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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

results

 

Country Report

Fast Food in Peru

Chicken fast food continued to be the most popular type of fast food in Peru in 2011. According to a 2009 study by APEGA, the Peruvian association of Gastronomy, 56% of Peruvians preferred to eat roast chicken when dining out. This trend continued in...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Ireland

Fast Food in Ireland faced sustained pressure from casual dining outlets during 2011. It also faced stiff competition from operators which reduced prices in order to improve competitiveness. Casual dining and fast food operators shared a similar type...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Finland

Fast food sales increased by 7% in current value terms in 2011, driven by expanding networks of chained operators and increasing consumer interest in affordable consumer foodservice alternatives. The number of fast food outlets indeed increased by 3%...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Russia

During 2011 international fast food chains demonstrated increasing interest in entering the Russian market. Wendy’s, positioning itself in burger fast food, entered the category and by the end of 2011 had already opened six outlets. Other ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Venezuela

Under a context of low disposable income, many consumers preferred fast food brands when choosing a consumer foodservice outlet. Venezuelan fast food has strongly competition involving many multinationals and local players making permanent efforts to...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in New Zealand

Fast food saw high levels of promotion throughout 2011 as a result of strong competition from the leading multinational players. All leading players participated in extensive promotional campaigns including web-based, print, TVCs and radio. Social ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in the Netherlands

Economic conditions in the Netherlands over the review period were not favourable and had a direct impact on the entire foodservice industry. As a result of businesses and Dutch consumers becoming more conservative, overall sales of fast food came ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Sweden

In addition to a standard range of food and drink offerings, fast food chains are increasingly active regarding the launch of temporary menu offerings. This is done to generate a constant flow of customers into outlets and is also boosting customer ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in the US

Over the review period, the US economy entered a period of recession, causing consumers to stretch their dwindling foodservice dollars by trading down en masse to fast food locations. Some even opted to forego foodservice altogether, choosing to cook...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Greece

2011 saw the economic recession deepening further, and disposable income reduced due to wage and pension restrictions, increased taxation and rising job losses. In this context, Greek consumers were keen to reduce any form of spending, and became ...

Sep 2012 | US$900| Add to cart | View details ›
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