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Global Briefing

Every Consumer, Every Occasion: Corporate Strategies in Consumer Foodservice

Apr 2012

Price: US$2,000

About this Report

About this Report

Value-conscious global consumers have thrown the world of foodservice into a state of flux. While global fast food brands continue to lead the way, the world is fragmenting rapidly in terms of market share, categories and consumer groups. In this new report, Euromonitor International explores the ways the world's most successful operators have come to terms with an increasingly fluid operating environment.


What this report includes:

  •     Up-to-the minute analysis of the latest trends in the industry
  •     New product development, forecasts and other themes
  •     Unique graphics and illustrated case studies
  •     Most recent brand and company news
  •     New insight into the size and shape of the market

Why buy this report:

  •     Clear, concise powerpoint format makes it easy to digest
  •     Leading industry opinion keeps you abreast of latest news and trends
  •     Forward-looking outlook on a category, market or issue affecting the industry
  •     Latest five year forecasts assess how the market is predicted to develop
  •     Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

introduction

Scope

Key findings

Global performance

Global growth set for major slowdown

High unemployment, tepid income growth in several markets

global performance

Value remains paramount in developed markets, format less so

A two-speed growth environment

India illustrates increasing fragmentation in emerging markets

Versatility drives fast food dominance

Wide variance in global footprint for major chains

Global footprint drives sales growth

Emerging/developed market strategy: Two sides of the same coin

Key growth strategies

Case studies

McDonald’s and Yum! Brands stake new course in Europe

Fast food surges ahead in Western Europe

What is this “recession” you speak of?

Case Studies

A new take on fast food

Step one: The outlet is the brand

Step two: Menus drive occasions

Lessons from Europe

Jollibee and Famous Brands: Segmentation through acquisition

A leading position for two local giants

Two leaders in market with key similarities

Complicated consumer markets demand effective segmentation

Case STudies

Acquisitions, a guide

Segmentation by category, segmentation by price point

The changing face of emerging markets

Eagle Boys Dial-a-Pizza: The power of necessity

A warm pink glow

Small towns yield steady, yet impressive, growth

Localisation in one country: flexible outlet model drives sales

Charting the Eagle Boys method

Lessons from Eagle Boys Dial-a-Pizza

The emergence of “Starbucks Everywhere”

Starbucks expands its reach with Evolution acquisition

The world’s premier beverage retailer?

Case Studies: building the branded beverage

The “Frappuccino Model”, version 2.0

Concept stores drive further evolution of branding and experience

Starbucks everywhere: three key points

The three elements of growth

The way forward

Foodservice to keep getting faster

Wide array of opportunities for chains

Four trends to watch

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