Eyewear in Germany experienced a significant decline in 2020 due to the pandemic and subsequent home seclusion, but the industry has been in recovery mode since 2021, despite a marginal decline in volume sales in 2022. Therefore, a full return to pre-pandemic levels is not expected until early 2024, although value sales have already recovered, driven by inflation-induced price increases.
Eyewear in Germany is being influenced by several key trends. One of the most significant is the impact of delayed purchases and low consumer confidence, which has led to a shift in consumer behaviour towards more affordable options such as spectacles.
The competitive landscape of eyewear in Germany is relatively fragmented with just one player holding double-digit value share in 2022; the local optical goods store chain Fielmann, which has a very strong reputation – particularly for its customer service. In fact, local players feature heavily in eyewear, from Carl Zeiss to Rodenstock.
Despite losing marginal value share in 2023, e-commerce is a steadily growing channel that is expected to continue to record positive growth over the forecast period. Online retailers such as MisterSpex have significantly increased their sales in recent years through mass advertising campaigns, as the convenience and accessibility of online shopping has become increasingly appealing to local consumers.
Eyewear in Germany is expected to experience positive growth across all categories, with a particular focus on contact lenses, spectacles, and sunglasses. While COVID-19 initially posed challenges for the industry, it has encouraged greater innovation, and there are signs of recovery for contact lenses.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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