Eye care is projected to remain one of the more dynamic areas of consumer health in New Zealand over the forecast period. One major factor that will likely drive demand is the increasing amount of time that New Zealanders are spending using digital devices.
Allergy eye care is set to continue recording strong growth over the forecast period in constant value ( 2023 prices) terms. The occurrence of hay fever is increasing in New Zealand, due to the effects of climate change, which alter pollen concentrations.
New Zealand’s ageing population will likely support the growth of standard eye care over the forecast period. Older people are more likely to experience eye strain due to the deterioration of the muscles that control eye movement.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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