print

Country Report

Fast Food in Italy

| Pages: 48

Price: US$900

About this Report

Executive Summary

TRENDS

  • Fast food was increasingly chosen by Italian consumers as the preferred destination for dining out during the time of recession. Families with children switched their social habits by moving from pizzeria full-service restaurants to fast food outlets such as McDonald’s, where they can easily control their spending.

COMPETITIVE LANDSCAPE

  • McDonald’s was the leading fast food brand with a 26% value share in 2012, followed by Autogrill’s Spizzico, and Burger King, which is determined to establish presence in Italy. McDonald’s enjoys a much longer and widespread presence in Italy, whilst Burger King is still new to many consumers.

PROSPECTS

  • In the years to come, fast food is expected to grow, although independents are expected to see less growth than chains. Growth for independents will lay in their ability to offer genuine and larger menus, as well as the possibility to customise their offer based on consumers’ demand.

Samples (FAQs about samples):

doc_pdf.png Sample Fast Food Market Research Report

doc_excel_table.png Sample Fast Food Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Italy?
  • What are the major brands in Italy?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Italy?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Italy - Company Profiles

Autogrill SpA in Consumer Foodservice (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Autogrill SpA: Key Facts
  • Summary 2 Autogrill SpA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Autogrill SpA: Competitive Position 2012

Cibis SpA in Consumer Foodservice (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Cibis SpA: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 5 Cibis SpA: Competitive Position 2012

Cir Food Scrl in Consumer Foodservice (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Cir Food Scrl: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 7 Cir Food Scrl: Competitive Position 2012

Cremonini SpA in Consumer Foodservice (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Cremonini SpA: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Cremonini SpA: Competitive Position 2012

Focacceria Ligure Group in Consumer Foodservice (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Focacceria Ligure Group: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 11 Focacceria Ligure Group: Competitive Position 2012

Gruppo Sebeto Srl in Consumer Foodservice (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Gruppo Sebeto Srl: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 13 Gruppo Sebeto Srl: Competitive Position 2012

Consumer Foodservice in Italy - Industry Context

EXECUTIVE SUMMARY

Recession helps casual dining

Evolution vs. organic growth

A difficult economy drives staycations vs. dining out

Franchised chains gain ground over independents

Chained ice cream fast food – is gelato becoming more standard?

When is the market expected to recover?

KEY TRENDS AND DEVELOPMENTS

Increasing cost of living determines the fortunes of fast food

Websites and couponing support traffic to outlets

Foodtainment: dining out is not just about being fed

Cash and carry sees investment in Italy

Article 62 and new payment regime

CITY KEY TRENDS AND DEVELOPMENTS

Milan

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 29 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 30 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 31 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 32 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!