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Market Research on Fast Food

Euromonitor International publishes the world's most comprehensive market research on fast food within the consumer foodservice market. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: ingredients, packaging, retailing, luxury goods, travel, institutional channels, hot drinks, soft drinks and dairy drinks, health and wellness, nutrition and packaged food.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as; business dynamics and commercial industrial supply chains.

results

 

Country Report

Fast Food in Japan

Fast food in Japan grew by 2% in current value terms to reach ¥4,658 billion in 2015, with robust 3% and 1% growth in outlets and transactions respectively. The largest category, convenience store fast food, which accounted for a 67% value share of ...

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Country Report

Fast Food in Norway

COMPETITIVE LANDSCAPE

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Country Report

Fast Food in Egypt

Fast food remains one of the best performing categories in consumer foodservice in Egypt. The category is very well developed in Egypt and continues to flourish as demand continues remains strong and consistent. The wide target audience for fast food...

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Country Report

Fast Food in Canada

The leading players in fast food focused on upgrading their offer in 2015. This was due to growing consumer demand for high-quality, healthy and ethical options and a growing interest in local provenance. A&W for example switched to organic and ...

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Country Report

Fast Food in the Czech Republic

Fast food’s performance was strong in 2015. New outlets opened and acquisitions and new concepts entered the competition in 2014 and 2015. Following the gradual shift in consumer preferences, starting to demand healthier alternatives, more customised...

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Country Report

Fast Food in Portugal

Improving consumer confidence fuelled demand for fast food in 2015. GDP increased by 2%, at the same time as the unemployment rate declined to 13%. Single-occupancy households continued to grow over 2015. For convenience, consumers living alone often...

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Country Report

Fast Food in Taiwan

Fast food was one of best performing consumer foodservice categories in Taiwan in 2015. Fast food remains a highly competitive category dominated by chained players.

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Country Report

Fast Food in Austria

Fast food saw good current value growth in Austria in 2015. However, a big part of this was very likely the result of the Austrian government's stricter tax policy which will come into effect in 2016. Above all, this policy will bring stricter ...

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Country Report

Fast Food in India

Health and wellness consciousness and awareness is reaching its peak amongst young urban consumers. With lack of time and rising disposable incomes, local consumers are reaching the stage where they did not mind spending extra money on healthier food...

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Country Report

Fast Food in Romania

Fast food outlets continue to represent an attraction for many Romanians and the economic downturn and although position of austerity measures during the review period diminished consumer interest in fast food, the negative effects of these events ...

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Country Report

Fast Food in Slovakia

Fast food recorded a 2% increase in current value sales in 2015 while transactions and the number of outlets rose by 3% and 1%, respectively. This led to total value sales of €245 million, 62 million transactions and 1,602 outlets. Growth was driven ...

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Country Report

Fast Food in Venezuela

Price increases in the range of 100-240% drove value sale upwards in 2015. Companies are facing increasing costs, partly due to high price movements in imported ingredients. This situation is leading to a decline in transactions for most brands as ...

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Country Report

Fast Food in South Korea

As the number of single-person households is rising rapidly, convenience store fast food led growth during the review period. According to Statistics Korea, single-person households accounted for 9% of total households in 1990 and 27% in 2015. As a ...

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Country Report

Fast Food in Saudi Arabia

Fast food continued to be one of the key channels within the consumer food service industry in Saudi Arabia throughout the review period, with value sales of SAR22.6 billion in current 2015 terms. The channel continues to benefit from its vast ...

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Country Report

Fast Food in Sweden

Consumer demands for higher-quality and fresh ingredients are embodying the current dynamic in fast food in Sweden. The premiumisation of fast food is giving rise to gourmet menu offerings, particularly noteworthy in burger fast food. Vigårda is an ...

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Country Report

Fast Food in Singapore

In 2015, major players in fast food enhanced the consumer experience by launching premium items in their menus. McDonald’s, for example, introduced Create Your Taste in 2015 which allows customers to build their own burgers. The customisable burger ...

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Country Report

Fast Food in Thailand

International brands specialising in different fast food cuisines entered the dynamic fast food category in 2015. Some examples were chicken fast food brands, such as Hot Star from Taiwan and Texas Chicken from the US, and premium burger brands such ...

