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Market Research on Fast Food

Euromonitor International publishes the world's most comprehensive market research on fast food within the consumer foodservice market. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: ingredients, packaging, retailing, luxury goods, travel, institutional channels, hot drinks, soft drinks and dairy drinks, health and wellness, nutrition and packaged food.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as; business dynamics and commercial industrial supply chains.

results

 

Company Profile

McDonald’s Corp in Consumer Foodservice

McDonald’s Corp is the largest restaurant company in the world, with a significant presence in every major world region. However, the brand’s performance suffered in 2014 and 2015, amidst changing consumer preferences, poor quality perception in key ...

Jan 2016 | US$570 | Add to cart | View details

Global Briefing

Corporate Strategies in Consumer Foodservice: Reimagining the Restaurant

While top-line growth in the global restaurant industry has slowed, innovation and investment are booming. In a world where digital advertising is omnipresent, the real-life experience of eating out is a highly effective – and sought-after – branding...

Jan 2016 | US$1,325 | Add to cart | View details

Global Briefing

Running Just to Stay in Place: Consumer Foodservice in Rapidly Evolving Asia Pacific

Asia Pacific as a region has become both increasingly important to the global growth picture and more difficult to navigate, as the largest markets grow simultaneously more competitive and less certain in terms of their long-term opportunities. This ...

Dec 2015 | US$1,325 | Add to cart | View details

Country Report

Fast Food in Thailand

Fast food in Thailand increased by 10% in current value terms to reach over Bt101.5 billion with approaching 17,000 outlets nationwide at the end of the review period; chained operators played an important role in supportive sales whereas independent...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Taiwan

Interlinked stations that connect MRT, train and HSR are characterised by vast numbers of consumers travelling to and from different places. Consumer foodservice outlets in interlinked stations offer a quick meal solution while traveling. Fast food ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Vietnam

In February 2014, McDonald’s entered Vietnam, drawing in around 25,000 customers on its opening day. The company opened another two stores within six months, and plans to open at least 100 stores within 10 years. Prior to the arrival of McDonald’s, ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Malaysia

The increasingly more affordable meals being offered by fast food operators have encouraged consumers to eat more fast food. Examples of fast food operators offering affordable meals are KFC Value Treats, McDonald’s McSavers and Subway Everyday ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Singapore

Fast food is definitely one of the most competitive categories within the consumer foodservice industry in Singapore. With many players entering the country with a single shop to test the demand, competition for major players is becoming tougher and ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in the US

Fast food overall has seen strong growth every year since 2009. The 3% current value growth in 2014 demonstrates the channel’s continued ability to outpace inflation and maintain real growth. Although slightly lower than the growth in previous years,...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Canada

Overall in 2014, fast food restaurants recorded a 4% increase in foodservice value sales and a marginal increase in the number of outlets. The fast pace of life and on-the-go trend are reasons Canadians are attracted to fast food restaurants. ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Peru

The growth of the fast food restaurants category is mainly sustained by chained fast food outlets. In 2014 international brands such as KFC, Dunkin’ Donuts, McDonald’s and Burger King expanded their outlet offer, but also national chains such as Otto...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Germany

Fast food continued to be a popular choice for German consumers in 2014, especially in light of increasingly fast-paced consumer lifestyles. With employment at near unprecedented levels, the amount of spare time and willingness to spend this time in ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in India

Consumers in urban areas such as Mumbai, Bangalore frequent fast food outlets for on the go consumption or as a quick alternative to a regular meal. In contrast, a major bulk of consumers in tier II and tier III visited fast food outlets to enjoy the...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Australia

Higher investment in the development of new concepts, including menus, outlets and service, characterised fast food in Australia. Fast food consumers in Australia have become more demanding in terms of food quality and service, and have higher ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in South Korea

Fast food is growing to be more important in South Korea’s consumer foodservice, supported by a growing number of outlets, a variety of choices, satisfying quality and convenient delivery service. There are very few parts of provinces that lack fast ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in New Zealand

