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Country Report

France Flag Fast Food in France

| Pages: 55

Price: US$900

About this Report

Executive Summary

TRENDS

  • French consumers were attracted by the rapid sophistication of the different fast food formats in 2012. On one side, the traditional leaders McDonald’s, Quick and KFC launched a series of unprecedented novelties (often tailored to French-specific tastes and preferences) and on the other side, bakery products and Asian fast food ingeniously integrated gourmet and diversity in their product lines to satisfy the appetite for new culinary experiences of French consumers. The product offers from convenience stores fast food did not lag even as Dailymonop' and the relatively new city-café concepts from Carrefour were very successful in reconciling freshness and pleasure with affordability. Fast casual players – predominantly strategising on health and wellness – were somehow ambushed in the midst of the rapid innovation spree from other formats and the thrifty consumption patterns of French consumers. Fast food was the fastest growing consumer foodservice category with 4% current value growth in 2012.

COMPETITIVE LANDSCAPE

  • McDonald’s France SA and its franchisees led overall fast food value in 2012, with 46% share of value sales amounting to €4.4 billion. The ongoing success of McDonald’s in France is directly linked to the company’s continuous efforts of innovation and adaptation to the French market. In contrast to the standardised model in other countries, McDonald’s France SA is probably the only McDonald subsidiary in the world, which has carte blanche to tailor its innovations in order to best suit the tastes, preferences and habits of French consumers. The company has also been particularly successful in avoiding the negative perception of a “junk food” model by proposing healthier food items (serving fruits, display of calories intake per meal, transparency in meat sourcing) in a chic, clean and convivial outlet interior. A combination of modernism, health and wellness along with a French-touch strategy sustained the company’s ongoing success and leadership in 2012.

PROSPECTS

  • Fast food is expected to remain as one of the most dynamic consumer foodservice categories in France over the forecast period with value most likely to grow by a constant value CAGR of 4%. The need for practicality and fast eating in a rapid-paced society will remain the main drivers of the category. Nonetheless, French consumers will also continue to pay special attention to the budget allocated to out of home eating by continually seeking the most appropriate fast food format at the most competitive price. Growth will also come from a further diversification of the category with a rapid expansion of fish fast food (the advent of a recent steamed fish concept Fishkiss), Latin American fast food, driven by newcomers Chipotle, GoMex and Chaak to name a few, as well as other concepts such as Vietnamese pho-house, soup bars and vegetarian fast food.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in France?
  • What are the major brands in France?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in France?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in France - Company Profiles

Agapes Restauration SA in Consumer Foodservice (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 AGAPES RESTAURATION SA: Key Facts
  • Summary 2 AGAPES RESTAURATION SA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Agapes Restauration SA: Competitive Position 2012

Casino Guichard-Perrachon SA in Consumer Foodservice (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Casino Guichard-Perrachon SA: Key Facts
  • Summary 5 Casino Guichard-Perrachon SA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Casino Guichard-Perrachon SA: Competitive Position 2012

Holder, Groupe in Consumer Foodservice (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Groupe Holder: Key Facts
  • Summary 8 Groupe Holder: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Groupe Holder: Competitive Position 2012

McDonald's France SA in Consumer Foodservice (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 McDonald’s France SA: Key Facts
  • Summary 11 McDonald’s France SA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 12 McDonald’s France SA: Competitive Position 2012

Quick Restaurants SA in Consumer Foodservice (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Quick Restaurants SA: Key Facts
  • Summary 14 Quick Restaurants SA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 15 Quick Restaurants SA: Competitive Position 2012

Consumer Foodservice in France - Industry Context

EXECUTIVE SUMMARY

New fiscal shocks drive consumer foodservice into a decline in 2012

Consumers trading down and reducing dining out harms demand

From conventional fast food to sophisticated ‘fast good’

Chained operators reassure customers and outperform independents

Modernisation and innovation set to mitigate declining categories

KEY TRENDS AND DEVELOPMENTS

Fiscal shocks jeopardise consumer foodservice in France

A French fast food revolution

Players in mature categories bet on renovation and modernisation

Diversity in the land of haute-cuisine

Innovative small consumer appliances and the return to homemade

  • Table 28 Consumer Expenditure on Consumer Foodservice [2005-2010]

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 29 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 30 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 31 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 32 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 33 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 35 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 37 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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