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Country Report

France Flag Fast Food in France

| Pages: 41

Price: US$990

About this Report

Executive Summary

TRENDS

  • Fast food is becoming increasingly commonplace in France. France’s economy has not fully recovered from the global economic crisis with a slow growth rate and high unemployment. As a consequence, French consumers continue to worry about their future, leading them to lower their spending when eating out. With an average transaction value of €9, fast food is a cheap alternative for people still willing to eat out but at a lower price. Moreover, the growing number of fast casual outlets in France is making fast food more appealing to French consumers. The high-end dining atmosphere and quality of food in new chains, such as Pret a Manger and Clasico-Argentino, boosted the appeal of fast food in the country.

COMPETITIVE LANDSCAPE

  • With a value share of 44% in 2015, McDonald’s remained the leading player in fast food. While McDonald’s encountered difficulties in other markets, such as the US and China, the company continued to grow in France. This is because McDonald’s manages to adapt its offer to meet the demand of French consumers, such as by making cutlery available in its outlets in France.

PROSPECTS

  • Over the midterm, McDonald’s is set to encounter the same problem it encountered internationally. The reason for McDonald’s difficulties in the US was competition from premium chained burger and new types of fast food, such as Latin American fast food. Premium chained burger fast food and Latin American fast food are precisely the types of brands expected to grow over the forecast period. Five Guys, a burger chained fast food offering premium burgers, has already announced its objective to enter the French market in 2016. It is also likely that other premium burger chained fast food brands will enter the market, such as Shake Shack. McDonald’s is already trying out various responses to these threats by producing organic burgers and a range of premium burgers called “Signature”. However, these changes are still recent and most are still not present in the French market, such as the organic burger, which is only currently available in Germany. Moreover, the table service currently being tried by McDonald’s in the UK is also still not available in France. Therefore, even if McDonald’s Europe has ways of coping with new competitors in the long term, it will still suffer from this competition in the short to mid-term.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in France?
  • What are the major brands in France?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in France?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in France - Company Profiles

Agapes Restauration SA in Consumer Foodservice (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Agapes Restauration SA: Key Facts
  • Summary 2 Agapes Restauration SA: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Agapes Restauration SA: Competitive Position 2015

Groupe Bertrand CHR in Consumer Foodservice (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Groupe Bertrand CHR: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Burger King: Competitive Position 2015

Holder, Groupe in Consumer Foodservice (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Groupe Holder: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 7 Groupe Holder: Competitive Position 2015

McDonald's France SA in Consumer Foodservice (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 McDonald’s France SA: Key Facts
  • Summary 9 McDonald’s France SA: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 10 McDonald’s France SA: Competitive Position 2015

Consumer Foodservice in France - Industry Context

EXECUTIVE SUMMARY

The economic climate limits the expansion of chained operators

The consumer foodservice market is increasingly shaped by Anglo-Saxon influences

Burger King acquires Quick as it seeks to accelerate its expansion

Independents continue to suffer more than their chained counterparts

Additional consumer services to boost sales

KEY TRENDS AND DEVELOPMENTS

Consumer foodservice is impacted by the poor economic context and terrorist attacks

Anglo-Saxon influences increasingly shape the French consumer foodservice market

Strong development of Burger King expected over the forecast period

Online ordering boosted by company activities including Deliveroo and AlloResto

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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