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Estonia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Estonia.

Estonia StatisticsConsumer Lifestyles in Estonia

Estonia Country BriefingsFuture Demographics: Estonia in 2030

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    Country Report

    Beer in Estonia

    Jun 2017

    Sales of mainstream products have rapidly declined in total volume terms due to the ongoing rise in duty tax and the diminishing number of booze tourists from Scandinavia. Meanwhile craft beer is experiencing a boom with it seeing a growing number of...

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    Country Report

    Cider/Perry in Estonia

    Jun 2017

    Cider/perry suffered from a large decline in total volume terms in 2016. Retailers pointed at the rise in cross-border trade and increased prices, but consumer habits are also changing rapidly. It was a big shock for players in cider/perry as ...

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    Country Report

    Rtds/High-Strength Premixes in Estonia

    Jun 2017

    RTDs is declining in total volume terms as a result of general changes in alcohol drinking patterns. Another key factor is the perception of RTDs, with these drinks seen to contain a large percentage of artificial ingredients and sugar. ...

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    Country Report

    Spirits in Estonia

    Jun 2017

    2016 was a difficult year for spirits. Historically, spirits had been supported not only by local buyers but also by consumers from Finland and Sweden, but the industry suffered a shock with the rise in excise tax and its impact on prices. Although ...

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    Country Report

    Wine in Estonia

    Jun 2017

    While most alcohol drinks remained subdued due to the significant slowdown in the economy, wine resisted the decline due to its growing popularity and consumer awareness. Wine tastings and the consumption of wine with dinner is becoming trendier, ...

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    Country Report

    Alcoholic Drinks in Estonia

    Jun 2017

    Alcohol drinks in Estonia faced a second consecutive year of hardship in 2016. The market until then was in an upswing with a significant part of its turnover being generated by Scandinavian visitors. However, Estonia is now losing sales to the newly...

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    Consumer Lifestyle

    Consumer Lifestyles in Estonia

    May 2017

    The economy rebounded strongly from the recent economic downturn. Disposable income has increased significantly, fuelling a 24.5% rise (in real terms) in consumer expenditure between 2011 and 2016. Consumers are also more comfortable turning to ...

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    Country Report

    Adult Incontinence in Estonia

    Apr 2017

    Sales growth of incontinence products during 2016 was boosted by a general rise in awareness of incontinence in the country. Consumers became more open about incontinence problems and appreciated improved products that resemble sanitary towels but ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Estonia

    Apr 2017

    During 2016, the AFH tissue and hygiene category grew by 3% to reach sales of EUR11 million. While price increases remained marginal, growth was mainly stimulated by ongoing increases in tourism, which was especially beneficial to the horeca channel....

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    Country Report

    Nappies/Diapers/Pants in Estonia

    Apr 2017

    Nappies/diapers/pants continued to demonstrate an upward trend in 2016 with current value growth of 2%. Improvements in the economy and subsequent rising living standards helped to boost spending power. Given the importance parents place on providing...

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    Country Report

    Tissue and Hygiene in Estonia

    Apr 2017

    The tissue and hygiene market continued to expand in 2016 thanks to a number of factors. The country’s economy is strengthening, driven primarily by private consumption. Real GDP is rising, which is boosting consumer confidence in the economy and ...

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    Country Report

    Retail Tissue in Estonia

    Apr 2017

    Per capita volume sales of retail tissue in Estonia reached 6.7kg in 2016. This was well below the Western European average of 8.7kg, and reflects the underserved demand for napkins, paper towels and boxed facial tissues. Given existing per capita ...

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    Country Report

    Sanitary Protection in Estonia

    Apr 2017

    Sales of sanitary protection grew by 3% in 2016. The country continued to recover from recession, enabling consumers to become increasingly demanding thanks to their rising levels of disposable income. However, as a result of long-term population ...

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    Country Report

    Wipes in Estonia

    Apr 2017

    Wipes continued to grow in 2016, recording a 4% increase in value terms. Rising disposable incomes boosted consumer spending power, enabling purchases of products that had once been considered non-essential during the economic downturn. Although the ...

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    Country Profile

    Estonia: Country Profile

    Apr 2017

    Estonia’s economy will strengthen in 2017. Low interest rates and strong credit support investment. Moderate gains in exports and private final consumption are other drivers. A modest rise in oil prices should benefit Estonia’s producers of shale oil...

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    Country Report

    Home Insecticides in Estonia

    Feb 2017

    Home insecticides saw current value growth of 1% in 2016. This was slightly below the value CAGR seen for 2011-2016 as a whole, which was due to the high inflation seen in the early part of the review period. However, it represented a notable ...

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    Country Report

    Laundry Care in Estonia

    Feb 2017

    Laundry care dominates home care in Estonia, accounting for 70% of overall value sales in 2016, compared with 48% in nearby Sweden. With wide usage and a well-established consumer base, laundry care is showing some indications of it reaching ...

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    Country Report

    Dishwashing in Estonia

    Feb 2017

    Automatic dishwashing is benefiting from a strong rise in dishwasher ownership, with the proportion of Estonian households possessing a dishwasher rising from 14% in 2011 to 21% in 2016. The increasing penetration of dishwasher appliances is being ...

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    Country Report

    Home Care in Estonia

    Feb 2017

    In 2016, home care saw slower current value growth than the CAGR seen over the review period. This was largely due to higher inflation in the early part of the review period. Maturity in certain key areas, including laundry detergents and hand ...

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    Country Report

    Polishes in Estonia

    Feb 2017

    The current value growth of 3% seen in polishes in 2016 was slightly below the CAGR seen in the review period as a whole, which included a period of higher inflation early in this period. Indeed, in value terms at constant 2016 prices, growth was ...

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