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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

results

 

Country Report

Fast Food in the Czech Republic

The health and wellness trend continued to develop within fast food in the Czech Republic during 2012 and those fast food outlets which offered menu items containing fresh fruit and vegetables and various salads, as well as menu items containing lean...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in the Netherlands

While seemingly well positioned to benefit from key trends like busier lifestyles and increased price sensitivity among Dutch consumers, fast food showed a comparatively poor performance in 2012. Growth in total current value sales was marginal, and ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Saudi Arabia

Fast food continued to be the most valuable within consumer foodservice in Saudi Arabia with sales worth SR15.7 billion in 2012, posting further growth of 9% in current value over the previous year. Fast food remains a popular and affordable food ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Vietnam

Over the review period, fast food recorded a healthy current value CAGR of 17%, which was slightly faster than the 15% rise seen in 2012. The strong performance of the category was supported by the intensive efforts of fast food operators, especially...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Taiwan

Although the number of outlets for bakery products fast food and other fast food decreased sharply in 2012, some fast food players expanded outlet numbers to boost sales. For example, McDonald’s increased its outlet numbers and offered a modern ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Italy

Fast food was increasingly chosen by Italian consumers as the preferred destination for dining out during the time of recession. Families with children switched their social habits by moving from pizzeria full-service restaurants to fast food outlets...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Israel

Awareness of health drove fast food manufacturers to develop less processed dishes with better-quality ingredients and lower fat. It is supposed to meet consumers’ demand for value for money, being fast and yet less harmful than dishes served in the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Austria

Fast food is benefiting from several trends in Austria. Firstly, consumers in Austria are seeing fast food outlets as highly convenient, mostly in terms of the price and fast service. Whilst there are many consumers who associate fast food with ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in South Korea

Fast food recorded significant current value growth during 2012 as the number of outlets in the category increased substantially. In particular, burger fast food and convenience fast food recorded strong growth in the numbers of outlets during 2012, ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in France

French consumers were attracted by the rapid sophistication of the different fast food formats in 2012. On one side, the traditional leaders McDonald’s, Quick and KFC launched a series of unprecedented novelties (often tailored to French-specific ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Thailand

Fast food in Thailand exhibited double-digit growth of 10% in 2012. Thais increasingly exhibited fast-paced lifestyles, especially teenagers and people in urban areas. Fast food can serve the changing lifestyles of Thais well, particularly at busy ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Hong Kong, China

Given consumers’ inclination towards Asian fast food, leading multinational chain McDonald’s has introduced rice to its dinner menu. Beef and chicken are paired with rice and broccoli, and consumers have the option of fries and a beverage to make it ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Russia

In 2012 fast food was the fastest growing channel in current value terms within Russian consumer foodservice. In the aftermath of the financial crisis, it showed the strongest expansion in terms of both current value sales and number of outlets. In ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Belgium

The performance of fast foods remained appreciable in 2012. Players in this category remained innovative and tended to upgrade, notably by proposing more sophisticated, balanced or complete formulas – more gastronomic, naturally-healthy (or ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Morocco

2012 saw the introduction of menus with smaller portion sizes and light snacks in an attempt to boost transaction volume per outlet. Thus in 2012, multinationals such as First Restaurant International (McDonald’s) launched P’tit Beldi burger and ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Switzerland

Consumer health awareness continues to increase amongst Swiss consumers. Ever since the correlation between fast food and weight problems was confirmed, the category has been under severe scrutiny from competitors, the media and consumers. The ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in New Zealand

The strongest trend seen in 2012 was the “loose change” offers or “dollar deals” offered by many fast food outlets. In particular, Burger King offered value deals such as the “change range” for NZ$1.00-3.00, while McDonald’s offered its “dollar ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in South Africa

Operators focused on increasing their appeal to cash-strapped consumers at the end of the review period. This saw players increasing their focus on less-traditional dayparts, thus ensuring that they have a greater opportunity to attract consumers ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Germany

Fast food continued to profit a number of positive factors in 2012, supporting current value growth of 2%. The channel almost achieved total sales of €11 billion, only three years after the €10 billion barrier was broken for the first time. Fast food...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Japan

Fast food increased by 4% in current value terms in 2012. This growth was mainly driven by convenience stores fast food, which grew significantly, by 8% in current value terms. Whilst many fast food operators struggled to increase their sales, ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Argentina

The consumer mood has been dampened by rising inflation. Unofficial inflation reached 25% in 2012 – a development which eroded consumer purchasing power and limited spending on away from home dinners and reduced profits. In this context, Argentine ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Malaysia

Fast food has become a prominent consumer foodservice category in Malaysia because of the rising number of Malaysians that are experiencing highly time-constrained lifestyles with limited time for dining. Besides, fast food is also popular with ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in India

In an effort to appeal to the palates of Indian consumers, operators of multinational brands such as McDonald’s, KFC and Subway have changed their food offerings, particularly increasing the vegetarian options. This is mainly because India has a huge...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in the United Arab Emirates

Fast food increased at a considerable rate in 2012, posting an increase of 15% in current value terms. Primarily, fast food managed to appeal to a wide consumer base, with consumers from all income groups increasingly relying on this channel for ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Ireland

Fast food increased in terms of outlets, transactions, and revenue in 2012. The number of outlets grew by 1% which was attributed to new store openings for the McDonald’s chain, and as many convenience stores increased their number of outlets. This ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Slovakia

