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Company Profile

Ferrero Group in Packaged Food

Feb 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Ferrero Group delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Ferrero Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ferrero Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Ferrero Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

SWOT: Ferrero Group

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Ferrero's premium portfolio under-performs recessionary market

  • Competitive Positioning

Global competitive landscape in packaged food

  • Competitive Positioning

Acquisition- and innovation-driven growth strategies

  • Competitive Positioning

Confectionery market consolidation

  • Competitive Positioning

Acquisition potential limited among top 10 players

  • Competitive Positioning

Players look to regional acquisitions in emerging markets

  • Competitive Positioning

Boosting manufacturing capacity is focus for 2011

  • Competitive Positioning

Market Assessment

Ferrero's global geographic market reach

  • Market Assessment

Establishing emerging markets positions…

  • Market Assessment

…but still strong Western Europe bias

  • Market Assessment

Chocolate key category for confectionery-focused Ferrero

  • Market Assessment

Confectionery Opportunities

Balanced portfolio in chocolate confectionery

  • Confectionery Opportunities

Ferrero faces strong headwinds in chocolate confectionery

  • Confectionery Opportunities

Focus on Indian market expansion in Asia Pacific

  • Confectionery Opportunities

Latin American expansion should target Brazil

  • Confectionery Opportunities

Narrow focus for Ferrero in sugar confectionery

  • Confectionery Opportunities

Ferrero's sugar ambitions limited by lack of scale

  • Confectionery Opportunities

Opportunities and challenges of a potential Ferrero gum portfolio

  • Confectionery Opportunities

Brand Strategy

Brand development under established umbrella labels

  • Brand Strategy

Ferrero's portfolio vs global confectionery market performance

  • Brand Strategy

Ferrero Rocher bucks downward premium trend

  • Brand Strategy

Innovation and emerging markets key to Kinder Surprise

  • Brand Strategy

Nutella's marketing strategy to build wellbeing credentials

  • Brand Strategy

Operations

Frequent investments in expanding manufacturing network

  • Operations

Recommendations

Diversification of markets, channels and portfolio

  • Recommendations

Samples

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