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Country Report

Greece Flag Fast Food in Greece

| Pages: 42

Price: US$990

About this Report

Executive Summary

TRENDS

  • Legislative changes introduced in Greece in 2015 altered the retailing environment and enable consumer foodservice outlets to be included or combined with retail outlets, especially grocery retailers outlets. Fast food is among the consumer foodservice channels influenced by this new legislation, particularly chained convenience stores fast food, which has started to emerge strongly due to the new situation. These new developments were implemented through new chains such as Today’s Delicious Stores, which combined two existing chains in Greece: Today’s Stores, present in convenience stores in retailing; and Todaylicious, a chained fast food operator. Other new businesses emerging due to the legislative changes include small chains of convenience stores that serve coffee and bakery products such as the Origami convenience stores chain in Thessaloniki, for instance.

COMPETITIVE LANDSCAPE

  • Gregory’s Microgevmata SA led fast food in 2015 with an 8% value share. The company operates in bakery products fast food, where it claimed the leading slot in 2015 with 22% of value sales. Gregory’s Microgevmata has benefited from the growing demand for bakery products fast food in general in Greece in recent years as well as the trend towards coffee as it was among the first fast food operators in Greece to place an emphasis on coffee in its menu and to include a special coffee-based section in its outlets. Gregory’s Microgevmata has managed to maintain its leading position and expand its value share through constant expansion of its outlet network into both urban and rural areas of Greece, along with frequent new product developments and significant marketing campaigns including media advertising, special offers, promotions at events and prize draws, among others.

PROSPECTS

  • Fast food is expected to see the emergence of new formats and new types of hybrid operations during the forecast period and these are likely to be based on the recent liberalisation of the rules relating to retail and consumer foodservice businesses in Greek legislation. In particular, the combination of grocery retailers outlets with fast food outlets is expected to drive developments and new concepts in the channel during the forecast period and new chains are expected to emerge. In addition, coffee is also expected to continue playing a significant role in developments in fast food during the forecast period, driving sales trends to some degree. An increasing number of businesses are expected to include coffee-based drinks and hot beverages in their menus while placing a special focus on the varieties and the quality of their coffee blends. What is more, as takeaway coffee is now becoming a major trend in Greece, fast food companies are likely to continue presenting strong competition to cafés/bars in the sale of coffee.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Greece?
  • What are the major brands in Greece?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Greece?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in Greece - Company Profiles

Everest SA in Consumer Foodservice (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Everest SA: Key Facts
  • Summary 2 Everest SA: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Everest SA: Competitive Position 2015

Goody's SA in Consumer Foodservice (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Goody’s SA: Key Facts
  • Summary 5 Goody’s SA: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Goody’s SA: Competitive Position 2015

Gregory’s Microgevmata SA in Consumer Foodservice (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Gregory’s Microgevmata SA: Key Facts
  • Summary 8 Gregory’s Microgevmata SA: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Gregory’s Microgevmata SA: Competitive Position 2015

Protipa Katastimata Taxias Estiasis Kai Kafe Ltd in Consumer Foodservice (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Protipa Katastimata Taxias Estiasis Kai Kafe Ltd: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 11 Protipa Katastimata Taxias Estiasis Kai Kafe Ltd: Competitive Position 2015

Consumer Foodservice in Greece - Industry Context

EXECUTIVE SUMMARY

Capital controls and a new wave of uncertainty causes spending to fall again in 2015

Changes in legislation causing new types of businesses to emerge

Mikel Cafe SA the most dynamic consumer foodservice business in Greece during 2015

Independents lose ground in terms of both outlet numbers and value sales in 2015

Forecast trends set to remain negative for consumer foodservice in Greece

KEY TRENDS AND DEVELOPMENTS

Online ordering is booming in the Greek consumer foodservice market

Local independent operators and low-price/low-profit businesses flourish

Eating-out habits are subject to change amidst the ongoing recession

Changes in legislation allows hybrid outlets to emerge

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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