Sales of standard eye care are expected to remain stable due to the growing impact of digitalisation on eye health among Italians. Adults and children are spending an increasing amount of time in front of digital screens for work, education and leisure and this is having a detrimental effect on eye health, which in turn should benefit sales of standard eye care.
Italy is the oldest population in Europe and the further ageing of the population will likely continue to sustain the demand for standard eye care, as dry eyes is a common complaint among those aged over 65. Although dry eyes is not a serious condition, symptoms can be severe, especially in elderly people who often produce fewer tears.
Allergy eye care is expected to see a decline in sales in retail volume terms over the forecast period. Nonetheless, despite this, allergies are expected to remain prevalent in Italy, with this being linked to the higher temperatures set to be recorded as a result of the long-term impact of climate change.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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