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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

results

 

Country Report

Fast Food in Ireland

Fast food in Ireland recorded good positive growth in 2013 driven by several factors, including economic recovery supported by improving levels of employment and increasing consumer confidence, however the overriding driver to growth was value for ...

Dec 2014 | US$900 | Add to cart | View details

Global Briefing

Shuffling the Deck: Global Consumer Foodservice in 2014 and Beyond

While the global economy continues to show signs of recovery, ongoing softness in demand in China and Brazil has helped to create a new strategic environment for foodservice operators with global ambitions. In this new report, Euromonitor ...

Dec 2014 | US$1,200 | Add to cart | View details

Country Report

Fast Food in Norway

Fast food recorded the lowest increase in current value terms within consumer foodservice. This was mainly due to a poor reputation which evolved from many outlets practising inadequate hygiene and it is also considered to be the category which has ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Singapore

The competition intensified in fast food over the review period, with more players entering the channel. This led to more pressure on players to keep prices low in order to attract consumers. As a result, consumers enjoyed a wider variety of daily ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Malaysia

The rising number of young people consuming fast food has encouraged operators to develop their businesses. Thus, fast food operators are maintaining and/or upgrading their facilities to offer TV, radio, Wi-Fi and cable plug services. These ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Bulgaria

McDonald’s and KFC, two iconic fast food brands worldwide, entered the Bulgarian market in the mid-1990s, soon after the fall of the communist regime. At the time these brands were well known to Bulgarians from the movies. In the first decade of ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in South Korea

In 2013 fast food recorded the significant 7% value sales growth, although the total number of outlets increased by 3% due to the regulation by the Fair Trade Commission. Driving this value growth was convenience stores fast food, which grew by 20%, ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Slovakia

The increasing number of immigrants in Slovakia led to growing ethnic entrepreneurship in 2013 (Chinese, Thai and Middle Eastern cuisine). Besides single stand-alone small outlets, immigrants established their own brands in rural and urban centres. ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Indonesia

While over the past few years, the chained Asian fast food was led by primarily Indonesian food and Japanese food, including Es Teler 77, Mister Baso, HokBen and Goiza Beef Bowl, yet these brands were loosing their shares over the review period. The ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Taiwan

Chained convenience stores fast food led sales and growth within fast food in 2013. Leading convenience store retailers have aggressively pushed into foodservice by expanding food choices, as well as via store renovations and implementing indoor and ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Japan

Fast food in Japan increases by 4% in current value terms to reach ¥4,114 billion in 2013. The positive growth was driven by the strong growth in convenience stores fast food, which comprises more than 50% of the overall fast food category and grew ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in the US

With a 4% increase in total value sales in 2013, following 2012’s 5% increase, fast food has experienced a good two years. The 3% growth in outlets in 2013 was encouraging, especially given the added difficulty in both financing and operating ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in New Zealand

Fast food remained the most dynamic major category within consumer foodservice in New Zealand in 2013, becoming more strongly established. New Zealanders have embraced the fast food culture for casual mealtimes or eating snacks. Outlet numbers ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Spain

In 2013, the low average unit price of items sold through fast food outlets continued to benefit fast food, in a context of economic recession and price-consciousness amongst consumers. Fast food is characterised by its anti-cyclical performance, ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Chile

Due to increasing awareness among consumers regarding the negative effects of fast food on health, and issues such as obesity, heart disease, diabetes and arterial hyper tension, fast food sales suffered a downturn in 2013. Even though its current ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in the Philippines

Fast food sustained its momentum and outperformed all other categories within the consumer foodservice industry in the Philippines in 2013. Fast food saw current value sales rise by 10% to reach Ps135 billion in 2013. The vibrant performance was ...

Nov 2014 | US$900 | Add to cart | View details

Global Briefing

The World on a Plate: Trends in Packaged Food Flavours and Ethnic Cuisine - Part 2

Globalisation and migration are seeing the movement of people between countries. Migrants and travellers influence food culture, taking ethnic food to new markets. Innovative local companies and private label are crucial in development of ethnic ...

Nov 2014 | US$1,200 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Fast Food in Russia

Fast food remained one of the main foodservice drivers in 2013. Chained fast food is performing particularly well, recording current value growth of 29% in 2013. This strong growth can mainly be attributed to the growing popularity of franchising in ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Saudi Arabia

Fast food continued to be the most valuable category within consumer foodservice in Saudi Arabia with sales worth SAR16.5 billion in 2013, posting further growth of 8% in current value term over the previous year. Fast food remains a popular and ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Greece

Fast food operations saw immense competition from other foodservice channels and from food specialist retailers during 2013. Channels such as cafés/bars, 100% home delivery/takeaway, self-service cafeterias and even street stalls/kiosks gained ground...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in the Czech Republic

The leading fast food operators continued to look for profitable locations to establish new outlets as the availability of such locations became scarce towards the end of the review period. McDonald´s CR introduced the concept of smaller outlets with...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Italy

The economic crisis indirectly led to an increased number of outlets of fast food chains. Indeed, because of the high level of unemployment, many Italians decided to start their own business. The fact that it is not very expensive to open an outlet ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Israel

The health and wellness trend is quickly affecting many industries; it has even spread into fast food. Falafel and other Middle Eastern fast food have begun offering organic options, many burger joints provide a whole wheat bun option, and fast food ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Vietnam

