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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

results

 

Country Report

Fast Food in Australia

The convenience offered by fast food operators, including long opening hours and low prices, continued to favour fast food in 2013. Lifestyle-related factors also had a positive impact on the category as Australians moved down from expensive ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in India

Multinational chains such as McDonald’s and KFC are expanding their menu offerings by adding an increasing number of Indian offerings. For instance, McDonald’s introduced Masala Grill towards the end of the review period, a range of grilled ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Belgium

The performance of fast food remained strong in 2013. Players in this channel remained innovative and tended to upgrade, notably by proposing more sophisticated, balanced or complete menus – more gastronomic, naturally healthy (or positioned as such)...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Portugal

Fast food is ditching standardisation and embracing new meal concepts. The trend is not new but reached a new high in 2013 as chains such as H3, Prego Gourmet, MiiT and Noori continued to expand in the market. A common trend among most of the fast ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Switzerland

Swiss consumers became increasingly concerned about their health and wellness over the review period. Overweight and obesity were major concerns in Switzerland, with many consumers suffering from health problems due to obesity. Fast food operators ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Hungary

Independent fast food restaurants record positive growth both in terms of outlet size and sales as they are able to deliver a real alternative to mainstream hamburgers. The unchained, independent fast food restaurants once selling only pizzas or ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Turkey

In 2013 fast food witnessed good current value growth, demonstrating the second most dynamic performance in current value terms in consumer foodservice in Turkey, due to the success of chained fast food, which recorded 15% current value growth in ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Brazil

Burger King registered the largest increase in value share over the last two years of the review period, mostly due to new store openings. The US giant within burger fast food was acquired by the Brazilian private equity group 3G Capital Management ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Canada

Canadians are attracted by constant menu updates in fast food outlets, particularly in burger joints. This trend is one of the reasons for fast food’s continued good performance. In 2013, burger fast food recorded a 1% increase in outlets and 4% rise...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Denmark

The main occurrence within Danish fast food in 2013 was the opening of the Swedish burger chain Max Hamburger. This brand is a burger chain that has existed for decades in Sweden, and has nearly 100 restaurants in that country in addition to having ...

Oct 2014 | US$900 | Add to cart | View details
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    Custom research projects

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    Passport: Consumer Foodservice is the leading online market intelligence system
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    Passport Consumer Foodservice Asia Pacific and Australasia

    Passport Consumer Foodservice Eastern Europe

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    Passport Consumer Foodservice Western Europe

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    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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