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Country Report

Portugal Flag Fast Food in Portugal

| Pages: 39

Price: US$900

About this Report

Executive Summary

TRENDS

  • Fast food sales declined by 12% in current value terms in 2012, but in relative terms a slower rate of decline compared to many consumer foodservice types. The average unit price of fast food menus are lower if compared with for example, pizza 100% home delivery/takeaway .This helped to limit the decline in sales as Portuguese consumers looked to spend less on eating out and increasingly chose these lower cost meals. Cooking at home and taking lunch boxes to work is a common practice in the urban centres where the majority of offices are based. In addition, families are stretching their budgets and purchasing habits. Fast food outlets are still deriving some benefit from the economic downturn as consumers opted from more expensive restaurants. However, the fast food correlation with obesity and other health issues always has been a weakness for players in this category.

COMPETITIVE LANDSCAPE

  • McDonald’s continued to be the leading brand in fast food, accounting for 35% share of value sales in 2012. A VAT rise in Portugal impacted McDonald’s actual volume sales, with fewer visits in store and a lower ticket in terms of transaction. In Portugal, the brand continued to innovate to attract customers and work with national producers providing 31% of the total produced; Vitacress signed a contract to supply Sistemas McDonald’s Portugal in terms of mixed salad leaf such as iceberg, romaine lettuce, spinach and purple lettuce and cherry tomatoes. McDonald’s Happy Meals offer the option of French fries and salad, soup or carrot sticks, and for an additional cost the consumer can add a piece of fruit (apple or banana). Innovation and promotions are a constant in McDonald’s marketing strategy in its outlets. Portugal is one of the first countries worldwide that will complete the new image adopted by the parent company in all of its outlets.

PROSPECTS

  • Industry sources are less pessimistic about the potential of fast food in the short to medium-term than they were in 2011. Over the forecast period, fast food is predicted to marginally decline in average constant value terms. The development of fast food, with its value-for-money concept, is often inversely correlated to the economic situation. The ongoing economic difficulties will continue to encourage Portuguese consumers to become more price-sensitive and opt for quicker and more affordable alternatives to full-service restaurants or they will cook at home with friends and family. Fast food will also continue to benefit as emerging chains offer traditional Portuguese food and/or healthier alternatives to burgers and bakery products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Portugal?
  • What are the major brands in Portugal?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Portugal?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Portugal - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Portugal - Company Profiles

Café 3 restauração SA in Consumer Foodservice (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Café 3 restauração SA: Key Facts
  • Summary 2 Café 3 restauração SA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Café 3 restauração SA: Competitive Position 2012

Ibersol SGPS SA in Consumer Foodservice (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Ibersol SGPS SA: Key Facts
  • Summary 5 Ibersol SGPS SA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Ibersol SGPS SA: Competitive Position 2012

Consumer Foodservice in Portugal - Industry Context

EXECUTIVE SUMMARY

Portuguese consumers face new fiscal measures in 2012

Value for money is extremely important in 2012

Portuguese consumer foodservice dominated by independent players, but face increasing competition

High street more appealing than shopping centres

Future still remains difficult, but return to growth by end of forecast period

KEY TRENDS AND DEVELOPMENTS

Portuguese economic downturn continues to undermine foodservice sales

Foodservice impacted by deterioration in quality of life

Social media in consumer foodservice

Local brands and produce continue to dominate consumer foodservice

High street overtakes shopping centres in terms of attracting customers

  • Table 28 Number of Outlets and Turnover 2007-2009 – Lodging and Catering Establishments (Alojamento e Restauração)

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 29 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 30 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 31 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 32 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 33 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 35 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 37 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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