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Country Report

Fast Food in India

Consumers in urban areas such as Mumbai, Bangalore frequent fast food outlets for on the go consumption or as a quick alternative to a regular meal. In contrast, a major bulk of consumers in tier II and tier III visited fast food outlets to enjoy the...

Sep 2015 | US$990 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,325 | Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600 | Add to cart | View details

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