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Country Report

Colombia Flag Fast Food in Colombia

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Fast food recorded a moderate performance in 2015. The category’s current value growth rate was only slightly faster than that of the entire consumer foodservice market, and was close to the observed rate of inflation. The development of fast food was tempered by a slowdown in the Colombian economy arising from the end of the commodities boom in international markets. In this context, consumers became less inclined to eat out as a leisure activity, which had a negative impact on fast food. Nevertheless, menu diversification and the growing importance of millennials as a consumer base helped to ensure that fast food continued to perform positively overall despite the economic slowdown.

COMPETITIVE LANDSCAPE

  • Subway strengthened its leading position in chained fast food in terms of outlet numbers in 2015, with its total rising to 369. It was the second leading brand in terms of current value sales, but was only slightly behind El Corral, the leader in this regard. Key to Subway’s success is that it allows customers to “personalise” their sandwiches, ie choose their own ingredients. The chain’s popularity is also due to its affordable prices; its Baratisimo sandwich, for instance, is one of the cheapest options available in fast food in Colombia. These attributes make the chain particularly appealing to middle- and lower-middle-income consumers. These consumers tend to visit Subway outlets regularly rather than as an occasional treat, which is the case with most other fast food chains. Subway is a franchise chain, and franchising has enabled it to expand rapidly across the country in recent years. Thanks to all of this, Subway was the most dynamic of the leading players within chained fast food in current value growth terms in 2015, with its sales increasing by 34%.

PROSPECTS

  • Fast food looks set to continue expanding over the forecast period in terms of growth in value sales at constant 2015 prices, transactions and outlet numbers. The positive development of the category will be sustained by growth in consumer purchasing power, busier lifestyles and the further diversification of fast food menus. The Colombian economy is projected to continue expanding (albeit at a slower pace than during the review period due to the end of the commodities boom), and this should support further growth in disposable incomes. This will in turn ensure that many consumers have more money to spend on leisure activities, including eating out in fast food outlets. At the same time, further improvements in the penetration of formats such as Asian and other fast food will help to satisfy growing consumer demands for greater variety in terms of fast food options.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Colombia?
  • What are the major brands in Colombia?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Colombia?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Colombia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in Colombia - Company Profiles

IRCC Industria de Restaurantes Casuales Ltda in Consumer Foodservice (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 IRCC Industria de Restaurantes Casuales Ltda: Key Facts
  • Summary 2 IRCC Industria de Restaurantes Casuales Ltda: Operational Indicators 2013-2015

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 IRCC Industria de Restaurantes Casuales Ltda: Competitive Position 2015

Consumer Foodservice in Colombia - Industry Context

EXECUTIVE SUMMARY

Slower economic growth restricts consumer foodservice expansion in 2015

Franchisees continue to make gains in Colombian consumer foodservice

Packaged food giant Nutresa enters consumer foodservice via acquisitions

Resilience of independents is underpinned by convenience and low prices

Millennials set to play a more influential role in consumer foodservice towards 2020

KEY TRENDS AND DEVELOPMENTS

Slower economic growth restricts the expansion of consumer foodservice

Health and wellness trend exerts growing influence over foodservice choices

Subway and other foodservice chains expand rapidly via franchising

Competition intensifies as Nutresa enters consumer foodservice

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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