During 2013, international fast food operators such as KFC, Lotteria, Burger King and Baskin-Robbins continued to further enlarge their outlet networks, especially in big cities, in order to remain competitive due to tough competition. For instance, ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Foodservice in Latin America: Long-term Opportunities in a Major Growth Region

Latin America continues to be among the most attractive long-term growth regions, due to the presence of both large and fast-growing Brazil as well as many smaller, rapidly developing markets that have high potential for future chained development. ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Fast Food in Poland

Fast food has been gaining in popularity among Poles. These outlets not only provide fast service, valued by people with hectic lives, but also relatively low prices compared with other foodservice outlets. Dishes served in fast food outlets are ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Australia

The convenience offered by fast food operators, including long opening hours and low prices, continued to favour fast food in 2013. Lifestyle-related factors also had a positive impact on the category as Australians moved down from expensive ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in India

Multinational chains such as McDonald’s and KFC are expanding their menu offerings by adding an increasing number of Indian offerings. For instance, McDonald’s introduced Masala Grill towards the end of the review period, a range of grilled ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Belgium

The performance of fast food remained strong in 2013. Players in this channel remained innovative and tended to upgrade, notably by proposing more sophisticated, balanced or complete menus – more gastronomic, naturally healthy (or positioned as such)...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Portugal

Fast food is ditching standardisation and embracing new meal concepts. The trend is not new but reached a new high in 2013 as chains such as H3, Prego Gourmet, MiiT and Noori continued to expand in the market. A common trend among most of the fast ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Switzerland

Swiss consumers became increasingly concerned about their health and wellness over the review period. Overweight and obesity were major concerns in Switzerland, with many consumers suffering from health problems due to obesity. Fast food operators ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Hungary

Independent fast food restaurants record positive growth both in terms of outlet size and sales as they are able to deliver a real alternative to mainstream hamburgers. The unchained, independent fast food restaurants once selling only pizzas or ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Turkey

In 2013 fast food witnessed good current value growth, demonstrating the second most dynamic performance in current value terms in consumer foodservice in Turkey, due to the success of chained fast food, which recorded 15% current value growth in ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Brazil

Burger King registered the largest increase in value share over the last two years of the review period, mostly due to new store openings. The US giant within burger fast food was acquired by the Brazilian private equity group 3G Capital Management ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Canada

Canadians are attracted by constant menu updates in fast food outlets, particularly in burger joints. This trend is one of the reasons for fast food’s continued good performance. In 2013, burger fast food recorded a 1% increase in outlets and 4% rise...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Denmark

The main occurrence within Danish fast food in 2013 was the opening of the Swedish burger chain Max Hamburger. This brand is a burger chain that has existed for decades in Sweden, and has nearly 100 restaurants in that country in addition to having ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Germany

Although fast food is still an important part of many Germans’ everyday lives, as they are seeking solutions to have a quick business lunch or snack, for example, eating habits and preferences are continuing to change, developing towards healthier, ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Egypt

During 2013, fast food in Egypt performed very well in comparison with some other consumer foodservice categories which are more dependent on inbound tourism. Fast food in Egypt is a relatively well developed consumer foodservice category and fast ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Sweden

With Swedes’ increased spending on foodservice, the demand has also started to shift towards more qualitative fast food. Food should be served quickly, for a decent price and with quality. With the limited time that Swedes have on their hands today, ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in France

The growth potential of fast food in 2013 was characterised by the intensifying competition, both directly and indirectly. On the one hand, players in other channels beefed up their fast food offers in order to satisfy ever-busy consumers avid for ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in the United Arab Emirates

2013 saw a large influx of people moving to reside in the UAE, both from Europe due to economic hardships in countries such as Spain and France, in addition to the Middle East, due to political turmoil in countries such as Syria, Lebanon and Iraq. ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in the United Kingdom

Fast food continued to benefit from the overall economic issues that surrounded the UK for the last six years. Although 2013 saw the UK return to growth, this has not yet impacted the whole country, as the recovery was fuelled by consumer spending ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in the Netherlands

Fast food saw relatively high growth in value sales in 2013 as it is seen as both convenient and affordable. During these times of low consumer confidence, both the number of transactions and total spending have gone up. In 2013, sales for fast food ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Mexico

Mexican consumers are increasingly interested in Asian and Middle Eastern food and are showing growing interest in a wide range of cuisines including Japanese, Chinese and Lebanese cuisine. Players thus focused on launching fast food menus with ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Peru

During 2013, local and international chained brands expanded very rapidly due to the improving economy. Local brands such as Norky’s and Roky’s opened 28 and 12 additional outlets in 2013 respectively. Also, many chained brands moved to major ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Argentina

According to Euromonitor figures, Argentinean ice cream fast food consumption, at ARS119 per capita per year, is one of the highest in the world. Artisanal ice cream outlets are traditionally the most popular channel for family away-from-home ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in China

Chicken fast food continued to be challenged by consumer trust issues in 2013. The hit of the antibiotic chicken safety scare at the end of 2012 unnerved health concerned Chinese consumers to a larger extent in 2013. The outbreak of avian flu H7N9 in...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Austria

In general, lifestyles become quite hectic over the review period, with little spare time. In addition, the number of single households increased. Consumers living in single households often do not want to spend time on cooking for just one person. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in South Africa

The enduring popularity of fast food among the South African population combined with the growing trends towards convenience and value for money to form the key factors underpinning growth in fast food in South Africa during 2013. Although the ...

Aug 2014 | US$900 | Add to cart | View details
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