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Country Report

Venezuela Flag Fast Food in Venezuela

Price: US$900

About this Report

Executive Summary

TRENDS

  • Inflation is a problem that has been faced by all industries in Venezuela since the 1990s but 2013 was particularly difficult for fast food brands. The combination of stricter import restrictions and price controls on staple goods caused severe product shortages. Basic food products whose prices are artificially low such as wheat flour, corn flour, milk, vegetable oil, coffee and chicken were frequently scarce. A limited supply of them was sometimes available but significantly overpriced. Other products, whose prices are not controlled but come from abroad, were either absent or too expensive because of the numerous obstacles to importing. This situation negatively affected all consumer foodservice firms but fast food brands were particularly hindered. Menus tend to be narrower in fast food outlets than in full-service restaurants and therefore product shortages must be avoided no matter what the cost. As a consequence, prices at most of the brands rose considerably in 2013. For instance, prices of the famous Big Mac at McDonald`s and the Whopper at Burger King increased by over 100%.

COMPETITIVE LANDSCAPE

  • McDonald`s led sales in 2013 thanks to having the second-largest fast food network, just behind the sandwich specialist Subway. Although Subway operates 160 restaurants and McDonald`s 140, the burger fast food brand has more transactions per outlet due to larger spaces and an attractive offering for all consumer groups. McDonald`s benefits greatly from families with children, since children usually like the playgrounds available at most of the outlets. The Happy Meal is also a key factor to attracting children because of the toys that accompany the purchase.

PROSPECTS

  • The forecast period will show growth thanks to strong company activity. Most of the existing chains are likely to open additional outlets in 2013-2018. High competition and rivalry will drive the main players to propose novelties and differentiate with added-value services. Nevertheless, hostile business regulations will deter many firms from investing large amounts. Some new domestic entrants are likely to appear in order to exploit less developed niches but new foreign firms are not expected.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Venezuela?
  • What are the major brands in Venezuela?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Venezuela?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2008-2013
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2008-2013
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2008-2013
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2008-2013
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2008-2013
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2008-2013
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2008-2013
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2008-2013
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2008-2013
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2008-2013
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2008-2013
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2008-2013
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2009-2013
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2010-2013
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2013-2018
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2013-2018
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2013-2018
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2013-2018
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2013-2018
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2013-2018
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2013-2018
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2013-2018
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2013-2018
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2013-2018
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2013-2018
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2013-2018

Fast Food in Venezuela - Company Profiles

Alimentos Arcos Dorados CA in Consumer Foodservice (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Alimentos Arcos Dorados CA: Key Facts
  • Summary 2 Alimentos Arcos Dorados CA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Alimentos Arcos Dorados CA: Competitive Position 2013

Burger King CA in Consumer Foodservice (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Burger King CA: Key Facts
  • Summary 5 Burger King CA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Burger King CA: Competitive Position 2013

Capresa SA in Consumer Foodservice (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Capresa SA: Key Facts
  • Summary 8 Capresa SA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Capresa SA: Competitive Position 2013

Corp Quiznos de Venezuela CA in Consumer Foodservice (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Corp Quiznos De Venezuela CA: Key Facts
  • Summary 11 Corp Quiznos De Venezuela CA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 12 Corp Quiznos De Venezuela CA: Competitive Position 2013

Consumer Foodservice in Venezuela - Industry Context

EXECUTIVE SUMMARY

Positive growth is driven by high price increases

Product shortages impose numerous difficulties to consumer foodservice firms

Chains gain share under an adverse business environment

Fast food reaches the highest value growth

Weak forecast performance due to numerous operational obstacles

KEY TRENDS AND DEVELOPMENTS

Chains increase value share in an adverse business context

Increasing costs force firms to elevate prices significantly

Consumers reduce visits to consumer foodservice outlets

Menu offerings are negatively impacted by scarcity

OPERATING ENVIRONMENT

Franchising

Eating culture

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2008-2013
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2013
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2013
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2013
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2008-2013
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2013
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2013
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2013
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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