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Company Profile

Ferrero Group in Packaged Food

Feb 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Ferrero Group delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Ferrero Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ferrero Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Ferrero Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT: Ferrero Group

Key strategic objectives and challenges

Competitive Positioning

Ferrero's premium portfolio under-performs recessionary market

Global competitive landscape in packaged food

Acquisition- and innovation-driven growth strategies

Confectionery market consolidation

Acquisition potential limited among top 10 players

Players look to regional acquisitions in emerging markets

Boosting manufacturing capacity is focus for 2011

Market Assessment

Ferrero's global geographic market reach

Establishing emerging markets positions…

…but still strong Western Europe bias

Chocolate key category for confectionery-focused Ferrero

Confectionery Opportunities

Balanced portfolio in chocolate confectionery

Ferrero faces strong headwinds in chocolate confectionery

Focus on Indian market expansion in Asia Pacific

Latin American expansion should target Brazil

Narrow focus for Ferrero in sugar confectionery

Ferrero's sugar ambitions limited by lack of scale

Opportunities and challenges of a potential Ferrero gum portfolio

Brand Strategy

Brand development under established umbrella labels

Ferrero's portfolio vs global confectionery market performance

Ferrero Rocher bucks downward premium trend

Innovation and emerging markets key to Kinder Surprise

Nutella's marketing strategy to build wellbeing credentials

Operations

Frequent investments in expanding manufacturing network

Recommendations

Diversification of markets, channels and portfolio

Samples

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