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Country Report

Hungary Flag Fast Food in Hungary

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • The openings of new innovative burger fast food restaurants was a feature of the latter part of the review period. Some brands which started as food trucks or kiosks have emerged as trendy fast food brands, making good quality burgers to reinvigorate the image of the category. Fast food is not necessarily synonymous with junk food any more as new outlets and concepts are launched.

COMPETITIVE LANDSCAPE

  • McDonald’s, the best established burger fast food chain, remained the leader in 2015, and accounted for a value share of 16%. The 47 outlets of McDonald’s Hungary Kft recorded sales of HuF27 billion in 2015 – up by 10% in current terms. Growth was the result of continuous adjustments to the menu and service offering. The new premium and value meals covering all major customer segments managed to increase traffic and transactions.

PROSPECTS

  • Fast food is expected to register a CAGR of 7% in constant value terms over the forecast period, while the number of outlets is expected to register a CAGR of 4%. The entrepreneurial spirit of local innovators coming up with non-European cuisine, burger fast food restaurants and marketing efforts to revitalise established international brands are expected to drive sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Hungary?
  • What are the major brands in Hungary?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Hungary?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in Hungary - Company Profiles

AmRest Kft in Consumer Foodservice (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Amrest Kft: Key Facts
  • Summary 2 Amrest Kft: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Amrest Kft: Competitive Position 2015

Cerlog Kft in Consumer Foodservice (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Cerlog Kft: Key Facts
  • Summary 5 Cerlog Kft: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Cerlog Kft: Competitive Position 2015

McDonald's Hungary Kft in Consumer Foodservice (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 McDonald’s Hungary Kft: Key Facts
  • Summary 8 McDonald’s Hungary Kft: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 McDonald’s Hungary Kft: Competitive Position 2015

Pek-Snack Kft in Consumer Foodservice (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Pek-Snack Kft: Key Facts
  • Summary 11 Pek-Snack Kft: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 12 Pek-Snack Kft: Competitive Position 2015

Consumer Foodservice in Hungary - Industry Context

EXECUTIVE SUMMARY

Tourism and improved consumer sentiment drives growth

Quality gains over quantity, but value remains the critical factor

Market concentration continues

Independents – only the smart ones survive

Optimism remains as long as key drivers are strong

KEY TRENDS AND DEVELOPMENTS

Running consumer foodservice gets more expensive as labour costs increase

Online, particularly mobile, ordering keeps growing

International recognition and awards raise the profile of the market

Gastro festivals and events are the new marketing tool

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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