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Company Profile

Europcar International SA in Travel and Tourism

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Europcar International SA delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Europcar International SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Europcar International SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Europcar International SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Brand portfolio

Financial assessment

SWOT: Europcar International SA

Key strategic objectives and challenges

Competitive Positioning

Sales growth in 2011 surpasses the global industry

Global ranking

Regional performance

Category and Geographic Opportunities

Global network

Regional expansion

Electric mobility

Brand Strategy

Brand strategy for Europcar , Alamo and National

Privilege loyalty programme at a glance

Web strategy

Social media

Operations

Strategic partnerships

Cost and cash management remain a priority to Europcar

Recommendations

Diversification is key to future growth

Samples

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