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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?



Country Report

Fast Food in Italy

The economic crisis indirectly led to an increased number of outlets of fast food chains. Indeed, because of the high level of unemployment, many Italians decided to start their own business. The fact that it is not very expensive to open an outlet ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Fast Food in Vietnam

During 2013, international fast food operators such as KFC, Lotteria, Burger King and Baskin-Robbins continued to further enlarge their outlet networks, especially in big cities, in order to remain competitive due to tough competition. For instance, ...

Oct 2014 | US$990 | Add to cart | View details

Global Briefing

Foodservice in Latin America: Long-term Opportunities in a Major Growth Region

Latin America continues to be among the most attractive long-term growth regions, due to the presence of both large and fast-growing Brazil as well as many smaller, rapidly developing markets that have high potential for future chained development. ...

Oct 2014 | US$1,325 | Add to cart | View details

Country Report

Fast Food in Poland

Fast food has been gaining in popularity among Poles. These outlets not only provide fast service, valued by people with hectic lives, but also relatively low prices compared with other foodservice outlets. Dishes served in fast food outlets are ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Fast Food in Australia

The convenience offered by fast food operators, including long opening hours and low prices, continued to favour fast food in 2013. Lifestyle-related factors also had a positive impact on the category as Australians moved down from expensive ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Fast Food in India

Multinational chains such as McDonald’s and KFC are expanding their menu offerings by adding an increasing number of Indian offerings. For instance, McDonald’s introduced Masala Grill towards the end of the review period, a range of grilled ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Fast Food in Portugal

Fast food is ditching standardisation and embracing new meal concepts. The trend is not new but reached a new high in 2013 as chains such as H3, Prego Gourmet, MiiT and Noori continued to expand in the market. A common trend among most of the fast ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Fast Food in Switzerland

Swiss consumers became increasingly concerned about their health and wellness over the review period. Overweight and obesity were major concerns in Switzerland, with many consumers suffering from health problems due to obesity. Fast food operators ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Fast Food in Turkey

In 2013 fast food witnessed good current value growth, demonstrating the second most dynamic performance in current value terms in consumer foodservice in Turkey, due to the success of chained fast food, which recorded 15% current value growth in ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Fast Food in Brazil

Burger King registered the largest increase in value share over the last two years of the review period, mostly due to new store openings. The US giant within burger fast food was acquired by the Brazilian private equity group 3G Capital Management ...

Oct 2014 | US$990 | Add to cart | View details

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    Custom research projects

    passport: market intelligence systems

    Passport: Consumer Foodservice is the leading online market intelligence system
    for strategic, corporate and marketing planning.

    Passport Consumer Foodservice Americas

    Passport Consumer Foodservice Asia Pacific and Australasia

    Passport Consumer Foodservice Eastern Europe

    Passport Consumer Foodservice Middle East and Africa

    Passport Consumer Foodservice Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for consumer foodservice, helping you make clear, confident decisions.

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