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Country Report

India Flag Eye Care in India

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • Eye care in India was a very niche category with a presence primarily in urban India. This was observed as the knowledge regarding these products was limited amongst consumers. Furthermore, when it came to eye care most consumers preferred to consult a doctor, in order to be completely sure about their complaint.

COMPETITIVE LANDSCAPE

  • Allergan India Pvt Ltd was the leader in terms of actual value sales in 2014. The company with their flagship brand Refresh Tears was amongst the most well-known brands for standard eye allergy, which was prescribed by doctors and chemists alike. Although the company did not promote its brand with any promotional activities, it still had a strong presence due to its longevity.

PROSPECTS

  • Eye care is expected to grow by a value CAGR of 5% at constant 2014 prices over the forecast period. This growth will be driven by the increasing number of consumers warming up to the idea of OTC medicines, and increased knowledge about eye care. Although manufacturers continued to follow the prescription route, chemists and opticians started to advise consumers on how best to use these products for the betterment of their vision in 2014. This will continue over the forecast period, which will help to drive further growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Eye Care in India?
  • What are the major brands in India?
  • How are population trends affecting eye care product sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, ourConsumer Health market research database.

Table of Contents

Eye Care in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Eye Care by Category: Value 2009-2014
  • Table 2 Sales of Eye Care by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Eye Care: % Value 2010-2014
  • Table 4 LBN Brand Shares of Eye Care: % Value 2011-2014
  • Table 5 Forecast Sales of Eye Care by Category: Value 2014-2019
  • Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2014-2019

Consumer Health in India - Industry Context

EXECUTIVE SUMMARY

Consumer health registers steady growth in 2014

Herbal/traditional products continues to enjoy strong sales

Domestic companies lead consumer health in terms of share

Chemists/pharmacies continues to rule retail distribution

Weight management is expected to drive growth in the future

KEY TRENDS AND DEVELOPMENTS

Rising awareness regarding health and wellness drives growth

International companies continue to dominate majority of value sales

Unconventional retail channels continue to be the strongest

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 8 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2009-2014
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 11 Sales of Consumer Health by Region: Value 2009-2014
  • Table 12 Sales of Consumer Health by Region: % Value Growth 2009-2014
  • Table 13 Sales of Consumer Health by Rural vs Urban: % Value 2014
  • Table 14 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 15 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 16 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 17 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 20 Forecast Sales of Consumer Health by Region: Value 2014-2019
  • Table 21 Forecast Sales of Consumer Health by Region: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Eye Care
    • Allergy Eye Care
    • Standard Eye Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Format
  • Analysis by Positioning
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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