Eye care market research

Euromonitor has the world’s most comprehensive research on the eye care category within the consumer health industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the eye care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our eye care market research answer questions such as:

What is the market size of eye care?
What are the major brands in eye care?
How are population trends affecting eye care product sales?

Filter Results

Total: (80)

Country Report

Ear Care in the United Arab Emirates

The lack of awareness of ear care continued to hold the category back from potential growth, and self-medication from making its way into ear care. Other than Western expatriates, most consumers in the country prefer to seek advice from ENT doctors ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Ear Care in Kenya

Products are mainly standard and premium. Some products, particularly generic ones, are more affordable and are thus purchased by lower income consumers. More expensive premium products are higher margin and targeted at the higher income segment.

Nov 2011 | $900| Add to cart | View details ›

Country Report

Ear Care in Saudi Arabia

Ear care suffered from a lack of competition towards the end of the review period, with Riyadh Pharma being the only significant player. There was thus little incentive for Riyadh to push for share growth, with the company thus investing little in ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Ear Care in the Netherlands

Ear care is one of the smallest categories within consumer health. Sales experienced healthy growth in 2010, boosted by the wider distribution of existing products, but penetration remained low, as consumers were not yet in the habit of purchasing ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Ear Care in Slovenia

Ear care sales in Slovenia remained negligible in 2010.

Oct 2011 | $900| Add to cart | View details ›

Country Report

Ear Care in Serbia

There was little activity within ear care towards the end of the review period. Players invested little in promoting these products and there was a lack of new product development. Sales are dominated by two brands: Galenika’s Hydrocyclin and ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Ear Care in Romania

2010 is the first year when the OTC ear care products were advertised in the media, which increased awareness of this category of products. Until recently, most sales in the ear care sector were UTC/prescription-based products.

Oct 2011 | $900| Add to cart | View details ›

Country Report

Ear Care in Spain

According to a study carried out by Laboratorios Esteve, an industry player, in 2010, one out of three Spaniards suffered from ear problems which could have been prevented if proper ear hygiene had been used. This shows that Spaniards lack knowledge ...

Sep 2011 | $900| Add to cart | View details ›

Country Report

Ear Care in Macedonia

Sales of ear care benefited from widening distribution at the end of the review period, with this in turn increasing availability and consumer awareness. The main instigator behind the push for wider distribution was Gradska Apteka, which ...

Sep 2011 | $900| Add to cart | View details ›

Country Report

Ear Care in Ukraine

There was dynamic growth in ear care in 2009, with this linked to the rising price of Rx medicines. Due to currency fluctuations, the price of Rx ear care increased while consumers’ disposable income levels simultaneously declined as a result of the ...

Sep 2011 | $900| Add to cart | View details ›