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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

results

 

Country Report

Fast Food in Japan

Fast food increased by 4% in current value terms in 2012. This growth was mainly driven by convenience stores fast food, which grew significantly, by 8% in current value terms. Whilst many fast food operators struggled to increase their sales, ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Malaysia

Fast food has become a prominent consumer foodservice category in Malaysia because of the rising number of Malaysians that are experiencing highly time-constrained lifestyles with limited time for dining. Besides, fast food is also popular with ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in India

In an effort to appeal to the palates of Indian consumers, operators of multinational brands such as McDonald’s, KFC and Subway have changed their food offerings, particularly increasing the vegetarian options. This is mainly because India has a huge...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Ireland

Fast food increased in terms of outlets, transactions, and revenue in 2012. The number of outlets grew by 1% which was attributed to new store openings for the McDonald’s chain, and as many convenience stores increased their number of outlets. This ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Slovakia

Fast food experienced positive performance in all monitored indicators in 2012. Fast food has been gaining in popularity among consumers in Slovakia thanks to the competitive prices in comparison to other foodservice categories and constant ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Poland

The number of fast food outlets operating in Poland at the end of 2012 was lower than the number of fast food outlets operating in Poland at the end of 2011. However, positive growth was recorded in the category in terms of the number of transactions...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Ukraine

The 22% current value growth recorded in fast food in Ukraine in 2012 indicates just how successful the category was towards the end of the review period. Chained fast food registered 24% current value growth in 2012, thanks mainly to the expansion ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Brazil

Thanks to the attractive growth rates in chained bakery products, new players have entered in this category in the recent years. This is the case of the international chain Quiznos, a sandwich specialist which started activity in Brazil in 2011 and ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Canada

In 2012, fast food demonstrated only modest growth of 2% to reach C$21.7 billion, while the number of outlets demonstrated a decline of 3%. Due to the slower-than-expected pace of the economic recovery, Canadians operate with restricted budgets for ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Denmark

Consumer interest in gourmet gastronomy and increasing demand for healthier and better-quality food have had a decisive impact on the fast food channel over recent years, and this trend continued in 2012. Independent outlets in the Middle Eastern, ...

Nov 2013 | US$900 | Add to cart | View details
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    Custom research projects

    passport: market intelligence systems

    Passport: Consumer Foodservice is the leading online market intelligence system
    for strategic, corporate and marketing planning.

    Passport Consumer Foodservice Americas

    Passport Consumer Foodservice Asia Pacific and Australasia

    Passport Consumer Foodservice Eastern Europe

    Passport Consumer Foodservice Middle East and Africa

    Passport Consumer Foodservice Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for consumer foodservice, helping you make clear, confident decisions.


    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011