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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

results

 

Country Report

Fast Food in the Philippines

Fast food retains its position as the largest and the fastest-growing category in the Philippine consumer foodservice industry. During 2012, this category reported total foodservice revenue of Ps121.9 billion, taking 30% of total value sales in ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Australia

While posting a solid performance in 2012, with 2% growth rates in terms of both foodservice value and transactions, the fast food category nonetheless experienced slowed growth in 2012 when compared to the review period CAGRs of 5% in terms of ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Portugal

Fast food sales declined by 12% in current value terms in 2012, but in relative terms a slower rate of decline compared to many consumer foodservice types. The average unit price of fast food menus are lower if compared with for example, pizza 100% ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Spain

Fast food current value sales in Spain grew by 1% in 2012. Sales did not share the same fate as the bulk of the Spanish consumer foodservice market. Nevertheless, the deep economic crisis is influencing sales in the category. The fact that the unit ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Turkey

In 2012, fast food witnessed good current value growth, demonstrating the second most dynamic performance in current value terms in Turkish consumer foodservice. The dynamism stemmed from the success of chained fast food, which recorded 12% current ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Hungary

Fast food had a relatively successful year in 2012 as the area was able to expand in terms of number of outlets, transaction and value sales, unlike most other consumer food service areas which continued to struggle. The number of fast food ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Chile

During 2012, a large proportion of fast food consumers were office workers and executives thanks to shorter lunch hours being the main reason for their preference for fast food. Fast food is also affordable and outlets are conveniently located for ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Romania

Although it lost pace in 2012 in terms of transactions, fast food remained an attraction for many Romanians who take lunch out of the office or for those who spend the weekend in shopping malls and hypermarkets. It was directly dependent on the ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Bulgaria

McDonald’s remained the value sales leader for yet another consecutive year, recording a value share of 17%. Although chained bakery products fast food are a strong favourite, major chained bakery players, such as Fornetti and Chicho Hranko, were far...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Greece

The unstable economic climate and the great recession continued to affect consumer attitudes in Greece, driving them to become more price-sensitive and look for ways to save money. With fast food being a channel where footfall is driven mostly by ...

Oct 2013 | US$900 | Add to cart | View details
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    Custom research projects

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    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011