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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

results

 

Country Report

Fast Food in Japan

Fast food increased by 4% in current value terms in 2012. This growth was mainly driven by convenience stores fast food, which grew significantly, by 8% in current value terms. Whilst many fast food operators struggled to increase their sales, ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Malaysia

Fast food has become a prominent consumer foodservice category in Malaysia because of the rising number of Malaysians that are experiencing highly time-constrained lifestyles with limited time for dining. Besides, fast food is also popular with ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Ireland

Fast food increased in terms of outlets, transactions, and revenue in 2012. The number of outlets grew by 1% which was attributed to new store openings for the McDonald’s chain, and as many convenience stores increased their number of outlets. This ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Slovakia

Fast food experienced positive performance in all monitored indicators in 2012. Fast food has been gaining in popularity among consumers in Slovakia thanks to the competitive prices in comparison to other foodservice categories and constant ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Ukraine

The 22% current value growth recorded in fast food in Ukraine in 2012 indicates just how successful the category was towards the end of the review period. Chained fast food registered 24% current value growth in 2012, thanks mainly to the expansion ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in the Philippines

Fast food retains its position as the largest and the fastest-growing category in the Philippine consumer foodservice industry. During 2012, this category reported total foodservice revenue of Ps121.9 billion, taking 30% of total value sales in ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Spain

Fast food current value sales in Spain grew by 1% in 2012. Sales did not share the same fate as the bulk of the Spanish consumer foodservice market. Nevertheless, the deep economic crisis is influencing sales in the category. The fact that the unit ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Chile

During 2012, a large proportion of fast food consumers were office workers and executives thanks to shorter lunch hours being the main reason for their preference for fast food. Fast food is also affordable and outlets are conveniently located for ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Romania

Although it lost pace in 2012 in terms of transactions, fast food remained an attraction for many Romanians who take lunch out of the office or for those who spend the weekend in shopping malls and hypermarkets. It was directly dependent on the ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Bulgaria

McDonald’s remained the value sales leader for yet another consecutive year, recording a value share of 17%. Although chained bakery products fast food are a strong favourite, major chained bakery players, such as Fornetti and Chicho Hranko, were far...

Nov 2013 | US$900 | Add to cart | View details
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    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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