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Global Briefing

Ethical Packaged Food: Does It Really Have A Future?

Aug 2010

Price: US$2,000

About this Report

About this Report

Ethical consumerism is sweeping the world but will it last? Will demand extend beyond affluent consumers in developed countries, using this concept to counterbalance the impact of their lifestyles? Despite mounting global concerns over climate change and sustainability, will consumers in Brazil, India or China ever be able to purchase ethically-sourced food? This report examines ethical packaged food and identifies strong opportunities for manufacturers and retailers bold enough to seize them.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of Global Briefing

Key Findings

The Ethical Consumer

Consumer Awareness Not Limited to Developed Markets

Social Pressures and Jumping on the Ethical Bandwagon

Organic Food: From Eco-Activism to Premium Positioning

Premium vs. Mass-Market Consumer Preferences

The Rise of the Ethical Consumer

Ethical Consumers Confined to Elites in Developing Markets

Ethical Product Certification

The Ethical Product Certification Process

Changes to Official Organic Stamp in the European Union

Fairtrade Labelling to Help Ensure Sustainable Production

World Fair Trade Organization Accreditation Standards

A Third Way?: Rainforest Alliance Certification

Global and Regional Performance

Recession Takes Toll on Organic Packaged Food Sales…

…But Organic Moves from Strength to Strength in France

Recession-Proof Organic Baby Food

Organic Formats Outperform Conventional Baby Food in US

Case Study: Recession-Proof Organic Dairy Products?

Global Demand for Fairtrade Slows in Face of Recession

Fair Trade Chocolate Sees Mixed Fortunes in 2009

Recession Constrains Organic and Fair Trade Fresh Fruit Sales

UK Demand for Fair Trade Produce Continues Despite Slowdown

Cadbury Takes Centre Stage in UK Fair Trade Food Market

Availability and Price Segmentation Key to UK Success

Recession Hampers Fair Trade Chocolate Sales in the USA…

…As Brands Still Too Reliant on Hardcore Ethical Consumers

Key Trends and Developments

Organic Food Goes Mainstream in Developed Markets

Supermarkets/Hypermarkets Drive Organic Demand

Private Label Underpins German Organic Packaged Food…

…And Creates New Scheme to Further Tap Sustainability

Surge in Cooking at Home Drives Demand for Organic Food

Questions Raised on Purported Health Benefits, Certification

Organic Food Still Very Specialised in Emerging Markets

Fair Trade for Farmers in Developed Markets?

Linking Fair Trade and Provenance to Maximise Potential

New Product Developments

Building on Previous Innovations

New Flavour: Yosa Probiotic Organic Smoothie in Finland

New Product Launch: Ella’s Kitchen Baby Food in Norway

New Flavour/Packaging: Organic Meadow in Canada

Line Extension: McCain Bio Ernte in Germany

Market Performance Follow-Up: McCain Bio Ernte in Germany

New Product Launch: Hipp Baby Rice Snacks in Czech Republic

Line Extension: RFA-Certified Côte D'Or Chocolate in France

Line Extension: Verival Bio Breakfast Cereal in Austria

Global Prospects and Opportunities

Global Prospects for Ethical Packaged Food

Growth Opportunities in Organic Packaged Food

Chocolate Will Drive Growth for Ethical Indulgence Food

Organic Sales Hopefully Boosted by US Economic Recovery

Case Study: Organic Yoghurt in Europe…

…Is It Still a Bridge Too Far?…

… Or a Significant Opportunity in Waiting?

Throw the Ethical Net Far and Wide to Maximise Potential…

…But Do Not Forget Small, Yet Lucrative, Market Niches

Strong Potential for Fair Trade Chocolate as Economy Picks Up

Final Conclusions: SWOT Analysis for Ethical Food

Final Conclusions: Does Ethical Food Have a Future?

Report Definitions

Data Parameters and Report Definitions

Product Definitions

Retail Distribution Definitions

Samples

Ethical Packaged Food - Does It Have A Future.jpg

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