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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

results

 

Country Report

Fast Food in Hungary

Fast food had a relatively successful year in 2012 as the area was able to expand in terms of number of outlets, transaction and value sales, unlike most other consumer food service areas which continued to struggle. The number of fast food ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Chile

During 2012, a large proportion of fast food consumers were office workers and executives thanks to shorter lunch hours being the main reason for their preference for fast food. Fast food is also affordable and outlets are conveniently located for ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Finland

Fast food increased by 4% in current value terms in 2012, driven by the growing number of outlets and steady consumer interest in quick, convenient and affordable consumer foodservice alternatives. The number of fast food outlets increased by 3% ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Romania

Although it lost pace in 2012 in terms of transactions, fast food remained an attraction for many Romanians who take lunch out of the office or for those who spend the weekend in shopping malls and hypermarkets. It was directly dependent on the ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Bulgaria

McDonald’s remained the value sales leader for yet another consecutive year, recording a value share of 17%. Although chained bakery products fast food are a strong favourite, major chained bakery players, such as Fornetti and Chicho Hranko, were far...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Sweden

Several of the new fast food chains which were established during 2011/2012 had a clear focus on healthy food offerings. The two most recent examples were Slimfood by Fastfood 4U Sweden Holding and Green Drizzle by Espresso House Sweden. Slimfood ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in the United Kingdom

The economic downturn and reduced purchasing power pushed consumers to cut back and trade down, so restaurant meals have been replaced by fast foods. However, the impact on the overall market is limited as the category also has to battle its ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Greece

The unstable economic climate and the great recession continued to affect consumer attitudes in Greece, driving them to become more price-sensitive and look for ways to save money. With fast food being a channel where footfall is driven mostly by ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Norway

The new trend amongst fast food companies is to offer healthier food options to consumers. McDonald’s offers information about calories for every food product, which allows consumers to know how many calories they are eating. McDonald’s also offers ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Singapore

Consumers were cautious in Singapore in 2012, with fast food current value growth of 3% being significantly lower than the review period average of 7%. Since the overall consumer food service sector has seen many new entries, this situation makes for...

Oct 2013 | US$900 | Add to cart | View details
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Custom research projects

passport: market intelligence systems

Passport: Consumer Foodservice is the leading online market intelligence system
for strategic, corporate and marketing planning.

Passport Consumer Foodservice Americas

Passport Consumer Foodservice Asia Pacific and Australasia

Passport Consumer Foodservice Eastern Europe

Passport Consumer Foodservice Middle East and Africa

Passport Consumer Foodservice Western Europe

A regional subscription delivers unrivalled levels of research and analysis for consumer foodservice, helping you make clear, confident decisions.


Books more ›

Statistical Reference Handbook

Who Eats What

Jan 2011

Statistical Reference Handbook

Who Drinks What

Jan 2011