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Market research on fast food

Euromonitor has the world's most comprehensive research on fast food within the consumer foodservice industry.

We monitor and analyse industry trends impacting fast food, in 80 countries, including in-depth data and analysis on market sizes and market shares, down to specific category levels.

Other categories covered in our in consumer foodservice market research include:

results

 

Country Report

Fast Food in the United Arab Emirates

2014 saw the continuation of the convenience trend in the United Arab Emirates. Large parts of the population are working long hours and especially single men are often looking for convenient, quick meal solutions, which are usually found in fast ...

Aug 2015 | US$990 | Add to cart | View details

Global Briefing

A New Era of Growth and Competition: Global Consumer Foodservice in 2015 and Beyond

Global consumer foodservice in 2015 can be characterised by strong growth at the global level, with significant competitive challenges in major markets. Operators struggled with changing consumer preferences, macroeconomic pressures, and the constant...

Aug 2015 | US$1,325 | Add to cart | View details

Country Report

Fast Food in the Philippines

Combining two food items to create a hybrid, a trend popularised by cronuts, a cross between a croissant and doughnut, found its way into other fast food categories in the Philippines towards the end of the review period. Jollibee, for instance, ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Romania

Even if during the previous years of the review period, with austerity measures and economic instability, the growth rates were lower than before, fast food was one category which kept increasing its current value sales in Romania. 2011 was the ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Japan

In 2014, fast food recorded 5% growth in value terms to reach ¥4,662.8billion. The strong growth was largely attributable to convenience fast food which accounted for 65% of total fast food in value terms. In 2014, sales of convenience fast food ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Hong Kong, China

Due to the high-tempo lifestyle in Hong Kong, fast food was very popular among local consumers. Although the menu prices continued to increase, it remained very competitive when compared to full-service restaurants due to the speed and variety of ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Colombia

In 2014, fast food had a good performance, with a sales expansion of 10% in current terms, higher than the average for foodservice (6%). This was driven by rising incomes in the middle-income segment, retail expansion, busier lifestyles and a wide ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Spain

Premiumisation was the key word used to describe fast food in Spain in 2014, especially with regards to burger fast food. Companies included healthy products and undertook marketing campaigns to change consumer perceptions of fast food and improve ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Argentina

Consumer confidence has been dampened by rising inflation. Unofficial inflation reached 38% eroding consumer purchasing power and undermining spending on dining outside the home, while also reducing potential profits for businesses. In this context, ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Poland

Fast increase of the number of fast food outlets is in line with the increasing demand for such premises. Increasingly busy lifestyles led by numbers of people, especially in the bigger cities, often encourages them to have a quick snack or whole ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Russia

Fast food continued to have leading positions in consumer foodservice in 2014, generating great value sales growth of 16%. Despite the difficulties in the economy, the fast food category continued to perform well mainly due to successful chains ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Turkey

In 2014, fast food witnessed healthy current value growth, demonstrating the second most dynamic performance in consumer foodservice in Turkey in current value terms due to the success of chained fast food, which recorded 25% current value growth in ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Ukraine

The number of fast food outlets operating in Ukraine declined by 10% over 2013-2014. Chained fast food recorded a lower decline in value sales than independent fast food in 2014, by 2% and 6% in current value terms respectively. The growing number of...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Mexico

In 2014, FEMSA (Fomento Económico Mexicano SA de CV) was the leading player in the fast food category, competing with its convenience stores fast food brand OXXO. Although consumer foodservice is not the main focus of the brand, its 12,599 outlets ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Italy

An increased number of chained fast food outlets were created by the economic crisis. In fact, the high level of unemployment led many in Italy to start their own businesses. Opening a franchise outlet, such as an ice cream or a Middle Eastern fast ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Switzerland

The performance of fast food remained strong in 2014. Fast food saw positive growth in value sales as it is seen as convenient and quick. In general, lifestyles of Swiss people become more hectic over the review period, with longer time spent working...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Slovakia

Companies emphasised still further the fresh and healthy aspects of their product offerings. This trend has been present in the category for a few years, yet in 2014 companies placed a much stronger focus on expanding their product portfolios and ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Brazil

At a time when the Brazilian economy is struggling, and consumers are rethinking their consumption behaviour, fast food operators are putting a great deal of effort into trying to offer value for money options, and continue to attract the attention ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Portugal

As in other services industries such as retailing, the importance of convenience increased in the consumer foodservice industry over the course of the review period. In general, lifestyles in Portugal became increasingly hectic over the review ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in China

The fast food channel in China, particularly chicken fast food and burger fast food, encountered something of a downturn towards the end of the review period due to the food safety scandals related to the leading brands, KFC (Yum! Restaurants China ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Hungary

Budapest and its independent fast food restaurants is the main hub for the gastro revolution. The city is full of emerging fast food outlet concepts – especially burger restaurants – bringing fresh approaches to the market. New outlets are quickly ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Norway

Health and wellness trends are having varying effects on different fast food outlets in Norway. Many companies have recognised the fact that Norwegian consumers are more aware of what they eat and where the ingredients have come from and have made ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Egypt

During 2014, fast food in Egypt performed very well in comparison with some other consumer foodservice categories which are more dependent on inbound tourism. Fast food in Egypt is a relatively well developed consumer foodservice category and fast ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in the United Kingdom

There was a growing focus on quality and health when selecting fast food at the end of the review period, with consumers becoming more discerning. This proved difficult for many leading brands, with McDonald’s for example losing share in burger fast ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Greece

Fast food outlets saw rising competition from all directions during the five year review period between 2009 and 2014, coming from both foodservice operations and from retail outlets. In search of alternatives to respond to this trend, fast food ...

