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Country Report

New Zealand Flag Fast Food in New Zealand

| Pages: 47

Price: US$900

About this Report

Executive Summary

TRENDS

  • Fast food remained the most dynamic major category within consumer foodservice in New Zealand in 2013, becoming more strongly established. New Zealanders have embraced the fast food culture for casual mealtimes or eating snacks. Outlet numbers recorded strong growth of 8% in 2013, up from 3,752 to 4,050, an extra 298 fast food outlets opened during the year.

COMPETITIVE LANDSCAPE

  • McDonald's Restaurants (NZ) remained the top ranked company in fast food in 2013; however, its value share fell by one percentage point to 17%. The player’s number of outlets was stagnant in 2013, and its value sales fell slightly due to the continuation of meal deals, dollar deals and family meal deals, all offering discounted prices and resulting in a drop in the spend per transaction. The biggest story for McDonald’s in 2013 was the introduction of Georgie Pie. The rights to this iconic New Zealand brand were purchased by McDonald's Restaurants (NZ) when the chained operation of Georgie Pie closed down. The Georgie Pie brand was launched into six McDonald’s outlets as a pilot introduction in July 2013. In addition, in trying to introduce healthier products to the menu, McDonald’s launched the healthy alternatives of Real Choice salads and McWraps in late 2013; however, not all products proved successful and the trial of premium lamb burgers introduced in 2012 was removed from McDonald’s menu in 2013 due to lack of sales. With the many claims of its being an unhealthy chain, McDonald’s launched the website called “Our Food, Your Questions” in 2013 to tackle frequently asked questions by consumers about the ingredients, sourcing and cooking of McDonald’s products.

PROSPECTS

  • It is expected polarisation will continue to occur within fast food in value terms with the offer of dollar and change deals likely to continue, along with combination meal deals; however, at the other end is the introduction of premium food offerings at higher price points. Menus are likely to expand with the offer of healthier options such as wraps and salads. There is also set to be an expansion of drinks and desserts on menus over the forecast period. Further disclosures of ingredients and nutritional information, as well as whether products are low carb, fat-free and gluten-free, are likely to be on menus/pamphlets for the benefit of consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in New Zealand?
  • What are the major brands in New Zealand?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in New Zealand?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2008-2013
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2008-2013
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2008-2013
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2008-2013
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2008-2013
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2008-2013
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2008-2013
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2008-2013
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2008-2013
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2008-2013
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2008-2013
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2008-2013
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2009-2013
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2010-2013
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2013-2018
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2013-2018
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2013-2018
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2013-2018
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2013-2018
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2013-2018
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2013-2018
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2013-2018
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2013-2018
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2013-2018
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2013-2018
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2013-2018

Fast Food in New Zealand - Company Profiles

Burger Fuel Ltd in Consumer Foodservice (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Burger Fuel Ltd: Key Facts
  • Summary 2 Burger Fuel Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Burger Fuel Ltd: Competitive Position 2013

Mr Whippy New Zealand Ltd in Consumer Foodservice (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Mr Whippy New Zealand Ltd: Key Facts
  • Summary 5 Mr Whippy New Zealand Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Mr Whippy New Zealand Ltd: Competitive Position 2013

Restaurant Brands New Zealand Ltd in Consumer Foodservice (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Restaurant Brands New Zealand Ltd: Key Facts
  • Summary 8 Restaurant Brands New Zealand Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Restaurant Brands New Zealand Ltd: Competitive Position 2013

Consumer Foodservice in New Zealand - Industry Context

EXECUTIVE SUMMARY

Economy shows signs of recovery

Foodservice operators expand into different outlet types

Chained and franchised outlets expand

Fast casual dining continues to grow

Outlet expansion expected as economy strengthens

KEY TRENDS AND DEVELOPMENTS

Chained operations exhibit strong growth

Major city growth influences expansion

Fast casual dining trend continues to be popular

New alcohol law expected to affect foodservice

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2008-2013
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2013
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2013
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2013
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2008-2013
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2013
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2013
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2013
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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