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Country Report

France Flag Fast Food in France

| Pages: 45

Price: US$990

About this Report

Executive Summary

TRENDS

  • Over the review period there was a slowdown in visits by consumers to foodservice establishments. Until 2014 fast food was not really affected; in particular chained operators, because of their dynamic expansion strategies. The opening of outlets in towns, retail and travel locations where there are high numbers of people on the move, was one of the reasons for success. Urban citizens who have less time to lunch were particularly receptive to the fast food offering. However, this situation started to change in 2014. According to trade sources, for the first time some chained operators faced difficulties maintaining stable sales. The economic context led consumers to avoid visits even to these cheaper consumer foodservice establishments.

COMPETITIVE LANDSCAPE

  • In 2014 McDonald’s (including franchisees) continued to lead fast food in France, with a 44% share of value sales in GBO terms. With 1,331 points of sale across the country, this player also has the most important outlet network. The company also enjoys strong brand recognition due to constant advertising carried out on television and in the press. In 2014, in part thanks to its expansion strategy, which was characterised by the opening of 33 new outlets, 24 of them through franchising, this player saw its value sales increase; however, it was not able to gain share. Notably, Burger King, which opened nine new outlets in the country, performed better, as well as other key fast food rivals, such as KFC. This player saw also the competition increase from other types of consumer foodservice channels, notably street stalls/kiosks.

PROSPECTS

  • Even though consumers are expected to continue to pay attention to their expenditure on eating out, a slower transfer of sales from full-service restaurants and self-service cafeterias to fast food is expected over the forecast period. To maintain stable transactions, fast food operators are not forecast to compete on price, but to invest in product innovation, find better locations and adapt their offerings, concepts and services to new consumer behaviours and needs and to boost their home delivery and take-away services. Sushi Shop, for example, is planning to test loyalty software which aims to increase sales of take-away at the beginning of 2015.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in France?
  • What are the major brands in France?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in France?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2009-2014
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2009-2014
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2009-2014
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2009-2014
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2009-2014
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2009-2014
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2009-2014
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2009-2014
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2009-2014
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2009-2014
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2009-2014
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2009-2014
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2010-2014
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2011-2014
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2014-2019
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2014-2019
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2014-2019
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2014-2019
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2014-2019
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2014-2019
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2014-2019
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2014-2019
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2014-2019
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2014-2019
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2014-2019
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2014-2019

Fast Food in France - Company Profiles

Agapes Restauration SA in Consumer Foodservice (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Agapes Restauration SA: Key Facts
  • Summary 2 Agapes Restauration SA: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Agapes Restauration SA: Competitive Position 2014

McDonald's France SA in Consumer Foodservice (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 McDonald’s France SA: Key Facts
  • Summary 5 McDonald’s France SA: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 McDonald’s France SA: Competitive Position 2014

Quick Restaurants SA in Consumer Foodservice (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Quick Restaurants SA: Key Facts
  • Summary 8 Quick Restaurants SA: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Quick Restaurants SA: Competitive Position 2014

Consumer Foodservice in France - Industry Context

EXECUTIVE SUMMARY

Dynamic expansion strategies despite the unfavourable environment

Mini outlets and additional services to better compete for sales

Small chained players perform better than the major leading players

Independent full-service restaurants performs well, in particular for dinner

New mini concepts and better customer services to boost sales

KEY TRENDS AND DEVELOPMENTS

Tightened tax and regulatory environment

Mini concepts in order to better compete for sales

Online ordering is gaining ground in fast food

The arrival of new payment methods

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2009-2014
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2009-2014
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2014
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2014
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2014
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2009-2014
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2014
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2014
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2014
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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