Eyewear in Spain is returning to pre-pandemic patterns in 2023. The end of all COVID-19 related restrictions in the country has resulted in Spanish consumers re-embracing their out-of-home lifestyles, returning to the office and, once again, taking up social activities.
One major trend in 2023 is connected to health and wellbeing. The event of the COVID-19 pandemic inspired consumers to pay more attention to their health and pursue healthy lifestyles.
Eyewear is Spain is a rather fragmented category overall, with a mixture of big international names and local players. Shares are more consolidated within the individual categories, although there are still many players competing strongly against each other.
As has been seen in other industries, eyewear continues to establish an omnichannel experience. Due to the nature of eyewear, e-commerce remains relatively limited for spectacles and is a stronger channel in contact lenses (when consumers reorder their regular brand) and sunglasses (which do not necessarily need a lens prescription).
Sustainability is a trend expected to ramp up in eyewear over the forecast period, and this is expected to be notable in spectacles frames. According to a white paper published by the National Association of Opticians in Spain, around 55% of spectacles are made from plastic-related materials.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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