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Country Report

New Zealand Flag Fast Food in New Zealand

| Pages: 45

Price: US$990

About this Report

Executive Summary

TRENDS

  • 2014 saw a strong influence of Mexican cuisine throughout fast food, not only through Latin American fast food outlets. The growth of dedicated Mexican fast food outlets such as Mexicali Fresh continued to grow, however, other fast food brands also adopted Mexican-inspired foods. For example, Wendy's burger fast food introduced in October 2014 a salsa and guacamole range, including burgers, and the launch of nachos on its menu.

COMPETITIVE LANDSCAPE

  • McDonald’s Restaurants (NZ) Ltd retained its top position in terms of value share in fast food. In 2014 the company held a value share of 16%, one percentage point down on 2013. 2014 saw the company continue to offer a wide variety of food and value meal options. Although dollar change products were still available, there was a stronger emphasis on family meals. 2014 saw McDonald’s sponsor the FIFA Football World Cup with the introduction of football-shaped buns for its football burgers, such as the Brazil burger and the French burger. McFlurrys continued to be a popular dessert, incorporating confectionery and biscuit brands such as M&Ms, Oreo Cookie and Cadbury Crunchie McFlurrys. Frozen drinks continued to be expanded from Coke through to other flavours, while smoothies and frappes were also popular McDonald’s beverages. The introduction of Georgie Pie in 2013 saw the brand continue to be advertised strongly, however, no new variants were introduced in 2014. Despite trying to premiumise the menu with the introduction of lamb burgers in 2013, they were unsuccessful and were discontinued.

PROSPECTS

  • It is expected that healthy and nutritious food items will be further explored over the forecast period, despite being termed fast food. Most of the major fast food brands such as McDonald’s and Burger King have already introduced healthy options, such as salads and wraps, to compete with healthy newcomers over the review period like The Pita Pit and Habitual Fix.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in New Zealand?
  • What are the major brands in New Zealand?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in New Zealand?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2009-2014
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2009-2014
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2009-2014
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2009-2014
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2009-2014
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2009-2014
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2009-2014
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2009-2014
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2009-2014
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2009-2014
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2009-2014
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2009-2014
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2010-2014
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2011-2014
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2014-2019
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2014-2019
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2014-2019
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2014-2019
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2014-2019
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2014-2019
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2014-2019
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2014-2019
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2014-2019
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2014-2019
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2014-2019
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2014-2019

Fast Food in New Zealand - Company Profiles

Burger Fuel Ltd in Consumer Foodservice (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Burger Fuel Ltd: Key Facts
  • Summary 2 Burger Fuel Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Burger Fuel Ltd: Competitive Position 2014

Mr Whippy New Zealand Ltd in Consumer Foodservice (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Mr Whippy New Zealand Ltd: Key Facts
  • Summary 5 Mr Whippy New Zealand Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Mr Whippy New Zealand Ltd: Competitive Position 2014

Restaurant Brands New Zealand Ltd in Consumer Foodservice (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Restaurant Brands New Zealand Ltd: Key Facts
  • Summary 8 Restaurant Brands New Zealand Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Restaurant Brands New Zealand Ltd: Competitive Position 2014

Consumer Foodservice in New Zealand - Industry Context

EXECUTIVE SUMMARY

Price increases result in good value growth

Diversification of population results in changing eating culture

Independents remain the strongest in sales and outlet numbers

International brands remain dominant in chained operations

Steady forecast expected

KEY TRENDS AND DEVELOPMENTS

Demographic diversity offers wider food choices

Healthy food trends continue

Price increases reflect strong value growth

Chained brands continue to grow

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2009-2014
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2009-2014
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2014
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2014
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2014
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2009-2014
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2014
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2014
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2014
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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