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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

results

 

Country Report

Fast Food in Israel

The health and wellness trend is quickly affecting many industries; it has even spread into fast food. Falafel and other Middle Eastern fast food have begun offering organic options, many burger joints provide a whole wheat bun option, and fast food ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Vietnam

During 2013, international fast food operators such as KFC, Lotteria, Burger King and Baskin-Robbins continued to further enlarge their outlet networks, especially in big cities, in order to remain competitive due to tough competition. For instance, ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Foodservice in Latin America: Long-term Opportunities in a Major Growth Region

Latin America continues to be among the most attractive long-term growth regions, due to the presence of both large and fast-growing Brazil as well as many smaller, rapidly developing markets that have high potential for future chained development. ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Fast Food in Poland

Fast food has been gaining in popularity among Poles. These outlets not only provide fast service, valued by people with hectic lives, but also relatively low prices compared with other foodservice outlets. Dishes served in fast food outlets are ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Australia

The convenience offered by fast food operators, including long opening hours and low prices, continued to favour fast food in 2013. Lifestyle-related factors also had a positive impact on the category as Australians moved down from expensive ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in India

Multinational chains such as McDonald’s and KFC are expanding their menu offerings by adding an increasing number of Indian offerings. For instance, McDonald’s introduced Masala Grill towards the end of the review period, a range of grilled ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Belgium

The performance of fast food remained strong in 2013. Players in this channel remained innovative and tended to upgrade, notably by proposing more sophisticated, balanced or complete menus – more gastronomic, naturally healthy (or positioned as such)...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Portugal

Fast food is ditching standardisation and embracing new meal concepts. The trend is not new but reached a new high in 2013 as chains such as H3, Prego Gourmet, MiiT and Noori continued to expand in the market. A common trend among most of the fast ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Switzerland

Swiss consumers became increasingly concerned about their health and wellness over the review period. Overweight and obesity were major concerns in Switzerland, with many consumers suffering from health problems due to obesity. Fast food operators ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Hungary

Independent fast food restaurants record positive growth both in terms of outlet size and sales as they are able to deliver a real alternative to mainstream hamburgers. The unchained, independent fast food restaurants once selling only pizzas or ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Turkey

In 2013 fast food witnessed good current value growth, demonstrating the second most dynamic performance in current value terms in consumer foodservice in Turkey, due to the success of chained fast food, which recorded 15% current value growth in ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Brazil

Burger King registered the largest increase in value share over the last two years of the review period, mostly due to new store openings. The US giant within burger fast food was acquired by the Brazilian private equity group 3G Capital Management ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Canada

Canadians are attracted by constant menu updates in fast food outlets, particularly in burger joints. This trend is one of the reasons for fast food’s continued good performance. In 2013, burger fast food recorded a 1% increase in outlets and 4% rise...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Denmark

The main occurrence within Danish fast food in 2013 was the opening of the Swedish burger chain Max Hamburger. This brand is a burger chain that has existed for decades in Sweden, and has nearly 100 restaurants in that country in addition to having ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Germany

Although fast food is still an important part of many Germans’ everyday lives, as they are seeking solutions to have a quick business lunch or snack, for example, eating habits and preferences are continuing to change, developing towards healthier, ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Egypt

During 2013, fast food in Egypt performed very well in comparison with some other consumer foodservice categories which are more dependent on inbound tourism. Fast food in Egypt is a relatively well developed consumer foodservice category and fast ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Sweden

With Swedes’ increased spending on foodservice, the demand has also started to shift towards more qualitative fast food. Food should be served quickly, for a decent price and with quality. With the limited time that Swedes have on their hands today, ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in France

The growth potential of fast food in 2013 was characterised by the intensifying competition, both directly and indirectly. On the one hand, players in other channels beefed up their fast food offers in order to satisfy ever-busy consumers avid for ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in the United Arab Emirates

2013 saw a large influx of people moving to reside in the UAE, both from Europe due to economic hardships in countries such as Spain and France, in addition to the Middle East, due to political turmoil in countries such as Syria, Lebanon and Iraq. ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in the United Kingdom

Fast food continued to benefit from the overall economic issues that surrounded the UK for the last six years. Although 2013 saw the UK return to growth, this has not yet impacted the whole country, as the recovery was fuelled by consumer spending ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in the Netherlands

Fast food saw relatively high growth in value sales in 2013 as it is seen as both convenient and affordable. During these times of low consumer confidence, both the number of transactions and total spending have gone up. In 2013, sales for fast food ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Mexico

Mexican consumers are increasingly interested in Asian and Middle Eastern food and are showing growing interest in a wide range of cuisines including Japanese, Chinese and Lebanese cuisine. Players thus focused on launching fast food menus with ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Peru

During 2013, local and international chained brands expanded very rapidly due to the improving economy. Local brands such as Norky’s and Roky’s opened 28 and 12 additional outlets in 2013 respectively. Also, many chained brands moved to major ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Argentina

According to Euromonitor figures, Argentinean ice cream fast food consumption, at ARS119 per capita per year, is one of the highest in the world. Artisanal ice cream outlets are traditionally the most popular channel for family away-from-home ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in China

Chicken fast food continued to be challenged by consumer trust issues in 2013. The hit of the antibiotic chicken safety scare at the end of 2012 unnerved health concerned Chinese consumers to a larger extent in 2013. The outbreak of avian flu H7N9 in...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Austria