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Country Report

Fast Food in Turkey

In 2015, macroeconomic deterioration within Turkey negatively affected consumer demand for more expensive products and increased the demand for cheaper alternatives, with fast food benefitting from this shift in demand. Additionally, the successful ...

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Country Report

Fast Food in Ukraine

Companies emphasised still further the fresh and healthy aspects of their product offerings in 2015. This trend has been present in the category for a few years, yet in 2015 companies placed a much stronger focus on expanding their product portfolios...

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Country Report

Fast Food in the US

The fierce level of competition between burger fast food operators intensified in 2015, with several players seeking to entice value-conscious consumers via creative prices and discount promotions as well as unique menu offerings. Wendy’s introduced ...

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Country Report

Fast Food in Vietnam

McDonald’s started operating in Vietnam in 2014, with the company launching a plan to open 100 shops in Vietnam within several years. However, after an impressive debut for its first store, the openings of the second, third and subsequent shops were ...

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Country Report

Fast Food in Finland

Several ongoing trends are reshaping fast food in Finland. Due to the Nordic climate, the gourmet street food trend has spread to indoor establishments, with new casual fast food outlets offering more stylish décor. In addition, the transparency ...

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Country Report

Fast Food in Bulgaria

Fast food in Bulgaria is struggling with an image problem. Ever since the release of films like Supersize Me (2004) and Food Inc (2009), highlighting the health and environmental impact of fast food, the young population in the country has gradually ...

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Country Report

Fast Food in Switzerland

Fast food remained a popular choice for Swiss consumers in 2015, as lifestyles became increasingly hectic and many consumers sought convenient and time-saving foodservice options. With the increasing number of single households, the amount of spare ...

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Country Report

Fast Food in Chile

Several chained operators ceased operations or reduced outlet numbers in 2015 for a number of reasons, including acquisitions, the economic downturn and changes in ownership. This decrease in the amount of outlets negatively impacted sales, despite ...

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Country Report

Fast Food in China

Fast food in China, especially chained fast food brands, endeavoured to connect their online and in-store experiences for consumers. Chained fast food brands such as KFC and Kungfu offered online food delivery either on their self-owned platforms or ...

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Country Report

Fast Food in Colombia

Fast food recorded a moderate performance in 2015. The category’s current value growth rate was only slightly faster than that of the entire consumer foodservice market, and was close to the observed rate of inflation. The development of fast food ...

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Country Report

Fast Food in France

Fast food is becoming increasingly commonplace in France. France’s economy has not fully recovered from the global economic crisis with a slow growth rate and high unemployment. As a consequence, French consumers continue to worry about their future,...

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Country Report

Fast Food in Germany

Following an exceptionally weak year in 2014 with only marginally positive current value growth registered, fast food in Germany was able to record 2% current value growth in 2015 as sales in the channel rose to €11.5 billion. 2014 is the only year ...

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Country Report

Fast Food in the United Kingdom

Fast food is benefiting from two trends in the UK. Firstly, busier lifestyles are making people less willing to cook for themselves, with many attracted to fast food by its affordable prices. In addition, the quality and diversity of fast food ...

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Country Report

Fast Food in Greece

Legislative changes introduced in Greece in 2015 altered the retailing environment and enable consumer foodservice outlets to be included or combined with retail outlets, especially grocery retailers outlets. Fast food is among the consumer ...

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Country Report

Fast Food in Brazil

Fast food companies have been affected by the economic difficulties Brazil is current going through. Many companies saw a decrease in sales as a result of shrinking disposable incomes and the fact that even people who can afford to eat out are ...

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Country Report

Fast Food in Denmark

The demand for fast and convenient meal options is increasing in Denmark. However, consumers are increasingly focused on quality, and health and wellness with demand for more qualitative fast food, which influences providers’ menus, creating a more ...

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Country Report

Fast Food in Ireland

2015 was another strong year for fast food in Ireland as current value sales registered a 4% increase overall, while outlets grew marginally. Some of the historical slack that existed in terms of the number of outlets in the channel as a lingering ...

