Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

What is the market size of fast food?
What are the major brands in fast food?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do fast casual restaurants have a presence in fast food?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Filter Results

Total: (57)

Country Report

Fast Food in China

Major international chained fast food operators such as KFC and McDonald’s engaged in aggressive price promotions in order to gain value share at the end of the review period. Both McDonald’s and KFC launched value programmes, with relatively lower ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Australia

Fast casual, through numerous facets, is the major trend in fast food in 2011, with licensed Latin American fast food chains injecting a little spice – and a lot of Mexican beers and margaritas – to the Australian marketplace. Indeed 2011 saw the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Indonesia

Although economic conditions in the country continued to strengthen towards 2011, a number of chained fast food brands decided to exit the arena as many of them were deemed to be unprofitable as the result of intensified competition from leading ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Mexico

In 2011, fast food registered a healthy current value growth of 6%, with this being the second most dynamic growth in consumer foodservice after FSR. Chained fast food saw even stronger growth at over 11% in current value terms, with this being more ...

Aug 2012 | US$900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2)

Following on from our previous report, Global FMCG Trends in 2009 and 2010, we identify the winners and losers of the recession among the durables and service markets covered in Euromonitor International’s global database (namely consumer appliances,...

Oct 2010 | US$2,600| Add to cart | View details ›

Global Briefing

Global Fast Food: Charting the Course in a Post-Recession World

Though far less “recession-immune” than often assumed, the global fast food sector has nonetheless emerged from the downturn in an enviable position, increasingly the focal point for both investment and increasingly innovation in global foodservice. ...

Mar 2010 | US$2,000| Add to cart | View details ›

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