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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?



Country Report

Fast Food in China

Chicken fast food continued to be challenged by consumer trust issues in 2013. The hit of the antibiotic chicken safety scare at the end of 2012 unnerved health concerned Chinese consumers to a larger extent in 2013. The outbreak of avian flu H7N9 in...

Aug 2014 | US$1,000 | Add to cart | View details

Country Report

Fast Food in Austria

In general, lifestyles become quite hectic over the review period, with little spare time. In addition, the number of single households increased. Consumers living in single households often do not want to spend time on cooking for just one person. ...

Aug 2014 | US$1,000 | Add to cart | View details

Country Report

Fast Food in South Africa

The enduring popularity of fast food among the South African population combined with the growing trends towards convenience and value for money to form the key factors underpinning growth in fast food in South Africa during 2013. Although the ...

Aug 2014 | US$1,000 | Add to cart | View details

Country Report

Fast Food in Morocco

The year 2013 witnessed the opening of a large number of outlets, especially in chained brands, with Groupe Venezia Ice taking the lead by opening eight new outlets. Along with opening new outlets, most brands also remodelled their existing ones. ...

Aug 2014 | US$1,000 | Add to cart | View details

Country Report

Fast Food in Finland

The re-entry of Burger King into Finland at the end of 2013 attracted enormous media interest as hundreds of Finnish consumers queued to buy burgers from the new outlet. The brand was brought to the market by Restel, which opened the first outlet in ...

Aug 2014 | US$1,000 | Add to cart | View details

Country Report

Fast Food in Venezuela

Inflation is a problem that has been faced by all industries in Venezuela since the 1990s but 2013 was particularly difficult for fast food brands. The combination of stricter import restrictions and price controls on staple goods caused severe ...

Aug 2014 | US$1,000 | Add to cart | View details

Country Report

Fast Food in Colombia

Fast food had an outstanding performance in 2013, growing by 11% in current sales and by 6% in number of outlets. This strong growth is explained by the broader menu options, the increasing importance of shopping centres, an increase in disposable ...

Aug 2014 | US$1,000 | Add to cart | View details

Global Briefing

Corporate Strategies in Consumer Foodservice: A Year Of Change

After years of consistency in the central trends driving growth in foodservice, 2013 saw some changes. Consumer preferences changed in many key markets, with the global growth story shifting to new areas of focus, categories evolving in new ...

May 2014 | US$1,325 | Add to cart | View details

Global Briefing

Consumer Foodservice in the Gulf Cooperation Council: Is the Sky the Limit?

Relatively small in terms of population, the six states of the Gulf Cooperation Council nevertheless can be counted among the most promising markets for foodservice operators anywhere in the world. Combining high incomes, a young population and ...

Mar 2014 | US$1,325 | Add to cart | View details

Global Briefing

Fast Food: A Category at a Crossroads

2012 was a solid year for global fast food, showing consistent improvement in value growth at the highest level. Simultaneously it was a year of change, in which operators faced new challenges in some of the category’s largest and most important ...

Mar 2014 | US$1,325 | Add to cart | View details

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    Custom research projects

    passport: market intelligence systems

    Passport: Consumer Foodservice is the leading online market intelligence system
    for strategic, corporate and marketing planning.

    Passport Consumer Foodservice Americas

    Passport Consumer Foodservice Asia Pacific and Australasia

    Passport Consumer Foodservice Eastern Europe

    Passport Consumer Foodservice Middle East and Africa

    Passport Consumer Foodservice Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for consumer foodservice, helping you make clear, confident decisions.

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