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Country Report

Fast Food in Hong Kong, China

Due to the majority Chinese population in Hong Kong, Asian fast food remains the most popular within fast food. In 2015, the leading chains, including Café de Coral, Maxim’s, Fairwood, Tai Hing and Tsui Wah, accounted for over 80% of value sales in ...

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Country Report

Fast Food in Belgium

Fast food registered a negative performance in 2015 for two main reasons. Firstly, legislative uncertainty regarding the implementation of the “Black Box”, coupled with traditionally high labour and administrative costs, forced several independent ...

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Country Report

Fast Food in Hungary

The openings of new innovative burger fast food restaurants was a feature of the latter part of the review period. Some brands which started as food trucks or kiosks have emerged as trendy fast food brands, making good quality burgers to reinvigorate...

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Country Report

Fast Food in Israel

Fast food is not generally cheap in Israel and a meal in McDonald’s, for example, can cost as much as a meal in a mid-priced full-service restaurant. As the purchasing power of Israeli consumers continues decreasing, many of them actively seek ...

May 2016 | US$990 | Add to cart | View details

Country Report

Fast Food in Indonesia

Growing demand for budget and economy meals, greater convenience and faster service and hygienic food all acted in favour of the rising trend towards convenience stores fast food towards the end of the review period. Increasing numbers of convenience...

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Country Report

Fast Food in Italy

After a difficult 2014, owing to cold and rainy weather in spring and summer, 2015 was definitely a better year for ice cream operators in Italy. The weather was generally pleasant from spring to late September and October, and this resulted in a ...

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Country Report

Fast Food in Morocco

Fast food in Morocco is becoming very popular amongst consumers in all income and age groups. In addition consumers lead hectic lifestyles, with little time to cook and thus they opt for easy-to-consume options, in particular fast food. The expansion...

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Country Report

Fast Food in Malaysia

Consumers prefer to order fast food due to its convenience and fast serving of foods. As consumers are becoming more careful about daily meal spending and under high stress and pressures in urban cities, they tend to order value set lunch and set ...

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Country Report

Fast Food in the Netherlands

The most prominent trend in fast food in the Netherlands during 2015 involved the entry of new companies in the so-called ‘fancy fast food’ segment, which continued to gain momentum. High-quality burgers constitute an important part of fancy fast ...

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Country Report

Fast Food in the Philippines

In 2015, fast food giants gave their usual chicken meals a twist to offer a new type of dish to their customers. Jollibee, for instance, introduced its Glazed Chicken Joy during the first quarter of 2015. Instead of pairing Chicken Joy with the usual...

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Country Report

Fast Food in Poland

Despite the popularisation of healthy food and the fashion for being fit, fast food is still popular in Poland. Many consumers still eat fast food despite wanting to eat more healthily and being interested in lower calorie dishes. A growing number of...

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Country Report

Fast Food in Peru

Growth in fast food in 2015 was mainly achieved by chained fast food outlets. In 2015 international brands such as KFC, Dunkin’ Donuts, and Burger King expanded their outlets, as did domestic chains such as Otto Grill, Norky’s Pollería and Pasquale, ...

May 2016 | US$990 | Add to cart | View details

Country Report

Fast Food in Russia

The value share of fast food increased from 47% in 2011 to 54% in 2015 in total value sales of consumer foodservice in Russia. Being one of the largest and most competitive categories, fast food managed to become one of the strongest driving forces. ...

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Country Report

Fast Food in Argentina

Consumer purchasing power was eroded by high inflation rates and the lead up to the presidential elections during 2015. Thus, weakened consumer confidence was the main factor behind the contraction in transactions, as people continued to economise by...

May 2016 | US$990 | Add to cart | View details

Country Report

Fast Food in Spain

While Spanish macroeconomic indicators improved in 2015, Spaniards’ attitude towards spending remained far from the happy times they enjoyed before the recession. This benefited the performance of fast food outlets to the detriment of full-service ...

May 2016 | US$990 | Add to cart | View details

Country Report

Fast Food in Mexico

With a new menu and image, Allied Domecq is back on track to recover the share for Dunkin’ Donuts that the company had in Mexico more than six years ago. Dunkin’ Donuts inaugurated it first coffee shop in October 2015 in Mexico City and its expansion...

May 2016 | US$990 | Add to cart | View details
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