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Country Report

Colombia Flag Fast Food in Colombia

| Pages: 43

Price: US$900

About this Report

Executive Summary

TRENDS

  • Snacking is emerging among fast food service operators and brands, such as Presto, have been offering smaller burgers that are being promoted as an ideal snack for the afternoons and which mainly target young students. Frisby, with the introduction of Frisnacks in 2011, also embraced this trend, introducing an ideal product for a small meal or afternoon snack with the advantage of being able to be consumed on the go thanks to its innovative packaging. In 2012, McDonald’s widened its offer of small products that are promoted as small treats with low prices, offering antojos colombianos, which includes typical Colombian empanadas with ají and a sundae with lulo sauce. This kind of product contributes to increased traffic during off-peak times and also attracts wider consumer groups on smaller budgets.

COMPETITIVE LANDSCAPE

  • In 2012, McDonald’s Corp ranked first within chained fast food with a share of 21% of sales. The company is represented in Colombia by ADCL-McDonald’s and various franchisees. The company recorded an increase of 50% in current sales, supported by 29 new outlets and menu innovations. In second place was El Corral with a 17% share, which rose by 11% over the previous year.

PROSPECTS

  • Over the forecast period, constant value sales will rise by a CAGR of 7%, faring better than the review period during which the CAGR was 6% in constant terms. The strong expansion plans of chained operators in burger, chicken and bakery fast food will mainly boost sales. Moreover, some of the brands will increase their national presence and reach cities for the first time, creating additional dynamism.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Colombia?
  • What are the major brands in Colombia?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Colombia?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Colombia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Colombia - Company Profiles

Avesco SA in Consumer Foodservice (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avesco SA: Key Facts
  • Summary 2 Avesco SA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Avesco SA: Competitive Position 2012

Frisby SA in Consumer Foodservice (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Frisby SA: Key Facts
  • Summary 5 Frisby SA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 6 Frisby SA: Competitive Position 2012

Productora y Comercializadora de Alimentos Ltda in Consumer Foodservice (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Productora y Comercializadora de Alimentos Ltda: Key Facts
  • Summary 8 Productora y Comercializadora de Alimentos Ltda: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 9 Productora y Comercializadora de Alimentos Ltda: Competitive Position 2012

Consumer Foodservice in Colombia - Industry Context

EXECUTIVE SUMMARY

Positive growth for consumer foodservice in 2012

Expansion of retail locations

Reorganisation characterises consumer foodservice

Chained foodservice is seeing strong growth

Positive rates predicted for consumer foodservice

KEY TRENDS AND DEVELOPMENTS

Intense competition spurs reorganisation in consumer foodservice

Internet ordering slowly emerges as a trend

CITY KEY TRENDS AND DEVELOPMENTS

Bucaramanga

  • Table 28 Consumer Expenditure on Consumer Foodservice 2006-2007

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 29 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 30 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 31 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 32 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 33 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 35 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 37 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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