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Country Report

Portugal Flag Fast Food in Portugal

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • Improving consumer confidence fuelled demand for fast food in 2015. GDP increased by 2%, at the same time as the unemployment rate declined to 13%. Single-occupancy households continued to grow over 2015. For convenience, consumers living alone often chose quick and easy consumer foodservice options at the expense of cooking at home, fuelling demand for fast food. With the increase in household disposable incomes, the preparation of home-cooked meals reduced, and the frequency of eating out increased, consolidating the positive landscape from 2014. Despite the positive economic environment, consumers remained attentive to prices, boosting the competitive advantage of fast food, since its business model hinges on low prices.

COMPETITIVE LANDSCAPE

  • The fast food offer is highly fragmented, with many small and independent players. Nevertheless, the largest groups continued to dominate consumer preferences. With four brands in fast food (Burger King, Pans & Co, KFC and MiiT), Ibersol SGPS led fast food in value terms in 2015. The downturn in the number of outlets, fuelled by the decline for Pans & Co, impacted Ibersol’s results in 2015. Bocatta also left the market after years marked by successive losses in value sales. In parallel, Burger King saw its investment rise, with the number of outlets increasing and the refurbishment of nine restaurants, which focused on higher usable space and new spaces especially created for the youngest customers.

PROSPECTS

  • Economic improvements are expected to boost demand for fast food over the forecast period. With higher purchasing power, consumers are projected to reduce the consumption of meals at home, and eat out more frequently. Increasingly busy lifestyles, combined with the projected increase in single-person households, are also expected to fuel sales of fast food. At the same time, the demand for higher quality is set to drive up the sales per outlet.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Portugal?
  • What are the major brands in Portugal?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Portugal?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Portugal - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in Portugal - Company Profiles

Café 3 Restauração SA in Consumer Foodservice (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Café 3 Restauração SA: Key Facts
  • Summary 2 Café 3 Restauração SA: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Café 3 Restauração SA: Competitive Position 2015

Ibersol SGPS SA in Consumer Foodservice (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Ibersol SGPS SA: Key Facts
  • Summary 5 Ibersol SGPS SA: Operational Indicators*

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Ibersol SGPS SA: Competitive Position 2015

Consumer Foodservice in Portugal - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice shows signs of improvement

Increasingly demanding consumers challenge players

Independent players dominate consumer foodservice

Full-service restaurants achieves the best performance

Positive landscape envisioned for consumer foodservice over the coming years

KEY TRENDS AND DEVELOPMENTS

Positive economic landscape fuels growth

Sophistication as a way to boost sales

Competitive environment

How technology impacts consumer foodservice

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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