Financial Cards and Payments in Austria

December 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Financial Cards and Payments industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Financial Cards and Payments in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Financial Cards and Payments in Austria?
  • What are the major trends key to understanding Financial Cards and Payments in Austria?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
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Financial Cards and Payments in Austria - Industry Overview

Financial cards and payments in 2023: The big picture
New debit cards drive growth, challenging charge and credit cards
There are no strong competitors to prevent growth in card payment transactions
Competitive landscape
What next for financial cards and payments?
Table 1 Number of POS Terminals: Units 2018-2023
Table 2 Number of ATMs: Units 2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023
Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator 2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Charge Cards in Austria - Category analysis

KEY DATA FINDINGS

Growth in charge card transactions is slower than in credit card and debit cards
Multifunctional debit cards are cannibalising charge cards
Newer payment instruments show slow development in Austria
The dominance of debit cards challenges the future of charge cards
The fate of credit cards is pivotal for personal charge cards
Changing use of cards set to impact the competitive landscape in charge cards
Table 27 Charge Cards: Number of Cards in Circulation 2018-2023
Table 28 Charge Cards Transactions 2018-2023
Table 29 Charge Cards in Circulation: % Growth 2018-2023
Table 30 Charge Cards Transactions: % Growth 2018-2023
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 32 Commercial Charge Cards Transactions 2018-2023
Table 33 Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 34 Commercial Charge Cards Transactions: % Growth 2018-2023
Table 35 Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 36 Personal Charge Cards Transactions 2018-2023
Table 37 Personal Charge Cards in Circulation: % Growth 2018-2023
Table 38 Personal Charge Cards Transactions: % Growth 2018-2023
Table 39 Charge Cards: Number of Cards by Issuer 2018-2022
Table 40 Charge Cards: Number of Cards by Operator 2018-2022
Table 41 Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 42 Charge Cards Payment Transaction Value by Operator 2018-2022
Table 43 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
Table 44 Commercial Charge Cards: Number of Cards by Operator 2018-2022
Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
Table 47 Personal Charge Cards: Number of Cards by Issuer 2018-2022
Table 48 Personal Charge Cards: Number of Cards by Operator 2018-2022
Table 49 Personal Charge Cards Transaction Value by Issuer 2018-2022
Table 50 Personal Charge Cards Transaction Value by Operator 2018-2022
Table 51 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
Table 52 Forecast Charge Cards Transactions 2023-2028
Table 53 Forecast Charge Cards in Circulation: % Growth 2023-2028
Table 54 Forecast Charge Cards Transactions: % Growth 2023-2028
Table 55 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
Table 56 Forecast Commercial Charge Cards Transactions 2023-2028
Table 57 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
Table 58 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028
Table 59 Forecast Personal Charge Cards: Number of Cards in Circulation 2023-2028
Table 60 Forecast Personal Charge Cards Transactions 2023-2028
Table 61 Forecast Personal Charge Cards in Circulation: % Growth 2023-2028
Table 62 Forecast Personal Charge Cards Transactions: % Growth 2023-2028

Credit Cards in Austria - Category analysis

KEY DATA FINDINGS

Credit cards continues its strong upward trend, recovering from COVID-19
Multifunctional debit cards are cannibalizing brands' credit card offerings
Revolving credit remains a weak USP for credit cards
Prevalence of credit cards is set to decline over the forecast period
Transparent money management features appeal to cautious consumers in Austria
Outlook for credit cards less favourable compared to charge cards
Table 63 Credit Cards: Number of Cards in Circulation 2018-2023
Table 64 Credit Cards Transactions 2018-2023
Table 65 Credit Cards in Circulation: % Growth 2018-2023
Table 66 Credit Cards Transactions: % Growth 2018-2023
Table 67 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 68 Commercial Credit Cards Transactions 2018-2023
Table 69 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 70 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 71 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 72 Personal Credit Cards Transactions 2018-2023
Table 73 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 74 Personal Credit Cards Transactions: % Growth 2018-2023
Table 75 Credit Cards: Number of Cards by Issuer 2018-2022
Table 76 Credit Cards: Number of Cards by Operator 2018-2022
Table 77 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 78 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 79 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 80 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 81 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 82 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 83 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 84 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 85 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 86 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 87 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 88 Forecast Credit Cards Transactions 2023-2028
Table 89 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 90 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 91 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 92 Forecast Commercial Credit Cards Transactions 2023-2028
Table 93 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 94 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 95 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 96 Forecast Personal Credit Cards Transactions 2023-2028
Table 97 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 98 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

