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 Market Research for Estonia

Euromonitor publishes reports on industries, consumers and demographics in Estonia.

  • Industry specific reports offer insight into market size and market share in Estonia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Estonia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Estonia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Estonia statistics factfile.

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Country Report

Tea in Estonia

Like coffee, tea also experienced price rises in 2011 due to an increase in the cost of raw materials. However, unit price growth was not as rapid as in coffee. Nevertheless, consumers did not significantly increase their tea consumption as the ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Coffee in Estonia

The main story in coffee in 2011 was an increase in raw material prices. This was mainly a result of poor crop yields and price speculation in the world market. Despite that, however, consumers did not significantly change their coffee drinking ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Other Hot Drinks in Estonia

Rapid price increases in coffee to some degree had a positive impact on other hot drinks consumption in 2011, although other hot drinks do not offer the same kind of stimulant effect as coffee. Moreover, the price of cocoa also increased ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Hot Drinks in Estonia

The biggest factor affecting hot drinks growth during the review period was the global recession which forced Estonians to cut on their expenditures, including daily products. However, within hot drinks consumers hardly abandoned their consuming ...

Mar 2012 | US$1,900| Add to cart | View details

Country Report

Adult Mouth Care in Estonia

Adult mouth care increased by 4% in current value terms in 2011 as sales reached EUR0.17 million. Adult mouth care experienced significant decline during the crisis years as consumers attempted to reduce their costs on non-essential products. ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Analgesics in Estonia

Analgesics displayed 3% current value growth as sales reached EUR8 million in 2011. Analgesics remains relatively popular in Estonia because it has acquired a miracle drug status in Estonia and many people believe that analgesics can help to relieve ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Calming and Sleeping in Estonia

Calming and sleeping products witnessed current value growth of 4% in 2011, with sales reaching EUR0.34 million. Consumers stopped trading down and began to value more quality than low prices. This was due to growing purchasing power and improving ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Estonia

Cough, cold and allergy (hay fever) remedies recorded a strong performance as current value sales increased by 6% to reach EUR9.5 million in 2011. The winter at the beginning of 2011 was very snowy and cold, which led to an increase in demand for ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Digestive Remedies in Estonia

Digestive remedies value sales increased by 4% to reach EUR3.5 million in 2011. Overall economic improvements allowed consumers to marginally trade up in digestive remedies and most of the segments posted a strong performance. Furthermore, for the ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Ear Care in Estonia

Ear care recorded 6% current value growth in 2011 with sales remaining at EUR0.03 million. Ear care is a very small category and 6% gain in value sales is rather marginal. The growth was influenced by consumers’ rising purchasing power and previously...

Mar 2012 | US$900| Add to cart | View details

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