2014 saw a strong influence of Mexican cuisine throughout fast food, not only through Latin American fast food outlets. The growth of dedicated Mexican fast food outlets such as Mexicali Fresh continued to grow, however, other fast food brands also ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Indonesia

Over the past few years, fast food in Indonesia has been led by chicken fast food and Asian fast food, a category in which outlets primarily offer Indonesian food, Japanese food and Korean food. Asian fast food comprised 35% of total fast food ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in France

Over the review period there was a slowdown in visits by consumers to foodservice establishments. Until 2014 fast food was not really affected; in particular chained operators, because of their dynamic expansion strategies. The opening of outlets in ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Saudi Arabia

Fast food remained the most valuable consumer foodservice channel in Saudi Arabia in 2014 with value sales of SAR21.2 billion, the result of 10% current value growth over the course of the year. Fast food remains a popular and affordable fast food ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in the United Arab Emirates

2014 saw the continuation of the convenience trend in the United Arab Emirates. Large parts of the population are working long hours and especially single men are often looking for convenient, quick meal solutions, which are usually found in fast ...

Aug 2015 | US$990 | Add to cart | View details

Global Briefing

A New Era of Growth and Competition: Global Consumer Foodservice in 2015 and Beyond

Global consumer foodservice in 2015 can be characterised by strong growth at the global level, with significant competitive challenges in major markets. Operators struggled with changing consumer preferences, macroeconomic pressures, and the constant...

Aug 2015 | US$1,325 | Add to cart | View details

Country Report

Fast Food in the Philippines

Combining two food items to create a hybrid, a trend popularised by cronuts, a cross between a croissant and doughnut, found its way into other fast food categories in the Philippines towards the end of the review period. Jollibee, for instance, ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Romania

Even if during the previous years of the review period, with austerity measures and economic instability, the growth rates were lower than before, fast food was one category which kept increasing its current value sales in Romania. 2011 was the ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Japan

In 2014, fast food recorded 5% growth in value terms to reach ¥4,662.8billion. The strong growth was largely attributable to convenience fast food which accounted for 65% of total fast food in value terms. In 2014, sales of convenience fast food ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Hong Kong, China

Due to the high-tempo lifestyle in Hong Kong, fast food was very popular among local consumers. Although the menu prices continued to increase, it remained very competitive when compared to full-service restaurants due to the speed and variety of ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Colombia

In 2014, fast food had a good performance, with a sales expansion of 10% in current terms, higher than the average for foodservice (6%). This was driven by rising incomes in the middle-income segment, retail expansion, busier lifestyles and a wide ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Spain

Premiumisation was the key word used to describe fast food in Spain in 2014, especially with regards to burger fast food. Companies included healthy products and undertook marketing campaigns to change consumer perceptions of fast food and improve ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Argentina

Consumer confidence has been dampened by rising inflation. Unofficial inflation reached 38% eroding consumer purchasing power and undermining spending on dining outside the home, while also reducing potential profits for businesses. In this context, ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Poland

Fast increase of the number of fast food outlets is in line with the increasing demand for such premises. Increasingly busy lifestyles led by numbers of people, especially in the bigger cities, often encourages them to have a quick snack or whole ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Russia

Fast food continued to have leading positions in consumer foodservice in 2014, generating great value sales growth of 16%. Despite the difficulties in the economy, the fast food category continued to perform well mainly due to successful chains ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Turkey

In 2014, fast food witnessed healthy current value growth, demonstrating the second most dynamic performance in consumer foodservice in Turkey in current value terms due to the success of chained fast food, which recorded 25% current value growth in ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Ukraine

The number of fast food outlets operating in Ukraine declined by 10% over 2013-2014. Chained fast food recorded a lower decline in value sales than independent fast food in 2014, by 2% and 6% in current value terms respectively. The growing number of...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Mexico