Debit Cards in Austria - Category analysis

KEY DATA FINDINGS

Debit cards dominates, increasingly used for small purchases following COVID-19
Debits cards become common for e-commerce and foreign payments
Wüstenrot launches Visa Debit cards as its standard offering
Growth potential as consumers increasingly use debit cards abroad
The emergence of Visa Debit will not change Mastercard's dominance
No payment methods are set to challenge debit cards growth
Table 99 Debit Cards: Number of Cards in Circulation 2018-2023
Table 100 Debit Cards Transactions 2018-2023
Table 101 Debit Cards in Circulation: % Growth 2018-2023
Table 102 Debit Cards Transactions: % Growth 2018-2023
Table 103 Debit Cards: Number of Cards by Issuer 2018-2022
Table 104 Debit Cards: Number of Cards by Operator 2018-2022
Table 105 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 106 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 107 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 108 Forecast Debit Cards Transactions 2023-2028
Table 109 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 110 Forecast Debit Cards Transactions: % Growth 2023-2028

Pre-Paid Cards in Austria - Category analysis

KEY DATA FINDINGS

Gift cards become more prevalent during the heightened cost of living
The recovery of travel boosts growth in open loop pre-paid cards
Raiffeisen Bank stops issuing new open loop pre-paid cards
Downward trend in open-loop pre-paid cards expected to slow down growth
The dominance of Mastercard is set to decrease as the portfolio downsizes
Gift cards have strong growth potential across the forecast period
Table 111 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 112 Pre-paid Cards Transactions 2018-2023
Table 113 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 114 Pre-paid Cards Transactions: % Growth 2018-2023
Table 115 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 117 Open Loop Pre-paid Cards Transactions 2018-2023
Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 119 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 120 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 121 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 122 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 132 Forecast Pre-paid Cards Transactions 2023-2028
Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 134 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 137 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028

Store Cards in Austria - Category analysis

KEY DATA FINDINGS

Store cards continue to decline as consumers prefer loyalty cards
Discontinued and expiring cards lead to a significant decline in circulation
Kastner & Öhler and IKEA remain the most relevant players in store cards
Negative outlook for store cards continues across the forecast period
Store cards have the potential to disappear across the forecast period
Stagnation for financial cards in circulation to further impact category
Table 139 Store Cards: Number of Cards in Circulation 2018-2023
Table 140 Store Cards Transactions 2018-2023
Table 141 Store Cards in Circulation: % Growth 2018-2023
Table 142 Store Cards Transactions: % Growth 2018-2023
Table 143 Store Cards: Number of Cards by Issuer 2018-2022
Table 144 Store Cards: Payment Transaction Value by Issuer 2018-2022
Table 145 Forecast Store Cards: Number of Cards in Circulation 2023-2028
Table 146 Forecast Store Cards Transactions 2023-2028
Table 147 Forecast Store Cards in Circulation: % Growth 2023-2028
Table 148 Forecast Store Cards Transactions: % Growth 2023-2028
The following categories and subcategories are included:

Financial Cards and Payments

    • ATM Cards
      • Commercial Charge Cards
      • Personal Charge Cards
      • Commercial Credit Cards
      • Personal Credit Cards
      • Commercial Debit Cards
      • Personal Debit Cards
      • Closed Loop Pre-Paid Cards
      • Open Loop Pre-Paid Cards
    • Store Cards
      • Commercial Card Payment Transactions
      • Commercial Electronic Direct/ACH Transactions
      • Commercial Paper Payment Transactions
      • Personal Card Payment Transactions
      • Personal Electronic Direct/ACH Transactions
      • Personal Paper Payment Transactions
        • Commercial Electronic Direct/ACH Transactions
        • Personal Electronic Direct/ACH Transactions
          • Commercial Cash Transactions
          • Commercial Other Paper Transactions
          • Personal Cash Transactions
          • Personal Other Paper Transactions
      • Mobile Proximity Payments
      • Mobile Remote Payments
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This report originates from Passport, our Financial Cards and Payments research and analysis database.

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