Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

What is the market size of fast food?
What are the major brands in fast food?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do fast casual restaurants have a presence in fast food?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Filter Results

Total: (55)

Country Report

Fast Food in Norway

Fast food in Norway is generally associated with strong competition among a large number of players. The popularity of convenience food which is suitable for on-the-go consumption continued to build in Norway throughout the review period. For ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Morocco

Many channels in fast food benefited from ongoing economic concerns for many consumers at the end of the review period, with many consumers trading down from full-service restaurants to fast food in search of lower prices. This trend particularly ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Israel

After the price reduction in January 2009, led by McDonald's, in January 2009, the leading fast food player during raised its prices by NIS1.00 in August 2010. This was mainly due to rising global prices of raw materials, including red meat. The ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Switzerland

As the consumer health awareness of Swiss consumers continues to increase fast food’s image problem—which stems from the high levels of fat in the ingredients of the food served in fast food outlets—posed a major threat to the category’s performance ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in the Netherlands

Overall, fast food saw a marginal decline in transaction volume in 2010 over the previous year. However, within this many areas saw a good performance. Consumers were mainly attracted to channels that offered affordable prices and popular everyday ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Romania

Fast food is seen as a beneficiary of the negative effects of the recession when compared to other consumer foodservice categories. In fact, one of the main effects of the recession in 2010 was the loss of purchasing power. On the other hand, the ...

Nov 2011 | US$900| Add to cart | View details ›

Country Report

Fast Food in Saudi Arabia

There was a marked rise in lunchtime fast food sales towards the end of the review period. The economy of Saudi Arabia is changing, with workers working for longer hours and a growing number of expatriate workers. Consequently, there was a shift away...

Nov 2011 | US$900| Add to cart | View details ›

Country Report

Fast Food in Italy

Italian consumers look for traditional tastes in fast food as much as in other more traditional formats, like restaurants. Consequently, some fast food operators, such as McDonald’s, have introduced Italian products in their menus, with the aim of ...

Nov 2011 | US$900| Add to cart | View details ›

Country Report

Fast Food in Argentina

Traditionally, Buenos Aires chains expand into the interior of the country. However, fast food chains from Córdoba have begun to create a strong presence in Buenos Aires City and Greater Buenos Aires. Among the best known cases are Grido (ice cream ...

Nov 2011 | US$900| Add to cart | View details ›

Country Report

Fast Food in Egypt

Häagen-Dazs, after a long-awaited decision, entered Egypt with an outlet in City Stars megamall. Plans are for further expansion in Cairo, Alexandria and other tourist cities in the near future. The long hot summer coupled with the population size ...

Oct 2011 | US$900| Add to cart | View details ›