Demand for eyewear in South Africa continues to grow in 2023, with current value sales recording stronger growth due to rising unit prices. During the pandemic, many South Africans were forced to stay at home, thereby using digital devices for work, school and entertainment purposes.
South Africa is seeing an increasing number of consumers being diagnosed with myopia, a condition exacerbated by home seclusion during the pandemic, when they switched to online studying and remote working, resulting in prolonged exposure to digital devices. The growing reliance on digital technologies continues to drive up the rate of myopia in the country, as computers and tablets are increasingly used in the workplace and at school.
Optical goods stores such as Specsavers remain popular destinations for many consumers of eyewear. Other than offering attractive payment plans, they are convenient as they are often located in both small and large shopping centres.
Optical goods stores remains the dominant distribution channel for eyewear in South Africa. As many consumers need to visit an ophthalmologist to have their eyes tested, they are more likely to also purchase their spectacles or contact lenses from the store after receiving a prescription and recommendation.
Over the forecast period, eyewear is expected to continue on its path to recovery, in line with greater mobility, the return to regular habits, and normal purchasing patterns. Various brands and players have made considerable efforts to expand their online presence using advanced AR/VR technology.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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