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Country Report

Italy Flag Fast Food in Italy

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • After a difficult 2014, owing to cold and rainy weather in spring and summer, 2015 was definitely a better year for ice cream operators in Italy. The weather was generally pleasant from spring to late September and October, and this resulted in a longer season for ice cream, to the point that ice cream operators were able to balance the sales losses of previous year. Besides this, they invested in the development of new and tasty flavours to cater to more diverse preferences, including vegan and lactose-free alternatives.

COMPETITIVE LANDSCAPE

  • McDonald’s Srl leads fast food in Italy, with a 28% share in value terms, split between direct and franchising operated outlets, followed by Burger King Restaurants Italia Srl, with 4%, and Autogrill SpA, with its Spizzico brand, at 2%. Both burger fast food chains have a large presence in terms of number of outlets, and they were both popular among consumers during the economic crisis as an affordable way to be able to dine out.

PROSPECTS

  • In the forecast period, fast food restaurants are expected to face several threats. On one side, consumers’ disposable incomes will increase their as the country exits recession, and they will look for less manipulated and more upmarket products. Moreover, after the World Health Organization stated that significant meat consumption increases the risk of cancer for individuals, major brands may need to reconsider their menus and redesign them with a healthier perspective.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Italy?
  • What are the major brands in Italy?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Italy?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in Italy - Company Profiles

Autogrill SpA in Consumer Foodservice (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Autogrill SpA: Key Facts
  • Summary 2 Autogrill SpA: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Autogrill SpA: Competitive Position 2015

Cremonini SpA in Consumer Foodservice (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Cremonini SpA: Key Facts
  • Summary 5 Cremonini SpA: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Cremonini SpA: Competitive Position 2015

McDonald's Srl in Consumer Foodservice (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 McDonald’s Srl: Key Facts
  • Summary 8 McDonald’s Srl: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 McDonald’s Srl: Competitive Position 2015

Sebeto Spa in Consumer Foodservice (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Sebeto Srl: Key Facts
  • Summary 11 Sebeto Srl: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 12 Sebeto Srl: Competitive Position 2015

Consumer Foodservice in Italy - Industry Context

EXECUTIVE SUMMARY

South still the sick man of Italy

Upgraded menus and the importance of “Made in Italy”

Domino’s Pizza and KFC head to Italy, will Starbucks be next?

Chains slowly gaining share at the expense of independents

The buzz around online ordering

KEY TRENDS AND DEVELOPMENTS

Health and wellness a focus for Italian consumers

Food waste no longer admitted

Digital restaurant vouchers enough to bring workers back?

Online ordering, still limited but raising

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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