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Country Report

Italy Flag Fast Food in Italy

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • An increased number of chained fast food outlets were created by the economic crisis. In fact, the high level of unemployment led many in Italy to start their own businesses. Opening a franchise outlet, such as an ice cream or a Middle Eastern fast food outlet was a comparatively inexpensive option. In 2014, when the recession’s effects became harsher, many Italian families stopped eating at full-service restaurants in favour of more affordable fast food outlets, leading to an increase in the number of fast food outlets of 3%. As consumers increasingly preferred chained outlets, franchising became an attractive option. Families regarded fast food outlets as an inexpensive and sensible choice to weather the financial crisis.

COMPETITIVE LANDSCAPE

  • McDonald’s was the leading fast food player with a 28% value share in 2014. McDonald’s benefited from its strong brand awareness among consumers, its long-term presence in Italy and its large investment capacity. In 2014, an increasing number of franchise affiliates allowed McDonalds, Autogrill, and GROMART to increase their presence and networks in Italy. Burger King, the entrance of which in Italy was much more recent than that of McDonald’s, held second position in 2014 with a value share of 4%. Autogrill held a similar share, benefiting from its strong brand awareness and its large presence on motorways and in railway stations and airports. GROMART, which ranked fourth with a 1% value share in 2014, was the leading ice cream chain, as Italians appreciated its good quality.

PROSPECTS

  • Chained fast food is expected to record a 3% value CAGR at constant 2014 prices over the forecast period, while independent fast food is expected to register a 1% constant value CAGR. Success will largely be based on the ability to address consumer trends and demands, such as the growing requirement for healthier and local food. The recovery of the Italian economy, which is expected to begin in 2015, will benefit both chained and independent fast food outlets.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Italy?
  • What are the major brands in Italy?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Italy?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2009-2014
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2009-2014
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2009-2014
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2009-2014
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2009-2014
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2009-2014
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2009-2014
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2009-2014
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2009-2014
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2009-2014
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2009-2014
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2009-2014
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2010-2014
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2011-2014
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2014-2019
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2014-2019
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2014-2019
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2014-2019
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2014-2019
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2014-2019
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2014-2019
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2014-2019
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2014-2019
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2014-2019
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2014-2019
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2014-2019

Fast Food in Italy - Company Profiles

Autogrill SpA in Consumer Foodservice (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Autogrill SpA: Key Facts
  • Summary 2 Autogrill SpA: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Autogrill SpA: Competitive Position 2014

Gruppo Sebeto Srl in Consumer Foodservice (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Gruppo Sebeto Srl: Key Facts
  • Summary 5 Gruppo Sebeto Srl: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Gruppo Sebeto Srl: Competitive Position 2014

Consumer Foodservice in Italy - Industry Context

EXECUTIVE SUMMARY

The economic downturn remains the greatest threat

Chained operators perform better than independent ones

Gluten-free and local quality products gain in popularity

A clear business format leads to brand success

Franchising players locate their outlets in locations with the highest growth

KEY TRENDS AND DEVELOPMENTS

The recession continues to negatively impact the performance of consumer foodservice

Clear positioning is key to the success of chained operators

Quality in lodging is still important

The economic crisis is an opportunity to leverage “Italianism” and new formulae

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2009-2014
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2009-2014
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2014
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2014
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2014
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2009-2014
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2014
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2014
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2014
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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