print

Country Report

Poland Flag Fast Food in Poland

| Pages: 53

Price: US$900

About this Report

Executive Summary

TRENDS

  • The number of fast food outlets operating in Poland at the end of 2012 was lower than the number of fast food outlets operating in Poland at the end of 2011. However, positive growth was recorded in the category in terms of the number of transactions and current value sales during 2012, which was the result of the expansion of fast food chains operating under existing well-known brands and newer ones as well. Despite the fact that there are far fewer chained fast food outlets operating in Poland than independent ones, chained fast food recorded higher value sales than independent fast food during 2012. The growing number of shopping centres and hypermarkets in Poland towards the end of the review period led to a significant change in the purchasing habits and lifestyles of many Polish consumers. Shopping in modern retail outlets has transformed the leisure activities of many Polish people and has had a significant impact on growth in consumer foodservice, which is becoming increasingly popular as a post-shopping activity. Numerous Poles, especially the residents of the country’s large cities, remain very attached to their weekend shopping expeditions to large format retail outlets, which presents a major advantage for the country’s fast food chains.

COMPETITIVE LANDSCAPE

  • McDonald’s remained the leading fast food chain in Poland in 2012 in terms of value sales with a 25% value share. There are 132 company operated outlets in the chain, making McDonald’s the leading company in the vital category of chained burger fast food. McDonald’s is also the most recognisable fast food brand operating in Poland. Moreover, McDonald’s and its franchisees consistently update the outlets in the chain, including introducing McCafé outlets and children’s play areas, two major positive influences in the chain’s seemingly permanent increase in value sales.

PROSPECTS

  • Fast food is expected to increase in constant value at a CAGR of 3% over the forecast period. The presence of large chains in the category and ongoing changes in the prevailing lifestyles in Poland are expected to have the strongest impact on demand for fast food over the forecast period. Chained fast food is expected to increase in constant value at a CAGR of 5% over the forecast period as chained players enjoy the substantial advantage of very strong recognition among Polish consumers. Moreover, many low income Polish households are expected to increase the frequency with which they visit fast food outlets, at the expense of full-service restaurants. Due to its low pricing levels, fast food is expected to represent a cheap option for those seeking to reduce their leisure and entertainment budgets.

Samples (FAQs about samples):

doc_pdf.png Sample Fast Food Market Research Report

doc_excel_table.png Sample Fast Food Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Poland?
  • What are the major brands in Poland?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Poland?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Poland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Poland - Company Profiles

BP Europa SE Oddzial w Polsce in Consumer Foodservice (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 BP Europa SE Oddzial w Polsce: Key Facts
  • Summary 2 BP Europa SE Oddzial w Polsce: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 BP Europa SE Oddzial w Polsce: Competitive Position 2012

Lodziarnie Firmowe Sp zoo SKA in Consumer Foodservice (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Lodziarnie Firmowe Sp zoo SKA: Key Facts
  • Summary 5 Lodziarnie Firmowe Sp zoo SKA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Lodziarnie Firmowe Sp zoo SKA: Competitive Position 2012

Consumer Foodservice in Poland - Industry Context

EXECUTIVE SUMMARY

Slight growth registered by foodservice in 2012

Euro 2012 has only a limited positive impact on sales in consumer foodservice

Fast food and cafés/bars outperform other consumer foodservice categories

Retail is the optimum consumer foodservice location for attracting consumers

Future growth in consumer foodservice strongly related to economic situation

KEY TRENDS AND DEVELOPMENTS

Improvements in Poland’s road infrastructure offers opportunities to establish roadside outlets to operators in fast food and cafés

Low disposable income levels create a demand barrier for further growth in consumer foodservice

Adoption of European lifestyles facilitates development of cafés and fast food

Shopping centres: the natural home of chained consumer foodservice outlets

The transformation of retailing equals opportunities for fast food and cafés

  • Table 28 Consumer Expenditure on Consumer Foodservice 2006-2011
  • Table 29 Number of Consumer Foodservice Establishments 2006-2011

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 30 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 31 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 32 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 33 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 34 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here