In 2014, FEMSA (Fomento Económico Mexicano SA de CV) was the leading player in the fast food category, competing with its convenience stores fast food brand OXXO. Although consumer foodservice is not the main focus of the brand, its 12,599 outlets ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Italy

An increased number of chained fast food outlets were created by the economic crisis. In fact, the high level of unemployment led many in Italy to start their own businesses. Opening a franchise outlet, such as an ice cream or a Middle Eastern fast ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Switzerland

The performance of fast food remained strong in 2014. Fast food saw positive growth in value sales as it is seen as convenient and quick. In general, lifestyles of Swiss people become more hectic over the review period, with longer time spent working...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Slovakia

Companies emphasised still further the fresh and healthy aspects of their product offerings. This trend has been present in the category for a few years, yet in 2014 companies placed a much stronger focus on expanding their product portfolios and ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Brazil

At a time when the Brazilian economy is struggling, and consumers are rethinking their consumption behaviour, fast food operators are putting a great deal of effort into trying to offer value for money options, and continue to attract the attention ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Portugal

As in other services industries such as retailing, the importance of convenience increased in the consumer foodservice industry over the course of the review period. In general, lifestyles in Portugal became increasingly hectic over the review ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in China

The fast food channel in China, particularly chicken fast food and burger fast food, encountered something of a downturn towards the end of the review period due to the food safety scandals related to the leading brands, KFC (Yum! Restaurants China ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Hungary

Budapest and its independent fast food restaurants is the main hub for the gastro revolution. The city is full of emerging fast food outlet concepts – especially burger restaurants – bringing fresh approaches to the market. New outlets are quickly ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Norway

Health and wellness trends are having varying effects on different fast food outlets in Norway. Many companies have recognised the fact that Norwegian consumers are more aware of what they eat and where the ingredients have come from and have made ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Egypt

During 2014, fast food in Egypt performed very well in comparison with some other consumer foodservice categories which are more dependent on inbound tourism. Fast food in Egypt is a relatively well developed consumer foodservice category and fast ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in the United Kingdom

There was a growing focus on quality and health when selecting fast food at the end of the review period, with consumers becoming more discerning. This proved difficult for many leading brands, with McDonald’s for example losing share in burger fast ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Greece

Fast food outlets saw rising competition from all directions during the five year review period between 2009 and 2014, coming from both foodservice operations and from retail outlets. In search of alternatives to respond to this trend, fast food ...

Jun 2015 | US$990 | Add to cart | View details

Global Briefing

New Product Development in Consumer FoodService : Asian Flavours , Freshness, and Value Above All Else

New product development in 2014 was driven by consumers’ desire to maximise the value of their dining experiences, through any and all means necessary. This meant operators looked for ways to add more freshness and functionality to their menus, and ...

Jun 2015 | US$1,325 | Add to cart | View details

Country Report

Fast Food in Israel

Health is an evident trend that continues to strengthen in the fast food channel. Menus are expanding in both independent and chained foodservice, with both healthier options as well as considerations for dietary needs. For example, Burgerim, a ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Sweden

The mature and rather saturated channel of fast food registered only marginal current value growth in 2014, up by just 2% compared with 2013. Competition also intensified in the channel during 2014, which restrained value growth to a certain extent. ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Ireland

It was another strong year for fast food in 2014, with foodservice sales increasing by 5% and outlet numbers rising by 2%. Fast food continues to show resilience and has been bolstered by the improving economy which has in turn increased consumer ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Venezuela

Price increases in the range of 80-132% drove value up in 2014. Companies faced increasing costs, partly due to high price movements in imported ingredients. This situation led to a decline in transactions for most brands as prices became out of ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in the Netherlands

Fast food registered positive growth in terms of value sales, number of outlets and number of transactions in 2014, although current value growth was slightly weaker than the review period CAGR. Fast food profited from the good weather in 2014, with ...

Jun 2015 | US$990 | Add to cart | View details
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