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Global Briefing

European Digital Divide : E-Commerce Markets in Europe – Opportunities and Prospects

Nov 2011

Price: US$2,000

About this Report

About this Report

Internet shopping has been a disruptive force in retailing in developed markets for a number of years. With the enlargement of the EU, increasing internet speeds, consumers’ growing acceptance of buying over the web and retailers looking to internationalise, consumers have looked to shop across borders, exporting trends from Western Europe into Eastern Europe. In the future, the internet and cross-border sales are likely to mean that competition throughout retailing will increase.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives and parameters of global briefing

Key findings

Internet Retailing and Europe: In Context

Internet retailing and Europe 2011: In context

Internet retailing and Europe 2011: The country view

Internet retailing and Europe: The country view in per capita terms

Spending by market through internet retailing

Spending over the internet: The other markets in Europe

Internet Retailing in Europe: A Product View

Sales by product: Western versus Eastern Europe

Sales by product: A regional comparison

Western Europe: Sales added 2006-2011

Eastern Europe: Sales added 2006-2011

Apparel internet retailing: Value of sales, 2006 and 2011

Apparel internet retailing: The opportunity remains

Food and drink i nternet retailing : Value of sales, 2006 and 2011

Food and drink i nternet retailing, is there further growth to come?

The Importance of Cross-Border Sales

Number of consumers undertaking cross-border purchases grows

Cross-border purchases highest in small retail markets

Amazon.co.uk highlights opportunities of cross-border sales

Amazon.co.uk: Where visitors from other markets come from

Barriers to Cross-Border Sales

Internet retailing: The importance of infrastructure

Infrastructure: Positives exist from recent years

Penetration of broadband internet connections in Europe

Infrastructure: Large number of negatives remain in 2011

Amazon.de and Amazon.fr underline the importance of language

Different models for growth: Bricks and mortar brands

Different models for growth: Pure e-commerce

Different models for growth: Manufacturers selling to consumers

The Future of Internet Retailing in Europe

Internet retailing to account for growing share of industry’s sales

Influence of mobile technology set to aid growth of internet retailing

Internet retailing is going social and mobile

Success probabilities by product

Report Definitions

Definitions

Samples

EuropeanDigitalDivideECommerceMarketsinEurope.jpg

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