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Country Report

Portugal Flag Fast Food in Portugal

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • Fast food is ditching standardisation and embracing new meal concepts. The trend is not new but reached a new high in 2013 as chains such as H3, Prego Gourmet, MiiT and Noori continued to expand in the market. A common trend among most of the fast food chains on the way up is the perceived quality and freshness of their meals. Some of them go as far as to present themselves as gourmet options. This trend is common to all fast food segments from burgers (H3) to sushi (Noori and its temakis), and even traditional Portuguese cuisine (Prego Gourmet). Not surprisingly, chains branding themselves as gourmet sell their meals for higher prices than other fast food chains. This should work as a red alert for the frugal and price conscious post-recession consumers. In fact, the so-called gourmet fast food chains are not competing against Macdonald’s but with full-service restaurants. Most gourmet fast food customers are trading down from full-service restaurants which helps explain why a consumption choice perceived as premium has gained ground while the Portuguese economy delved in recession.

COMPETITIVE LANDSCAPE

  • Ibersol SGPS SA continues to lead the fast food market in Portugal with %. The company has established a very powerful brand name through its fast food brands Pans&Co, Burger King and KFC. However, due to the financial crisis in the last three years, the company closed down some of its outlets in order to reduce the operation costs, especially for the Pans&Co brand.

PROSPECTS

  • Fast food is expected to return to growth over the forecast period. Over the review period, Portugal saw three years of harsh recession. There have also been three years of decline in value sales in fast food. In fact, the decline in fast food has been less steep than the decline observed in other consumer foodservice categories. The reason for this can be found in fast food’s affordability. In addition, there has been a movement of diners from full-service restaurants to fast food establishments which in turn has been helped by the emergence of premium fast food brands. Now that consumer confidence is increasing, some diners will venture for meals out again. However, the decline in purchasing power registered over the recession means that not all of them will be prepared to go for the full-service restaurant experience just yet. Fast food is, therefore, well positioned to benefit from the economic recovery.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Portugal?
  • What are the major brands in Portugal?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Portugal?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Portugal - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2008-2013
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2008-2013
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2008-2013
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2008-2013
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2008-2013
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2008-2013
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2008-2013
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2008-2013
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2008-2013
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2008-2013
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2008-2013
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2008-2013
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2009-2013
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2010-2013
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2013-2018
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2013-2018
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2013-2018
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2013-2018
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2013-2018
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2013-2018
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2013-2018
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2013-2018
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2013-2018
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2013-2018
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2013-2018
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2013-2018

Fast Food in Portugal - Company Profiles

Café 3 Restauração SA in Consumer Foodservice (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Café 3 Restauração SA: Key Facts
  • Summary 2 Café 3 Restauração SA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Café 3 Restauração SA: Competitive Position 2013

Ibersol SGPS SA in Consumer Foodservice (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Ibersol SGPS SA: Key Facts
  • Summary 5 Ibersol SGPS SA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Ibersol SGPS SA: Competitive Position 2013

Jerónimo Martins Restauração e Serviços in Consumer Foodservice (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Jerónimo Martins Restauração e Serviços: Key Facts
  • Summary 8 Jerónimo Martins Restauração e Serviços: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Jerónimo Martins Restauração e Serviços: Competitive Position 2013

Consumer Foodservice in Portugal - Industry Context

EXECUTIVE SUMMARY

Harder economic times shape Portuguese eating-out habits

Demand for value for money impacts the foodservice landscape in Portugal

Chained operators gain ground over independents

High streets preferred over shopping centres

Consumer foodservice shows signs of recovery

KEY TRENDS AND DEVELOPMENTS

The Portuguese recessionary environment continues to undermine consumer foodservice, but prospects improve

Online ordering proves increasingly appealing to Portuguese consumers

Will the “made in Portugal” concept follow the expansion of international chained outlets?

Fast food goes gourmet

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2008-2013
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2013
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2013
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2013
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2008-2013
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2013
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2013
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2013
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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