Sales of eyewear in Japan are being heavily influenced by unit price increases in 2023, following various unfavourable external conditions impacting production, raw material costs, and shipping of products. Furthermore, increasing labour costs and the weakening of the Japanese yen are also impacting the pricing of eyewear.
The pandemic has impacted consumers’ eye health in many ways, including greater exposure to digital screens for remote working and learning during home seclusion, leading to eye fatigue. The negative impact of UV rays on the skin is widely-known in Japan, due to beauty and personal care players promoting the wearing of sun screen and daily sun protection to help fight skin damage, including preventing spots and wrinkles.
Despite struggling with supply challenges, Johnson & Johnson KK continued to lead eyewear in 2022 with its strong presence in contact lenses driven by its established and well-known brand Acuvue. While the player has had to increase its unit prices in 2023, it is also making significant efforts to build its loyalty programme by implementing a new rewards system for its members under MyAcuvue+.
Despite the growing sales of e-commerce within eyewear, physical outlets continue to play a strong role in distribution, as local consumers consider them essential for consultations with ophthalmologists, and to understand which products are most suitable for their needs. As eye health has become more important than ever, consultations are a key driver for consumers.
For the immediate future, securing enough stock/supply under continual political and economic uncertainty will be the main priority for eyewear players. In doing so, further price increases are expected.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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