Demand for eyewear in Thailand has rebounded rapidly since the reopening of the country following pandemic-related restrictions, with consumers eager to acquire various types of eyewear for different occasions. This is due to an instant resumption of pre-pandemic lifestyles, including returning to the workplace and school, engaging in outdoor activities, and domestic and international travel.
While retail volume sales of sunglasses and contact lenses remain marginally below pre-pandemic levels in 2023, demand for spectacles has fully recovered. This demand is primarily driven by the fast-growing population affected by myopia.
The rising demand for corrective eyewear, primarily from younger consumers, has resulted in a shift in the value and purchasing criteria from functional purposes to other elements, such as design, style, and brand image. Many eyewear brands and retailers in Thailand are shifting their strategies to improve their competitive position and capture new market opportunities among younger demographics.
The pandemic has had a profound impact on consumers’ purchasing behaviour in Thailand, leading to a radical shift towards online purchases and e-commerce. The shift in consumer purchasing behaviour has compelled most eyewear brands and retailers to adapt to the change to remain competitive.
The demand for eyewear is expected to continue improving over the forecast period, driven by an accelerating population with eye disorders and visual correction needs. Eyewear brands and retailers will continue to play an important role in informing and educating consumers about eye health and the different types of eyewear available.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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