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Country Report

Romania Flag Fast Food in Romania

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • Even if during the previous years of the review period, with austerity measures and economic instability, the growth rates were lower than before, fast food was one category which kept increasing its current value sales in Romania. 2011 was the single exception when it registered a slight decrease. This development was possible due to the wide mix of targeted customers and the strong presence of many popular global brands. The available formats can reach different tastes and budgets. Teenagers and young people opt for products suitable for all parts of the day, and office workers go for lunch and to a smaller degree for breakfast, whilst families and couples choose these outlets mainly in the evening. Fast food was concentrated almost entirely in urban areas with chained brands available only in the bigger cities and an increased presence in Bucharest.

COMPETITIVE LANDSCAPE

  • The same as in previous years, McDonald’s was the fast food leader with a comfortable value sales share of 31% and a transactions share of 32%. The 67 existing restaurants, 32 in Bucharest and the rest spread in the next most important 20 cities, were representing in 2014 the biggest network in the category, accounting for approximately 5% of the total. With 19 years of experience in the country, for many Romanian consumers McDonald’s is the equivalent of fast food. The brand awareness sustained with big marketing budgets, the global know-how and the strong management policies – with results in the quality of the services and the continuous product development – kept the brand on top. Even if its position was consolidated, a slight decreasing trend of sales and transactions shares during the review period was noticeable. Except for 7 outlets out of the total of 67, which were owned by five franchisees, the brand was operated internally.

PROSPECTS

  • The category is foreseen to continue its positive growth due to the increased interest from both local and global companies aiming at wide groups of customers. New entries in fast food are predicted for the forecast period, Burger King already announcing its intention to do this in 2015. Many other available franchises are looking for local partners. In terms of sales the category is expected to remain dominated by global brands whilst domestic operators will have to fight to stay competitive.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Romania?
  • What are the major brands in Romania?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Romania?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Romania - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2009-2014
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2009-2014
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2009-2014
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2009-2014
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2009-2014
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2009-2014
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2009-2014
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2009-2014
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2009-2014
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2009-2014
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2009-2014
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2009-2014
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2010-2014
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2011-2014
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2014-2019
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2014-2019
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2014-2019
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2014-2019
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2014-2019
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2014-2019
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2014-2019
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2014-2019
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2014-2019
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2014-2019
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2014-2019
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2014-2019

Fast Food in Romania - Company Profiles

Emma Salad SRL-D in Consumer Foodservice (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Emma Salad SRL-D: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 Emma Salad SRL-D: Competitive Position 2014

McDonald's Romania SRL in Consumer Foodservice (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 McDonald’s Romania SRL: Key Facts
  • Summary 4 McDonald’s Romania SRL: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 5 McDonald’s Romania SRL: Competitive Position 2014

Consumer Foodservice in Romania - Industry Context

EXECUTIVE SUMMARY

Improved performance and dynamic consolidation in 2014

Home delivery and third-party ordering services are new channels to reach customers

High visibility for chained brands in a very fragmented environment

Independent operators’ performance is much below the chained brands’ progress

A positive trend is expected for the future

KEY TRENDS AND DEVELOPMENTS

Economic recovery is visible in the foodservice development in Romania

High fragmentation and tax evasion remain important features to consider

New concept confirms the healthy fast food trend

Best price or best value for money is the key strategy point

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2009-2014
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2009-2014
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2014
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2014
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2014
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2009-2014
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2014
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2014
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2014
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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