Total volume sales growth for eyewear in Poland in 2023 looks set to be slower than in the previous year. This is partly attributable to the normalisation of demand following the impressive rebound that accompanied the easing of the pandemic and the ending of associated restrictions over 2021-2022.
Even as the cost-of-living crisis has dampened confidence and purchasing power, many Poles have remained willing to choose more expensive eyewear offering higher quality standards, advanced technologies and innovative design features in 2023. This is especially the case in spectacle lenses, where varieties with blue light filters and anti-glare coatings to reduce digital eye strain are gaining popularity.
Essilor maintained its overall lead in eyewear in Poland in value sales terms in 2022, followed by Luxottica, JZO, Hoya and Safilo. The competitive landscape looks set to remain fairly stable in 2023, though some slight changes in company value shares and rankings are probable given ongoing disruption to supply chains and more cautious attitudes to spending among consumers.
The optical goods stores channel has continued to claim the lion’s share of total eyewear current value sales in Poland in 2023. This is mainly due to its dominant position in spectacles and sunglasses, though it is also the second leading channel – behind e-commerce – in contact lenses and solutions.
The outlook for eyewear in Poland over the forecast period is broadly favourable, with solid growth in total volume sales projected and most categories set to perform positively in this regard. The expansion of the market will be underpinned by population ageing and excessive use of digital screens, which are causing the incidence of myopia, presbyopia and other visual impairments to increase.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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