In general, lifestyles become quite hectic over the review period, with little spare time. In addition, the number of single households increased. Consumers living in single households often do not want to spend time on cooking for just one person. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in South Africa

The enduring popularity of fast food among the South African population combined with the growing trends towards convenience and value for money to form the key factors underpinning growth in fast food in South Africa during 2013. Although the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Morocco

The year 2013 witnessed the opening of a large number of outlets, especially in chained brands, with Groupe Venezia Ice taking the lead by opening eight new outlets. Along with opening new outlets, most brands also remodelled their existing ones. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Finland

The re-entry of Burger King into Finland at the end of 2013 attracted enormous media interest as hundreds of Finnish consumers queued to buy burgers from the new outlet. The brand was brought to the market by Restel, which opened the first outlet in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Venezuela

Inflation is a problem that has been faced by all industries in Venezuela since the 1990s but 2013 was particularly difficult for fast food brands. The combination of stricter import restrictions and price controls on staple goods caused severe ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Colombia

Fast food had an outstanding performance in 2013, growing by 11% in current sales and by 6% in number of outlets. This strong growth is explained by the broader menu options, the increasing importance of shopping centres, an increase in disposable ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in the Czech Republic

The health and wellness trend continued to develop within fast food in the Czech Republic during 2012 and those fast food outlets which offered menu items containing fresh fruit and vegetables and various salads, as well as menu items containing lean...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Saudi Arabia

Fast food continued to be the most valuable within consumer foodservice in Saudi Arabia with sales worth SR15.7 billion in 2012, posting further growth of 9% in current value over the previous year. Fast food remains a popular and affordable food ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Taiwan

Although the number of outlets for bakery products fast food and other fast food decreased sharply in 2012, some fast food players expanded outlet numbers to boost sales. For example, McDonald’s increased its outlet numbers and offered a modern ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Italy

Fast food was increasingly chosen by Italian consumers as the preferred destination for dining out during the time of recession. Families with children switched their social habits by moving from pizzeria full-service restaurants to fast food outlets...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in South Korea

Fast food recorded significant current value growth during 2012 as the number of outlets in the category increased substantially. In particular, burger fast food and convenience fast food recorded strong growth in the numbers of outlets during 2012, ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Thailand

Fast food in Thailand exhibited double-digit growth of 10% in 2012. Thais increasingly exhibited fast-paced lifestyles, especially teenagers and people in urban areas. Fast food can serve the changing lifestyles of Thais well, particularly at busy ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Hong Kong, China

Given consumers’ inclination towards Asian fast food, leading multinational chain McDonald’s has introduced rice to its dinner menu. Beef and chicken are paired with rice and broccoli, and consumers have the option of fries and a beverage to make it ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Russia

In 2012 fast food was the fastest growing channel in current value terms within Russian consumer foodservice. In the aftermath of the financial crisis, it showed the strongest expansion in terms of both current value sales and number of outlets. In ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in New Zealand

The strongest trend seen in 2012 was the “loose change” offers or “dollar deals” offered by many fast food outlets. In particular, Burger King offered value deals such as the “change range” for NZ$1.00-3.00, while McDonald’s offered its “dollar ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Japan

Fast food increased by 4% in current value terms in 2012. This growth was mainly driven by convenience stores fast food, which grew significantly, by 8% in current value terms. Whilst many fast food operators struggled to increase their sales, ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Malaysia

Fast food has become a prominent consumer foodservice category in Malaysia because of the rising number of Malaysians that are experiencing highly time-constrained lifestyles with limited time for dining. Besides, fast food is also popular with ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Ireland

Fast food increased in terms of outlets, transactions, and revenue in 2012. The number of outlets grew by 1% which was attributed to new store openings for the McDonald’s chain, and as many convenience stores increased their number of outlets. This ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Slovakia

Fast food experienced positive performance in all monitored indicators in 2012. Fast food has been gaining in popularity among consumers in Slovakia thanks to the competitive prices in comparison to other foodservice categories and constant ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Ukraine

The 22% current value growth recorded in fast food in Ukraine in 2012 indicates just how successful the category was towards the end of the review period. Chained fast food registered 24% current value growth in 2012, thanks mainly to the expansion ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in the Philippines

Fast food retains its position as the largest and the fastest-growing category in the Philippine consumer foodservice industry. During 2012, this category reported total foodservice revenue of Ps121.9 billion, taking 30% of total value sales in ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Spain

Fast food current value sales in Spain grew by 1% in 2012. Sales did not share the same fate as the bulk of the Spanish consumer foodservice market. Nevertheless, the deep economic crisis is influencing sales in the category. The fact that the unit ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Chile

During 2012, a large proportion of fast food consumers were office workers and executives thanks to shorter lunch hours being the main reason for their preference for fast food. Fast food is also affordable and outlets are conveniently located for ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Romania

Although it lost pace in 2012 in terms of transactions, fast food remained an attraction for many Romanians who take lunch out of the office or for those who spend the weekend in shopping malls and hypermarkets. It was directly dependent on the ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Bulgaria

McDonald’s remained the value sales leader for yet another consecutive year, recording a value share of 17%. Although chained bakery products fast food are a strong favourite, major chained bakery players, such as Fornetti and Chicho Hranko, were far...

Nov 2013 | US$900 | Add to cart | View details
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