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Country Report

Ireland Flag Fast Food in Ireland

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • 2015 was another strong year for fast food in Ireland as current value sales registered a 4% increase overall, while outlets grew marginally. Some of the historical slack that existed in terms of the number of outlets in the channel as a lingering effect of Ireland’s recent economic downturn was taken up by the 1% increase registered in transactions volume. Recent economic improvements within the country as a whole have led to growth in spending power which, in turn, has led to higher spend per transaction. In short, Irish consumers are generally a little more relaxed about their spending habits then they were in previous years and this trend strengthened again in 2015. Value for money remained important, nonetheless, and this encouraged consumers to visit fast food outlets, the number of which in the country increased marginally in 2015. Consumers were eager to treat themselves to the best they could afford in 2015, although it must be remembered that a great many of people living in Ireland are still suffering from the effects of austerity economics and, accordingly, they remain reluctant to suffer the expense of full-service restaurants. Fast casual was thus ideally positioned to benefit from this in 2015, as in previous years, with operators in this category taking advantage of the opportunities presented by this trend.

COMPETITIVE LANDSCAPE

  • BWG Foods Ltd led fast food in Ireland in 2015 with an 11% value share. Its highly trusted Spar and Eurospar convenience store brands are present throughout the country and they are both household names. The fast food counters located within these convenience stores are experiencing strong sales from Ireland’s ‘on-the-go’ workforce, many of whom are keen to avail of what they perceive as both economical and nutritious fast food. The menus offered in these outlets are diverse, catering for the full spectrum of tastes from those who love a traditional fried breakfast to more discerning, health conscious salad lovers seeking a tasty and nutritious lunch. The menu items offered by BWG Foods are generally of types that are ideal to bring to the office.

PROSPECTS

  • Fast food is expected to register a value CAGR of 4% at constant 2015 prices over the forecast period, with outlet numbers set to increase at a CAGR of 1%. The number of outlets in the channel is expected to reach 3,536 by 2020, with the expansion plans of the players in the category most likely to see fruition primarily within urban areas. Fast food outlets are also likely to continue seeing expansion within travel locations, particularly on Ireland’s motorways.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Ireland?
  • What are the major brands in Ireland?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Ireland?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Ireland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in Ireland - Company Profiles

Abrakebabra Ltd in Consumer Foodservice (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Abrakebabra Ltd: Key Facts
  • Summary 2 Abrakebabra Ltd: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Abrakebabra Ltd: Competitive Position 2015*

Eddie Rocket's City Diner Ltd in Consumer Foodservice (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Eddie Rockets City Diner Ltd: Key Facts
  • Summary 5 Eddie Rockets City Diner Ltd: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Eddie Rockets City Diner Ltd: Competitive Position 2015

Supermacs Ltd in Consumer Foodservice (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Supermacs Ltd: Key Facts
  • Summary 8 Supermacs Ltd: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Supermac’s Ltd: Competitive Position 2015

Consumer Foodservice in Ireland - Industry Context

EXECUTIVE SUMMARY

Spending on foodservice continues to rise along with disposable income

Health and wellness trends continue to influence consumer foodservice in Ireland

Chains gain share across the foodservice category at expense of independents

Independent operators under increasing pressure from chains in 2015

Positive growth expected for consumer foodservice in Ireland over the forecast period

KEY TRENDS AND DEVELOPMENTS

Ireland’s growing economy favourable to Consumer Foodservice

Consumer lifestyles continue to influence category in 2015

Consumer foodservice remains geographically fragmented as ‘on the go’ trends remain key

Technology is a growing revenue stream, while retail footfall influences drives growth

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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