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Fast Food in India

Fast food players such as Pizza Hut and McDonald’s focused on introducing new food items, such as Veg Wraps to their menus in 2011. Additionally, fast food chains such as McDonald’s also continued to offer value for money combo deals which were ...

Oct 2012 | US$900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

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