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Country Report

Poland Flag Fast Food in Poland

| Pages: 41

Price: US$990

About this Report

Executive Summary

TRENDS

  • Despite the popularisation of healthy food and the fashion for being fit, fast food is still popular in Poland. Many consumers still eat fast food despite wanting to eat more healthily and being interested in lower calorie dishes. A growing number of new premises serves fast food, as demand for such an offer is connected with increasingly busy lifestyles. Consumers like quickly prepared meals because they do not want to wait long for an order. Moreover, for many consumers regular full-service restaurants are too expensive and fast food, with its relatively low prices, is a great solution as eating out becomes more affordable.

COMPETITIVE LANDSCAPE

  • Fast food in Poland continues to be led by the burger chain McDonald’s, which accounted for a 31% share of value sales in fast food in 2015. For many Polish consumers McDonald’s is the fast food of first choice. The high brand awareness comes from large marketing budgets and a large network of venues throughout the country. The chain constantly works on product development, involving customer participation in their marketing activities.

PROSPECTS

  • Fast food in Poland has good potential for growth. Rising demand for convenient and fast solutions is expected to remain due to increasingly busy consumer lifestyles. The fast food on offer is expected to adapt to changing customer expectations. More fresh ingredients such as vegetables or squeezed juice are likely to be implemented by fast food operators to enhance consumers’ perceptions of the products. Additionally, positive forecast is related to the significantly lower prices compared to full-service restaurants which will be a significant advantage for price-sensitive Polish consumers. In terms of value sales the category is expected to remain dominated by chains while independent operators will have to fight to stay competitive.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Poland?
  • What are the major brands in Poland?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Poland?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Poland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in Poland - Company Profiles

AmRest Sp zoo in Consumer Foodservice (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 AmRest Sp zoo: Key Facts
  • Summary 2 AmRest Sp zoo: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 AmRest Sp zoo: Competitive Position 2015

Bobby Burger Sp zoo in Consumer Foodservice (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Bobby Burger Sp zoo: Key Facts
  • Summary 5 Bobby Burger Sp zoo: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Bobby Burger Sp zoo: Competitive Position 2015

McDonald's Polska Sp zoo in Consumer Foodservice (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 McDonald’s Polska Sp zoo: Key Facts
  • Summary 8 McDonald’s Polska Sp zoo: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 McDonald’s Polska Sp zoo: Competitive Position 2015

Consumer Foodservice in Poland - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice benefits from rising consumer confidence

Food quality and eating out play vital roles in consumer foodservice development

Chained players further strengthen position

Strengths of independent players

Forecast growth supported by the expected economic recovery

KEY TRENDS AND DEVELOPMENTS

Online and mobile ordering gain popularity

Foodservice operators experiment with new technologies

Shopping centres expand further in Poland

The festival of street food

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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