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Country Report

Hungary Flag Fast Food in Hungary

| Pages: 39

Price: US$900

About this Report

Executive Summary

TRENDS

  • Independent fast food restaurants record positive growth both in terms of outlet size and sales as they are able to deliver a real alternative to mainstream hamburgers. The unchained, independent fast food restaurants once selling only pizzas or hamburgers, now often offer a wider range of food (not limiting themselves to just gyros, burgers or pizzas) from various nations.

COMPETITIVE LANDSCAPE

  • McDonald’s kept the leading position in fast food sales in 2013, recording a brand value share of 35%. McDonald’s was the first fast food brand to enter the Hungarian market in 1988 and its opening is still associated with the entrance to market economy. The brand has become the symbol of the fast food style and is still very popular and well-known in Hungary. It has nationwide coverage with 98 outlets reaching all of the biggest towns and high traffic highways. 52% of the outlets are operated by the company, the rest are operated by franchisees.

PROSPECTS

  • Although having fast food as a term has a negative image of eating junk food in a rush, there are several initiatives to change this perception. Chained burger fast food restaurants offer more salads and the menu and assortment is getting wider. Fast food outlets selling ethnic or fish are gaining popularity and are jumping on the trend of changing consumer expectations and their desire for new taste experiences. This is bringing several new entrants to the market, mostly to central Budapest areas where street food outlets are mushrooming to supply students, tourists and nearby office workers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Hungary?
  • What are the major brands in Hungary?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Hungary?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2008-2013
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2008-2013
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2008-2013
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2008-2013
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2008-2013
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2008-2013
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2008-2013
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2008-2013
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2008-2013
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2008-2013
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2008-2013
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2008-2013
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2009-2013
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2010-2013
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2013-2018
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2013-2018
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2013-2018
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2013-2018
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2013-2018
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2013-2018
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2013-2018
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2013-2018
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2013-2018
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2013-2018
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2013-2018
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2013-2018

Fast Food in Hungary - Company Profiles

Don Pepe Kft in Consumer Foodservice (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Don Pepe Kft: Key Facts
  • Summary 2 Don Pepe Kft: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Don Pepe Kft: Competitive Position 2013

Il Treno Kft in Consumer Foodservice (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Il Treno Kft: Key Facts
  • Summary 5 Il Treno Kft: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Il Treno Kft: Competitive Position 2013

McDonald's Hungary Kft in Consumer Foodservice (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 McDonald’s Hungary Kft: Key Facts
  • Summary 8 McDonald’s Hungary Kft: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 McDonald’s Hungary Kft: Competitive Position 2013

Consumer Foodservice in Hungary - Industry Context

EXECUTIVE SUMMARY

Consolidation continues

Everybody jumping on home delivery and group buying websites trend

Fragmented category with few local chains

International chains continue to gain share as they open new outlets

There is some light at the end of the tunnel - the recession will soon be over

KEY TRENDS AND DEVELOPMENTS

Location is still critical but not necessarily in the virtual world of online orders

Food from various cuisines on the menu – restaurants offer wider range of meals

Full-service restaurants open for mass consumption

Bars and pubs face critical times

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2008-2013
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2013
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2013
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2013
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2008-2013
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2013
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2013
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2013
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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