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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

results

 

Country Report

Fast Food in Switzerland

Consumer health awareness continues to increase amongst Swiss consumers. Ever since the correlation between fast food and weight problems was confirmed, the category has been under severe scrutiny from competitors, the media and consumers. The ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in New Zealand

The strongest trend seen in 2012 was the “loose change” offers or “dollar deals” offered by many fast food outlets. In particular, Burger King offered value deals such as the “change range” for NZ$1.00-3.00, while McDonald’s offered its “dollar ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Germany

Fast food continued to profit a number of positive factors in 2012, supporting current value growth of 2%. The channel almost achieved total sales of €11 billion, only three years after the €10 billion barrier was broken for the first time. Fast food...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Japan

Fast food increased by 4% in current value terms in 2012. This growth was mainly driven by convenience stores fast food, which grew significantly, by 8% in current value terms. Whilst many fast food operators struggled to increase their sales, ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Argentina

The consumer mood has been dampened by rising inflation. Unofficial inflation reached 25% in 2012 – a development which eroded consumer purchasing power and limited spending on away from home dinners and reduced profits. In this context, Argentine ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Malaysia

Fast food has become a prominent consumer foodservice category in Malaysia because of the rising number of Malaysians that are experiencing highly time-constrained lifestyles with limited time for dining. Besides, fast food is also popular with ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in India

In an effort to appeal to the palates of Indian consumers, operators of multinational brands such as McDonald’s, KFC and Subway have changed their food offerings, particularly increasing the vegetarian options. This is mainly because India has a huge...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in the United Arab Emirates

Fast food increased at a considerable rate in 2012, posting an increase of 15% in current value terms. Primarily, fast food managed to appeal to a wide consumer base, with consumers from all income groups increasingly relying on this channel for ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Ireland

Fast food increased in terms of outlets, transactions, and revenue in 2012. The number of outlets grew by 1% which was attributed to new store openings for the McDonald’s chain, and as many convenience stores increased their number of outlets. This ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Slovakia

Fast food experienced positive performance in all monitored indicators in 2012. Fast food has been gaining in popularity among consumers in Slovakia thanks to the competitive prices in comparison to other foodservice categories and constant ...

Nov 2013 | US$900 | Add to cart | View details
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    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011