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Country Report

Fast Food in New Zealand

| Pages: 48

Price: US$900

About this Report

Executive Summary

TRENDS

  • The strongest trend seen in 2012 was the “loose change” offers or “dollar deals” offered by many fast food outlets. In particular, Burger King offered value deals such as the “change range” for NZ$1.00-3.00, while McDonald’s offered its “dollar deals”, foodservice products for NZ$1.00. Both brands advertised heavily on television, which boosted transactions during 2012.

COMPETITIVE LANDSCAPE

  • In 2012, McDonald’s Restaurants (NZ) Ltd remained the leader in fast food with a value share of 18%. The company remained the strongest chained fast food operator with a 24% value share, and within chained burger fast food held a value share of 59%. Despite leading the category, McDonald’s experienced a slight drop in value share in 2012. Outlet numbers have not grown since 2011, remaining at 163 in 2012. Since the strong growth of 7% over 2009/2010, outlet growth has slowed. This was reflected in the company’s value share. McDonald’s Restaurants (NZ) Ltd continued to remain a strong marketer and in 2012 introduced 31 limited edition new menu offerings, with the most significant being the Olympic promotion, with seven new products introduced for the duration of the Olympic Games. The most prominent introduction in 2012 was the launch of lamb meat to the menu in August, which followed the success of the addition of premium Angus beef to the range, which saw two million kg sold since the launch. Beef and Lamb New Zealand (industry organisation) has partnered McDonald’s to drive the growth of lamb meat. After two years of development, McDonald’s introduced The Serious Lamb Burger and The Lamb Snack Wrap to remain permanently on the menu. Independent research showed that 82% of respondents liked lamb but this iconic meat has become somewhat unattainable due to price. Therefore, McDonald’s saw the opportunity to put lamb products on the menu to attract customers.

PROSPECTS

  • The trend for healthier fast food is expected to continue over the forecast period and characterise the category. Brands such as The Pita Pit and Habitual Fix are likely to impact the category, while the influence of frozen yoghurt brands (considered healthier alternatives to ice cream) such as KiwiYo and Yogg is likely to threaten traditional ice cream operators.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in New Zealand?
  • What are the major brands in New Zealand?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in New Zealand?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in New Zealand - Company Profiles

Burger Fuel Ltd in Consumer Foodservice (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Burger Fuel Ltd: Key Facts
  • Summary 2 Burger Fuel Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Burger Fuel Ltd: Competitive Position 2012

Mr Whippy New Zealand Ltd in Consumer Foodservice (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Mr Whippy New Zealand Ltd: Key Facts
  • Summary 5 Mr Whippy New Zealand Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Mr Whippy New Zealand Ltd: Competitive Position 2012

Restaurant Brands New Zealand Ltd in Consumer Foodservice (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Restaurant Brands New Zealand Ltd: Key Facts
  • Summary 8 Restaurant Brands New Zealand Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Restaurant Brands New Zealand Ltd: Competitive Position 2012

St Pierre's Sushi of Japan Ltd in Consumer Foodservice (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 St Pierre’s Sushi of Japan Ltd: Key Facts
  • Summary 11 St Pierre’s Sushi of Japan Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 12 St Pierre’s Sushi of Japan Ltd: Competitive Position 2012

Consumer Foodservice in New Zealand - Industry Context

EXECUTIVE SUMMARY

Growth slows in 2012

Healthy and premium choices become important

Chained outlets continue to grow

100% home delivery/takeaway the strongest performer

Moderate growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Constrained economic conditions dampen consumer foodservice

  • Table 28 Official Cash Rate 2007-2012
  • Table 29 Consumers Price Index (CPI) 2007-2012
  • Table 30 Exchange rates NZ$/US$ 2007-2012
  • Table 31 Consumer Price Index (CPI) 2012-2017
  • Table 32 Real GDP Growth 2012-2017
  • Table 33 Unemployment 2012-2017
  • Table 34 Exchange rates NZ$/US$ 2012-2017

Health and wellness trends gain momentum

Polarisation in menu offerings

Cantabrians continue to pick up the pieces

The online and digital craze hits New Zealand

  • Table 35 Sales by Industry 2007-2012
  • Table 36 Number of Geographical Units 2007- 2012
  • Table 37 Number of Enterprises 2007-2012

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 38 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 39 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 40 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 41 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 42 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 43 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 44 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 45 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 46 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 47 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 48 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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