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Country Report

Venezuela Flag Fast Food in Venezuela

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • Conditions to operate in Venezuela became more difficult over the review period. Consumer foodservice players have to face high criminality rates, poor provision of electricity and water, problems to find required ingredients and food products, rigid and costly labour regulations and a wide range of compulsory payments. Under such business conditions, independent operators find it challenging to provide good-quality services, improve infrastructure and introduce menu innovations. Many focused their efforts on their basic operation. In contrast, chains had better resources to solve key problems and gain share. Multinational brands like McDonald's, Burger King and Arturo’s expanded in 2012 despite the difficult environment. Local chains like Capresa and Miga’s were also able to grow. As a result, chains increased value share from 86% to 87% in fast food in 2012.

COMPETITIVE LANDSCAPE

  • Multinational brand McDonald’s continued to lead and increased value share in 2012 to reach 30%. Although rivalry is strong in fast food, McDonald’s built a solid advantage over its competitors in terms of value sales. One of its competitive advantages is the 140 unit network with one outlet added in 2012 since only five consumer foodservice chains have more than 100 outlets in Venezuela. McDonald’s outlets are large and placed at high-traffic sites.

PROSPECTS

  • Fast food will remain the preferred option for many Venezuelans. Outlets are expected to increase 4% and unit prices are foreseen to increase above inflation from 2012 to 2017. As a result, fast food value will record a healthy constant value growth rate of 12% over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Venezuela?
  • What are the major brands in Venezuela?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Venezuela?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Venezuela - Company Profiles

Chip a Cookie SA in Consumer Foodservice (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Chip A Cookie SA: Key Facts
  • Summary 2 Chip A Cookie SA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Chip A Cookie SA: Competitive Position 2012

Empresas Polar CA in Consumer Foodservice (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Empresas Polar CA: Key Facts
  • Summary 5 Empresas Polar CA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Empresas Polar CA: Competitive Position 2012

Consumer Foodservice in Venezuela - Industry Context

EXECUTIVE SUMMARY

Positive growth in context of high inflation

Regulatory and political environment limit outlet expansion and innovation

Multinationals hold the largest share within strong competition

Stand-alone continued to be the most frequent location

Positive but low value growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Variety and innovation suffer in an unfavourable business environment

Increasing costs drive up prices at consumer foodservice outlets

Beverages continue to increase in importance within consumer foodservice

Mall trend continues to influence decisions about location

CITY KEY TRENDS AND DEVELOPMENTS

Caracas

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 29 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 30 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 31 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 32 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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