/Traditional Products in Estonia

    Oct 2017

    Herbal and traditional products are gaining in importance. This is also evident in various combination products where standard vitamins have added herbal ingredients and known brands have variations with herbal components. Herbal products are ...

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    Country Report

    Consumer Health in Estonia

    Oct 2017

    In Estonia, most health products are sold through pharmacies. According to the State Agency of Medicine, sales of health products at pharmacies rose steadily over the review period. Pharmacy sales consist of about 75% medication and 25% other ...

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    Country Report

    Sports Nutrition in Estonia

    Oct 2017

    In Estonia, sports nutrition products are being sold in grocery stores and supermarkets. In supermarkets, there are multiple brands to choose from and usually the products are placed near sports equipment and sports clothing. Marketing is carried out...

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    Country Report

    Weight Management and Wellbeing in Estonia

    Oct 2017

    The government continued to implement national marketing campaigns to promote healthy lifestyles and eating fruit and vegetables while discouraging drinking alcohol. Internet community websites continue to be widely used for sharing insights and ...

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    Country Report

    Wound Care in Estonia

    Oct 2017

    In Estonia, consumer awareness of wound care products is increasing on an annual basis, but has room to improve further. Consumers buy mainly sticking plasters and adhesive bandages, to cover small wounds and abrasions or to recover from blisters. ...

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    Country Report

    Dermatologicals in Estonia

    Oct 2017

    Dermatological illnesses are considered delicate issues and are therefore kept private. Usually, the stigma with dermatologicals is the perception of having low hygiene standards. These problems cause a lot of discomfort, as they have an unpleasant ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Estonia

    Oct 2017

    Sales of cough, cold and allergy (hay fever) remedies are dependent on the flu season. The intensity of the flu virus, the length of the flu season and the weather all shape the seasonality and level of sales. The right timing of marketing campaigns ...

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    Country Report

    Analgesics in Estonia

    Oct 2017

    The analgesics market in Estonia is mature and there are no major growth drivers. Apotheka, the largest pharmacy chain in Estonia, has an article on its website where the pharmacist Liis Kruus lists the most common reasons people use analgesics in ...

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    Country Report

    Travel in Estonia

    Oct 2017

    Estonia held the European Union Council presidency in the second half of 2017, which made a significant contribution to inbound business tourism due to many officials visiting the country. Tourism-related organisations also took advantage of this and...

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    Country Briefing

    Business Dynamics: Estonia

    Sep 2017

    Estonia’s business environment is amongst the best in the Eastern European region owing to a strong focus on reforms, transparent bureaucracy, strong judiciary and liberal foreign investment regime. Estonia’s competitiveness is further enhanced by a ...

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    Country Report

    Cheese in Estonia

    Sep 2017

    The Ministry of Rural Affairs writes in its yearly dairy overview that consumers are catching up with the European trend of preferring cheese produced by small dairy farms. In 2017 members of the Farm Dairies Association had over 100 different ...

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    Country Report

    Drinking Milk Products in Estonia

    Sep 2017

    The ongoing restructuring of Tere had a negative impact on the dairy industry in Estonia in 2017. The large-scale restructuring focused media attention on the financial side of the dairy industry. Tere’s debts extend from banks to small farmers, who ...

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    Country Report

    Other Dairy in Estonia

    Sep 2017

    Consumers are becoming more health conscious and are choosing products with additional health benefits. Successful other dairy products are manufactured and advertised as being low fat, high protein and with naturally occurring ingredients. Pictures ...

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    Country Report

    Yoghurt and Sour Milk Products in Estonia

    Sep 2017

    Greek yoghurt grew significantly in 2016 and 2017, although the growth came from a low base. After Farmi started selling Greek yoghurt in Estonia over the review period, Valio did the same in 2016. At the beginning of 2017 Valio announced that sales ...

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