Jun 2015 | US$990 | Add to cart | View details

Global Briefing

New Product Development in Consumer FoodService : Asian Flavours , Freshness, and Value Above All Else

New product development in 2014 was driven by consumers’ desire to maximise the value of their dining experiences, through any and all means necessary. This meant operators looked for ways to add more freshness and functionality to their menus, and ...

Jun 2015 | US$1,325 | Add to cart | View details

Country Report

Fast Food in Israel

Health is an evident trend that continues to strengthen in the fast food channel. Menus are expanding in both independent and chained foodservice, with both healthier options as well as considerations for dietary needs. For example, Burgerim, a ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Sweden

The mature and rather saturated channel of fast food registered only marginal current value growth in 2014, up by just 2% compared with 2013. Competition also intensified in the channel during 2014, which restrained value growth to a certain extent. ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Ireland

It was another strong year for fast food in 2014, with foodservice sales increasing by 5% and outlet numbers rising by 2%. Fast food continues to show resilience and has been bolstered by the improving economy which has in turn increased consumer ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Venezuela

Price increases in the range of 80-132% drove value up in 2014. Companies faced increasing costs, partly due to high price movements in imported ingredients. This situation led to a decline in transactions for most brands as prices became out of ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in the Netherlands

Fast food registered positive growth in terms of value sales, number of outlets and number of transactions in 2014, although current value growth was slightly weaker than the review period CAGR. Fast food profited from the good weather in 2014, with ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Morocco

Fast food recorded 10% current value growth to reach MAD7.3 billion in 2014. This growth was mainly driven by chained brands such as McDonald’s (First Restaurant International), KFC (La Société Marocaine de Projets Touristique (SMPT - Americana)) and...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Chile

Economic deceleration in Chile negatively impacted fast food sales, further adding to the drop in demand over the review period caused by increasing consumer health awareness regarding the negative effects of fast food over health and issues such as ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in South Africa

The enduring popularity of fast food, coupled with the growing trends for convenience and value for money, continued to drive category growth in 2014. With economic and socio-economic pressures constraining household disposable incomes, South ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Bulgaria

The dwindling popularity of fast food in Bulgaria has led to a reaction by the leading operators in the channel. This reaction has included the launch of healthier menus, special offers and new organic and gourmet brands. The Subway brand is growing ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Belgium

Despite a decline in outlet numbers in 2014, the value sales performance of fast food was positive. Players in this channel remained innovative, and tended to upgrade, notably by proposing more sophisticated, balanced or complete menus – more ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Austria

Fast food was the fastest growing category in consumer foodservice over the review period as lifestyles became increasingly hectic and many consumers sought convenient and time-saving foodservice options. In 2014, growth slowed significantly as even ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in the Czech Republic

In 2014, there were 2,500 fast food outlets within the Czech Republic. Burger fast food faced competition from chicken fast food and bakery products fast food. At the same time, Czech consumers continued to look for healthier fast food items and ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Finland

Fast food recorded the best performance in consumer foodservice as its value sales increased by as much as 3% in 2014. The fact that sales growth remained positive was as good a result as could be expected during the economic downturn. Fast food ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Denmark

During 2014, demand for fast food was strongly influenced by the increasing interest in gourmet gastronomy among Danish consumers. Quality and healthiness remain in focus among Danish consumers and as the economic conditions improve, more Danish ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Thailand

Fast food continued to maintain healthy growth in Thailand at the end of the review period. Up to 99% of the overall value of fast food in Thailand belongs to chained operators. Leading chained operators continued to perform on-going outlet expansion...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Singapore

The competition intensified in fast food over the review period, with more players entering the channel. This led to more pressure on players to keep prices low in order to attract consumers. As a result, consumers enjoyed a wider variety of daily ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Fast Food in Malaysia

The rising number of young people consuming fast food has encouraged operators to develop their businesses. Thus, fast food operators are maintaining and/or upgrading their facilities to offer TV, radio, Wi-Fi and cable plug services. These ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Fast Food in South Korea

In 2013 fast food recorded the significant 7% value sales growth, although the total number of outlets increased by 3% due to the regulation by the Fair Trade Commission. Driving this value growth was convenience stores fast food, which grew by 20%, ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Fast Food in Indonesia

While over the past few years, the chained Asian fast food was led by primarily Indonesian food and Japanese food, including Es Teler 77, Mister Baso, HokBen and Goiza Beef Bowl, yet these brands were loosing their shares over the review period. The ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Fast Food in Taiwan

Chained convenience stores fast food led sales and growth within fast food in 2013. Leading convenience store retailers have aggressively pushed into foodservice by expanding food choices, as well as via store renovations and implementing indoor and ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Fast Food in the US

With a 4% increase in total value sales in 2013, following 2012’s 5% increase, fast food has experienced a good two years. The 3% growth in outlets in 2013 was encouraging, especially given the added difficulty in both financing and operating ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Fast Food in New Zealand

Fast food remained the most dynamic major category within consumer foodservice in New Zealand in 2013, becoming more strongly established. New Zealanders have embraced the fast food culture for casual mealtimes or eating snacks. Outlet numbers ...

Nov 2014 | US$990 | Add to cart | View details

Global Briefing

The World on a Plate: Trends in Packaged Food Flavours and Ethnic Cuisine - Part 2

Globalisation and migration are seeing the movement of people between countries. Migrants and travellers influence food culture, taking ethnic food to new markets. Innovative local companies and private label are crucial in development of ethnic ...

Nov 2014 | US$1,325 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details
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