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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

results

 

Country Report

Fast Food in Italy

Fast food was increasingly chosen by Italian consumers as the preferred destination for dining out during the time of recession. Families with children switched their social habits by moving from pizzeria full-service restaurants to fast food outlets...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Israel

Awareness of health drove fast food manufacturers to develop less processed dishes with better-quality ingredients and lower fat. It is supposed to meet consumers’ demand for value for money, being fast and yet less harmful than dishes served in the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in South Korea

Fast food recorded significant current value growth during 2012 as the number of outlets in the category increased substantially. In particular, burger fast food and convenience fast food recorded strong growth in the numbers of outlets during 2012, ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Thailand

Fast food in Thailand exhibited double-digit growth of 10% in 2012. Thais increasingly exhibited fast-paced lifestyles, especially teenagers and people in urban areas. Fast food can serve the changing lifestyles of Thais well, particularly at busy ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Hong Kong, China

Given consumers’ inclination towards Asian fast food, leading multinational chain McDonald’s has introduced rice to its dinner menu. Beef and chicken are paired with rice and broccoli, and consumers have the option of fries and a beverage to make it ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Russia

In 2012 fast food was the fastest growing channel in current value terms within Russian consumer foodservice. In the aftermath of the financial crisis, it showed the strongest expansion in terms of both current value sales and number of outlets. In ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Belgium

The performance of fast foods remained appreciable in 2012. Players in this category remained innovative and tended to upgrade, notably by proposing more sophisticated, balanced or complete formulas – more gastronomic, naturally-healthy (or ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Switzerland

Consumer health awareness continues to increase amongst Swiss consumers. Ever since the correlation between fast food and weight problems was confirmed, the category has been under severe scrutiny from competitors, the media and consumers. The ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in New Zealand

The strongest trend seen in 2012 was the “loose change” offers or “dollar deals” offered by many fast food outlets. In particular, Burger King offered value deals such as the “change range” for NZ$1.00-3.00, while McDonald’s offered its “dollar ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Germany

Fast food continued to profit a number of positive factors in 2012, supporting current value growth of 2%. The channel almost achieved total sales of €11 billion, only three years after the €10 billion barrier was broken for the first time. Fast food...

Dec 2013 | US$900 | Add to cart | View details
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    Custom research projects

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    Passport: Consumer Foodservice is the leading online market intelligence system
    for strategic, corporate and marketing planning.

    Passport Consumer Foodservice Americas

    Passport Consumer Foodservice Asia Pacific and Australasia

    Passport Consumer Foodservice Eastern Europe

    Passport Consumer Foodservice Middle East and Africa

    Passport Consumer Foodservice Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for consumer foodservice, helping you make clear, confident decisions.


    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011