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Country Report

Romania Flag Fast Food in Romania

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • Fast food outlets continue to represent an attraction for many Romanians and the economic downturn and although position of austerity measures during the review period diminished consumer interest in fast food, the negative effects of these events were not enough to lead the category into decline. The dynamic performance of fast food has been made possible by the presence of major global brands which offer the perception of a Western lifestyle and fast service, targeting different consumer groups according to income levels and consumption habits. Young adults and teenagers frequent fast food outlets at all times of the day, while office workers often have their lunch or breakfast in fast food outlets, while families with children usually opt to visit these outlets during evenings and weekends. This combination of leisure and convenience led to positive growth rates in the category in value sales, transactions volume and the number of outlets in 2015.

COMPETITIVE LANDSCAPE

  • McDonald’s remained the undisputed leader in fast food in 2015 with a 31% transactions volume share and a 29% value share placing it far ahead of its direct competitors. There are 67 McDonald’s outlets in operation across Romania, including in Bucharest and 20 other towns and cities and this meant that McDonald’s had the third largest outlet network in fast food in 2015 with a 4% share. Consumer awareness of the McDonald’s brand is the result of the popular perception that the brand is commensurate with a Western lifestyle, its regular advertising campaigns and the continuous innovation of its menu. It can be said that McDonald’s has become synonymous with fast food in the eyes of many Romanians. Until the end of 2015, the brand was entirely operated by its local parent company, with the exception of seven outlets operated through franchising; however, 2016 saw the sale of the company-owned outlet network to new master franchisee Premier Capital.

PROSPECTS

  • With the entire category perceived as offering tasty food at affordable prices, fast food is expected to continue recording positive growth over the forecast period due to the growing interest of players in the category, whether international or domestic players, in the further development of the category. The availability of new franchises, the relatively low investment required to open new outlets and the strong recognition of the brands operating in the category among Romanian consumers are expected to contribute to positive growth in the category during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Romania?
  • What are the major brands in Romania?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Romania?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Romania - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in Romania - Company Profiles

Emma Salad SRL-D in Consumer Foodservice (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Emma Salad SRL-D: Key Facts
  • Summary 2 Emma Salad SRL-D: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Emma Salad SRL-D: Competitive Position 2015

McDonald's Romania SRL in Consumer Foodservice (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 McDonald’s Romania SRL: Key Facts
  • Summary 5 McDonald’s Romania SRL: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 McDonald’s Romania SRL: Competitive Position 2015

Consumer Foodservice in Romania - Industry Context

EXECUTIVE SUMMARY

Value sales decline slightly in consumer foodservice in 2015

Reduction of VAT in 2015 affects value growth rates

International brands dominate a fragmented landscape

Independent operators dominate, although chains remain the most dynamic players

Positive dynamics are expected in consumer foodservice during the forecast period

KEY TRENDS AND DEVELOPMENTS

The fiscal relaxation in 2015 has positive effects on the consumer foodservice industry

Tax evasion in the consumer foodservice industry remains a problem for the authorities

Legal restrictions on functioning of foodservice outlets enter in force

Growth in foodservice is related to the opening of new shopping centres

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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