Fast food experienced positive performance in all monitored indicators in 2012. Fast food has been gaining in popularity among consumers in Slovakia thanks to the competitive prices in comparison to other foodservice categories and constant ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Colombia

Snacking is emerging among fast food service operators and brands, such as Presto, have been offering smaller burgers that are being promoted as an ideal snack for the afternoons and which mainly target young students. Frisby, with the introduction ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Poland

The number of fast food outlets operating in Poland at the end of 2012 was lower than the number of fast food outlets operating in Poland at the end of 2011. However, positive growth was recorded in the category in terms of the number of transactions...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Ukraine

The 22% current value growth recorded in fast food in Ukraine in 2012 indicates just how successful the category was towards the end of the review period. Chained fast food registered 24% current value growth in 2012, thanks mainly to the expansion ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Venezuela

Conditions to operate in Venezuela became more difficult over the review period. Consumer foodservice players have to face high criminality rates, poor provision of electricity and water, problems to find required ingredients and food products, rigid...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Brazil

Thanks to the attractive growth rates in chained bakery products, new players have entered in this category in the recent years. This is the case of the international chain Quiznos, a sandwich specialist which started activity in Brazil in 2011 and ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Canada

In 2012, fast food demonstrated only modest growth of 2% to reach C$21.7 billion, while the number of outlets demonstrated a decline of 3%. Due to the slower-than-expected pace of the economic recovery, Canadians operate with restricted budgets for ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Denmark

Consumer interest in gourmet gastronomy and increasing demand for healthier and better-quality food have had a decisive impact on the fast food channel over recent years, and this trend continued in 2012. Independent outlets in the Middle Eastern, ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in the Philippines

Fast food retains its position as the largest and the fastest-growing category in the Philippine consumer foodservice industry. During 2012, this category reported total foodservice revenue of Ps121.9 billion, taking 30% of total value sales in ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Australia

While posting a solid performance in 2012, with 2% growth rates in terms of both foodservice value and transactions, the fast food category nonetheless experienced slowed growth in 2012 when compared to the review period CAGRs of 5% in terms of ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Peru

Important acquisitions and the entrance of new franchises impacted the category. The company NG Restaurants SA expanded its portfolio by acquiring the franchises of Dunkin’ Donuts, Papa John’s and Popeyes. Additionally, the company bought the ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Portugal

Fast food sales declined by 12% in current value terms in 2012, but in relative terms a slower rate of decline compared to many consumer foodservice types. The average unit price of fast food menus are lower if compared with for example, pizza 100% ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Spain

Fast food current value sales in Spain grew by 1% in 2012. Sales did not share the same fate as the bulk of the Spanish consumer foodservice market. Nevertheless, the deep economic crisis is influencing sales in the category. The fact that the unit ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Egypt

Fast food industry recovered from 2011 drop caused by the revolution, thanks to a recovery in tourist volume, a relative return to stability and competitive prices implemented by the country’s operators. However, the weakened economy, general ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Turkey

In 2012, fast food witnessed good current value growth, demonstrating the second most dynamic performance in current value terms in Turkish consumer foodservice. The dynamism stemmed from the success of chained fast food, which recorded 12% current ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Hungary

Fast food had a relatively successful year in 2012 as the area was able to expand in terms of number of outlets, transaction and value sales, unlike most other consumer food service areas which continued to struggle. The number of fast food ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Chile

During 2012, a large proportion of fast food consumers were office workers and executives thanks to shorter lunch hours being the main reason for their preference for fast food. Fast food is also affordable and outlets are conveniently located for ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Finland

Fast food increased by 4% in current value terms in 2012, driven by the growing number of outlets and steady consumer interest in quick, convenient and affordable consumer foodservice alternatives. The number of fast food outlets increased by 3% ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Romania

Although it lost pace in 2012 in terms of transactions, fast food remained an attraction for many Romanians who take lunch out of the office or for those who spend the weekend in shopping malls and hypermarkets. It was directly dependent on the ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Bulgaria

McDonald’s remained the value sales leader for yet another consecutive year, recording a value share of 17%. Although chained bakery products fast food are a strong favourite, major chained bakery players, such as Fornetti and Chicho Hranko, were far...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Sweden

Several of the new fast food chains which were established during 2011/2012 had a clear focus on healthy food offerings. The two most recent examples were Slimfood by Fastfood 4U Sweden Holding and Green Drizzle by Espresso House Sweden. Slimfood ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in the United Kingdom

The economic downturn and reduced purchasing power pushed consumers to cut back and trade down, so restaurant meals have been replaced by fast foods. However, the impact on the overall market is limited as the category also has to battle its ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Greece

The unstable economic climate and the great recession continued to affect consumer attitudes in Greece, driving them to become more price-sensitive and look for ways to save money. With fast food being a channel where footfall is driven mostly by ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Norway

The new trend amongst fast food companies is to offer healthier food options to consumers. McDonald’s offers information about calories for every food product, which allows consumers to know how many calories they are eating. McDonald’s also offers ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Singapore

Consumers were cautious in Singapore in 2012, with fast food current value growth of 3% being significantly lower than the review period average of 7%. Since the overall consumer food service sector has seen many new entries, this situation makes for...

Oct 2013 | US$900 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Who Eats What

Jan 2011

Statistical Reference Handbook

Who Drinks What

Jan 2011