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Estonia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Estonia.

Estonia StatisticsConsumer Lifestyles in Estonia

Estonia Country BriefingsFuture Demographics: Estonia in 2030

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    Country Report

    Adult Incontinence in Estonia

    Apr 2017

    Sales growth of incontinence products during 2016 was boosted by a general rise in awareness of incontinence in the country. Consumers became more open about incontinence problems and appreciated improved products that resemble sanitary towels but ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Estonia

    Apr 2017

    During 2016, the AFH tissue and hygiene category grew by 3% to reach sales of EUR11 million. While price increases remained marginal, growth was mainly stimulated by ongoing increases in tourism, which was especially beneficial to the horeca channel....

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    Country Report

    Nappies/Diapers/Pants in Estonia

    Apr 2017

    Nappies/diapers/pants continued to demonstrate an upward trend in 2016 with current value growth of 2%. Improvements in the economy and subsequent rising living standards helped to boost spending power. Given the importance parents place on providing...

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    Country Report

    Tissue and Hygiene in Estonia

    Apr 2017

    The tissue and hygiene market continued to expand in 2016 thanks to a number of factors. The country’s economy is strengthening, driven primarily by private consumption. Real GDP is rising, which is boosting consumer confidence in the economy and ...

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    Country Report

    Retail Tissue in Estonia

    Apr 2017

    Per capita volume sales of retail tissue in Estonia reached 6.7kg in 2016. This was well below the Western European average of 8.7kg, and reflects the underserved demand for napkins, paper towels and boxed facial tissues. Given existing per capita ...

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    Country Report

    Sanitary Protection in Estonia

    Apr 2017

    Sales of sanitary protection grew by 3% in 2016. The country continued to recover from recession, enabling consumers to become increasingly demanding thanks to their rising levels of disposable income. However, as a result of long-term population ...

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    Country Report

    Wipes in Estonia

    Apr 2017

    Wipes continued to grow in 2016, recording a 4% increase in value terms. Rising disposable incomes boosted consumer spending power, enabling purchases of products that had once been considered non-essential during the economic downturn. Although the ...

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    Country Profile

    Estonia: Country Profile

    Apr 2017

    Estonia’s economy will strengthen in 2017. Low interest rates and strong credit support investment. Moderate gains in exports and private final consumption are other drivers. A modest rise in oil prices should benefit Estonia’s producers of shale oil...

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    Country Report

    Home Insecticides in Estonia

    Feb 2017

    Home insecticides saw current value growth of 1% in 2016. This was slightly below the value CAGR seen for 2011-2016 as a whole, which was due to the high inflation seen in the early part of the review period. However, it represented a notable ...

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    Country Report

    Laundry Care in Estonia

    Feb 2017

    Laundry care dominates home care in Estonia, accounting for 70% of overall value sales in 2016, compared with 48% in nearby Sweden. With wide usage and a well-established consumer base, laundry care is showing some indications of it reaching ...

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    Country Report

    Dishwashing in Estonia

    Feb 2017

    Automatic dishwashing is benefiting from a strong rise in dishwasher ownership, with the proportion of Estonian households possessing a dishwasher rising from 14% in 2011 to 21% in 2016. The increasing penetration of dishwasher appliances is being ...

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    Country Report

    Home Care in Estonia

    Feb 2017

    In 2016, home care saw slower current value growth than the CAGR seen over the review period. This was largely due to higher inflation in the early part of the review period. Maturity in certain key areas, including laundry detergents and hand ...

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    Country Report

    Polishes in Estonia

    Feb 2017

    The current value growth of 3% seen in polishes in 2016 was slightly below the CAGR seen in the review period as a whole, which included a period of higher inflation early in this period. Indeed, in value terms at constant 2016 prices, growth was ...

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    Country Report

    Bleach in Estonia

    Feb 2017

    The growing demand for products such as multi-purpose cleaners, floor cleaners, toilet liquids/foam, and spot and stain removers is eating into bleach’s sales. However, the general rise in hygiene awareness, in combination with strong ...

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    Country Report

    Surface Care in Estonia

    Feb 2017

    The current value growth of 4% seen in surface care in 2016 was in line with the CAGR seen over the review period as a whole. Improving economic conditions have helped to accelerate growth year-on-year as the review period progressed. Rising consumer...

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    Country Report

    Toilet Care in Estonia

    Feb 2017

    Toilet care products are benefiting from a number of competitive advantages over bleach, especially as increasing disposable income is reducing the significance of the disparity in prices between the two categories. Toilet care products are widely ...

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    Country Report

    Air Care in Estonia

    Feb 2017

    Rising disposable income has encouraged consumers to demand more from air care products than simply combatting bad odours in toilets and bathrooms. The category is increasingly extending its reach beyond bathrooms into other rooms and this is ...

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    Country Report

    Bottled Water in Estonia

    Feb 2017

    Bottled water off-trade current value sales grew by 4% in 2016 reaching EUR27 million while off-trade volume sales increased by 2% to reach 44 million litres. The main driver behind the rather dynamic sales increase in 2016 were the global health ...

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    Country Report

    Carbonates in Estonia

    Feb 2017

    Carbonates off-trade current value and volume sales both grew marginally as they reached EUR49 million and 53 million litres, respectively, in 2016. The high level of maturity within carbonates hampered growth rates in 2016 as per capita consumption ...

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    Country Report

    Concentrates in Estonia

    Feb 2017

    Concentrates current off-trade value sales grew by a modest 1% while off-trade volume sales increased by 3% in 2016. Off-trade value sales were EUR7 million in 2016. As concentrates is mature and remains stable, no dynamic growth rates nor ...

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