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Global Briefing

Evolution and Prospects in Global Sun Care: Key Solar Hot Spots

Jun 2012

Price: US$2,000

About this Report

About this Report

Although attitudes towards tanning vary, consumers in all regions are increasingly looking to avoid sun damage, with rising levels of awareness driving sun protection sales across the globe. Developed markets are reaching saturation, but innovative product developments are keeping sales buoyant. With the lines blurring between skin care and sun care, sun care needs to keep health benefits at the forefront of development and marketing, while delivering the beauty benefits of skin care.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Sun Care Overview

Sun care begins to shine again

Sun care stands out for growth

Global growth reducing Western Europe's share

Sun care sees growth in new channels

Category Analysis

Sun protection drives sun care sales

Strong sun protection growth despite recessionary pause

Spray-on sun protection makes life easier

Aftersun an afterthought everywhere

North America drags down self-tanning

Regional Analysis

2011 delivers stable performance

Bulk of global value growth in the hands of the few

Spanish sun requires protection but Germans simply cover up

Preference for higher SPF characterises Western Europe

Russia is the powerhouse for Eastern Europe

Russia's hot summer brings extra shine to sales

North America sees the sun come out again

Mass market appeals to US

South Korea leads spending but China will grow faster

China will lead the way forward

Brazil leads the way, but growth stories across Latin America

Brazil can afford to protect itself

Rising sun damage awareness is key to growth in MEA

Sun protection awareness embedded in Australian culture

Industry Issues and Trends

L'Oréal leads the world without a single number one brand

Nivea leads the brand competitive market

The new hot spots

Private label takes growing share of developed markets

Diversification beyond SPF

Sun care with multifunctional dimensions

Innovation at all levels makes for a dynamic market

Mature markets lead to a more segmented approach

"Natural" sun care proving hard to deliver

Recommendations and Opportunities

Health before beauty as protection leads the way forward

Latin America leads the way

Brazil leads growth and takes top spot

Healthy opportunities still to come

Report Definitions

Definitions

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