Euromonitor International publishes the world's most comprehensive market research on the fast food industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Fast Food in Greece

May 2017

The economic and socio-political turbulences that have plagued Greece since 2009 resulted in the decline of fast food over the review period. More specifically, the category declined by CAGRs of 5% in current value terms and 3% in terms of ...

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Country Report

Fast Food in Egypt

May 2017

Fast food operators were hit by the economic crisis and devaluation of the Egyptian pound in 2016. Indeed, all fast food restaurants increased their prices more than once in 2016 in order to cover costs....

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Country Report

Fast Food in Hong Kong, China

May 2017

Convenience stores fast food recorded the fastest growth within fast food in 2016. Convenience Retail Asia took a bold retail expansion and opened a two-storey Circle K flagship outlet in a prime shopping street in Causeway Bay. It extended to ...

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Country Report

Fast Food in Canada

May 2017

In 2016, growth in fast food continued to be driven by chained outlets. There was an overall increase in the number of outlets across most foodservice categories. With increasing competition and more options available to consumers, chained fast food ...

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Country Report

Fast Food in Saudi Arabia

May 2017

The entry of more women into the workforce was one of the main factors driving the positive development of fast food in 2016. This trend not only increased household incomes, but also left many women with less time to cook for themselves and their ...

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Country Report

Fast Food in Vietnam

May 2017

During the period 2015-2016, chained fast food brands, namely Lotteria, KFC and Jollibee, launched various promotional and advertising activities to attract consumers into visiting their outlets. The majority of their activities focused on pricing, ...

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Country Report

Fast Food in Austria

May 2017

Current value growth in fast food in 2016 remained solid, and at a similar rate to the CAGR seen during the review period. Several major players struggled and were forced to close some of their outlets, or slow down their expansion. On the other ...

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Country Report

Fast Food in Australia

May 2017

In 2016, diversification in menus was commonly seen across fast food operators, particularly among the biggest areas such as burger and chicken, with several companies increasing their food options. Consumers are increasingly looking for different ...

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Country Report

Fast Food in Belgium

May 2017

All foodservice categories were not equal in terms of the negative impact of the Brussels terrorist attacks in 2016. Full-service restaurants outlets, which tend to be busiest at dinner time, were worst affected as the fear of further attacks ...

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Country Report

Fast Food in the Netherlands

May 2017

Major fast food chains are increasingly focusing on allowing consumers to customise their food by providing a greater variety of products to choose from. For instance, in early 2016, McDonald’s launched a customisable McFlurry ice cream that ...

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Country Report

Fast Food in Norway

May 2017

An emphasis on improved quality was clearly evident across most channels in fast food in Norway in 2016. Driven by health and wellness trends as well as a heightened awareness and demand amongst consumers around the kinds of ingredients they wish to ...

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Country Report

Fast Food in New Zealand

May 2017

Fast food recorded 5% foodservice value growth in 2016 in New Zealand as the largest fast food chains continued their outlet expansion throughout the country. Fast food foodservice sales value registered stronger growth than in the previous year as ...

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Country Report

Fast Food in France

May 2017

Fast food operators gained considerable recognition in the French consumer foodservice landscape over the review period. After a slowdown in 2015 due to external economic factors such as VAT increases in 2012 from 5.5% to 7% and in 2014 from 7% to ...

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Country Report

Fast Food in Taiwan

May 2017

Fast food current value growth slowed slightly to just under 3% in 2016, while outlet growth picked up to 1% due to increased expansion efforts by convenience store chains, following a decline in 2015 and a stagnant 2014....

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Country Report

Fast Food in Germany

May 2017

In 2016, all fast food categories recorded positive current value growth, thereby contributing to an overall increase of more than 2% to reach sales of EUR11.9 billion. According to industry experts, growth was driven by the very favourable economic ...

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Country Report

Fast Food in the Czech Republic

May 2017

Convenience stores brought a lot of innovation throughout the review period and this resulted in strong 9% value sales growth for convenience stores fast food in 2016. Companies understood that offering additional services, such as fresh food, hot ...

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Country Report

Fast Food in Denmark

May 2017

The category of fast food performed well in Denmark in 2016. Fast food restaurants, both independent and chained outlets, managed to alter the image of fast food from being seen purely as consisting of unhealthy products to having an image of service...

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Country Report

Fast Food in Slovakia

May 2017

Fast food in Slovakia was one of the fastest growing foodservice categories in terms of transactions and current value sales in 2016, generating 4% growth in both cases. Fast food sales accounted for a 13% value share of total consumer foodservice in...

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Country Report

Fast Food in Spain

May 2017

Fast food continues to be a popular choice among Spaniards. In 2016, the performance of the category remained strong with it seeing current value growth of 7%. Chained outlets such as TGB The Good Burger used marketing campaigns to change the ...

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Country Report

Fast Food in Morocco

May 2017

Fast food in Morocco has long been in demand. Nevertheless, the competitive landscape in consumer foodservice is becoming fierce and fast food has to be more creative to maintain consumer loyalty. Indeed, the majority of fast food outlets now include...

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