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Fast food market research

Euromonitor has the world’s most comprehensive research on the fast food category within the consumer foodservice industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fast food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fast food market research answer questions such as:

  • What is the market size of fast food?
  • What are the major brands in fast food?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do fast casual restaurants have a presence in fast food?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?



Country Report

Fast Food in Norway

The new trend amongst fast food companies is to offer healthier food options to consumers. McDonald’s offers information about calories for every food product, which allows consumers to know how many calories they are eating. McDonald’s also offers ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Singapore

Consumers were cautious in Singapore in 2012, with fast food current value growth of 3% being significantly lower than the review period average of 7%. Since the overall consumer food service sector has seen many new entries, this situation makes for...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Indonesia

During 2012, many fast food operators applied different strategies in order to boost their sales amidst the very intense competition among brands in the industry. For example, there were fast food brands using flanking strategies; an indirect ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in the US

With a 5% increase in total value sales in 2012, the largest growth rate since 2007, fast food experienced a good year. The 1% growth in outlets was acceptable, considering the added difficulty in both financing and operating additional locations ...

Sep 2013 | US$900 | Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600 | Add to cart | View details

Strategy Briefing

Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2)

Following on from our previous report, Global FMCG Trends in 2009 and 2010, we identify the winners and losers of the recession among the durables and service markets covered in Euromonitor International’s global database (namely consumer appliances,...

Oct 2010 | US$2,600 | Add to cart | View details

Global Briefing

Global Fast Food: Charting the Course in a Post-Recession World

Though far less “recession-immune” than often assumed, the global fast food sector has nonetheless emerged from the downturn in an enviable position, increasingly the focal point for both investment and increasingly innovation in global foodservice. ...

Mar 2010 | US$2,000 | Add to cart | View details

Strategy Briefing

Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits

Do atomised consumers create double demand for durables or less wealth? The rise in single person households is creating great business opportunities across many sectors, including online communications, manufacturer of domestic electrical appliances...

Jul 2008 | US$2,600 | Add to cart | View details

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    Custom research projects

    passport: market intelligence systems

    Passport: Consumer Foodservice is the leading online market intelligence system
    for strategic, corporate and marketing planning.

    Passport Consumer Foodservice Americas

    Passport Consumer Foodservice Asia Pacific and Australasia

    Passport Consumer Foodservice Eastern Europe

    Passport Consumer Foodservice Middle East and Africa

    Passport Consumer Foodservice Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for consumer foodservice, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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