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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?



Country Report

Fast Food in Hong Kong, China

Consumers’ appetite for Asian fast food continued in 2013. Busier and higher- tempo lifestyles, regular marketing promotions, menu updates and the higher number of tourists contributed to this strong performance. Besides, players stepped up their ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Fast Food in Thailand

Fast food continued to maintain healthy growth in Thailand at the end of the review period. Up to 99% of the overall value of fast food in Thailand belongs to chained operators. Leading chained operators continued to perform on-going outlet expansion...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Fast Food in Ireland

Fast food in Ireland recorded good positive growth in 2013 driven by several factors, including economic recovery supported by improving levels of employment and increasing consumer confidence, however the overriding driver to growth was value for ...

Dec 2014 | US$900 | Add to cart | View details

Global Briefing

Shuffling the Deck: Global Consumer Foodservice in 2014 and Beyond

While the global economy continues to show signs of recovery, ongoing softness in demand in China and Brazil has helped to create a new strategic environment for foodservice operators with global ambitions. In this new report, Euromonitor ...

Dec 2014 | US$1,200 | Add to cart | View details

Country Report

Fast Food in Norway

Fast food recorded the lowest increase in current value terms within consumer foodservice. This was mainly due to a poor reputation which evolved from many outlets practising inadequate hygiene and it is also considered to be the category which has ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Singapore

The competition intensified in fast food over the review period, with more players entering the channel. This led to more pressure on players to keep prices low in order to attract consumers. As a result, consumers enjoyed a wider variety of daily ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Malaysia

The rising number of young people consuming fast food has encouraged operators to develop their businesses. Thus, fast food operators are maintaining and/or upgrading their facilities to offer TV, radio, Wi-Fi and cable plug services. These ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Bulgaria

McDonald’s and KFC, two iconic fast food brands worldwide, entered the Bulgarian market in the mid-1990s, soon after the fall of the communist regime. At the time these brands were well known to Bulgarians from the movies. In the first decade of ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in South Korea

In 2013 fast food recorded the significant 7% value sales growth, although the total number of outlets increased by 3% due to the regulation by the Fair Trade Commission. Driving this value growth was convenience stores fast food, which grew by 20%, ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Slovakia

The increasing number of immigrants in Slovakia led to growing ethnic entrepreneurship in 2013 (Chinese, Thai and Middle Eastern cuisine). Besides single stand-alone small outlets, immigrants established their own brands in rural and urban centres. ...

Dec 2014 | US$900 | Add to cart | View details

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    Custom research projects

    passport: market intelligence systems

    Passport: Consumer Foodservice is the leading online market intelligence system
    for strategic, corporate and marketing planning.

    Passport Consumer Foodservice Americas

    Passport Consumer Foodservice Asia Pacific and Australasia

    Passport Consumer Foodservice Eastern Europe

    Passport Consumer Foodservice Middle East and Africa

    Passport Consumer Foodservice Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for consumer foodservice, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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